Not only retail stores move to online platforms, under the impact of Covid 19, the B2B phenomenon also becomes bigger and appears online as well. As a matter of fact, B2B businesses are applying automation plus web-based solutions to increase effectiveness and efficiency while saving money. Based on this issue, this article will show 10 must-have B2B features for a Magento website to maximize your profits. Make it Mobile Ready With over half of web traffic coming from mobile devices, it is then without question that you should pay attention. And then, invest more in the appearance and make sure your web is mobile-friendly. However, that’s not the only benefit. The bigger picture is that you also have to consider how your customer wants to place their order. From there, adjust your web to suit their buying experience and improve it. This can help to increase your mobile conversion rate. This way, you’re fully prepared to hit the ground running in the mobile space. Update Your Shipping Capabilities Error in shipping is one of the primary catalysts that cause loss in revenue as well as client turnover in B2B businesses. However, this can also happen before the order is made. Some of the reasons that B2B consumers can abandon their cart can be listed out as unexpected delivery charges or complicated checkout process or expensive shipping cost. As a matter of fact, your business can totally be impacted once those processes are not simple and speedy, consistent and reliable. The more automated and intuitive the shipping process is, the better. Fast Image Loading for SEO Don’t underestimate this because this sounds simple. The speed of your image loading for SEO can cause you to lose lots of potential leads if it is too long to wait. Image load speeds are important in general, but for image-heavy commerce websites, this is critical for your business. There are 2 reasons to explain why this is important. Firstly, your consumers are generally too busy and they require things to move as fast as possible. If the process takes time, they will likely abandon the cart since not enough information on the products is acquired. The second reason is that the faster your images load, the faster your site loads. Make Your Web Content Actionable and Engaging Businesses that ignore its content on the site can lose lots of potential clients. Remember that the content is your sales representative in words. So once that salesperson cannot convince consumers, they will leave. As a matter of fact, it is essential that you keep your customers engaged. In order to do so, you want to speak to their specific needs and pain points while offering the perfect solutions. Besides the meaning, the content should also incorporate the tone-of-voice you want your brand to have. Think of your content as your side of a conversation and then you will figure out the kind of voice you should use on the content. Customize for More Control Differentiation is a thing that helps you to stand out and remind customers of you. In order to do that, make sure your eCommerce website can reflect that. In order to do that, spend more time observing your customer journey, and then make some adjustments if needed to customize the process following to make them feel more comfortable when buying with you. The more control you have, the better. Implement Advanced B2B eCommerce Analytics B2B is different from B2C, rather than using macro metrics to track, for B2B, you cannot apply the same thing as your customers is unique – even if they’re ordering the same products. Each of your customers perceives diverse shipping needs and inventory concerns. So they’ll need personalized solutions, which means you’ll need to keep up with individual KPIs (Key Performance Indicators). As a matter of fact, your business needs a business analytics solution that allows you to track individual catalogs, actions, and contracts. Each lead you take on could be a high-ticket repeat customer and also play an important role in retention strategy. Personalization is Key for eCommerce Websites From the previous points, you must now be familiar with the concept of personalization. No matter if your customers are in pre, during or post purchase, they absolutely need a personalized experience. With such unique preferences and contracts, you’ll want to present visitors with tailored catalogs and ordering options. Once you are able to do that, you can save your time when taking care of customers while gaining more satisfaction. In summary, the happier your customers, the more money you’ll make, and the faster your business will grow. Include Discounts Differs from B2C, B2B requires you to think more about the volume of orders. Bulk Order Discounts keep you competitive and keep your customers coming back for more. They also help you get rid of perishables and make room for new and updated products. This is a standard practice in the wholesale business, though you can also run discounts strategically based on expiration dates and product updates. Price Levels and Tiers Price levels or tiers though sound simple but can actually contribute big changes to your business growth. Each one sets different conditions for each customer within it. Factors that could be affected may include the minimum order amount, the price of the products, and the bulk discounts. When a potential customer negotiates with your business, you can take their financial factors into account and offer them the terms of the tier that best suits them. Flexible Payment Options A lot of B2B transactions these days are paid by credit card. Many B2B transactions these days take place online with a credit card. However, your business customers, whether because of their needs or simply their preferences, may want to be able to pay in other ways. Therefore, providing a variety of payment methods is another way to offer some personalization to B2B purchases. Final note Above are the 10 must-have B2B features for a Magento website. Sounds

You might recall a time when tasks at your store felt as if they never ended. Employees frantically updated inventories, followed up on delayed shipments, and tried to respond to customers before they clicked away. As someone who remembers those tiring days, we can relate. Now, with the right automation flow in place, those routines transform into smoother processes. Instead of scrambling at the last minute, you’ll see steady improvements and fewer late-night panics. The Value of an Automation Flow in Daily Operations Automation flows simplify daily tasks by handling repetitive work, reducing mistakes, and freeing up time for creativity. Notably, 64% of business owners believe that AI will increase productivity, freeing up time for creativity. In the below sections, we’ll show you how they improve your business. Reduce Manual Workload Manual processes often lead to errors and inefficiencies, wasting both time and resources. Automation flows streamline these tasks, cutting out unnecessary steps that drain your team’s energy. Instead of manually adjusting stock counts or updating order statuses, your team can focus on more valuable tasks. This shift empowers them to nurture supplier relationships, improve campaigns, and take on creative projects.  The result? A leaner, more efficient operation with fewer headaches and more time for strategic growth. Improve Response Time to Customer Actions When customers receive quick updates, it reassures them you’re paying attention. Speed matters. Using an automation flow, trigger notifications or messages right when customers perform certain actions. They make a purchase: send an instant thank-you note. They abandon a cart: deliver a prompt reminder.  These quick responses show customers that their behavior doesn’t go unnoticed, fostering a deeper sense of trust and encouraging them to return, explore, and continue their shopping journey. Maintain Consistent Branding Your brand’s voice sets you apart. With an automation flow, emails, messages, and alerts share a unified style. There’s no sudden shift in tone or mismatched branding. Whether it’s a product alert or a welcome email, customers see the same recognizable approach. That consistency cultivates a reliable image and fosters ongoing loyalty. Shoppers know they can depend on your store for a friendly and dependable experience every time. See more: Why Marketing Automation for eCommerce is Essential for Scaling Your Store 10 Automation Flows to Enhance Efficiency Shaping a flexible automation flow helps online sellers keep pace with changing market conditions. Employing the right triggers, timing, and messaging nurtures positive customer experiences.  You can find below 10 automated strategies to consider, each capable of fine-tuning everyday operations and pushing efficiency upward. 1. Automated Inventory Alerts Picture this: your inventory on a best-selling item drops faster than expected. Without any warnings, you might discover the shortfall only after customers start complaining.  An automated inventory alert notifies you and your team the moment stock reaches a certain threshold. Quick action means you can reorder promptly, preventing the dreaded “Out of Stock” scenario. Better inventory oversight leads to fewer missed sales and improved customer satisfaction. 2. Scheduled Pricing Adjustments Manual price changes at midnight sound like a hassle. Instead, schedule pricing shifts in advance. Suppose you want to roll out a weekend discount or raise prices after a promotion ends.  With an automation flow, the switch happens while you sleep. No rushing to your dashboard at odd hours, no human errors in applying the wrong values. Everything aligns with your promotional calendar, ensuring customers experience fair pricing that matches current campaigns. 3. New Customer Welcome Emails When a newcomer signs up or completes their first purchase, a thoughtful welcome triggered email sets a friendly tone.  Automating a brief introduction that thanks them, highlights your store’s uniqueness, and suggests trending products helps kickstart their journey. This early nudge encourages exploration. It’s like greeting a guest the moment they step through your door, making them feel seen and appreciated from day one. 4. Abandoned Cart Recovery Shoppers often fill carts and then vanish. Rather than writing them off, use an automation flow to send a polite reminder. A timely email that highlights the items they left behind or sweetens the deal with a small incentive can turn a lost opportunity into a completed sale. In fact, the average abandoned cart email open rate is 50.5%, significantly higher than the average email marketing open rate.  By following up, you show that you value their interest and want them to finish what they started. 5. Back-in-Stock Notifications Nothing frustrates customers more than missing out on a popular product. Once it’s back, let them know immediately with back-in-stock notification. Automated back-in-stock alerts save time, replace guesswork, and help reclaim lost revenue. When that email lands in their inbox, they’ll feel like you kept them in mind. It’s a gentle way to bring them back and prompt a new purchase. 6. Segmented Customer Messaging Not all shoppers share the same preferences. Some love high-end products, others prefer budget-friendly deals, and many might gravitate toward a particular category. You send content that resonates with their interests by building an automation flow that segments customers based on browsing history or past purchases.  When each communication feels personally crafted, customers engage more, building loyalty that outlasts any one-time sale. Watch more: Sales Automation Software: How to Simplify Your Sales Process and Improve Conversion Rates 7. Dynamic Product Recommendations Imagine a shopper who loves your organic skincare line. Showcasing random electronics wouldn’t interest them. Automation flows that suggest items related to their recent purchases or browsing patterns maintain relevance. This isn’t about generic upselling. It’s about using their past behavior to present options that truly appeal.  The result? Increased average order value and happier customers who feel their time is respected. 8. Time-Specific Campaign Launches Seasonal promotions, holiday sales, or limited-time offers shouldn’t rely on you being awake at dawn to hit “start.”  Schedule campaigns so they launch at prime shopping hours. A workflow automation ensures your audience sees the new discounts and product bundles exactly when intended. This approach helps build anticipation, driving customers to visit your store at just the right moment.

Workflow automation is extremely popular in recent years. We have witnessed a lot of successes from adoption workflow automation to eCommerce business but we can not imagine how automation is changing our world. Therefore, we are here today to tell you 10+ key workflow automation statistics that can inspire BigCommerce business runners. 10+ Crucial Workflow Automation Statistics Can Inspire You Time-saving And Productivity Optimizing The first benefit which workflow automation brings us is time-saving and productivity optimization. 73% IT leaders agree that their staff can save up to 50% of the time for task conducting when utilizing automation. 57% of them also claim that the expenses for business tasks reduce from 10% to 50% of the original ones.  It is expected that 51% of the automation innovations are established to boost work efficiency; and 42% of business runners say that workflow automation can shorten time to do repeated business tasks. More than 50% of the companies say that business process automation can reduce their manual mistakes during their operation.  Crucially, 85% of business leaders agree that automated workflow can alleviate the heavy workload for their employees and they can concentrate on the more important tasks. Moreover, they believe that they can take advantage of workflow automation for up to 30% of their usual tasks. Workflow Automation Workflow automation is truly significant for the eCommerce industry and digital transformation; as nearly 100% of IT leaders agree that process automation is a critical factor that can lead to successful digital transformation. However, only 36% of companies have implemented business processes and that’s why you can become outstanding; when you can utilize workflow automation to business management. Also, 29% of the companies have a plan to manage their business by automation software in the future.  67% of business runners, who are currently using business process automation, agree that they can enhance the end-to-end visibility among various software. Other than that, low-code workflow is also a new trend of eCommerce business runners; as nearly 25% of companies are running low-code workflow and nearly 30% of companies intend to use it. Refer: Bigcommerce cross sell Sales Automation Workflow automation is predominantly supporting the sales and marketing departments of a lot of eCommerce businesses; as 75% of companies are taking advantage of marketing automation software. They also agree that automated landing pages can attract visitors more effectively. It would be a mistake if we don’t mention automated email marketing. The marketers usually use a welcome sequence and the lead nurturing emails are the most and second-most popular campaigns in eCommerce.  Besides, 83% of marketing teams use workflow automation to automate their social media posting; 58% of them automate their ads on popular social network platforms. Moreover, sales processes also are automated as 39% of stores utilize workflow automation in this stage. However, they have ignored one of the most powerful advantages of automation, order fulfillment automation; as only 2% of stores can run this process without human intervention.  Sales and marketing segments are also executed automatically with AI technology and 14% of companies have run this. Importantly, more than 50% of business runners totally agree that workflow automation helps them increase conversion rate. Conclusion Based on those realistic workflow automation statistics, we can not deny the significant advantages of workflow automation to business operation and development. As a BigCommerce store owner, we hope you can start to automate your work to level up your productivity and achieve future successes.

It’s no secret that the supply chain industry is constantly evolving and changing. To remain competitive, merchants need to stay up-to-date with the leading logistic and shipping trends to help prepare an effective strategy. For merchants, 2023 can be the best year yet with an effective shipping strategy. Though Covid-19 may have caused supply chain disruptions, delivery times are expected to normalize towards pre-pandemic times. In fact, the average order volume per merchant increased by 50% from our findings, meaning the pandemic helped drive eCommerce sales. This article will provide an extensive report based on data Easyship analyzed from shipping transaction data to give you insights about shipping trends the new year. Shipping Costs Will Climb In 2023, we predict that shipping costs will increase. This trend is because of tighter Covid-19 restrictions in Hong Kong and China. Additionally, charges levied on delayed cargo, containers, cargo vessels, and aircraft that are unable to move due to personnel shortages at ports and cross-border points of entry attribute to the increase in shipping costs. The increase in shipping costs bolstered the need for affordable shipping options from domestic and international couriers. Luckily, Easyship saves merchants up to 89% off discounted shipping rates for 250+ couriers. In this section, we’ll focus more on multi-courier solutions and the cheapest cross-border solutions, so merchants can still save big on shipping costs despite rising retail shipping rates. Delivery Times Are Normalizing In 2023, delivery lead time (DLT) is expected to normalize. Supply chains have been disrupted because of the ongoing pandemic and other geopolitical events such as shipping container shortages, port congestion, and labor shortages. Luckily, shipping congestion should become less of a problem in 2023 because of increased shipping capacity. Reliable deliveries are essential to the success of your eCommerce business. In fact, 46% of consumers ranked reliability as one of the top attributes when purchasing online. To avoid unhappy customers, merchants need to develop strategies to curb delivery delays while meeting customer expectations. Some best practices to curb delivery issues and promote reliable delivery times: Customers Are Expecting Elevated Post-Purchase Experience The post-purchase experience is an integral part of the eCommerce space. In 2023, customers are expecting an elevated post-purchase experience. Ways to enhancer the customer experience are: Fifty-eight percent of consumers won’t make a future purchase because of a poor post-purchase experience. This fact means that eCommerce merchants need to prioritize the customer experience. Easyship offers up to $10,000 shipping insurance for all your domestic or international shipments, and we provide replay claims within seven days. Plus, our Branding Suite helps eCommerce businesses create a delivery experience consistent with your brand. Commerce is Borderless Cross-border commerce enables new levels of success for eCommerce businesses. Successful merchants used 2021 to expand the customer base in new global markets and reap the benefits of growing their scope. Not including the top eCommerce markets, eCommerce buyers in 2021 were from the following countries: Overall, merchants should use the above information to gain insight into new global markets to enter. This section will continue to highlight how cross-border commerce enables international success. Conclusion By now, you should be well-equipped to take on the trends of shipping and logistics like a pro in 2023. Shipping and logistics don’t have to be stressful, but we hope that you know all the ins and outs of the industry with this guide. Small and medium-sized businesses will continue to gain more momentum in 2023. However, today more than ever, merchants have access to valuable shipping tools and affordable shipping options to enable eCommerce success.  

Effective B2B brand management can strengthen your business reputation, attract more customers and maintain customer relationships. However, not all business runners can manage a B2B brand appropriately and get expected results. Therefore, our article today will list out 3 popular B2B brand management mistakes that need you to pay more attention to. 3 Serious B2B brand management Misunderstandings Only DeV Is Responsible For User Experience It is undeniable that web performance plays a vital role in the eCommerce business. So a lot of business runners believe that only devs are responsible for users’ shopping experience. However, customer experience is affected by various factors. They include web quality, web content, marketing strategies, customer services, product quality and so on. Web developers only can help you deliver the values to the customers smoothly and quickly. Moreover, user experience is also decided by UX design. The UX design needs to have a clear picture of user needs, your business goals and technical constraints.  The insights of customers’ behaviors and details of your business operation need to be considered when designing your website. So you may need to have a transparent understanding of the customer journey. Those can be how they can find their expected products, what makes them abandon shopping carts, what can encourage them place orders,… Do Not Understand How Technical Tools Work In this modern world, using technical solutions is prevalent for an eCommerce business. There are some popular technical tools such as CRM, automation tools, tracking tools, and other extensions. While there are so many businesses that choose technical tools to strengthen customer relationships, boost revenues and enhance user experience. A lot of business runners do not understand how those tools work and how to optimize their functions.  Moreover, if you do not comprehend the app’s features, you may choose the unsuitable ones. The incompatible ones can waste your time and money, even affect your marketing effectiveness. To select the well-matched applications, you need to identify many things. Which are your goals, business needs, your budget and abilities to utilize technology solutions. Also, you need to search for the product information carefully, read the instructions and ask for further information if you still have concerns.  During the marketing campaigns, you may encounter some difficulties. It would be better if you can contact the customers’ support for detailed and clear guides. Do Not Clean Database Customer data plays a vital role in forming marketing strategies, including identifying target segments, advertising and product recommendation. Customer data helps you address accurate customer interests, market trends instead of wasting resources on unrelated approaches. However, you need to clean your database to have an accurate scope of target customers. Which means you should have more useful data and delete unnecessary ones. To clean your database, you need to define the data strategies and do the followings: Conduct an audit Do dupe Check, honor preference Enrich your data group Write a formal document Conclusion With our reminders of 3 prevailing B2B management mistakes, we hope that you can pay more attention to them and plan effective brand management strategies.

Just as in physical stores, the arrangement and presentation of products in your online store can significantly impact customer engagement, conversions, and overall success. To help you achieve visual excellence, we’re introducing three of the best visual merchandiser apps for your BigCommerce store. Key Features of Merchandiser Apps Merchandiser apps are vital in bringing your visual merchandising dreams to life. They offer features enabling you to strategically curate and arrange products, creating visually appealing and engaging displays. Some key features of the merchandiser app include: 3 Best Visual Merchandiser Apps for BigCommerce stores App 1: Atom8 Atom8 is a comprehensive solution that stands out for its advanced automation capabilities. It brings a new level of intelligence to your BigCommerce store’s visual merchandising efforts. With Atom8, you can create dynamic product displays that respond to real-time data, such as product popularity, inventory levels, and customer preferences. This ensures that your product arrangements are continually optimized for maximum impact. One of Atom8’s notable features is auto-adding featured products based on product attributes. Featured products are a great way to educate and incentivize customers to buy limited or special items. With Atom8, you can automatically add a featured product based on various factors. Stores have successfully featured items using product attributes, including Pricing, Orders Created, or Inventory Levels. App 2: Product Merchandiser Product Merchandiser offers a user-friendly solution for businesses seeking more control over their visual merchandising strategy. With its drag-and-drop interface, you can effortlessly rearrange products, creating customized displays that resonate with your target audience. This app allows you to experiment with different product arrangements and layouts without technical expertise. What sets Product Merchandiser apart is its dynamic sorting options. You can sort products based on bestsellers, new arrivals, or prices. This ensures that the most relevant products are prominently featured, increasing the likelihood of customer engagement and conversions. By offering customization and control, Product Merchandiser empowers you to align your visual merchandising with your brand’s unique identity and marketing goals. App 3: Shogun While not exclusively a visual merchandising app, Shogun’s versatile visual editor is a valuable tool for creating captivating displays on your BigCommerce store. Shogun enables you to easily design custom pages, landing pages, and product showcases, utilizing its drag-and-drop functionality. This creative freedom allows you to build unique layouts that resonate with your brand and product offerings. Conclusion This integration adds a layer of intelligence to your displays, ensuring that your product arrangements respond to real-time data and customer behavior. Ready to enhance your visual merchandising game? Contact us today to explore the possibilities these merchandiser apps offer for your BigCommerce store.

With technological advancements, powerful automation tools can streamline and enhance customer management processes. ECommerce startups must utilize three essential customer management automation solutions to engage with customers and drive business growth effectively. 3 Customer Management Automation eCommerce Startups Must Use Customer Relationship Management (CRM) Systems Customer Relationship Management (CRM) systems are powerful tools that allow eCommerce startups to efficiently manage their customer relationships: Pros: Cons: Email Marketing Automation Email marketing automation is a game-changer for eCommerce startups looking to engage with their customers effectively: Pros: Cons: Chatbots and Live Chat Support Providing exceptional customer support is crucial for eCommerce startups, and chatbots and live chat support play a significant role in achieving that: Pros: Cons: Conclusion To fully unlock the potential of customer management automation, staying updated with the latest industry trends and technologies is crucial. One unique solution that deserves special mention is Atom8 – BigCommerce Automation. Atom8 offers a comprehensive set of automation features explicitly tailored for BigCommerce merchants. With the pros and cons above, contact us today and let us help you unlock the full potential of customer management automation for your eCommerce startup.

As a new year approaches, it’s important for any modern business to stay ahead of the game regarding eCommerce sales. With technology continuing to evolve at a rapid rate and more consumers turning their attention towards shopping online, 2023 is set to be an extremely competitive landscape within the eCommerce space.  To ensure your company is taking full advantage of all that the online retail world has to offer, here are three new years sales strategies you should consider implementing this coming year as part of your market plan. From creative promotions and loyalty programs with staying power, find out how you can make sure your brand stays relevant and profitable in 2023! Concentrate on SEO, SEM, and relevant content Relevant content that is focused on meeting business requirements always does well at the beginning of the year when people and businesses are eager for growth. This year, search engines made substantial updates to their algorithms with the goal of enhancing the value and competence of search results.  These three areas—content, search engine optimization, and search engine marketing—are my starting points for development at the start of the year. Limited-time offers to kick off the new year Time is crucial. Create buzz around your product or service during the busiest travel periods in the run-up to the new year, when people are preoccupied with post-holiday shopping, and put up a promo code or limited-time offer to hasten their purchase.  Also, despite the temptation to focus on attracting new clients, keep in mind current clients’ importance and offer them an attractive offer. In value propositions, add a reason or purpose Consider factors other than your consumers’ functional and emotional demands. Customers request greater social and environmental commitments from the businesses they trust.  In addition to meeting client wants in the new year’s sales strategies, developing value propositions with a reason or purpose can boost the well-being of others. This will become a competitive advantage if it is communicated well. Additional new years sales strategies If you own an eCommerce website and don’t use a tool for product recommendations, you are wasting your resources. These tools enable you to suggest goods your visitors will likely find relevant and valuable. Fortunately, there are several product suggestion systems available that you can quickly and simply integrate into your website, such as Order Booster. To display your visitor’s items that are relevant to their needs, Order Booster product recommendation solutions utilize a set of algorithms. They accomplish this by using information like location, gender, and more focused details like purchasing intent. Also, because they are so adaptable, you can use them to suggest books, meals, outfits, and virtually anything else you want to offer on your website. In Conclusion, They are on top of new years sales strategies that can help companies catch and maintain their consumers’ attention and loyalty, from timely outreach to stimulate customers’ interest at the beginning of the year to new and enhanced approaches that will utilize the realities of the 2023 market. Companies may utilize these efficient marketing techniques to increase sales at the start of the new year and beyond. Contact us for more information and support!

In today’s digital-first world, businesses are turning to email marketing as a way to better engage their customers and build relationships with them. Many eCommerce brands have seen great success using BigCommerce stores combined with target emails as part of their strategy.  After all, no one knows your customers better than you do – and this is where targeted emails can make the most significant difference in customer engagement. In this article, we’ll take a look at three examples of using BigCommerce target emails to reach their customer base more effectively. Read on for more! What is a targeted email? The term “targeted email” refers to a customized message sent to a specific group of recipients on your mailing list. These emails are carefully personalized and contain appropriate offers that benefit subscribers. Targeted email marketing frequently coexists with mailing list segmentation, a strategy that splits your subscribers based on factors like gender, age, location, employment, and preferences. With this knowledge in mind, you’ll be able to target the appropriate demographic with the appropriate content, maintain brand awareness, and increase sales. 3 Examples of BigCommerce target emails Use onboarding emails After joining up, almost 75% of customers anticipate receiving a welcome email, which has a 42% higher open rate than any other newsletter. So why not take advantage of this opportunity to turn your lead into a potential customer? By giving discounts and top-selling items, onboarding emails can encourage clients to make their first purchase by highlighting the benefits of your company. Target emails by gender Without going deeply into the specifics, irrelevant emails are often immediately removed. They may even cause users to report them as spam and unsubscribe. Segmenting customers based on gender and sending them relevant content is an excellent approach to effectively target the correct recipient. A Texas-based shoe manufacturer called Lucchese Bootmaker employs gender-specific mailings to increase conversion rates. The company promoted the “Roy” boots for men and the “Gaby” footwear for ladies, for instance. Because of this, the lift from gender-matched email advertising was up to 30%. Schedule your email smartly You must plan your emails carefully because your consumers may be located in different time zones. The audience should get your emails while they are awake and online. According to statistics, most individuals read their emails between the hours of 9:00am and 5:00pm (during regular working hours). The busiest times for checking email were at 9 am, 12 pm, and 5 pm. The same outcomes won’t necessarily apply to your internet business, though. The ideal strategy is to test and determine when to send BigCommerce target emails to your consumers precisely. There is no right or wrong answer here; choose the option that works best for your company and watch your conversion rates soar. In Conclusion, Email marketing is a powerful tool for increasing sales, but it is even more effective when personalized for each customer. Knowing the ideal type of email to send based on the actions a customer takes or the products they purchase can make all the difference in user engagement and ultimately overall shop success.  If you’re looking to take your store’s email marketing to the next level and need additional assistance, don’t hesitate to contact us. Grit Global has the experience and skillset needed to create effective and successful BigCommerce target emails campaigns tailored specifically to your individual goals. With our automation application Atom8, you’ll be sure that every email you send out helps bring new customers, retain existing ones, and increase overall revenue.

When a buyer visits a site to buy a specific product but doesn’t end up completing the purchase as the item is out of stock, they may head over to the competitors’ site to get what they need. Out of stock trick items are a reality for all eCommerce businesses, but it is necessary to limit conceding the sale to another vendor. Here, BackOrder will give you three ways to deal with out-of-stock products to encourage your buyer to return. Our of stock trick trick will boost your chances of closing a sale and increase their lifetime value with your brand since they will be encouraged to keep coming back.  Trick #1: State if a Product Is Unavailable Temporarily or Permanently Out-of-stock products may be unavailable temporarily or permanently, so your should clarify which category the product in question falls under to tell your customers to know whether to expect it to return. Some webs also allow buyers to save out-of-stock items in wishlists or notify them when they are available again. Rather than removing the page and making a dead-end, these strategies will enable you to drive engagement with your users. Keeping the product on the page will help keep your page’s Google SEO benefits, allowing buyers to save it, encouraging them to return, and boosting future sales. Trick #2: Deliver BackOrder and Increased Shipping Time You can also consider delivering BackOrder for products that are currently unavailable but will be available in the future. This strategy will give your buyers something to look forward to and secure the sale even though a product is out of stock. Delivering a pre-order option or a longer shipping time is another good way of securing the sale immediately. Provided you’re up-front about the product availability, your customers are likely willing to wait a bit longer than usual. Trick #3: Offer Alternative Recommendations It is a good idea to use the product page to deliver alternatives to your customers based on their behaviors and preferences. Since you already know what they are interested in, showing relevant items is an excellent way to drive purchases. You can recommend related products that will be shown when a product is unavailable. These groups can help you avoid losing out on a sale and keep potential buyers interested in your brand. Many think of redirecting buyers from their product page back to the home page. But that’s not a good idea. It will increase the bounce rate because of unnecessary steps. Instead, keep your buyers moving forward by recommending them more products. Another good option is to use chatbots to answer questions from customers about stock availability and introduce alternatives based on their needs. Once your customers find other products that meet their needs easily and quickly, they are more likely to make a purchase. Conclusion Out-of-stock products don’t have to lead to disappointed customers or a lost sale. Avoid deleting or modifying those pages without considering the loss of their SEO value, as this might negatively affect your place in the search rankings. Hopefully, our tricks will help you repurpose your out-of-stock product pages to drive engagement and conversion. Try our BackOrder application and Product Recommendation app on your eCommerce site and see how they work for your brand!

Trading goods in large quantities is always one of the headaches for managers, and how to manage inventory effectively is always a dilemma. Inventory, no doubt, is among the most essential parts of a company. If you manage it properly, reduced costs and increased profits are inevitable. Here are three inventory tactics to help you and your business survive in the eCommerce market in 2023. Keep An Eye On the Circulating Time of The Goods This is one of the most important management strategies that help keep your goods under control and ensure every order can be done immediately. Analyzing and evaluating the consumption situation of goods is also a way to help you know which ones are in stock for a long time. That way, you can make plans to help them sell out quickly.  Leverage a Cloud-Based Inventory Management System  In the last century, when PCs and stock administration programming weren’t born, controlling the inventory was an arduous task. Businesses kept track of their stocks physically, resulting in potentially human mistakes.  Nowadays, inventory management strategies typically involve cloud-based inventory management software that can clear or minimize human mistakes. It can also solve issues like overloads (leading to extra conveying costs) or overselling (prompting disappointed customers) by guaranteeing your business generally has the reasonable measure of stock available. Sort Inventory Into Different Groups Inventory items are often referred to as an enormous, colossal thing, making tracking of inventory items much more difficult and complex. So by classifying your goods into different groups or classifications, it will be easier to know how singular things are performing. There are many ways to separate your classifications other than by item type. In fact, your stocks can be isolated by its benefit, how quick its turnover rate is, and more. The Bottom Line With proper inventory tactics, you can operate your supply chain more successfully, and your warehouse will end up in control and with adequate stock. This will eventually provide your business with growth in the eCommerce market 2023. Want more tips and tricks, contact BackOrder now!

Wix is among the ideal website builders for small-to-medium eCommerce businesses. It has over 200 million registered users worldwide and can be used in about 17 languages.  But there is a good reason to migrate from Wix to BigCommerce. Today, the latter is thought to be the best eCommerce platform because it can be used by both large and small merchants. It’s cheap and has many tools to help you build and run your eCommerce store better.  3 Reasons to Migrate from Wix to BigCommerce Improved Search Engine Ranking Nowadays, many shoppers search for services and products online, which is why ranking on search engines is essential. This dramatically determines business success online.  BigCommerce is a well-structured platform made with SEO in mind, as it uses SEO-friendly content and search engines to bring people to your site. It shines with SEO through Google-friendly URLs, accelerated mobile pages,  ease of redirects, and more. That way, your eCommerce store is expected to be visible to millions of online shoppers, helping you attract more customers and boost revenue. Ease of use BigCommerce offers an easy and quick setup process to help you get started in minutes, reducing the time and money required. This powerful platform has many features and integration options that let your business connect the online store to large marketplaces and sell on the website, on Amazon, on Facebook, and so on. This platform can also adapt to a wide range of devices, with themes allowing for easy optimization of shopping carts, even on mobile phones. Robust Security Features BigCommerce is PCI-compliant and considered one of the most secure eCommerce platforms available. So, your business data will be safe with the newest and most advanced encryption technology. It has tools and features like SSL certification, password encryption, fraud protection, and more to help you keep your store and data safe. There is also an in-house team of security experts who always keep an eye on new threats and ensure the platform stays safe and secure. The Bottom Line BigCommerce is well on its way up and will most likely take over the eCommerce market. Migration to BigCommerce today will increase sales and improve the experience for your customers. So what are you waiting for? Make your move right now and see your eCommerce business grow.  If you need additional help, contact us for a free consultation right now!

After a slow-paced business time at the beginning of the year, you must be so excited about upcoming summer sales. The sooner you start your preparation, the better outcome you can get. And in a busy time like summer, automation will be the optimal choice for any eCommerce store. Thus, prepare for your store in the summer with our 3 highly recommended workflows in Atom8 – an automation app on BigCommerce platform. Schedule theme switching Summer is full of energy, refreshment and excitement. To deliver the summer vibes, your storefront’s theme should be regularly changed in an attractive way. This workflow from Atom8 will do the task throughout the season for you once you set it up. Here are some steps you should follow: Set out time trigger: For occasional switching, you may choose “one-time only”, then select date and time. If you wish to have your theme refresh regularly, the app also offers you daily, weekly, or monthly durations. Select data filter: Make sure you select “content”. If your choice is product/customer/order, there will be other functions of Atom8. Switch theme: You can schedule theme changes as many times as you wish by repeating the process: choosing theme → setting delay time. Save all settings: Select the workflow status between active and inactive; fill the workflow’s name and description; and when to activate. Schedule a promotion campaign In summer – one of the biggest sales in the year, every store both online and offline seems to be busier than ever. In fact, staff has to stay up late to update sales price to hundreds of products. Some merchants even have to hire new staff to take care of running promotion campaigns, which can cost 2000$/month. But with Atom8’s help, merchants can save this large amount of time and money for other things that really matter.  Based on the time trigger, the workflow used to schedule a promotion campaign also starts with defining time to run. Then, ensure “Product” is selected as Data filter before setting conditions for the action. You can run a promotion on a certain product category, product type or inventory level. It depends on the purpose of your campaign. In the next step, you will have 4 options to change the price. It could be reduced by % or a certain amount of $. You can also fix a sale price number or remove it after a period of “Delay” time. Finally, determine the workflow status, name, description and activation duration in the settings before saving all the actions. Notify of inventory level Inventory is also a factor that needs special attention during big sales. This tool will help you to keep track of stock levels among hundreds of products. As soon as your inventory reaches a certain number, emails will be automatically sent to whoever needs to be alerted. So that your staff can re-order with vendors on time. Moreover, it may send email to the marketing team to stop promoting that product, which helps to save marketing costs for your business. The workflow can be set based on the inventory level or “low stock” conditions as below: Moreover, Atom8 can integrate with BackOrder app as well. This app on BigCommerce’s marketplace allows your store to still make sales and keep customers happy even when the inventory of product equals to 0. In that case, the buying button will be automatically changed into “BackOrder” status. Above are 3 powerful workflows of Atom8 that we strongly recommend for any BigCommerce store. Let’s prepare for your store beforehand to gain the best results this summer!

Investing some time into setting up automated processes for customer service channels, shipping & delivery, or payment management can significantly streamline your business operations and reduce the amount of manual labor involved in the process. As a result, you can be successful while improving efficiency while providing top-notch customer service at scale. So let’s dive in 3 scalable automation eCommerce that you can easily emply into your online business! Why is Automation the Key? Your company’s success depends heavily on how you scale it. By scaling, you imply that your company has the means and funding to generate more revenue and, as a result, the capacity to extend business operations across all divisions. Scaling your firm will allow you to continue to attract investors, make money, and build a long-lasting business.  All businesses prioritize scaling. Scalability is much attainable thanks in large part to automation. It simply enables you to provide your consumers more services without having to recruit extra people. A comprehensive automation eCommerce strategy could cover a lot of different aspects of your company. 3 scalable automation eCommerce approaches Ad Automation One of the best ways to swiftly grow your company is through advertising or marketing automation. The creation and management of repetitive duties, like ad campaigns, tracking, lead generation, ad expenditure, etc., will be handled by ad automation technology. For eCommerce enterprises, several ad optimization solutions today offer ROAS increase of hundreds of percentage points in just a few weeks! Advertising automation may improve your company’s marketing effectiveness while saving time and money. Speaking with your marketing team and determining which jobs may be automated is the best method to include it into your plan. Customer Service Automation No matter how great your product is, if you don’t provide excellent customer service, no one will want to buy from you. But how is it still feasible to actively connect with clients on a one-to-one basis in a timely way if you are a business owner with no free minute? Automation eCommerce in customer service is how. A fantastic approach is to use efficient software, such as live chat software. With the use of this technology, you may interact directly and immediately with website visitors. With the help of this application, you may keep in touch with potential consumers and give them the necessary details. It also has the potential to arrange a demo with a member of your team, to foster interpersonal engagement, and to respond to any further questions. Data Automation It’s crucial to optimize and automate your data handling if you want to operate a successful and effective company. Make sure your data management system can expand along with your organization when you consider doing so.  The worst case scenario for an eCommerce company would be to increase revenue while neglecting and losing clients as a result of bad data management. Automating your business processes to assist you monitor their data is essential since as your company grows, you’ll have a lot more clients to keep track of. To conclude, Automation is something that has the ability to exponentially revolutionize eCommerce stores and businesses. The excellent technologies are now able to easily bring automation into your process and gain a competitive advantage in the industry. If you’re interested in getting started implementing these types of automation eCommerce solutions for your eCommerce store, contact Atom8 today to get connected with an expert consultant who can help you figure out what works best for your business model. With our help you’ll be able to take your store to the next level and maximize profitability!

Running an eCommerce business involves juggling numerous tasks like inventory management, order processing, marketing, and customer support. With so many moving parts, it’s crucial to have the right tools to streamline operations and boost productivity. In this post, we’ll explore five productivity software solutions designed specifically for eCommerce websites. These powerful tools can automate repetitive tasks, integrate seamlessly with your online store, and provide valuable insights to help you work smarter, not harder. How to Select the Best Productivity Software for eCommerce Websites No single tool can do everything for you. Tools cannot replace your good judgment and intuition as a business owner. Instead, this list recommends tools that can help you do routine, repetitive tasks faster and easier. That way, you can spend more time on the important stuff. The recommended productivity tools fall into four main categories: Time and productivity measurement Even if you don’t track time now, adding a time-tracking tool for your eCommerce team is a smart idea to boost productivity. Time tracking shows you exactly how you’re spending your time. When you can see where your time goes, you can identify tasks that waste too much time that you may not have realized before. For example, checking messages a few times a day seems quick. But time tracking data may show you actually spend 6 hours per week just on messages. With this information, you can set limits for low-priority tasks like checking messages. Seeing how you use your time makes it easier to cut back on unimportant tasks that slow you down. That way, you can spend more time on the important work that will grow your business. Collaboration If you have a long to-do list and not enough hours in the day, you need a good way to prioritize and focus on the most important tasks. Task management software can help with this. Whether you run your business alone or manage a team, these tools help you get more done by concentrating on the right priorities. Using a new task management system takes some getting used to at first. You have to practice working from the software and leaving notes about what you’ve completed. But soon, you won’t be able to imagine working any other way. Productivity software tools help you accomplish much more while wasting far less time on unimportant things. Automation Research shows that about half of the tasks people currently get paid for can be automated using technology. You should let computers and software handle the repetitive, routine tasks. That frees up your team to focus on the important, higher-priority work that requires human skills and judgment. Why pay someone’s hourly wage to do work that a machine can do faster, cheaper, and with fewer errors? There are many business functions that genuinely need your personal attention and expertise. Good productivity software tools give you and your employees more time to concentrate on those critical tasks that really drive your business forward, instead of getting bogged down in the busywork a computer program could do. Inventory management Inventory is likely your most valuable asset, so it deserves special attention. As your product catalog grows, managing inventory gets increasingly complex. While inventory demands significant time, you shouldn’t waste effort on tedious, repetitive tasks. Leverage software to automate inventory monitoring and processes, allowing you to focus on higher-level operations. 5 Best Productivity Software for eCommerce Websites Atom8 Manually handling orders, inventory tracking, and syncing data is really time-consuming and error-prone. Atom8 is productivity software specifically designed by Grit Global for BigCommerce stores that automates these tasks: Zendesk Zendesk is an effective customer service platform for online stores. It brings together customer inquiries from various channels, automates ticket management, and facilitates self-service options with knowledge bases.  By leveraging this productivity software, you can streamline your processes, save time, and enhance customer support. This translates to increased loyalty and revenue as you improve the overall customer experience. Finally, Zendesk is an invaluable tool for optimizing your online store’s customer service, consolidating communications, automating tasks, or empowering customers to find answer QuickBooks Commerce QuickBooks Commerce, formerly known as TradeGecko, is a software that helps manage inventory and orders while seamlessly integrating with accounting software like QuickBooks Online. Here’s how it can enhance your operations and save you time: monday.com In terms of functionality, monday.com is on par with ClickUp as both platforms offer comprehensive work management solutions. Whether you need to monitor daily tasks or plan product development, monday.com provides the necessary tools. monday.com offers flexible project management options, allowing you to choose between Kanban-style boards for task tracking or Gantt charts for a broader project overview. With its collaborative document management feature, monday.com facilitates seamless teamwork, enabling you to collaborate with both internal and external stakeholders on projects. While slightly pricier than ClickUp, monday.com does require a minimum of three users for the basic paid plan. Asana  Asana is a comprehensive productivity and project management software suitable for businesses of all sizes. It offers three distinct plans to cater to different needs. The basic plan is completely free and designed to assist individuals in getting started with the platform. With Asana, users gain access to a wide range of features, including Asana boards for task assignment and tracking, subtask breakdown, permission restrictions, custom fields, project listing, attachments, and time tracking, among others. In Conclusion Tools like Atom8 – BigCommerce Automation have demonstrated their impressive capacity to boost efficiency, streamline operations, and save valuable time. If you need additional information or assistance regarding productivity software for your online store, please feel free to contact us.

The world of e-commerce is evolving at an unprecedented pace, and for businesses aiming to stay ahead, a robust platform is essential. BigCommerce Enterprise has emerged as a powerhouse for large-scale e-commerce endeavours, offering a tailored suite of features to facilitate growth and success. However, migrating to such a platform requires careful planning and execution. In this article, understand the benefits of a well-planned migration process, key considerations for bigcommerce migration tool, and three essential tools to make the migration journey seamless. Key Considerations for BigCommerce Migration  Migrating to a new e-commerce platform is a significant undertaking that requires careful planning, strategic decision-making, and meticulous execution. BigCommerce migration, in particular, promises to unlock new opportunities and growth for your business. Here, we delve into the key considerations that businesses should prioritize when embarking on a BigCommerce migration journey: 1. Assessment of Current Infrastructure: Before initiating the migration process, thoroughly assess your e-commerce infrastructure. This includes evaluating your existing platform’s features, capabilities, and limitations. Understanding your starting point will guide your decision-making throughout the migration. 2. Compatibility and Integration: Ensure BigCommerce enterprise seamlessly integrates with your existing systems, applications, and third-party tools. Verify whether your current integrations will remain functional on the new platform or if new integrations need to be established. 3. Business Objectives and Goals: Clearly define your business objectives and goals for the migration. Are you aiming to enhance customer experience, expand your product offerings, or improve performance? Having a well-defined vision will guide your migration strategy and help measure success. 3 Tools for Seamless BigCommerce Migration Tool 1: Migration Planning and Assessment A successful migration begins with a comprehensive assessment of your current e-commerce ecosystem. Migration planning and assessment help you identify potential roadblocks and plan for contingencies. They analyze your existing data structure, product catalogue, customer profiles, and order history, providing insights into the scope of the migration. This tool helps create a roadmap for data mapping, ensuring a smooth transition of vital information to the new platform. Key Features: Infrastructure Analysis: The tool conducts a comprehensive evaluation of your existing infrastructure, including databases, software, and integrations. This assessment helps identify compatibility issues and potential areas of concern. Scope Definition: It assists in defining the scope of the migration by analyzing factors such as data volume, product catalogs, customer profiles, and historical data. This information guides the decision-making process and resource allocation. Contingency Planning: Effective migration planning involves anticipating and preparing for potential challenges. The tool assists in creating contingency plans for data transfer, integration hiccups, and any unforeseen issues that might arise during migration. Timeline and Resource Allocation: With insights into the complexity of the migration, the tool helps establish a realistic timeline and allocate resources appropriately. This ensures that the migration process remains on track and meets business objectives. Tool 2: Automated Data Migration Data migration can be daunting, especially for businesses with extensive product catalogs and customer databases. Automated data migration tools simplify this process by securely transferring data from your old platform to BigCommerce enterprise. They ensure data accuracy and integrity, reducing the risk of errors that could impact customer experience. These tools also help you seamlessly migrate customer profiles, order histories, and product details, saving time and effort. A tool like Atom8 Automation can replace key workflow automation (Shopify Flow) from your old platform to BigCommerce.  Key Features: Data Mapping: The tool maps data fields from your existing platform to their corresponding fields in BigCommerce. This ensures that data is transferred accurately and maintains its integrity. Bulk Data Transfer: It enables businesses to transfer large volumes of data, including product details, customer profiles, order history, and inventory information. This bulk transfer eliminates manual data entry and saves time. Data Validation: Automated data migration tools validate data during transfer to identify and rectify inconsistencies or errors. This ensures that the information transferred to BigCommerce is accurate and complete. Customization: The tool often offers customization options to accommodate specific data formats, structures, and unique business requirements. This flexibility enhances the adaptability of the migration process. Tool 3: Seamless Design and Content Migration The visual and content aspects of your e-commerce store are equally crucial for a successful migration. Tools that facilitate seamless design and content migration ensure that your website’s look, feel, and content remain consistent during the transition. These tools help replicate your existing design elements, layouts, and content structure on the new platform, preserving your brand identity and maintaining a cohesive user experience. Key Features: Design Replication: The tool replicates your existing website’s design, including layouts, themes, color schemes, and branding elements, on the new bigCommerce platform. This replication maintains a consistent visual identity. Content Migration: It facilitates the transfer of website content, such as product descriptions, images, videos, and blog posts. This ensures your website remains informative and engaging, enhancing the customer experience. URL Redirection: The tool often provides URL redirection to prevent broken links and maintain SEO rankings. This feature automatically redirects visitors to the new URLs on BigCommerce, preserving search engine visibility. Quality Assurance: The tool performs checks to ensure that design and content elements are accurately migrated. This includes testing links, images, and layout consistency to guarantee a seamless transition. Conclusion A meticulously executed migration not only preserves your data’s integrity but also maintains the essence of your brand through design replication. Enlisting the expertise of professionals specializing in e-commerce migrations ensures your transition is smooth, streamlined, and minimally disruptive to your valued customers. In this process, a standout tool is Atom8 – BigCommerce Automation. With its array of features, from personalized email campaigns to abandoned cart recovery, Atom8 simplifies the customer engagement aspect of migration. This tool can be your ally in providing a consistent shopping experience, whether during or after the migration process. Your commitment to enhancing customer experience while evolving your business is commendable. By harnessing the capabilities of tools like Atom8 and securing the guidance of migration experts, you’re setting a solid foundation for future growth and success in the competitive e-commerce

When it comes to carrying out a particular campaign for an either online or physical store, there will be a large load of work to take care of. As a solution for online business, BigCommerce store in specific, workflow automation helps enterprises to save an amazing amount of money and time. Here are 3 genius types of automation workflow from Atom8 that you definitely should use to control your store’s campaign activities. Schedule banner ads publication Banner ads are an important part of marketing for any store both online and offline. However, they are not fixed all the time and are changed regularly depending on the products and campaigns of the store. To effectively control the banner ads publication, this workflow seems to be an ideal option with a few clicks away: Schedule a promotion campaign Using the same trigger, the workflow used to schedule a promotion campaign also starts with defining time to run. Then, make sure the Data filter is “Product” before setting conditions for the action. You can run a promotion on a certain product category, product type or inventory level. It depends on the purpose of your campaign. In the next step, you will have 4 options to change the price. It could be reduced by % or a certain amount of $. You can also fix a sale price number or remove it after a period of “Delay” time. Finally, determine the workflow status, name, description and activation duration in the settings before saving all the actions. Read more: Bigcommerce upsell Notify of inventory level It is possible that some of the products surprisingly sell like hotcakes. So that you may need to remove its banner before the predetermined date or stop any other marketing activities. In this case, a useful feature that you can take advantage of Atom8 is “notify of inventory level”.  As soon as your inventory reaches a certain number, emails will be automatically sent to the marketing team to stop promoting that product. Thus, it helps to save marketing costs for your business. Moreover, your staff can re-order with vendors on time, ensuring a smooth operation. This feature of Atom8 can also integrate with BackOrder to gain better outcomes. When the inventory falls to 0, the app will automatically switch the buying button to “Back Order” status. So that customers can still purchase the products and it remains a continuous revenue stream. You can set the workflow based on the inventory level or “low stock” conditions as below: Hopefully, our suggestions to control campaign activities with automation workflow above may benefit your business in a significant way. If you need any additional information, please feel free to contact us.

eCommerce stores use upselling and cross-selling tactics to increase average order value and boost sales. Here are three upselling and cross-selling examples to improve their sales. Exploring cross-selling vs. upselling Concerning cross-selling vs. upselling tactics, there is a lot of misunderstanding. Let’s first discuss their fundamental definitions in order to comprehend their distinctions better. Cross-selling is an eCommerce strategy where businesses offer customers other products that go well with the ones they’ve previously bought or are going to buy. The approach of upselling, on the other hand, is proposing to a customer more expensive or improved products than what they had previously selected. Here are just a few advantages that using both strategies well can give you before we will present some typical upselling and cross-selling examples underneath: 3 Upselling and Cross selling examples for eCommerce stores Cross-selling examples Upselling examples In Conclusion, Upselling and cross-selling are great techniques to increase the average order value for eCommerce stores. We hope you have learned useful lessons from these upselling and cross-selling examples. Using a product recommendation app like OrderBooster, you can easily add related products to your customers’ carts to increase sales and employ upselling and cross-selling. Have you tried upselling or cross-selling in your store? What tips do you have for other merchants looking to try these methods?

As an online store, the need to segment customers and provide customized product selection is now more important than ever. In this blog post, we will cover 3 use cases for how powerful BigCommerce segment product features can help personalize your store’s products for each customer visiting your site. Keep reading! What is product segmentation? When you offer many versions of your product to various groups of consumers, you are practicing product segmentation. Consider that your SaaS business produces project management software. Your product’s user base of software developers may require bug tracking features. Tools may be required by a group of manufacturing experts to facilitate the organization of part lists. Your business may have a core product that serves as the foundation, with a number of variations constructed around it to serve different sectors. Why is product segmentation important? You could be debating whether or not product segmentation is worthwhile. Making these modifications to your product may wind up being quite an amount of labor, depending on your line of employment. It helps to see it more as a simple way to broaden your product offering rather than as a time-consuming development of one product. 3 use cases for BigCommerce segment product feature Analysis of how and why customers use your product You may already learn a lot from your current consumer base about how to segment your offering, at least initially. Take a look at the product’s use by your existing consumers. Consider which industries they are in, which features each customer category uses most frequently, and how those features may be enhanced to target the aforementioned industries. Effective marketing strategy and product positioning Your marketing staff has to go to work now that the product segments have been developed, priced, and are ready for launch. That’s a terrific place to start because you’ll already be aware of the customer profiles your product categories want to draw.  Again, it may seem like a hardship to perform the extra effort of selling different items, but if you’ve done everything well, the final result will be more sales and less turnover. Price segmentation strategy After using your data to develop some concepts for various product sectors, you must choose how much to charge for those goods. Even while it would be alluring to set uniform pricing for all comparable goods, you’ll probably be losing money if you do so.  You’ll have a better understanding of how to price each product group for the greatest growth potential after doing a thorough study of willingness to pay and market realities. In Conclusion, Although implementing a personalized shopping strategy can be intimidating, BigCommerce makes it easy with its dynamic BigCommerce segment product feature. By leveraging audience segmenting techniques such as demographics, commerce behaviors, geo-location, and user psychographics to create distinct product experiences for your customers – you can easily create personalized offerings that increase engagement and result in higher conversions. With Atom8, you can have newly created products automatically set to featured products and can choose to remove them from the list after 14 days. Contact us for more details!

Staying ahead of the competition and delivering exceptional customer experiences are crucial for the success of online stores. Web automation has emerged as a powerful tool to streamline and enhance various aspects of online store operations, revolutionizing how businesses manage inventory, process orders, and communicate with customers. In this article, we will define “web automation Transforms” and explore its growing importance in the context of online stores. Additionally, we will delve into three transformative ways web automation can revolutionize your online store, from streamlining inventory management to optimizing order processing and fulfillment and enhancing customer support and communication. The Growing Importance of Web automation in the context of online stores Web automation automates repetitive and time-consuming tasks within an online store using software and technology. Its significance lies in its ability to free up valuable human resources, minimize errors, and ensure operational efficiency. As online stores face increasing demands to cater to a growing customer base and manage complex processes, web automation has become a game-changer in driving success and growth. With automation, online stores can handle high order volumes seamlessly, reduce manual intervention, and focus on strategic initiatives to stay competitive in the dynamic eCommerce landscape. By embracing web automation, businesses can optimize operations, deliver swift and accurate services, and enhance customer satisfaction. The benefits of web automation are manifold, offering businesses the opportunity to streamline operations, enhance efficiency, and deliver exceptional customer experiences. Here are some key benefits: Benefits of Web Automation 3 Ways How Web Automation Transforms Your Online Store Streamlining Inventory Management Inventory management is a critical aspect of any online store. Web automation simplifies and streamlines inventory management by automating real-time stock updates, restocking alerts, and product categorization. Automation ensures that inventory data remains up-to-date and accurate across all channels, preventing stockouts and overselling. With web automation, businesses can also automate purchase orders to suppliers when inventory levels reach a threshold. This ensures a consistent and timely flow of products, reducing delays and ensuring customers can access their desired items without hiccups. Optimizing Order Processing and Fulfillment Efficient order processing and timely order fulfillment are vital for delivering an exceptional customer experience. Web automation revolutionizes order processing by automating tasks such as order confirmation, payment processing, and shipping label generation. This expedites the entire order fulfillment process, reducing the chances of delays and errors. Automation also enables online stores to track orders in real time and provide customers with shipment notifications and tracking information. Enhancing Customer Support and Communication Web automation is crucial in enhancing customer support and communication within online stores. Automated email responses and customer communication enable timely and personalized interactions, even during peak hours. Automation can include order status updates, shipment notifications, and post-purchase follow-ups to engage customers seamlessly. Additionally, web automation can facilitate chatbots and virtual assistants, providing instant responses to common customer queries. These virtual assistants can offer product recommendations, answer FAQs, and guide customers through purchasing, fostering a positive shopping experience. Enhance your online store with Atom8 B2B Atom8 B2B stands out as a comprehensive solution for web automation, specifically tailored to meet the unique needs of B2B (business-to-business) transactions. With its advanced features and user-friendly interface, Atom8 B2B empowers businesses to automate a wide range of web activities, streamlining operations and enhancing efficiency. Here’s how Atom8 B2B serves as a transformative solution for web automation: Conclusion Online store owners must choose the right automation partner to fully unlock the benefits of web automation Transforms. If you are ready to transform your online store and embrace the power of web automation, do not hesitate to contact us today.

We all know that marketing automation can strengthen and enhance your store, especially your marketing campaigns. However, we should know how to utilize marketing automation to achieve expected results efficiently. Therefore, our article today will give you the three most powerful approaches to better use it and apply those to your BigCommerce stores. 3 Things That Bigcommerce Marketing Automation Can Help Your Store Data-driven Measures How can you get customer insights and their needs? There are several ways to catch customer thoughts, but the most accurate way is based on data. Customer data is valuable for generating practical insights and possible customer engagement approaches. It seems hard to figure out what your beloved customers expect, but you can do it easily with BigCommerce marketing automation. For example, Atom8 can use selling records, track customer behaviors, and export data to spreadsheets. Therefore, you will have a detailed picture of customer behavior in your eCommerce stores and customer interaction on different marketing channels. Then, the BigCommerce stores can use analytic tools to find the necessary information and run suitable marketing campaigns. Segment Customers As we all know, an effective marketing approach must go along with the target customer segment. Therefore, BigCommerce stores should use marketing automation such as Atom8 to classify customers into different groups based on their order value. Lifetime spends, behaviors, and feedback. We have mentioned customer data before, which is a crucial tool to segment customers. Then, you can develop different marketing approaches, which personalized content for each customer group. For example, BigCommerce can send personalized email marketing to targeted segments and give customers information about their favorite products, appealing promotions, etc. Some marketing automation like Atom8 can automatically send those emails to recipients without human intervention. Keep Track And Maintain Customer Relationship Another task you can take advantage of in your marketing automation is tracking membership and rewarding loyal customers. It is undeniable that nurturing long time customer relationships is not a simple task. The automation tools can record all the customer purchases and provide BigCommerce with reliable sources to track loyalty programs and thus establish incentives to boost selling.  Moreover, customer data from marketing automation also brings you ideas to form reward programs for your buyers. For example, if a customer usually abandons their cart when he cannot get the free shipping vouchers, the stores should give him a free shipping voucher as a reward. A reward that sticks to customer needs will strongly but naturally encourage them to buy more at your BigCommerce store. Conclusion There are several ways that you can make better use of marketing automation. Also, you need to choose marketing automation that can cover different tasks like Atom8 to maximize your BigCommerce marketing effectiveness. We hope you can find some ideas from our list of things that Bigcommerce marketing automation can help your store and successfully apply to real contexts.

Effective inventory management is crucial for running a successful online store. Traditional inventory management tools have merits, but technological advancements have introduced game-changing solutions. One such revolutionary tool is 3D inventory visualization, offering a new perspective on inventory management. Our exploration will revolve around 3D inventory visualization and its significance in managing inventory for BigCommerce stores. Understanding 3D Inventory Visualization 3D inventory visualization is a cutting-edge technology revolutionizing inventory management for businesses operating on BigCommerce. Unlike traditional methods, this immersive tool presents inventory data in three dimensions, offering a more intuitive and interactive experience. Navigating through the user-friendly interface, inventory managers gain deeper insights, identify trends, and optimize stock levels effortlessly. The seamless integration with BigCommerce ensures real-time updates, enabling proactive monitoring and precise inventory forecasting. With 3D inventory visualization, businesses can easily handle out-of-stock situations, enhance warehouse space utilization, and make data-driven decisions for a seamless customer experience. Embrace this innovative approach and elevate your BigCommerce store’s inventory management capabilities today. 3D Inventory Visualization: The Ultimate Inventory Management Tool Real-Time Inventory Monitoring with 3D Visualization One of the key features of 3D inventory visualization is its real-time monitoring capabilities. With the integration of data from BigCommerce and other inventory systems, businesses can view up-to-date inventory levels and product information in a visually engaging manner. This real-time view allows for quick decision-making and prevents stockouts, ensuring customers can access available products. By simply navigating the 3D visualization, inventory managers can identify low-stock items, view product details, and take prompt action to replenish stock. This seamless monitoring process minimizes out-of-stock situations, enhancing customer satisfaction and optimizing revenue potential. Optimizing Inventory Space with 3D Layouts 3D inventory visualization revolutionizes warehouse management for eCommerce businesses. By creating virtual layouts in three dimensions, businesses gain a comprehensive view of their warehouse space. This immersive technology identifies inefficiencies, improves space utilization, and streamlines inventory organization. With easy layout modifications and “what-if” scenarios, businesses can make data-driven decisions, reducing operational costs and enhancing order fulfillment efficiency. Integrating 3D inventory visualization with BigCommerce ensures real-time updates, aligning online store data with the warehouse layout. Embrace 3D layouts to optimize your warehouse space and gain a competitive edge in the dynamic eCommerce landscape. Elevate your inventory management with this innovative approach today. Enhancing Inventory Forecasting and Planning Accurate inventory forecasting is critical for maintaining optimal stock levels and avoiding overstock or stockouts. 3D inventory visualization incorporates historical sales data and trends, allowing businesses to forecast future demand more accurately. By visualizing inventory trends and demand patterns, businesses can make informed decisions about stock replenishment and inventory planning. This proactive approach ensures that products are readily available when customers need them, promoting a positive shopping experience. Conclusion For a complete inventory management solution, consider integrating BackOrder – The only BigCommerce backorder application. This powerful tool enables businesses to seamlessly manage backorders, allowing customers to purchase products even when they are temporarily out of stock. Contact us now and embark on a journey of efficient inventory management and customer satisfaction.

Security challenges are not a strange issue of BigCommerce businesses nowadays. Those problems can cause detrimental impacts for any enterprise from finances, information systems to customer management. Therefore, our article today will list out 4 most popular security problems that a lot of BigCommerce stores have met. 4 Prevalent BigCommerce Security Issues Unreliable Privacy And Security The first challenge that a lot of eCommerce businesses encounter is unreliable privacy and weak security. Which causes the risks of counterfeit sites. The hackers can build the same websites as yours to lie to the customers. When your customers shop in that store, their information can be leaked; their computers can be hacked or they can be taken into your competitors’ stores. Therefore, it can negatively affect your store’s reputation.  Moreover, if the hackers can attack your websites, they may steal a lot of crucial information. Those can be your customer data, company’s secrets and selling data. Seriously, if there is a leak of credit card information of customers, others can steal the money from their bank accounts. Bugs And Virus If your security protection is weak, the virus is likely to attack your computers and software. The hackers can put worms, viruses, malicious programs into your computer to slow down the processes, and steal information. Therefore, your business may lose money, customers, partners, and reputation. Moreover, if the viruses go to customers’ software, they can affect negatively. The repercussions can be deleting all the files, hijacking the systems, blocking data access or stealing customers’ private data. Complicated B2B Transactions It is undeniable that the B2B transactions need to stick to more requirements than the B2C ones; therefore, the B2B transactions are more complicated and difficult. If the customers face challenges, they will find support and they can get into the traps of the hackers or faults easily. The businesses should shorten the ordering process; reduce the complexity; get rid of unnecessary requirements to help the customers finish the B2B transaction smoothly. All the instructions need to be displayed and delivered transparently and coherently. Moreover, the businesses need to display the customer support contact on the page for customers to ask for help when they need it. Read more: Bigcommerce upsell Poor Customer Data Management Customer data management is also an essential task for an eCommerce business. The poor customer data management is the tasty prey of the hackers and your competitors; as other people can easily steal, delete and modify the data. Moreover, the underestimated data management also prevents the businesses from finding customers insights, evaluating selling performance, and planning for upcoming strategies. Therefore, businesses should invest in powerful data management systems to strengthen their data protection and prevent potential risks. Conclusion With our listing of prevailing security challenges above, we hope that you can pay more attention to your security protection and avoid making mistakes. Moreover, you should invest more in data management to reduce potential risks that we have mentioned as well.

For years, marketers claimed that personalization was the “future of customer experience”. Well, that future is here….and it’s not pretty. Drift’s 2020 State of Conversational Marketing report found that 53% of buyers are frustrated by the number of irrelevant ads and emails they get from B2B companies. And they’re not the only ones feeling the pain. Companies are missing out too. According to McKinsey, personalization can deliver eight to 10 times the return on marketing investment and grow revenue and retention by up to 10-30%. In this context, this article will give you a hint of 4 crucial b2b sales management tips to double your ROI. Everyone Owns Customer Success Drift and CustomerGauge reached out to 100+ B2B companies to assess the state of buyer and customer experience. We asked them, “Who owns customer success?”. But this is also why it’s so hard to be customer-centric. If customer experience is a problem for another team, then you’ll never be able to put the customer at the center of everything you do. The way you’re going to create a happy, repeat customer – or a customer advocate – is by ultimately fulfilling the promise you made in the beginning during the sales process. And that takes everyone. The answer? Everyone. That’s the secret to the most successful companies today. Start with a Personalized Website Any of these sound familiar? Lack of insight into the journey and experience Website and other channels fail to convert Difficulty forecasting pipeline You know what solves all three of these challenges? Personalizing your website. Whether you’re using email, social media, advertisements, or events to attract new customers, they have one thing in common: they send prospects to your website. 60-80% of the buying experience happens without a salesperson ever talking to someone. Your website is your storefront. And it’s time to transform websites from being marketing-centric to customer-centric for a higher return on marketing investment. Make your website a conversation. It’s not just about changing the layout or branding, but creating a real-time experience for each customer who walks through your digital front door. That means: Engage: Meet them where they are. Using firmographic information and IP data, identify who arrives at your website and what they might be interested in. Understand: Deliver them to the right person at the right time to understand what problems they have and how to solve them. Recommend: Help them find the best solution for them. Nail the Sales-to-Support Handoff The most important part of the customer experience isn’t actually the buying process. It’s the onboarding process. You’ll just spend your time refilling a leaky bucket if you can’t get it right. But when we asked B2B leaders in the State of B2B Buyer and Customer Experience report, 57% of respondents said their onboarding was only “somewhat effective.” You’re never going to have a customer more excited than that moment right there. The first month to three months of a customer’s lifecycle is the most important. You’re building momentum, value, and engagement. Expectations are high, and if you don’t meet them, you’ve already lost them. You’ve spent all this time helping them down the funnel, being responsive, making promises. Without a good onboarding program, you’re basically saying, “See you later. Good luck!”. You need to respond to what they need. To increase your marketing ROI you need new, retained, and upsold business. And you won’t get the last two unless you fix your leak. Invest in Referral Programs Your best sales associates? They’re actually your customers. Yet 54% of businesses don’t have a referral marketing program. It doesn’t have to be complicated or expensive. But if the prizes are good enough, you’ll be pleasantly surprised how motivating this can be for the customers. And it’s important to your bottom line: Companies that link referrals to NPS and customer experience have a higher referral sales volume – nearly double. Remember, 84% of sales start with a referral. The customers that come to you from word-of-mouth need less convincing upfront, and they’re more likely to stick with you long-term. Conclusion Above are the 4 crucial b2b sales management tips to double your ROI. If you have any questions regarding this topic, contact us and we will help you firgure them out. 

Getting an eCommerce store up and running is only the first step of launching a successful business online — now you need to establish sustainable strategies to increase eCommerce sales. Boosting eCommerce sales isn’t as difficult as you might think! It certainly doesn’t require you to burn yourself out in the process. More often than not, it’s a combination of small techniques working together in unison to help you reach your revenue goals. This article will list out 4 easy ways to increase eCommerce store revenue.  Personalized Product Recommendations The personalized product recommendations feature is one of the most evidence-based proven methods to increase e-commerce sales conversions in almost every industry out there. Personalized recommendations are responsible for 35% of Amazon’s sales and serve as a staple tool across e-commerce businesses today. It is the best way to ensure your customers find what they’re looking to buy. It introduces your customers to products that interest them and provide them with options relevant to those items. It’s also the best way you can increase e-commerce sales conversions through effective up-selling and cross-selling. If you show a customer an item that pairs well with the product they’re looking at or in the process of buying, there is an increased chance the customer will buy that item as well when compared to looking for it by themselves. If you are on BigCommerce, don’t miss out on the Product Recommendation app. It offers a flexible, automated upselling and cross-selling solution for your store. Check it out here: Automation Automation sounds quite a complicated concept at first, however, it is a fact that it is not hard at all to start using and applying ít to your eCommerce store.  Refer to Atom8 for example, this is an automation app that helps to automate some websites tasks. You can compose sales emails and make instantly available templates. After you have reduced your teams from administrative tasks, you will have more time to focus on other important tasks. The special point is that it is very simple to get on well with due to a very friendly feature, including more than 100 templates that suit your personal interest and style. If you want to send emails, for instance, set the content, build customer personas then set the time to send them. All are easy as a piece of cake but things still things will fall into their places. Personalize Timing The time you reach out to your customers with emails, push notifications or any other promotional offers plays a significant role in the effectiveness of those activities geared to increase e-commerce sales conversion. If you’re catering to a worldwide customer base, you have customers from different countries in different time zones. And if you’re a local market-based business, you may still have customers in different time zones from different cities depending on your country. Reaching out to your customers during their busy time will get your messages ignored or overlooked If your customers operate in different time zones than you and your business, then reaching out to them at the same generic time will not be effective. Your morning could be their midnight. If you reach a customer during their work hours or late at night, there is a big chance that your message will be overlooked or looked at and forgotten. Hence, it’s important to personalize the timing of your communication to ensure that it produces effective results. Personalize Discounts If you’re thinking of implementing a generic market-wide discount campaign to increase e-commerce sales conversions by convincing hesitant buyers, then not only will that produce subpar results but it will also tremendously harm your business with massive revenue leaks. How you may ask? Customers who would have purchased regardless will still make use of the discount. While the hesitant customers you may have been targeting might find the discount not compelling enough to act on. It’s a lose-lose situation. Instead, with personalized discounts, you can tailor discounts and target your hesitant shoppers specifically based on shopper buyer behavior. This will yield much better results and increase e-commerce sales conversions while avoiding unnecessary revenue leaks. Conclusion On their own, each of these tactics is quite effective. However, when implemented together, they’re rocket fuel for your eCommerce sales. Try implementing just one of these tactics today — you’ll be able to measure the difference in sales and see what all of these techniques could do for you over time.

Email marketing is the most effective way to communicate with the target customers in the eCommerce business. Also, Email marketing does not only deliver messages directly to the target audience but also nurtures and maintains long-term customer relationships. Our article today will give you some awesome ideas for email marketing which we have collected from the top brands worldwide How Top Brands Utilize Their ECommerce Email Marketing Pandora – Welcome Email Firstly, we want to share with you the Welcome email that Pandora uses to engage new customers. The first email you send to the customers is crucial as it decides the customers’ first impression of your brands. Also, whether the customers decide to subscribe or mark your email as spam, it depends on the very first message. The welcome emails aim to convince customers to become your subscribers and get the first order. Pandora always gives the new customers a discount code on the Welcome emails to encourage them to buy the first product. Amazon – Upsell Email When talking about eCommerce email marketing, it would be a mistake if we didn’t mention Upsell emails. Amazon has increased millions of revenues every year with the power of upselling. However, you need to carefully upsell products based on customers’ preferences to avoid disturbing customers. With the headline “Frequently bought together”, Amazon recommends the well-matched items closely related to what the customers bought. Trello – Thank You Email Thank you email is generally the tool that you can express your sincere appreciation for the customers coming. With Trello, thank you emails are not only used to thank customers appreciate them for being a part of your business. The thank you emails will contain order confirmation, delivery report, discount and etc for further contact on social media platforms. Moreover, you can ask the customers to share their ideas about their shopping experience in your eCommerce store to enhance customer care and improve customer experience. eBay – Promotion Email Lastly, Promotion is a compelling motivation to engage customers and boost your revenues. Therefore, promotion email is a crucial part of eBay email marketing. With the eye-catching and call-to-action headline “This is a big deal”, eBay can attract customers’ attention at a glance. Also, on the top of the email, eBay delivers the key message, which mentions the eBay Deals, including deep discounts and free shipping. The word “eBay Deals” is repeated many times to reinforce the brand consistency and enhance the significance of the promotions.  Moreover, the email template is similar to the eBay landing page assisting customers to identify the brand without reading the whole content. If you use an eCommerce business on BigCommerce, Shopify, and Magento, Atom8 can generate email promotions based on customer behaviors. Conclusion With the above suggestions, we hope you can plan a more attractive email marketing campaign for your own eCommerce business.

Cart upsell strategies can bring your stores a huge amount of revenue and enhance customer shopping experience. However, it is difficult to find a complete instruction of how to plan the best in cart upsell strategies. Therefore, the business runners should learn from the precedent businesses that have successfully built their in cart upsell. Our article today will tell you some remarkable examples of best in cart upsell strategies that can inspire you. 4 Examples Of the Best In Cart Upsell Strategy You Can Learn From1 Primal Kitchen This is an online grocery that specialize in selling mayo, oil, vinegar, supplements,… with natural ingredients for the healthy customers. Primal kitchen in-cart upsell strategies by suggesting additional products based on in-cart products. It will also automatically update recommendations when customers put new products more in their shopping cart. Also, it equips a free shipping calculator to determine how much the customers need to shop more to receive freeship. Moreover, this site provides customers with a personalized and tailored experience; which displays their needed items rather than showing all the irrelevant ones. Joseph Joseph Joseph Joseph is famous not only for their high-quality metallic products but also their perfect shopping experience. This store usually takes advantage of the shopping cart to highlight add-ons and complementary products which are matched with in-cart items. This approach can bring more motivation for the customers to complete the orders with more items for better experience. The design is elegant and transparent so that it can highlight the cart upsell to catch customers’ attention. Moreover, Joseph Joseph always spends a space for best-selling products to up-sell the trending ones. Bite Toothpaste Thanks for awesome in-cart upsell strategies, Bite Toothpaste has sold millions of products related to tooth care. Like previous stores, Bite Toothpaste can automatically generate product recommendations. It happens whenever a new product to put in the cart. For example, if the customers add a toothpaste tube into their cart; the site will recommend additional floss or mouthwash for a complete toothcare routine. It also recommends some alternatives to help customers get a better deal. All the recommendation pop-ups are shown in a user-friendly way; which can attract customers effortlessly and avoid disturbing them. Moreover, this approach can boost sales and enhance customer engagement concurrently. Gymshark Gymshark is an eCommerce store that provides customers with various choices of gym stuff. This store also has a successful in-cart upsell approach in a clean and intuitive way. They take advantage of the white space adjacent to the chosen products. Which is to enlighten the up-selling items for catching customers intention. Gymshark has invented UX design to boost sales and enhance the personalized shopping experience. The attempt is to rescue customers from being overwhelmed among various product lines. The innovative design feature may inspire other eCommerce stores to apply to their own one. Conclusion From four examples of eCommerce stores that have the best in-cart strategies, we hope you can get some valuable lessons and experience to apply to your stores’ in-cart strategies and boost revenues.