3 need-to-know out of stock tricks for eCommerce stores

When a buyer visits a site to buy a specific product but doesn’t end up completing the purchase as the item is out of stock, they may head over to the competitors’ site to get what they need. Out of stock trick items are a reality for all eCommerce businesses, but it is necessary to […]

Developing eCommerce Customer Personas for Personalized Marketing

Crafting eCommerce customer personas is essential for any company that wants to create a personalized marketing approach. By understanding who your target customer is, what their needs and pain points are, and what motivates them, you can create a marketing strategy that resonates and drives results. What Is A Customer Persona? The customer or consumer […]

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