Setup Black Friday Newsletter On BigCommerce Using Atom8
Whether you’re ready or not, the battle for customer attention on Black Friday is fiercer than fighting for that last slice of pumpkin pie after Thanksgiving dinner. Every retailer is chasing the same goal – crafting an irresistible Black Friday newsletter campaign that customers can’t help but open, click, and grab those deals, thereby skyrocketing your revenue in the process. Are you wondering how to nail down a killer holiday strategy? You’re in the right place! We’ll guide you through planning your next Black Friday campaign with Atom8 BigCommerce so you can maximize sales like a pro. Best Time to Send Black Friday Newsletter/Emails Timing is everything when it comes to Black Friday newsletter marketing. While many brands focus solely on Black Friday, smart retailers know that the days leading up to and following the event are just as important. Here’s an optimal email sequence that keeps your audience engaged without bombarding them: Teaser Email (1 Week Before Black Friday) Start the buzz early by teasing your upcoming sale a week before Black Friday. This could include sneak peeks of deals, exclusive offers for email subscribers, or early access incentives. The goal is to build excitement and anticipation. Countdown Email (2-3 Days Before Black Friday) As Black Friday comes closer, send a countdown email to remind subscribers that the big event is near. Include when your sale will go live and offer a sense of urgency by mentioning limited stock or time-sensitive deals. Main Event Email (Morning of Black Friday) On the morning of Black Friday, send an email with your best deals to your audience. This email should be clear, with prominent CTAs and bold visuals. Highlight your top offers and make it easy for customers to take action immediately. Midday Reminder (During Black Friday) Around midday on Black Friday, send a reminder to those who haven’t engaged with your first email. Emphasize the urgency of the deals and encourage them to take advantage while supplies last. Just make sure to refresh the message to avoid repetition. Last Chance Email (Late Afternoon/Early Evening) As Black Friday winds down, send a “last chance” email in the late afternoon or early evening to drive a final push. Remind subscribers that time is running out and create urgency with something like “just a few hours left.” Cyber Monday Transition (After Black Friday Ends) For brands running both Black Friday and Cyber Monday on BigCommerce deals, send a transition email after the holiday ends to let your audience know that more deals will come on Cyber Monday. This keeps the momentum going without overloading them with multiple sales messages. 5 Essential Tips for Black Friday Newsletter Planning Success with Atom8 Are you wondering how to craft an effective Black Friday strategy? Now, We will walk you through some proven tips to help you prepare for the biggest shopping day of the year and maximize your sales. Create Attention-Grabbing Black Friday Banners One of the best ways to captivate your audience on the holiday is with eye-catching website banners. These banners can immediately draw attention and highlight your best deals. Designing such banners manually can be time-consuming. However, you can save time and energy by using automation tools like Atom8 BigCommerce by GritGlobal, which help you schedule banners to automatically appear at specific times throughout your sale. Launch Your Black Friday Newsletter Campaign Early Don’t wait until Black Friday itself to start your marketing efforts. Instead, reach out to your customers early with teaser emails, which can go out weeks in advance or during the week leading up to Black Friday. Early communication helps build excitement and anticipation for your sale. Personalization can make a huge difference in your email’s success. You should use customer data like purchase history or demographics to tailor each email to specific groups. This way, your subscribers will see relevant products and offers, increasing their chances of purchasing.Plan Your Discount Strategy Discounts are the cornerstone of any successful Black Friday promotion, but they don’t have to slash your profit margin. You can offer a variety of deals, such as: To handle this efficiently, you can automate your discount program with tools like Atom8 BigCommerce. This BigCommerce Automation tool allows you to pre-schedule sales, apply discounts to specific product categories, and even auto-update your site’s promotional banners. It can also support setting up workflows that send targeted emails to your desired customer segments at the most optimal times. With everything scheduled and automated using Atom8, you can focus on monitoring sales in real-time. Optimize Your Mobile Experience We don’t need to tell you that most online shoppers now purchase on mobile devices. If your site isn’t optimized for mobile, you’ll likely lose out on many potential Black Friday sales. You must ensure your site loads quickly on mobile, has an easy-to-navigate design, and features a seamless checkout process. Shoppers should be able to browse, find products, and make purchases without hiccups. A poor mobile experience could lead to higher cart abandonment rates, so invest time in ensuring your mobile site is fast and user-friendly. You can also set up automated workflows with Atom8 to send reminders and discounts to users browsing on mobile for seamless experiences across devices. Reduce cart abandonment with reminders On Black Friday, shoppers will add items to their carts, browse around, and sometimes leave without completing a purchase. Don’t let those sales slip away! By using cart abandonment reminders, you can bring shoppers back to complete their transactions. You should set up automated emails through Atom8 BigCommerce to send timely reminders to customers who left items in their carts. Include a friendly reminder of your Black Friday promotions and a sense of urgency to complete the purchase before the sale ends. Conclusion Don’t wait to get your Black Friday newsletter strategy in place. Starting early means you’ll be ready for one of the hottest shopping moments of the year, ensuring you grab your piece of the pie. What’s your plan for Black Friday email marketing?
