Top 10 Black Friday Email Marketing Examples On BigCommerce
Strong Black Friday sales often signal a thriving holiday season and a lucrative year-end for companies in various sectors. While traditional advertising channels and online platforms play a role, email campaigns are crucial for any effective Black Friday marketing plan seeking to capitalize on this upcoming opportunity. This concise guide presents top-notch Black Friday email marketing examples to inspire your strategy and help you achieve optimal results during one of the year’s most hectic shopping periods. Why does Black Friday email marketing matter? Firstly, let’s consider why crafting an exceptional Black Friday email is crucial. Recent holiday trend data reveals: Additionally, US Black Friday sales are projected to approach $9 billion, with electronics being a prime focus for shoppers. Now, let’s explore some standout Black Friday email marketing examples to inspire your own Black Friday email strategy and boost your sales performance. Top 10 Black Friday email marketing examples on BigCommerce Black Friday Weekend Deals – Rad Power Bikes Rad Power Bikes demonstrates foresight by planning its holiday marketing well in advance. Their ‘Black Friday Weekend Deals’ email combines a gift-giving theme with Black Friday promotions. The message highlights potential savings on their bicycles during Black Friday. A vibrant green header effectively showcases their product as the email’s centerpiece. Subtle holiday imagery evokes a festive atmosphere without explicit mention in the text. This approach exemplifies elevating Black Friday beyond mere discounts while maintaining broad appeal. The brand has crafted a smart marketing strategy by connecting gift-giving to Black Friday savings. Creative Black Friday Sale Email – Timex This email showcases TIMEX’s evolution into a premium brand through its use of high-quality, innovative visuals. The offer is straightforward and impactful: 30% off across the entire site. A noteworthy feature is the inclusion of separate call-to-action buttons for men’s and women’s collections at the email’s conclusion. The prominent display of free shipping at the top is also commendable. This email design is so well-executed that it requires no modifications. It’s ready for immediate dispatch. Casper – Mastering the Black Friday Email Subject Line Among Black Friday email marketing examples, Casper demonstrates the power of brevity in their Black Friday email. With just two words – “Choose snooze” – they immediately capture the reader’s attention. This concise opening is followed by an enticing offer and an engaging animated GIF, creating a compelling email structure. The outcome? It’s reasonable to assume that recipients were far from dormant in response to this campaign. Cards Against Humanity – A Little Humour Goes A Long Way In its Black Friday email campaign, cards Against Humanity stays true to its signature satirical humor. These unconventional Black Friday email marketing examples amuse recipients as they grapple with the brand’s unusual marketing approach. Whether customers decide to part with $5, the company has undoubtedly secured a memorable spot in their minds. Penguin Random House – Offer Creative Recommendations Consumer indecision is a well-known phenomenon. Interestingly, limiting options often leads to increased sales. The Jam Experiment illustrates this concept, where offering 6 choices yielded a 30% conversion rate, while 24 options yielded only 3%. Penguin Random House applied this principle to their Black Friday strategy. They curated their vast catalog into manageable, themed selections. This approach caters to selective customers and adds an element of enjoyment to the shopping experience. GIF Email – Freshly Animated GIFs are powerful tools for capturing attention in crowded inboxes. Incorporating a GIF into a Black Friday email template is an effective strategy to enhance memorability and distinctiveness. Freshly’s marketing team exemplifies this approach in their email. They’ve skillfully employed a contextually relevant GIF to announce their Black Friday promotion and highlight special offers on their meal delivery plans. This example inspires creating engaging, interactive email content to promote sales. Eblast with Great CTA – HP A well-crafted email blast, combined with strategic email marketing and automation, can significantly boost sales during the Black Friday period. An effective call-to-action (CTA) is a critical component of this strategy, guiding your audience toward making a purchase and maximizing the impact of your campaign. In the context of email marketing and automation, a powerful CTA can be the difference between a simple message and a successful conversion, driving meaningful results for your business. HP, the technology giant, demonstrates this principle effectively. Their email features clever copy paired with an attention-grabbing visual header CTA. The email’s top section showcases an elderly gentleman racing to ‘BEAT THE RUSH,’ accompanied by a prominent CTA button. This approach exemplifies how tech products can be marketed in an engaging, non-boring manner. Checkout Email – Pulp & Press Pulp & Press employs smart copywriting to remind customers that their Cyber Monday offer is time-sensitive gently. The attention-grabbing headline suggesting forgetfulness, followed by a sale price reminder, effectively captures the reader’s interest. Including an additional offer with a clever CTA button and customer reviews encourages those who abandoned their carts to reconsider their purchase. When crafting your Black Friday emails, it’s crucial to emphasize the limited-time nature of your offers, urging shoppers to complete their purchases before the deadline, as demonstrated by Pulp & Press. Black Friday Sale Email – Postable A compelling offer and dedicated customer base can be effectively communicated with straightforward design elements. This example showcases a Black Friday promotion featuring a prominent 25% discount, which takes center stage in the layout. The concise messaging is complemented by a distinctive call-to-action phrase, “To the Cards,” adding a creative touch. This design serves as an excellent template for businesses seeking a quick-to-implement and easily approved Black Friday email campaign. Black Friday Newsletter – Canva Consider sending a targeted Black Friday promotion during the Black Friday Cyber Monday (BFCM) weekend to boost visibility for your ongoing sale. Canva’s approach serves as a noteworthy example. Their email newsletter stands out for its refreshingly non-aggressive sales tactics. The email begins with a straightforward, informative subject line that sets clear expectations. It then briefly introduces the upcoming Black Friday event, emphasizing the importance of preparing promotional materials
Top Thanksgiving Email Sample For BigCommerce Retailers In UK
Thanksgiving may not be a traditional holiday in the UK, but savvy BigCommerce retailers know it presents a golden opportunity to connect with customers and boost sales. UK businesses can leverage this trend to create engaging email campaigns as the American holiday gains traction globally. This post will showcase the top-notch Thanksgiving email sample tailored for BigCommerce retailers in the UK, helping you craft messages that resonate with your audience and drive conversions during this increasingly popular shopping season. Top Strategies to Write a Thanksgiving Email Sample Crafting an effective Thanksgiving email sample requires careful planning and audience consideration. Here are key strategies to help you create a compelling and engaging holiday message: Top Thanksgiving Email Sample for BigCommerce Retailers in the UK While Thanksgiving isn’t a traditional UK holiday, BigCommerce retailers can leverage this occasion to connect with customers through thoughtful email campaigns. Here are the top Thanksgiving email samples for creating impactful Thanksgiving emails: Thanksgiving Gratitude Email to Express Gratitude Acknowledge the value of customer relationships, as exemplified by AfterShokz’s email campaign. Subject: Sending Grateful Vibez Your Way Key elements include: Updates or Changes During Thanksgiving Break American Neobank Simple’s campaign uses Thanksgiving to promote positive life changes, highlighting budgeting for a better future. Subject line: Smiles Davis: Make room for budgeting this Thanksgiving Noteworthy features: Reminder Email for Key Dates or Deadlines Post-Thanksgiving This Thanksgiving email sample from School of Life reminds customers of ongoing offers they might still need to remember. Their campaign effectively reminds subscribers of an expiring discount. Subject line: Reminder – 20% Off Everything – Ends Standout elements: Special Thanksgiving Offer or Sale Email Capitalize on the pre-BFCM period by launching attractive offers. Whole Foods Market’s email exemplifies this approach: Subject: “Thanksgiving Stress? Relax with 365.” Standout features: Thanksgiving-Themed Product Launch Use Thanksgiving as a launchpad for new products before the Black Friday rush. Essentially, an organic mattress company, demonstrates this strategy: Subject: “Boost Your Sleep: Jack Explores Essentia’s Sleep Tech on the Human Upgrade!” Key elements: Behind-the-Scenes Look at the Company’s Thanksgiving Celebration Showcase your company’s human side during Thanksgiving. The South Dakota Department of Tourism’s email effectively blends holiday themes with local attractions: Subject: “Live from NY, it’s South Dakota!” Notable aspects: Cooperate with Atom8 to Boost your Thanksgiving Emails Going further with the top Thanksgiving email sample, you can enhance your Thanksgiving email campaigns with Atom8, the trusted all-in-one BigCommerce Automation app. Designed to simplify your eCommerce operations, Atom8 helps you streamline sales, boost revenue, and save valuable time. By leveraging BigCommerce automation features, Atom8 helps you optimize your Thanksgiving campaigns, improve customer interactions, and drive more sales. The app’s powerful automation capabilities can save you up to 3 hours daily by handling automated discounts, personalized email campaigns, and real-time store activity updates. One of Atom8’s standout features is its ability to BigCommerce automated emails with personalized campaigns triggered by purchase behavior. This means you can send highly targeted Thanksgiving messages to your customers based on their shopping habits, increasing engagement and conversion rates. With this automation solution from GritGlobal, you can make the most of the Thanksgiving season while reducing your workload and improving your store’s efficiency. In Conclusion While Thanksgiving may not be a traditional UK holiday, it presents a unique opportunity for BigCommerce retailers to connect with customers and boost sales. By implementing the creative Thanksgiving email sample – from expressing gratitude to launching special offers and showcasing your company culture – you can stand out in a crowded inbox and drive engagement during this pre-holiday season. Remember, the key to successful Thanksgiving email campaigns lies in authenticity, personalization, and providing value to your customers. Ready to elevate your Thanksgiving email game? Contact us today to discuss how we can tailor these strategies to your unique business needs and make this Thanksgiving a success for your UK-based BigCommerce store.
