Creative ways to enhance b2b customer experience management
As 2022 has just started, there’s no reason you do not draw on it a positive note by taking some steps to put in place an improved B2B customer experience management plan across your business. Be human It’s time to get emotional. Business people are people too. Just because you’re selling a B2B product or […]
6 tips to supercharge B2B eCommerce account management
According to Amazon, B2B eCommerce was worth $829 billion in 2016 – and by 2023, it’s estimated to grow to a market size of $1.8 trillion. In other words- it’s time to grow up. So, how can you make sure that your eCommerce website is ready for this spurt, and ensure that it’s easy for […]
Solve the mystery: differentiate B2B vs B2C product management
We often hear that being a product manager for B2B products is an entirely different role from product management in a B2C environment. But that isn’t always the case. One of the most common myths about the difference between B2B vs B2C product management is that when you’re developing products for businesses, you have to […]
