Top 10 Email Workflows for Online Businesses on BigCommerce
Successful eCommerce businesses rely heavily on email marketing, and BigCommerce shop owners can revolutionize their sales approach, increase customer engagement, and improve operations by leveraging the power of automated email processes. This guide explores the top 10 email workflows that every BigCommerce store should implement to enhance customer relationships, drive sales, and improve overall business efficiency. The Importance of Email Workflows for eCommerce Email workflows are automatically generated email sequences that are started in response to particular consumer actions or behaviors. These processes guarantee that your messages are received by the appropriate parties at the appropriate times while also saving you time. These are critical to BigCommerce stores because they facilitate lead nurturing, and cart recovery, encourage recurring transactions, and deliver the customized shopping experience that contemporary customers demand. Businesses may improve customer satisfaction, boost conversion rates, and keep constant connections with customers by implementing these. Repetitive processes can be automated so that you can concentrate on growing your company while working nonstop to engage customers and increase revenue. Top 10 Email Workflows for Online Businesses on BigCommerce Welcome Series Workflow Welcome Series Workflow is an automated sequence of emails sent to new subscribers or first-time customers. Fast reaction improves online store credibility – 74.4% of your customers expect to receive a welcome email, so don’t let them down! It’s your brand’s first opportunity to make a great impression, introduce what you stand for, and guide new subscribers through your product offerings. Benefits: Tips: Abandoned Cart Recovery Workflow Abandoned Cart Recovery Workflow targets customers who have added items to their cart but did not complete the checkout process. This series of reminder emails nudges them to return and complete their purchase. Benefits: Tips: Post-Purchase Follow-Up Workflow This email workflow consists of a series of emails sent after a customer purchases. It typically includes an order confirmation, shipping updates, and a thank-you message, along with additional product recommendations. Benefits: Tips: Win-Back Campaign Workflow Win-Back Campaign targets inactive customers who haven’t engaged with your brand for a while. It aims to reignite their interest through special offers, new product highlights, or personalized messages. Benefits: Tips: Product Review Request Workflow After a customer has received their order, a review request workflow sends an email asking them to share their feedback and rate their purchased products. Benefits: Tips: VIP/Loyalty Program Workflow This email workflows target your most loyal customers with exclusive deals, early access to new products, or special rewards. It’s designed to make VIP customers feel valued and appreciated. Benefits: Tips: Back-in-Stock Notifications Workflow Back-in-stock notifications inform customers when previously sold-out items are available again. These automated emails are triggered when the inventory is updated. Benefits: Tips: Product Recommendation Workflow Product recommendation emails suggest items based on a customer’s previous purchases, browsing history, or shopping behavior. They are highly personalized and tailored to the individual’s interests. Benefits: Tips: Seasonal or Holiday Campaign Workflow Seasonal workflows are designed around key holidays or sales events like Black Friday, Cyber Monday, or Christmas. These time-sensitive campaigns capitalize on the urgency and buying trends of the season. Benefits: Tips: Replenishment Reminder Workflow Replenishment reminders are sent to customers who have purchased consumable or frequently bought items, reminding them when it’s time to reorder. Benefits: Tips: BigCommerce Automation – Best Solution for Email Workflows For Online Businesses on BigCommerce BigCommerce’s robust integration capabilities make it easy to automate and optimize your email workflows. Leveraging tools like GritGlobal’s BigCommerce Automation, you can create seamless, data-driven workflows that cater to your customer’s unique journey. Automation allows you to focus on strategy and scaling your business while your workflows handle the day-to-day customer interactions. How BigCommerce Automation Enhances Email Workflows for BigCommerce Stores Automated Trigger-Based Emails: BigCommerce Automation allows you to create workflows that automatically send emails based on specific triggers. For instance, when a customer abandons their cart, BigCommerce Automation can instantly trigger a series of reminder emails that include personalized product recommendations or exclusive offers to entice them back. This level of automation ensures no opportunity is missed. Personalized Communication at Scale: BigCommerce Automation’s intelligent segmentation capabilities mean you can target your customers with highly personalized content based on their behavior, purchase history, or browsing patterns. This approach not only improves engagement but also drives higher conversion rates as customers receive messages tailored specifically to their needs and interests. Seamless Integration with BigCommerce: BigCommerce Automation integrates smoothly with BigCommerce, allowing you to manage your email workflows directly within your existing store setup. This integration ensures that all your data remains in sync, providing a seamless customer experience across all touchpoints. Why Choose BigCommerce Automation for Your Email Campaign? Ease of Use: BigCommerce Automation’s intuitive interface makes it easy for BigCommerce merchants of all sizes to set up and manage complexes without needing technical expertise. Scalability: As your business grows, BigCommerce Automation scales with you, allowing you to expand your email automation efforts seamlessly. Whether you’re handling hundreds or thousands of customers, BigCommerce Automation ensures your workflows remain efficient and effective. Cost-Effective Solution: Automating your business with BigCommerce Automation reduces the need for manual labor, saves time, and minimizes errors, making it a cost-effective solution that delivers a high return on investment. Conclusion Your BigCommerce store’s customer communication strategy can be completely transformed by implementing these top 10 email workflows, which will increase sales and improve the whole shopping experience. Contact us for more information on how GritGlobal can help you with your automated email workflow!
Automated Email Ideas For Maximum Impacts
Email marketing is an essential customer retention tool for online business owners. However, most online retailers don’t know how to leverage automated email in their business. Today, email marketing provides the highest performance in terms of return on investment. Because of this, most companies are contending to get the attention of their customers through their email. What is email automation? Companies use email automation to send targeted messages at selected times or based on specific actions to build personal relationships with their customers. Email marketing can boost your ROI by 4200%. With automation, it is even more effective for you can use the analytics to get your online store’s right cadence. There are numerous benefits when it comes to email automation. Some of these include: Maintain a consistent brand identity Allows you to grow your subscriber list Increases conversion rate Keep you in the mind of your customers Increase open and click-through rates Essential automated email ideas for your business Now you know the benefits of having an email marketing automation process, you need to learn how to leverage an automatic email system to get more customers. In this section, we will share 9 essential automated email ideas for your online business. Order confirmation, shipping notification A message from a store contains much more than a digital receipt. Order confirmation and shipping notification assure customers that the store has gotten their order. Furthermore, it strengthens the confidence that their product will be shipped as soon as possible. Cart abandonment Many online store owners understand how dreadful it can be when they receive notifications on cart abandonment. There are several disturbing factors that stop a customer midway through a purchase. Therefore, an automated cart abandonment email is the best way to remind them of the amazing offers they are missing. Product recommendation At times, customers find it hard to choose the right product. A product recommendation email describing the features and benefits of a product would go a long way. Most customers don’t have the time to perform rigorous research on the product of their choice. Thus, automated product recommendation emails will make it easier for them. Educational contents Automated educational content can help you build rapport with your customers. You should center the content on our brand and how you can empower them to get the best of the product. These educational content can be product use ideas, best practices, and innovative ways of doing things. Upsell offers You can get your customer to spend more by sending them an automated upsell offer email. Its ultimate goal is to increase your revenue while establishing a unique pattern of repeated purchases. Welcome email Once someone registers or signs up for your emails, make sure to send a welcome email informing them of the benefits to stay on your email list. Don’t use one welcome email; instead, create a series of welcome emails that would make the customer think about your brand. Promotion triggered by time/behavior Create promotions through email marketing that are triggered by their behavior or time. From here, you can decide which product they need most. Re-engagement Re-engagement emails allow you to reignite the interest of your customers. Some subscribers might ignore your emails at times, but creating an automated re-engagement message can help bring them back. You can offer a discount, free product, or an opportunity to win something. Ask for reviews To improve your customer service, you can use automated emails asking for reviews of products used. Based on their review, you can decide if the product is worth continuing or not. When asking for reviews, don’t forget to appreciate their honest evaluation of the item. Foster email automation with Ergo All in all, it’s undeniable that email marketing plays an important role in business development. However, a huge audience and multiple types of content can make it daunting sometimes. Therefore, businesses are turning to automated email marketing platforms. Ergo Automation is one of the workflow automation apps that benefits personalized and behavior-based email activities. The app captures customers’ information when an order is placed, stores them in your CRM, and automatically retrieves them to use in your email campaign. What’s more, Ergo can be integrated with email marketing tools such as Mailchimp and Klaviyo for better performance. This way, you can centralize your email marketing efforts without switching between different platforms. Be sure to check out the app so as to boost your email marketing productivity.
