Black Friday, the biggest retail event of the year, gives businesses a great chance to connect with customers through email marketing. In a sea of promotions and sales, you need to be able to create standout emails to grab attention and drive conversions. This guide looks at great Black Friday email examples and what makes them successful.
What Makes Black Friday Email Examples Stand Out
Making good Black Friday email examples needs a mix of smart ideas that grab attention and get people involved. Important parts include creative subject lines, engaging design, and personal messaging.
Creative Subject Lines
The subject line is like the door to your email – if it’s good, more people will want to open it. Adding urgency, exclusivity, and a clear benefit can help increase open rates.
For instance, subject lines like ‘Early Access: Black Friday Deals Inside’ or ‘Limited Time Offer: 50% Off Today Only’ make people feel like they need to act fast.
Furthermore, personal touches, like using someone’s name or mentioning their past purchases, make the email more relevant and interesting. In fact, around 65% of marketing professionals worldwide sent more than half of their email campaigns with personalized subject lines in 2023.
Emojis can make the email more fun to look at, but use them sparingly to maintain a professional tone.
In the end, the best Black Friday email examples have subject lines that are short, clear, and match what the audience likes.
Engaging Content Design
An engaging content design is super important for Black Friday email examples because it affects how much people interact with them and whether they buy something. Key parts include:
- Visual Hierarchy: Organize the content in a way that guides the reader’s eye easily, focusing on the main messages and calls to action.
- High-Quality Images: Use clear, useful images that show off products well, making the email look good and showing the value of what’s being offered.
- Responsive Design: Make sure the emails look right on all devices, so everyone has a good experience. In 2023, approximately 347 billion emails were sent and received every day worldwide, highlighting the importance of ensuring emails are accessible across various platforms.
- Consistent Branding: Keep using the same brand colors, fonts, and logos to build trust and help people recognize your brand.
- Clear Call-to-Action (CTA): Make sure CTAs stand out with colors that pop and simple text that makes people want to act right away.
By putting these parts together, businesses can make emails that look great, share their offers well, and keep customers interested.
Personalized Messaging
Personalized messaging in Black Friday email examples makes a big difference in getting customers interested and boosting sales. Atom8, a BigCommerce Automation solution, can make this even easier, especially during busy holidays. It helps businesses set up personalized campaigns that connect with customers and save time.
Some key ways this app helps during holidays include:
- Dynamic Content: Atom8 by GritGlobal automatically adjusts email content based on each customer’s preferences and behavior, showcasing products they’re likely to be interested in based on their purchase history or browsing patterns.
- Segmentation: This app lets you split up your email list into groups based on things like age, shopping history, or how they interact with your brand. This makes it easy to send offers that each group will like more.
- Behavioral Triggers: The app also helps you set up automatic emails that go out based on what the customer does, like if they leave items in their cart or view a product. This way, they get timely, relevant messages without extra effort from your team.
By using these personalized strategies, businesses can create stronger connections with customers, resulting in greater loyalty and increased sales during Black Friday.
Real-Life Black Friday Email Masterpieces
For inspiration, explore these top 4 Black Friday email examples that can spark ideas for your own campaign.
1. Stumptown Coffee Roasters
Stumptown Coffee Roasters crafted a memorable Black Friday email, perfectly embracing the holiday shopping vibe. The email’s tone is lighthearted and engaging, capturing the excitement of Black Friday.
With a straightforward copy, the promotion shines through without extra fluff. The clear call to action guides readers effortlessly—simply apply the promo code at checkout to unlock a 20% discount across the entire site.
Subscribers get a head start on this Black Friday offer, gaining early access. This broad deal encourages customers to explore Stumptown’s full product range, including limited seasonal items. Free shipping on purchases over $45 adds further incentive to shop.
How to improve your Black Friday emails
Incorporating images of highlighted products adds visual appeal to the promotion, making the offer more relatable and engaging. Adding a countdown timer in the email subtly emphasizes the limited access period or sale end date, heightening urgency.
2. reMarkable
This Black Friday email from reMarkable grabs attention through a straightforward, persuasive message—ideal for standing out in customers’ inboxes flooded with holiday offers.
The headline, “Black Friday Offer,” instantly appeals to those on the lookout for seasonal deals.
The offer period is highlighted, encouraging quick action, while the details remain a mystery, sparking curiosity and encouraging readers to learn more.
Large fonts and contrasting colors enhance readability and emphasize key points like the limited time and call-to-action. The bright orange CTA button against the monochrome background naturally draws the eye, directing focus to the message.
How to improve your Black Friday emails
For a successful Black Friday email, consider emphasizing exclusivity. Rather than simply listing the offer dates, highlight special bundles available exclusively for email subscribers. This approach motivates readers to act swiftly to grab the unique deal.
3. Snif
Among the Black Friday email examples, this one stands out for its clarity and simplicity. The colors are vivid and eye-catching, while the visuals are uniquely appealing.
The concise email text highlights the key points effectively. The message is straightforward, and the offer is presented clearly. Featuring a range of products, the email becomes more engaging, offering recipients multiple options to explore.
In this email, Snif emphasizes the sale’s short duration, reminding customers that this chance is available just once a year.
An additional engaging aspect of this Black Friday email is the inclusion of a promo code, SNIF30. Requiring the code at checkout adds a layer of interaction, motivating recipients to complete their purchases.
How to improve your Black Friday emails
To enhance this email, consider providing exclusive perks, like extra discounts or free shipping, just for your subscribers. This approach adds a sense of exclusivity to your campaign, making subscribers more likely to buy.
4. Machine Fitness
This brand took a simple yet effective approach for their email campaign design.
A bold, high-contrast black background emphasizes a clear white offer, a model engaging directly with the viewer, an eye-catching CTA button, and popular products at discounted prices.
Using black instead of white for the background transforms the email’s visual impact, making it much more memorable and visually engaging.
How to improve your Black Friday emails
This email could be more effective by adding a time-sensitive element to the text. Rather than just mentioning the discount, specify the offer’s expiration. Words like “Offer expires at midnight!” or “Just 24 hours remaining!” can encourage customers to make a quicker decision.
Conclusion
Black Friday email examples offer a great opportunity to connect with customers and drive sales, especially when done right. By using creative subject lines, engaging designs, and personalized messages, businesses can stand out in crowded inboxes and boost their holiday success. Tools like Atom8 make it easier to personalize content, manage customer segments, and send timely messages—all key strategies for effective email marketing during busy holiday seasons.
If you’d like to learn more about how Atom8 can help you with your email marketing campaigns, contact us today!
