Must-Have Features For BigCommerce Thanksgiving Email
Thanksgiving is awesome, right? Sharing a juicy turkey with family or catching some football – can’t beat that! But if you run a business, it’s also prime time to cash in on the holiday rush, as long as you’ve got a good thanksgiving email plan. The best way to make it happen is sending out thoughtful, well-designed emails packed with your best offers. If you’re ready to crush this holiday season and seize every opportunity, it’s time to step up your Thanksgiving email game with the tips we’re about to dive into below. 10 Reasons to Send Emails on Thanksgiving You’ve likely heard the advice not to wait until Black Friday to roll out your best deals, and it’s true. Thanksgiving presents a unique opportunity to connect with your customers and set your brand apart. Here’s why planning your marketing campaign is just as important as your Black Friday strategy: Expresses Gratitude Thanksgiving is the perfect time to show appreciation. Why limit your gratitude to friends and family when you can also thank your customers and prospects? A thoughtful message goes a long way in building goodwill. Strengthens Long-Term Relationships A simple “thank you” email on Thanksgiving shows your customers they matter. This personal touch can strengthen bonds, increasing customer lifetime value (CLTV). Keep Your Brand Visible During the holiday rush, staying top-of-mind is critical. A well-timed Thanksgiving email ensures your brand remains in focus during this key shopping season. Boosts Engagement With the right message or offer, Thanksgiving emails can see a higher open rate, click-through rate, and overall engagement. People are in a festive mood and are more likely to interact. Re-Activates Inactive Subscribers This is the perfect time to wake up dormant customers. Everyone is hunting for deals during the holiday season, and a well-crafted email could bring back those who’ve been quiet. Diminishes Competition While many businesses are laser-focused on Black Friday and Cyber Monday, Thanksgiving can be a less crowded space for your marketing. Take advantage of the lower competition to stand out. Drives Sales Like Crazy Thanksgiving sales have been skyrocketing, with 2023 seeing around $6 billion in online sales. Whether you’re targeting new visitors or loyal customers, there’s plenty of opportunity to boost your revenue. Teases Black Friday Deals Thanksgiving is also the perfect opportunity to build anticipation for your Black Friday offers. You can use Thanksgiving emails to tease upcoming deals and encourage customers to stay tuned for the weekend’s promotions. Builds Emotional Connection Thanksgiving is all about warmth and togetherness. Sending an email that reflects these values helps create a stronger emotional connection with your audience. It’s a chance to showcase the human side of your brand, thereby leaving a lasting positive impression. Increases Loyalty of Your Customer Consistent and meaningful communication during Thanksgiving shows your customers that you value them beyond just transactions. A well-crafted email that focuses on appreciation can deepen customer loyalty. This makes them more likely to choose your brand during the competitive holiday season and beyond. Key Features for Bigcommerce Thanksgiving Email A successful Thanksgiving email campaign isn’t built overnight. It requires thoughtful planning and execution to stand out in a crowded inbox and effectively engage your audience. However, here are a few essential features that should be included to ensure your campaign is both impactful and well-received. Personalized Product Recommendations Harness the power of dynamic content by offering personalized product suggestions based on your customer’s previous purchases, browsing behavior, or wishlists. Personalized recommendations make the email feel tailor-made for each recipient and increase the chances of conversion. For example, if a customer has recently browsed kitchenware, your Thanksgiving email can highlight discounts on related items like turkey carving sets or festive tableware. Clear and Compelling CTA (Call-To-Action) Your Thanksgiving email’s success largely depends on your CTA’s strength. Use concise, action-oriented language that encourages immediate interaction, such as “Shop Our Thanksgiving Sale Now” or “Get 20% Off Your Favorite Items Today.” Ensure the CTA stands out with a bold design, and place it above the fold so recipients don’t have to scroll to find it. Multiple CTAs within the email can direct customers to specific collections or product categories.. Engaging visuals and Thanksgiving-themed graphics Visual elements can make or break your Thanksgiving email. Incorporate festive imagery, such as fall colors, turkey illustrations, or harvest themes, that evoke the warmth of the holiday. Ensure the visuals complement your products and don’t distract from your message. For example, an email for a clothing store might use warm tones and cozy fall outfits in the imagery, making the content feel seasonal and inviting. Countdown Timer Add a sense of urgency by including a countdown timer that tracks how much time is left for customers to take advantage of your Thanksgiving offers. Countdown timers are highly effective at promoting quick action, whether it’s a limited-time sale or the final chance for free shipping. These can be integrated seamlessly into BigCommerce’s email tools. Abandoned Cart Reminders Capitalize on missed opportunities by sending automated abandoned cart reminders to customers who left items behind. During Thanksgiving, you can sweeten the deal by offering additional incentives, such as free shipping or a small discount, to encourage them to complete their purchase. Ensure the email prominently displays the products they left behind and a CTA that leads them directly back to their cart. Holiday Shipping Information Customers want reassurance that their orders will arrive in time for Thanksgiving, especially for gift-giving or dinner preparations. So you should include clear and upfront information about shipping options, delivery timelines, and cutoff dates to avoid any last-minute surprises. Offering expedited or free shipping for Thanksgiving orders can be a great way to entice customers to act quickly. Post-thanksgiving Promotions Teaser Keep momentum by teasing upcoming Black Friday and Cyber Monday sales at the end of your Thanksgiving email. A teaser could be as simple as “Stay tuned for our biggest sale of the year!” or “Exclusive deals coming your way this weekend!” This helps build anticipation and
