The pandemic caused by the Coronavirus is once a lifetime phenomenon affecting us on a global scale. While we are still trying to make sense of what we normally don’t consider a possibility, it has been causing a major impact on the way we live our lives and interact with one another. And as an obvious result, businesses around the globe are going through the most fundamental period: Either die or thrive
While many businesses may regret not selling online at all, and are now rushing to set up eCommerce operations, many more are struggling to handle rapid business growth due to the sudden boom in online shopping demand.
To survive or thrive through turbulent times, optimal operational efficiency has always been at the core of any successful business. Automation is among the greatest tools available to achieve that and is one of the essential keys to unlock break-through growth for any online store.
We are pleased to announce the launch of Commerce Automation for BigCommerce merchants globally: Introducing Atom8 – Commerce Automation Platform.
Atom8 was built to enable 70,000+ current, and all new BigCommerce merchants to level up their stores by removing manual functions, helping store owners optimize costs, drive more sales and increase customer satisfaction.
Let’s have a look at an online merchant’s typical daily activities:
Checking and confirming new orders, managing inventory for low and out of stock items, publishing new discounts or marketing campaigns, sending messages to the customer, etc..
These seem to be just easy, walk-in-the-park tasks, taking only a few minutes each. Combined, however, these tasks can consume a whole day.
However, when the business needs to scale up quickly, to meet increased demand, more operational resources are needed to perform these simple, but time-consuming tasks resulting in higher operating costs and greater potential for human error.
In these situations, Commerce Automation is no longer a nice-to-have but becomes a MUST-HAVE.
Automation is the labor-saving technology by which a process or procedure is performed with minimal human assistance.
Commerce Automation is the software that helps your online store convert most or all of the manual, repetitive tasks into self-fulfillin
Suggest changing this line to: Some of the business areas that can be automated with Atom8 include:
and many more…
The logic behind Commerce Automation is as simple as follows:
By selecting the Trigger, choosing the Condition(s) and defining the Action to be executed
One of the simplest but effective automation use-cases is Customer Segmentation.
Example: Sophie runs a fashion brand and she wants to take care of her frequently purchased female customers by giving them a discount to some specific items
The other popular use-case being applied by many online merchants globally is running multiple sales & marketing campaigns to drive more leads and increase the conversion rate.
Example: Max runs a board game store using BigCommerce. He needs to set up 3 consecutive campaigns: (1) The Black Friday, (2) Cyber Monday, and (3) Discount 20% for all the students during that weekend.
To do so, Max simply sets up 3 workflows with scheduled execution time. The Black Friday campaign is as follow:
WHEN: Black Friday time comes
Similarly, Max will set up the other 02 campaigns, and the store runs by itself.
“ Upon introduction to Atom8, I was amazed by the simplicity and effectiveness of the app. With Atom8’s help, I believe that any BigCommerce merchant can learn how to use commerce automation and level up your online business in no time. ”
We are a group of individuals who truly believe in the value of technologies that transform companies and passionately aim at creating solutions to help businesses achieve their goals. Grit Global, backed by the eCommerce powerhouse SmartOSC, was founded to pursue that philosophy, be impactful, and aim at making the business world a better place.
Atom8 is a part of a suite of Strategic Products to bring more value to the eCommerce ecosystem globally.
For Any Industry or eCommerce Business Model, Atom8 is the Commerce Automation Platform You Need