Email marketing is an essential customer retention tool for online business owners. However, most online retailers don’t know how to leverage automated email in their business.
Today, email marketing provides the highest performance in terms of return on investment. Because of this, most companies are contending to get the attention of their customers through their email.
What is email automation?
Companies use email automation to send targeted messages at selected times or based on specific actions to build personal relationships with their customers. Email marketing can boost your ROI by 4200%. With automation, it is even more effective for you can use the analytics to get your online store’s right cadence.
There are numerous benefits when it comes to email automation. Some of these include:
- Maintain a consistent brand identity
- Allows you to grow your subscriber list
- Increases conversion rate
- Keep you in the mind of your customers
- Increase open and click-through rates
Essential automated email ideas for your business
Now you know the benefits of having an email marketing automation process, you need to learn how to leverage an automatic email system to get more customers. In this section, we will share 9 essential automated email ideas for your online business.
Order confirmation, shipping notification
A message from a store contains much more than a digital receipt. Order confirmation and shipping notification assure customers that the store has gotten their order. Furthermore, it strengthens the confidence that their product will be shipped as soon as possible.
Many online store owners understand how dreadful it can be when they receive notifications on cart abandonment. There are several disturbing factors that stop a customer midway through a purchase. Therefore, an automated cart abandonment email is the best way to remind them of the amazing offers they are missing.
At times, customers find it hard to choose the right product. A product recommendation email describing the features and benefits of a product would go a long way. Most customers don’t have the time to perform rigorous research on the product of their choice. Thus, automated product recommendation emails will make it easier for them.
Automated educational content can help you build rapport with your customers. You should center the content on our brand and how you can empower them to get the best of the product. These educational content can be product use ideas, best practices, and innovative ways of doing things.
You can get your customer to spend more by sending them an automated upsell offer email. Its ultimate goal is to increase your revenue while establishing a unique pattern of repeated purchases.
Once someone registers or signs up for your emails, make sure to send a welcome email informing them of the benefits to stay on your email list. Don’t use one welcome email; instead, create a series of welcome emails that would make the customer think about your brand.
Promotion triggered by time/behavior
Create promotions through email marketing that are triggered by their behavior or time. From here, you can decide which product they need most.
Re-engagement emails allow you to reignite the interest of your customers. Some subscribers might ignore your emails at times, but creating an automated re-engagement message can help bring them back. You can offer a discount, free product, or an opportunity to win something.
Ask for reviews
To improve your customer service, you can use automated emails asking for reviews of products used. Based on their review, you can decide if the product is worth continuing or not. When asking for reviews, don’t forget to appreciate their honest evaluation of the item.
Foster email automation with Ergo
All in all, it’s undeniable that email marketing plays an important role in business development. However, a huge audience and multiple types of content can make it daunting sometimes. Therefore, businesses are turning to automated email marketing platforms.
Ergo Automation is one of the workflow automation apps that benefits personalized and behavior-based email activities. The app captures customers’ information when an order is placed, stores them in your CRM, and automatically retrieves them to use in your email campaign.
What’s more, Ergo can be integrated with email marketing tools such as Mailchimp and Klaviyo for better performance. This way, you can centralize your email marketing efforts without switching between different platforms.
Be sure to check out the app so as to boost your email marketing productivity.