In a world with many uncertainties and unforeseen issues, eCommerce businesses may face various obstacles to ensuring good goods are supplied to all customers. Backorder is considered the brightest option for the store owners to maintain a smooth fulfillment process and non-stop selling activities. However, business runners need to take both pros and cons of items on backorder, which we will mention, to understand this concept better.
Pros And Cons Of Items On BackOrder
Benefits Of Items On BackOrder
Save Storage Space
Undeniably, selling out-of-stock items help us save a lot of inventory space. We do not need to hold too many stocks of kinds of products in the warehouse and hold various types of products instead. Moreover, the businesses also can save a lot of money as they can narrow down storage places and cut down on good protecting costs.
Boost Selling
As you may know, Backorder can exploit its total power in hot seasons. As the customer demand increases significantly in those seasons, the eCommerce stores can serve many customers and boost sales. Your stores with backorder still can sell as normally and ship items later while your competitors suffer.
Common Downsides Of Items On BackOrder
Lower Site Ranking
One of the notable drawbacks of items on backorder is lower site rankings. If your store has too many unavailable items, its ranking may be moved down by several ranks. As a result, the customers will find it more difficult to find your stores, and it takes more time to get into them. One of the possible solutions for this case is using marketing strategies such as attracting customers and increasing site appearance to make your eCommerce store famous on search platforms.
Press On Customer Support
Secondly, items on backorder irrationally put stress on customer support. Customers may have a lot of concerns when purchasing out-of-stock items. Therefore, customer support staff may need information about the buying process, good status, and shipping procedures. As a result, customer support needs to be on the line 24/7 with the support of a chatbot to handle all the customers’ wonders, from the simple ones to the complicated issues.
Conclusion
Everything has two sides, and so do items on backorders. However, it is undeniable that items on backorder can rescue eCommerce stores from out-of-stock conditions in hot seasons. We still have some workable approaches to alleviate its drawbacks. Moreover, if you find robust tools on BigCommerce to conduct backorder, you can try the BackOrder app from GritGlobal to have the expected experience.
