Elements of the Best BigCommerce Backorder Policy
In 2021, online sales in the U.S. jumped by 40% year-over-year, driven by the growing demand for immediate availability and seamless shopping experiences. This surge in eCommerce highlights the importance of a robust backorder policy to maintain customer trust and satisfaction, particularly for stores using platforms like BigCommerce. A well-defined policy ensures that customers can still purchase items even when they are out of stock, helping to retain their loyalty and encourage repeat business. Understanding Backorders Backorders are an important concept in eCommerce, particularly for BigCommerce stores. When products go out of stock but customers still want to make a purchase, a backorder policy comes into play. This policy helps manage customer expectations, ensuring that even when items aren’t immediately available, customers know what to expect and when to expect it. In fact, during the COVID-19 pandemic, the U.S. saw a 172% increase in out-of-stock items, highlighting the importance of effective backorder management to keep sales steady even during supply chain disruptions. What is a Backorder? A backorder happens when a customer buys a product not currently in stock. The product is expected to be available later, and the customer is willing to wait for it. This practice allows stores to continue making sales even when they don’t have the product on hand. Here’s what happens in a typical backorder situation: A well-managed backorder policy makes sure that the customer knows exactly what to expect. This transparency helps in keeping them satisfied while they wait for their order. Common Causes of Backorders Backorders can occur for various reasons. Understanding why they happen is important for managing them effectively. Some common causes include: When a backorder policy accounts for these possibilities, it helps in managing customer expectations. By addressing the root causes, stores can reduce the number of backorders and keep operations running smoothly. Key Elements of an Effective Backorder Policy A good backorder policy has several key elements that ensure a smooth experience for customers. These elements help in keeping customers informed, offering them flexibility, and ensuring they have control over their orders. Let’s look at these important parts. Clear Communication Clear communication is essential in any backorder policy. Customers should always know what to expect when they place a backorder. This means being upfront about delays and providing timely updates. Here are some ways to ensure clear communication: When you communicate well, customers feel valued and informed, making them more likely to trust your store and return for future purchases. Flexible Payment and Shipping Options Flexibility in payment and shipping is another important part of a strong backorder policy. Customers appreciate having options that suit their needs, especially when their order might take time to arrive. Here are some flexible options to consider: Providing these options makes the shopping experience more convenient for customers and shows that you care about their satisfaction. Option to Cancel Backorders Giving customers the option to cancel their backorder is a key part of a customer-friendly backorder policy. Sometimes, customers might change their minds or find the product elsewhere, and they should have the ability to cancel if needed. Ways to manage cancellations include: By allowing easy cancellations, you reduce frustration and build trust, ensuring customers feel secure in their shopping experience with your store. Leveraging Technology for Backorder Management In today’s eCommerce world, using technology is key to managing backorders effectively. By implementing the right tools, businesses can keep track of inventory, inform customers promptly, and ensure a smooth ordering process. This section will discuss how to use technology to improve your backorder policy and keep your customers happy. Inventory Management Tools Managing inventory efficiently is the first step in handling backorders. With the right tools, you can keep an accurate count of stock levels and anticipate when items will be out of stock. Here’s how inventory management tools can help: Using inventory management tools as part of your backorder policy ensures that you can respond quickly to stock shortages. This keeps your customers informed and satisfied, as they won’t have to wait too long for their items to be back in stock. Automating Customer Notifications Keeping customers informed is a crucial part of managing backorders. Automating notifications helps ensure that customers receive timely updates about their orders, reducing any potential frustration. Here are ways to automate customer notifications: By automating customer notifications, you make sure that your backorder policy includes clear and timely communication. This automation reduces manual work and ensures that customers always know the status of their order, which can enhance their overall shopping experience. Best Practices for Handling Backorders Managing backorders effectively is essential for maintaining customer trust and satisfaction. By following some best practices, you can turn a potentially frustrating situation into a positive experience for your customers. Let’s explore how to handle backorders with excellent customer service and thoughtful alternatives. Customer Service Excellence Providing outstanding customer service is crucial when dealing with backorders. How you communicate and support your customers during this time can make all the difference. Here’s how to excel in customer service for backorders: By focusing on customer service excellence, your backorder policy can help maintain customer loyalty even when things don’t go as planned. Good communication reassures customers that their order is important to you. Offering Alternatives and Incentives Offering customers alternatives and incentives is another great way to handle backorders. This approach shows that you care about their needs and are willing to go the extra mile. Here’s what you can do: By offering alternatives and incentives, your backorder policy not only manages customer expectations but also strengthens their relationship with your brand. It turns a potential negative into an opportunity to delight your customers. Why GritGlobal’s BigCommerce BackOrder is the Ultimate Solution for Your eCommerce Needs To truly maximize the benefits of a solid backorder policy, using the right tools is essential. GritGlobal’s BigCommerce BackOrder app offers a complete solution for managing out-of-stock items while keeping customers happy and boosting your revenue. Here’s why GritGlobal’s BackOrder app stands out: With
How To Improve eCommerce Operation
The eCommerce operation has changed the retail market. Ecommerce is a model taking advantage of the internet to purchase services and goods through online platforms. There is a B2C online marketplace selling goods as third parties through Amazon, B2B, and Peer-to-peer stores such as Etsy. Even freelancers are selling services on C2B platforms. The competition is fierce. Therefore, it is necessary to adopt best practices to provide customer service and reduced costs. Benefits of improving eCommerce operation Nothing is born overnight and neither does eCommerce operation. It takes a lot of effort and careful planning to fulfill your business goals and meet customer expectations. The benefits of improving eCommerce operation are: Well-defined strategies to increase growth opportunities. Business growth is the priority of any retail merchant. That’s why an in-depth operation plan is extremely crucial. A well-deigned strategy makes it easiest to serve more customers with better quality, thus increasing revenue. Better eCommerce services to improve relationships Customers are at the core of brand success. Late deliveries, order inaccuracies, and poor assembly will drive your customers away. In other words, you should always ensure a flawless shopping experience. Robust eCommerce operations resulting in backend efficiency The eCommerce operation is a puzzle in which a missing piece would result in negative repercussions as a whole. Hence remember to take into account all aspects of your business. For example, a strategy addressing logistics and warehouse operations will lead to greater efficiency. Strategies to optimize eCommerce operation The eCommerce operation optimization may or may not work as you desire. You must know to make small tweaks to lift your sales. Here are some of the most effective strategies to implement. Improve product pages The first step is to create a product page that is appealing enough for the visitors to buy. Also, ensure a seamless website experience with easy navigation. Finally, keep the product pages catchy with SEO-friendly titles. The key is the product images showing your products under different contexts. Optimize eCommerce operation with video to see how products look and work, it is more effective. Use personalization Personalization always works. It is a smart way to target customers and make the messages more relevant to them. Besides personalization, highlight recommended products with words and images. Adjust site navigation relying on the interests of the visitors. The more your customer feel a connection with an item, the more likely they are to purchase in your store. Stir urgency with flash sales The best four letters are sale. Flash sales indicate people try to grab something soon, or else they’re going to lose it. In other words, it triggers a reaction. Additionally, “get your discount now” is a good CTA in combination with your sales program. Another tactic is to add a countdown highlighting the time. Finally, flash sales work best on big days such as Black Friday and Holidays. Final note All in all, it’s exceedingly important to improve your store performance with more effective operation. Check out our Atom8 solution for more automated integration.
