Top 10 Email Workflows for Online Businesses on BigCommerce
Successful eCommerce businesses rely heavily on email marketing, and BigCommerce shop owners can revolutionize their sales approach, increase customer engagement, and improve operations by leveraging the power of automated email processes. This guide explores the top 10 email workflows that every BigCommerce store should implement to enhance customer relationships, drive sales, and improve overall business efficiency. The Importance of Email Workflows for eCommerce Email workflows are automatically generated email sequences that are started in response to particular consumer actions or behaviors. These processes guarantee that your messages are received by the appropriate parties at the appropriate times while also saving you time. These are critical to BigCommerce stores because they facilitate lead nurturing, and cart recovery, encourage recurring transactions, and deliver the customized shopping experience that contemporary customers demand. Businesses may improve customer satisfaction, boost conversion rates, and keep constant connections with customers by implementing these. Repetitive processes can be automated so that you can concentrate on growing your company while working nonstop to engage customers and increase revenue. Top 10 Email Workflows for Online Businesses on BigCommerce Welcome Series Workflow Welcome Series Workflow is an automated sequence of emails sent to new subscribers or first-time customers. Fast reaction improves online store credibility – 74.4% of your customers expect to receive a welcome email, so don’t let them down! It’s your brand’s first opportunity to make a great impression, introduce what you stand for, and guide new subscribers through your product offerings. Benefits: Tips: Abandoned Cart Recovery Workflow Abandoned Cart Recovery Workflow targets customers who have added items to their cart but did not complete the checkout process. This series of reminder emails nudges them to return and complete their purchase. Benefits: Tips: Post-Purchase Follow-Up Workflow This email workflow consists of a series of emails sent after a customer purchases. It typically includes an order confirmation, shipping updates, and a thank-you message, along with additional product recommendations. Benefits: Tips: Win-Back Campaign Workflow Win-Back Campaign targets inactive customers who haven’t engaged with your brand for a while. It aims to reignite their interest through special offers, new product highlights, or personalized messages. Benefits: Tips: Product Review Request Workflow After a customer has received their order, a review request workflow sends an email asking them to share their feedback and rate their purchased products. Benefits: Tips: VIP/Loyalty Program Workflow This email workflows target your most loyal customers with exclusive deals, early access to new products, or special rewards. It’s designed to make VIP customers feel valued and appreciated. Benefits: Tips: Back-in-Stock Notifications Workflow Back-in-stock notifications inform customers when previously sold-out items are available again. These automated emails are triggered when the inventory is updated. Benefits: Tips: Product Recommendation Workflow Product recommendation emails suggest items based on a customer’s previous purchases, browsing history, or shopping behavior. They are highly personalized and tailored to the individual’s interests. Benefits: Tips: Seasonal or Holiday Campaign Workflow Seasonal workflows are designed around key holidays or sales events like Black Friday, Cyber Monday, or Christmas. These time-sensitive campaigns capitalize on the urgency and buying trends of the season. Benefits: Tips: Replenishment Reminder Workflow Replenishment reminders are sent to customers who have purchased consumable or frequently bought items, reminding them when it’s time to reorder. Benefits: Tips: BigCommerce Automation – Best Solution for Email Workflows For Online Businesses on BigCommerce BigCommerce’s robust integration capabilities make it easy to automate and optimize your email workflows. Leveraging tools like GritGlobal’s BigCommerce Automation, you can create seamless, data-driven workflows that cater to your customer’s unique journey. Automation allows you to focus on strategy and scaling your business while your workflows handle the day-to-day customer interactions. How BigCommerce Automation Enhances Email Workflows for BigCommerce Stores Automated Trigger-Based Emails: BigCommerce Automation allows you to create workflows that automatically send emails based on specific triggers. For instance, when a customer abandons their cart, BigCommerce Automation can instantly trigger a series of reminder emails that include personalized product recommendations or exclusive offers to entice them back. This level of automation ensures no opportunity is missed. Personalized Communication at Scale: BigCommerce Automation’s intelligent segmentation capabilities mean you can target your customers with highly personalized content based on their behavior, purchase history, or browsing patterns. This approach not only improves engagement but also drives higher conversion rates as customers receive messages tailored specifically to their needs and interests. Seamless Integration with BigCommerce: BigCommerce Automation integrates smoothly with BigCommerce, allowing you to manage your email workflows directly within your existing store setup. This integration ensures that all your data remains in sync, providing a seamless customer experience across all touchpoints. Why Choose BigCommerce Automation for Your Email Campaign? Ease of Use: BigCommerce Automation’s intuitive interface makes it easy for BigCommerce merchants of all sizes to set up and manage complexes without needing technical expertise. Scalability: As your business grows, BigCommerce Automation scales with you, allowing you to expand your email automation efforts seamlessly. Whether you’re handling hundreds or thousands of customers, BigCommerce Automation ensures your workflows remain efficient and effective. Cost-Effective Solution: Automating your business with BigCommerce Automation reduces the need for manual labor, saves time, and minimizes errors, making it a cost-effective solution that delivers a high return on investment. Conclusion Your BigCommerce store’s customer communication strategy can be completely transformed by implementing these top 10 email workflows, which will increase sales and improve the whole shopping experience. Contact us for more information on how GritGlobal can help you with your automated email workflow!
How to measure product performance on BigCommerce
How is your current product performance? If you are a BigCommerce store owner, you are probably satisfied with your very good sales results. While in contrast, what would you do with some products that still stay in the warehouse for a long time? Do you have a way to improve it? Knowing product performance will help you get a better insight into how profitable the products you’re selling are. From there, you can modify the specific plan for each product. So you should read this article, it will help you! How to measure your product performance on BigCommerce Look at your product views Stores with a high number of views are often very prominent about something that makes customers want to click to view. One of the reasons why your product category attracts customers to see your store are: Your store appears at the top of the search Offer good price products High reputation: Via best sellers products then customers will visit your store Your store has hot products One thing that has a strong relationship with your sales performance is the conversion rate. Consider the number of views of your store with the quantity sold. On the BigCommerce administration site > Analytics tab > Overview to view store visits figure View cart abandonment rate If the metric is high, customers are hesitant to buy your product. On the BigCommerce administration site > Analytics tab > Abandoned carts Then you can view Abandoned carts to view your cart abandonment figure and specific products. One of those reasons could be: Products are too expensive High shipping cost Put temporarily in the basket to wait for the sale Low purchase intent To avoid this situation, at least send an email to your customers to remind them! Notice total quantity sold If your certain product performance has an unexpectedly large number, it can be many times more than your usual products. One thing is for sure from the case, there are notable ones that make customers ‘just saw it and had to take out the money to buy’. It can be the best value for money, hot trend, or a product on sale… While with products that sell with the very little amount or zero, you also need to make strategies so that your business avoids increasing losses and weighing on your product management work. To see it, On the BigCommerce administration site > Analytics tab > Merchandising Looking at the sales results, you can: Import similar products that have the same characteristics as best-sellers Sometimes offer discounts on regular products to boost sales Offering promotional gifts for high-value products Determine with best-seller products with lower sold quantity ones Sell products in a bundle with slightly cheaper price per one Push the best-seller product performance on top of your store Use automation to export data This automation software integrated on the BigCommerce platform will help you detect and plan for the above cases clearly and quickly. Considering the scenario: your business has hundreds, if not thousands, of goods, and the low inventory status in your warehouse makes it difficult to view them all. With BigCommerce automation app, it has become extremely easy to identify all the best sellers and the products that bring you little revenue. Discovering products with the above attributes will help you build the foundation to make the most appropriate strategies for each product. With automation software, for example, is Atom8 – will report product performance on your store effortlessly. Atom8 has a great feature: it can automatically link to a Google Spreadsheet and generate a list of sales figures for you. As a result, you’ll have a greater understanding of any item’s sales volume. As a result, you may rely on the information supplied to develop better tactics and gain greater benefits. Let’s see the workflow of it: Learn how Atom8 helps BigCommerce merchants here: Atom8 makes store management tasks effortless by automation. Measuring product performance is a key Technology has helped people detect flaws in their sales. If you are looking for a solution to increase productivity, profit and reduce working time for your BigCommerce store, this solution is one of the brilliant ways.
