Finding approaches to increase sales is always a top priority of BigCommerce stores. There are several ways to boost sales and attract customers, which bring different results. To help you not be overwhelmed by a wide range of techniques, our article today will suggest robust BigCommerce marketing strategy for your store development.
7 Best BigCommerce Marketing Strategies That You Should Never Miss
Launch Email Marketing
Considered the most effective approach to communicating directly with the customers, email marketing should be on top of your list. You can deliver different kinds of information, including promotions, product information, and engagement to the customers via emails. There are several kinds of emails, but you need to pay attention to certain features to make the emails more effective. You need to personalize email content to fit each customer’s demand and enclose a link to take customers directly to your site. Also, to enhance efficiency, you should use an automation app like Atom8 to automatically send email marketing to the target customer segment.
Create Blogs With SEO
To boost sales, you need to care about your site’s appearance on Google ranking and enhance the possibility customers can find out your eCommerce site through searching. Therefore, BigCommerce businesses should create blogs and articles with engaging content and powerful SEO. Some great signs of an SEO-friendly blog include keyword density, impressive titles and meta description, and powerful site performance, which largely contribute to the conversion.
Engage On Social Media
It is valuable if your BigCommerce stores become famous on social media. Therefore, BigCommerce stores should boost promotion on social media platforms to reach the target audience and convert them to customers. Businesses should schedule updating posts on social media to keep customers engaged and run paid ads to invite audiences to visit your BigCommerce store naturally.
Boost Loyalty Program
A loyalty program is considered the most powerful BigCommerce marketing strategy to attract old customers and encourage them to order more. An attractive loyalty program will boost sales and maintain long-term customer relationships. There are different ways to run a loyalty program, including accumulating points based on order value, amount of spending, number of orders, and so on.
Take Advantage Of KOLs/Influencers
If you want to make your stores and products widespread on social media with positive reviews and attractive compliments, you may need to take advantage of KOLs/Influencers. As they are people who can connect with our target audience and share product information with them, they can promote our brand via world mouth. However, businesses should choose suitable KOLs in their fields to convince customers to come to the BigCommerce store easily.
Personalized Content Blog
As you will advertise your blogs through various channels to reach different segments, you may need to personalize your blog content to fit each group of customers. Personalized content will increase marketing effectiveness and provide customers with interesting information rather than a mass of irrelevant texts.
Product recommendation is also known as cross-selling and up-sell, which offer more related products for the customers to shop. To conduct this strategy more effectively and efficiently, you should utilize OrderBooster on BigCommerce to categorize customer segments and automatically suggest well-matched items.
Finding the best BigCommerce marketing strategy for your eCommerce store is not too hard. We hope you can collect some awesome ideas from our list, apply them to your BigCommerce stores, and then wait for promising results.
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