Accelerate Your Discount Ideas With Automation
Discount ideas refer to the pricing strategy of marking down your product price. The goal is to attract customer traffic, get rid of old inventory, and increase sales. Most businesses don’t rely on discounts only for a long time as it would downplay your economic values. However, it could be exceedingly effective if conducted properly. Normally, there are 4 common types of discount programs, which are: Loyal member discounts Seasonal discounts Promotional discounts Volume discount In this article, we’ll discuss the benefits of each discount idea and how to implement it with the assistance of automation. 1. Loyal member discounts Offering regular loyal member rewards would show your customers that you value the relationship with them. This will also encourage them to buy from you more often. After the customer spends a certain amount of money or purchases some special products, send them a personal message with a promo code. Remember to tailor the message to each individual customer to demonstrate that you pay distinctive attention to them. This can be done by referring to their name while saying thank you. To head up with this information, set up a workflow within your store to gather data from the start of their shopping journey. You can also stimulate cross-selling by giving a discount on related products. For example, if the most recent product they buy is a dress, you can recommend a discounted mix-and-match jacket. Then they are more likely to continue to order from you. 3. Seasonal discounts Seasonal discounts often take place at the beginning or end of a specific period. For example, a sale off of winter clothes when the spring comes or a discount on stationery in September when the school year starts. On the one hand, these discount ideas help boost sales when the demands are high. On the other hand, you get rid of the old inventory to prepare for a new shopping season. To save time and effort, design a workflow to track the stock inventory to see what is left in your store. Then, tell the system to publish the discount price on the sales day. 3. Promotional discounts Promotional discounts are quite similar to seasonal discounts, except that it is mostly launched with products at the end of its lifecycle. That means the demand is declining and customers are switching to another item. However, getting rid of them would give you more room in the storage and earn some extra transactions. This can be done all year round when you notice that the item is rarely chosen or accompanied by holidays and other special events. Some popular form of promotional discounts are: Buy one get one % off certain items To employ this discount idea wisely, keep an eye on your stock level and frequency of purchase. Also, consider tactics to grab your customers’ attention such as sending discount announcements for existing customers or designing popups on your homepage. 4. Volume discounts Among discount ideas, this is used particularly to generate up-selling by offering a lower price for a large quantity of the same merchandise. This helps vendors sell additional products while keeping the low manufacturing costs. A study found that you can increase sales up to 73% with a bonus pack. An example can be seen among cosmetics and healthcare products. Say that a bottle of hair shampoo has a price of $7 but a combo of hair shampoo and conditioner within the same brand only costs $10. There you can sell more items while making your customers feel like they’re making a good deal. Don’t forget to promote your discount ideas Talk about your discount program on every platform, from your website, social media to engagement email. The more people know about it, the higher the chance that you’ll have your products sold out. Lastly, make use of an automation app to avoid the tedious part of manually applying a new price for every item.
Best Shopify Workflow Automation Apps 2021
Workflow automation is the act of streamlining multiple tasks on your Shopify store into one process that is executed automatically without human intervention. This kind of automation is getting more and more popular for its benefits of saving time and increasing productivity. In fact, when you’re looking at the workflow automation category on the Shopify app store, there are 176 different results branded under numerous companies. This huge number makes it confusing even with high-leveled store managers. Therefore, we’ve updated 8 workflow automation apps that got the highest review by Shopify merchants in the past few months. 1. Ergo Ergo Automation is one of the best workflow automation apps on Shopify, preventing merchants from being tied up with tedious repetitive tasks. The app can be integrated into your store regardless of the plan you’re using. You can also integrate the app with other significant platforms such as Mailchimp, Hubspot, or Google Sheet so as to smoothly streamline and analyze information. What can you do with Ergo? Auto-publish products Auto-categorize orders according to value, locations, etc Auto-segment customer based on demographics, spending, the total number of order, etc Auto-tag customers on CRM, email marketing, and delivery platforms Auto-generate reports & lists on Google Sheet Auto-notify of low-stock items, abandoned cart, or high-value orders Auto-detect and halt high-risk orders 2. Automizely: popups & emails Automizely was collaboratively created by Aftership and Automizely. The app provides a full-stack solution for web-based marketing, especially for maximizing conversions from online visitors. Its functions range from email popups and other conversion-related features to send out email marketing. What can you do with Automizely? Set up distinctive popups for multiple purposes such as email popups, exit popups, cart recovery popups, etc based on pre-built templates. Send email campaigns using data gathered from the popups. To name but a few: newsletter, welcome letters (with or without coupons), abandoned cart emails, etc Create other web elements to increase engagement and boost sales, namely shipping coupons, social proof, web push notifications, and many more. 3. Launchpad Launchpad is one of the automation apps developed by Shopify to support its customers. The app helps merchants get rid of business headaches by launching events such as publishing products, themes and discounts on a predetermined date and time. However, it should be noted that it is only compatible with Shopify plus plan. What can you do with Launchpad? Select specific product to be published on sales days and set up a discount price for them Design highlighted themes for each event and optimize them as you want Develop line-item scripts to automatically offer a gift with purchase during the sale 4. SKUGen SKU or stock-keeping unit refers to the scannable bar code attached to the product inventory to distinguish one from another. The 8-character code allows vendors to track the movement of inventory. SKUGen is optimal in the sense that it allows for the generation of code bars for various product options, product type, and product vendor abbreviation. What can you do with SKUGen? Create SKU based on your product data Combine all needed elements, such as prefix, PTA (Product title abbreviation), POA (Product options abbreviation), PTA (Product type abbreviation), PVA (Product vendor abbreviation), etc to make the most visible barcode 5. Postmen Postmen is a Shopify workflow automation app to connect your order management and delivery system. The app focuses on the automation of the shipping process and order management from one central place. This helps owners keep track of your item movement quickly and accurately. What can you do with Postmen? Set up your USPS account and gain the discounted shipping rates Automatically generate shopping information and send confirmation emails Calculate expected delivery date and time 6. Gorgias: Livechat & Helpdesks Gorgias provides online merchants with a true all-in-one customer service help desk across email, live chat, phone call, social media, and contact us page with a constant view. This helps ensure a consistent experience across all channels, saving you time, money and raising satisfaction. What can you do with Gorgias? Manage conversations and chat history on different channels through on central helpdesk Create rules to manage your inbox, such as tag a request as ‘urgence’ if it involves a refund Perform actions like awarding loyalty points without living the chat 7. FraudBlock Fraudulent order is always a nightmare for any business. Failing to detect fraud would cost you loss of inventory and shipping and insurance costs, chargeback fees, false positivity, and even a negative brand reputation. That’s why fraud protection is highly necessary for better business development. FraudBlock is one of the best Shopify automation apps in this field. What can you do with FraudBlock? Automatically identify fraudulent orders based on certain criteria Cancel suspicious order and restore the stock inventory Automatically refund the payment if it was already made 8. Shopify flow Shopify Flow is another workflow automation app by Shopify that enables store owners to streamline their work processes and run them automatically. Users can link the app with tons of other platforms to maximize its impact. However, it is only available for stores with a Shopify Plus plan. What can you do with Shopify Flow? Create support tickets and track negative reviews on a spreadsheet Standardize tag for all products Get notifications about low-stock items, new shipping order, potential fraud, etc Trigger promotion and reward loyalty points What is the most suitable automation app for you? There are many workflow automation platforms on Shopify, so make sure you understand what you want to automate as well as your budget. Also, be sure the app helps eliminate all manual labour and saves your time and energy. While choosing an app, thoroughly consider these factors: Easy to set up Easy to use Rich integration Affordable Timely support
