5 Essential After-Christmas sales tactics for eCommerce stores
Given that a significant portion of merchants’ revenue comes from holiday and Christmas sales, it is not unexpected that the post-holiday period is characterized by a sharp decline in sales activity. Consumers are less likely to be exploring eCommerce websites or go to stores once the gift-buying rush has passed. As a result, many retailers report a notable decline in sales during Q1. Let’s check out 5 essential after Christmas sales tactics for eCommerce stores. Reasons for a business to run a post-holiday promotion A company could decide to execute an after Christmas sales campaign for at least three different reasons. 5 essential after Christmas sales tactics for eCommerce stores Segment customers Consider which client groups will most likely aid in achieving your objective once you have one. Targeting your top customers with door-buster bargains communicated via tailored email communications can help you sell many goods quickly. Yet if you want to boost sales in January without reducing your margin, reaching out to your less engaged customers with coupons or free shipping offers can be more successful. Consider the timing and message Your promotion’s timing is crucial for both practical and psychological reasons. To beat out the competition, you could choose to launch your offer on December 26. But, shoppers might not be in the mood to spend then. Depending on who your audience is. You might also plan to buy something for yourself during a bargain on December 26. You could say: “Did you not receive what you wished for this Christmas? This is your chance.” Take deep discounts early If you have the margin, it may sound odd, but if you want to sell a lot of inventory, you should think about giving the biggest discounts first. Here is the reasoning. Customers who are drawn to clearance-level discounts are also probably deal hunters who keep an eye on the marketplace. These buyers will probably wait it out if you extend the sale with an excessive discount. Yet if you get off to a fast start, you might generate an urgency that encourages conversions. Increase cross-selling suggestions Cross-selling occurs when online merchants suggest products to customers while they are buying. These recommendations are frequently made based on products that customers have recently explored or that complement those that they have previously added to their shopping basket. Cross-selling aims to enhance the likelihood that consumers will find new products and persuade them to make more purchases, raising the Average Order Value and resulting in more money. Launch new loyalty promotions There are two major advantages to adding some new bonuses to your loyalty reward program following the holiday sales. Programs provide brands with a lot of short-term levers to pull when sales begin to decrease. Yet, over time, a flurry of member-only discounts and benefits spreads the word that customers can obtain the greatest bargains by signing up, encouraging additional sign-ups. To conclude, Brands must adopt a proactive strategy to promote after-Christmas sales and utilize a number of levers to drive demand, as opposed to waiting for customers to come to them. You need to persuade customers that it’s worthwhile for them to pay attention to your activities when they aren’t in the mood to make a purchase. Contact us to learn more about how to implement it in your business!
Tricks to improving eCommerce order fulfillment
A robust eCommerce order fulfillment system enables you to ship and deliver products to your consumers more effectively. This, in turn, will enhance your store’s general reputation and may result in more sales as customers will be pleased to shop from you again. In this post, we’ll look at the top techniques or models to consider, as well as how to improve your fulfillment process to help you surpass consumer expectations and increase the profitability of your shop. What is eCommerce order fulfillment? eCommerce fulfillment manages online consumer orders and effectively ships and delivers them to their destinations on time. Inventory management, order management, warehouse management, order fulfillment (picking, packing, and shipping), and returns management are all part of eCommerce fulfillment. Tricks to improving eCommerce order fulfillment Assure smooth integration Very likely, you don’t produce the products you sell inside. Your online items are most likely supplied by numerous distributors, warehoused, and then drop-shipped to your clients. Suppose this is the situation for your firm. In that case, it is critical to incorporate seamless communications with your suppliers via an order management system (OMS) that interacts easily between your methods and those of your suppliers. Apply order visibility from beginning to end This implies that you and your suppliers should be able to access the same catalog, inventory fulfillment, and order fulfillment procedures – to see what things are available, in what quantities, and where they are located. Moreover, your eCommerce clients who are browsing should be able to see whether an item is in stock and, if quantities are limited or quantity matters, how many things are available. This clarity is referred to as end-to-end visibility, which is critical for customer pleasure and accurate order fulfillment. Choose the best shipper It’s time to tackle the primary stumbling block of eCommerce order fulfillment: shipping. If your shipper is less than outstanding and/or consistently underperforms, your consumers will express their annoyance on you – on your company’s reputation, not the shipper. Let your existing shipper be evaluated regularly: Do they provide real-time, precise order tracking? Is there a recent increase in late, delayed, missing, forgotten, or damaged deliveries at your shipper? Consider your warehouse sites carefully Today’s eCommerce customers expect their orders as soon as possible. Your organization can meet this demand in two ways: Talk to your consumer You should maintain constant contact with your consumer throughout the process. We’re also not talking about a basic “Thank you for your order” email. No, we mean real-time, on-demand notification about order progress, from order, received and in the process to order shipped and shipment delivered. In conclusion, When you recognize the significance of fulfillment in your eCommerce business and commit time and effort to improve it, you are ultimately investing in the quality of the customer experience and the future success of your business. This is because an effective fulfillment plan will not only help your eCommerce business increase total income, but it will also make consumers happier because you will be able to deliver items more swiftly and precisely than ever before. Want to learn more about how Atom8’s technology helps improve the vital last-mile delivery step of your eCommerce order fulfillment process? Contact us to check out our product demo today.
