TruTech Tools: Turning Stockouts into Sales with BackOrder’s Google Merchant Integration

Learn how TruTech Tools transformed stockouts into sales with BackOrder’s Google Merchant integration. Achieving $3M in backorder revenue, they enhanced inventory transparency, streamlined multi-channel selling, and improved customer satisfaction.

New Year Marketing Ideas to Inspire Customer Loyalty

As the calendar flips to a new year, people aren’t just setting resolutions, they’re seeking brands that can inspire and support their fresh start. This mindset creates a golden opportunity for businesses to deepen their connections with customers. In this blog, you’ll find actionable New Year marketing ideas and strategies – tailored for a time when aspirations are high, and loyalty can be forged through meaningful engagement. These ideas aim to go beyond conventional sales pitches to create lasting impressions. Why New Year is an Excellent Opportunity to Boost Customer Loyalty The New Year brings a unique mindset – people are ready for positive change and fresh beginnings. This makes January perfect for strengthening customer relationships in ways that last. Your customers are setting goals and planning their year ahead. They’re looking for brands that understand their hopes and can help them succeed. By showing you care about their resolutions and growth, you build trust that goes beyond transactions. This time of year also lets you thank customers for choosing your brand. While they reflect on the past year, remind them how you’ve been part of their journey. When you recognize their loyalty, they’re more likely to stick with you. Plus, many shoppers take breaks after holiday spending. Smart brands use this quieter time to focus on connection rather than just sales. You can create meaningful campaigns that show customers they matter – setting up stronger bonds for the year ahead. New Year Marketing Ideas to Inspire Customer Loyalty Here are comprehensive New Year marketing strategies that can help inspire and maintain customer loyalty. Fresh Start Sales Events Your New Year sales should feel specially crafted, not just discount-focused. Your brand can create themed collections like “New Year, New You” or “Fresh Start Favorites.”  Smart product bundles will help customers achieve their goals – pairing fitness gear with meal planners, or productivity tools with journals.  Well-timed offers create natural urgency, while added value comes from exclusive tips or guides with each purchase. The focus remains on quality and relevance rather than price cuts. Level Up Your Loyalty Program Your loyal customers deserve extra celebration for the New Year. The program can offer double points on January purchases, or special tier upgrades for early-year shopping.  New members will feel welcomed with bonus points or exclusive New Year perks. Your special “member-only” hours and first access to new products make them feel valued. The loyalty program benefits should align with New Year goals all year long. To encourage new sign-ups, consider offering instant rewards for joining during the New Year period, such as a welcome bonus or immediate discount. Make the sign-up process seamless and highlight the immediate benefits to capture interest during this high-traffic period. New Year Resolutions Campaigns Your products can connect naturally with common New Year goals. Customer success stories showcase real achievements with your products.  Your helpful content, such as “30-Day Challenge Guides” or “Goal-Setting Worksheets,” adds genuine value. The brand message shows clear support for personal growth in fitness, finances, or learning new skills. Your marketing voice becomes a supportive friend rather than just a seller. User-Generated Content Contests Your customers have stories to share about past-year wins or New Year goals. A branded hashtag campaign builds community around shared aspirations. The participants receive meaningful prizes that support their goals.  These authentic stories create valuable content while inspiring others. Your brand builds genuine connections through real customer experiences. Below are the New Year marketing ideas relating to user-generated content contests: Personalized Email Campaigns Your email messages should recognize each customer’s unique journey. A thoughtful thank-you note can highlight specific purchases or milestone moments. The product recommendations reflect their personal interests.  Your exclusive New Year offers match their shopping patterns. The messages maintain warmth and personality, moving away from generic communications. Tailored Recommendations Your customer data reveals valuable insights for helpful recommendations. Past purchases tell stories about interests and needs. Customer groups share similar patterns and preferences.  Your “Perfect Pairs” or “Complete Your Collection” suggestions feel natural and relevant. The focus stays on delightful product discovery rather than sales pressure. Countdown to New Year Campaigns Your buzz can start building before the New Year arrives. The countdown reveals special offers, new products, or helpful tips daily. Your channels – email, social media, and website – keep customers engaged.  The sneak peeks create natural anticipation. Each countdown message delivers value through exclusive access, special content, or early-bird offers. Your tracking efforts should identify the most effective campaigns. Results show which approaches drive repeat visits and positive feedback. The strategy adjusts based on real customer responses, maintaining a focus on lasting connections. Atom8 from GritGlobal simplifies how you manage your New Year campaigns, turning opportunities into lasting connections with your customers. It handles the behind-the-scenes tasks like scheduling, customer communications, and store updates, so you can focus on what matters most – creating experiences that resonate. With this BigCommerce Automation app, your loyalty programs, email outreach, and special promotions work seamlessly, helping you stay on track while delivering meaningful value to your customers. This tool ensures your BigCommerce store is always ready to inspire and engage, even during your busiest moments. In Conclusion The New Year gives your brand a fresh canvas to paint stronger customer relationships. These marketing ideas go beyond sales – they help you connect with customers’ hopes and show them your brand cares about their journey ahead. Success comes from choosing strategies that match your brand’s voice and your customers’ needs. The right mix of loyalty rewards, personal touches, and meaningful campaigns creates bonds that last well beyond January. Ready to transform your New Year marketing ideas into year-round loyalty? Our team is here to help bring these ideas to life for your business. Contact us to make this New Year the start of stronger customer relationships.

5 Xmas Promotion Ideas to Make Your Brand Shine

The string lights are up, carols fill the air, and shoppers are ready to find perfect gifts. Christmas isn’t just about celebration – it’s when brands can create their most magical moments with customers. Top brands know this season brings special chances to connect. While shoppers look for gifts that spread joy, you can make their experience bright and memorable. Smart Christmas marketing helps you stand out when it matters most. Want to turn holiday shoppers into lasting fans? We’ve gathered 5 tried-and-true Xmas promotion ideas that work. These strategies help you catch attention, build real connections, and end your year strong. Why should you run a Christmas marketing campaign? The holiday season brings remarkable business opportunities. U.S. retailers earn about 30% of their yearly income during this period, as shoppers spend more than $1 trillion. Your business gains access to this massive market through seasonal marketing. Good Christmas campaigns do more than increase sales – they build lasting customer relationships. When shoppers feel positive emotions from your brand during the holidays, they remember and come back. These emotional bonds often lead to customer loyalty. Christmas promotions can also fuel business growth into January and throughout the year. Smart campaigns create lasting impact through post-holiday deals or memorable brand experiences that keep customers engaged long after the decorations come down. 5 Xmas Promotion Ideas to Make Your Brand Shine Follow the below actionable Xmas promotion ideas that businesses can use to make a big impact this holiday season. Holiday-themed giveaways Share the Christmas spirit by giving away special prizes to your community. Put together gift sets with your best products and watch the excitement build as people join your contest. Make it festive – ask people to share cherished Christmas stories or clever decorating ideas when they enter. These personal touches create real connections beyond just winning prizes. Add magic to your website too. A pop-up prize draw catches shoppers’ eyes and builds your contact list for future celebrations. Your customers get the chance to win wonderful gifts, and you grow your audience – bringing smiles all around. Try themes like: Each entry brings new stories and helps you know your customers better, creating lasting bonds during this special time of year. Seasonal discounts Holiday bargains attract shoppers who search for the best prices. Time-limited deals on popular items create excitement and prompt quick decisions. Your website pop-ups can showcase these special holiday prices to every visitor. Names like “Holiday Special” or “Festive Flash Sale” add urgency to your promotions. Shoppers respond to exceptional price cuts that they know won’t last long. The fear of missing out drives many customers to purchase before special prices end. Exclusive holiday products Among the Xmas promotion ideas, special products that appear only during Christmas spark customer interest. Your top sellers can gain festive designs, or new seasonal items can join your product line. These unique holiday offerings often become customer favorites. Limited holiday items make excellent gifts or special personal treats. Many shoppers rush to buy these seasonal products before stocks run out. Your business can create special Christmas packages, advent calendars, or holiday-themed versions of regular products that shoppers won’t find any other time of year. Gift guides Make holiday shopping easier by organizing your products into themed gift guides. Sort items into clear categories that match what your customers want – like presents under $50, gifts for women, or tech gadgets. Gift guides help shoppers quickly find what they need while showing how your products make great holiday presents. This simple approach can lead to more sales during the busy season. Take inspiration from fitness retailers: Create lists that group workout clothes and gear by the recipient’s interests. A runner might love different items than someone who lifts weights at the gym. Break down your guides into basic groups like “Gifts for Women” and “Gifts for Men,” then add specific categories for different activities and hobbies. This helps customers pick the right present for each person on their list. Personalized holiday emails Send special holiday greetings to customers who’ve shopped with you this year. Write a sincere thank-you note and surprise them with a gift – maybe a discount or early access to new items. Taking time to reach out shows you value their business. While other brands flood inboxes with generic sales pitches, your thoughtful message will be remembered. These genuine connections build trust that keeps customers coming back. When you treat people like valued friends rather than just buyers, they’re more likely to choose your brand again and again. Make Your Holiday Season Brighter with Atom8 Running your BigCommerce store during Christmas is simpler with Atom8’s smart tools. Many successful stores trust this BigCommerce Automation app to handle their holiday rush. Let Atom8 of GritGlobal handle your excellent Xmas promotion ideas while you focus on growing your business this Christmas. The app works quietly in the background, helping your store run at its best during the busy season. To sum up, Christmas brings special chances to connect with shoppers and build relationships that last beyond December. When you mix smart marketing with genuine care for your customers, you create moments they’ll remember. Ready to start your holiday campaign? Our team is here to help bring your Xmas promotion ideas to life. Tell us about your business goals, and we’ll work together to create a Christmas strategy that fits your brand perfectly. Contact us to make this holiday season your most successful yet!

8 Christmas Promotion Ideas to Skyrocket Your Sales

Picture the joy from people as they open a new treasure each day or find a custom-made present that speaks to their hearts. You can join this merry celebration, making the countdown to Christmas memorable for both your customers and brand. From daily special offers to one-of-a-kind items or tailor-made presents, now’s your chance to leave a lasting mark with your own Christmas marketing plan. We’ve gathered creative Christmas promotion ideas to help transform this festive period into a sales success. 8 Christmas Promotion Ideas to Skyrocket Your Sales Bring the warmth of the season to your business with strategies that draw in customers and leave a lasting impression. Limited-edition Christmas Products Special Christmas items and customized seasonal products matching the festive mood will make your brand shine in this peak shopping time. Tips for seasonal releases: Why it works: Exclusivity creates urgency. Customers love feeling like they’ve discovered something special for their loved ones. Digital Advent Calendar Set up an online daily reveal where shoppers find fresh deals, surprises, and fun activities that draw them back each day. Try these approaches: Why it works: A daily countdown builds anticipation, encouraging repeat visits and deeper engagement. Gift Guide Promotions Present your products in organized gift collections that take the guesswork out of holiday shopping. Try these tips to create guides that inspire and sell: Why it works: Gift guides reduce decision fatigue, making it easier for customers to check items off their lists. Daily Deals and Flash Sales The mixture of daily specials and short-time sales can spark shopper interest and drive action. Here’s how to add these fast-moving deals to your Christmas plans: Why it works: Limited availability encourages quick decisions, and the rotating nature keeps the experience fresh. Social Media Giveaways Run social contests to grow your following and spark joy in your online community. Here’s how to plan winning social prize draws: Why it works: Giveaways create buzz and expand your reach organically while fostering community. Free Shipping or Delivery Incentives During the seasonal rush, shoppers want to cut delivery costs and get gifts there in time. Try these shipping ideas: Why it works: Shoppers prioritize convenience and cost-effectiveness during the busy holiday season. Loyalty Rewards Spread Christmas joy to your faithful shoppers through special member perks. Here’s how to make your rewards shine: Why it works: Recognizing regular customers strengthens their connection to your brand and encourages repeat business. Email Countdown Series Turn everyday emails into excitement with a holiday countdown series that keeps customers eager to open each message. Here’s how: Why it works: A daily email creates consistent touchpoints, keeping your brand top-of-mind throughout the season. Considerations to Improve Your Christmas Campaigns Make your holiday campaigns run like clockwork using GritGlobal‘s automation for BigCommerce. This tool handles repetitive tasks so you can focus on strategy and creativity. We help you set up automatic email triggers, update pricing for holiday sales, and manage inventory alerts without constant monitoring. Atom8 helps schedule promotional content, track campaign performance, and automate marketing efforts based on real-time data. During the busy season, let automation take care of the details while you build meaningful customer connections. Final Thoughts The holiday rush brings golden opportunities to grow your business and build lasting customer relationships. Each strategy in our Christmas promotion ideas list can help your brand stand out during the festive season. Ready to take your Christmas promotions to new heights? Contact us to create some holiday magic together.

5 Christmas Marketing Ideas to Engage Your Audience

The holiday season stands as a major retail milestone, with Christmas shopping making up almost 30% of yearly retail income. The numbers tell the story – US holiday retail sales climbed to $789.4 billion in recent reports. This festive period gives business owners a prime chance to lift their revenue and hit new sales goals. Well-crafted Christmas marketing plans can grab customer interest, build brand recognition, and push sales upward. Let’s look at winning Christmas marketing ideas​ to grow your holiday sales. The 5 Best Christmas Marketing Ideas to Boost Sales Make Your Social Media Sparkle This Christmas Social media shapes buying choices year-round, but its pull grows stronger during December festivities. Research shows that 23% of US shoppers turn to social platforms when making Christmas purchase decisions. Transform your social channels with a festive touch. Switch up your profile images and header graphics with holiday themes, and spark joy through engaging contests that capture the Christmas spirit. Try running a campaign where customers share their cherished holiday moments and stories about your products. Ask them to post pictures of family traditions or how they use your items during celebrations. Design a special holiday hashtag and tie it to giving back – promise to donate funds or gifts to charity each time someone uses it in their post. This approach brings people together, encourages sharing, and paints your brand in a caring light while gathering authentic customer stories. Design a Christmas-themed email marketing campaign Holiday emails catch eyes and open wallets when done right. Want your messages to shine in crowded inboxes? Mix eye-catching subject lines with merry designs that match the season’s spirit. Send your readers special deals, early-bird sale alerts, and jolly content that makes them click. The numbers back this up: 68% of buyers read company emails more closely during the Christmas season. That’s your cue to craft messages that stand out. Tips for winning holiday emails: Make some personalized gift guides Holiday shoppers shouldn’t feel stressed when browsing your products. Your handpicked lists, sorted by gift recipient, can guide them straight to the right presents. A few quick questions about their loved ones’ age, interests, and budget limits lead to perfect gift matches. These custom guides are on your homepage where gift hunters can spot them fast. Your understanding of gift-giving needs shines through when buyers find exactly what fits each person on their list. Take a look at an example of book shops with reader-specific collections. The mystery-loving mom gets a fresh set of unread thrillers. The history buff partner sees new historical fiction picks. Simple matches save time and turn shopping into a pleasant hunt. Create Christmas Gift Bundles Bundling is always a top Christmas marketing idea. It’s a win-win for both: these packages simplifies shopping for customers and increases your average order value. For example, a skincare shop could combine a moisturizer, lip balm, and hand cream in one gift set. Show the total savings compared to buying each item separately. Smart Tip: Build bundles that match different shoppers’ needs: Let customers see at a glance which bundle suits their gift list. Clear categories make shopping quick and easy. The right bundle brings together items your customers want, at a price that makes them happy to buy. Your shoppers get a complete gift solution, while you sell more products in each transaction. Elevate Your Packaging Game Add holiday magic to every delivery with Christmas-themed boxes, wrapping, or bags. A handwritten holiday note or small surprise gift inside turns a simple package into a moment of joy. Pretty packaging excites customers to share photos of their delivery on social media. When the outside matches the gift inside, you create a complete Christmas experience that stays in their memory. Simple touches that work for the Christmas promotion ideas: Encourage customers to share their unboxing experiences on social media by making your packaging visually appealing and memorable. These small touches foster goodwill and amplify your brand’s reach. Top Tips for Your Christmas Marketing Strategy To Conclude The holiday season brings golden opportunities to connect with shoppers and grow your business. Whether through eye-catching bundles, festive packaging, or smart marketing strategies, each idea helps create a memorable Christmas shopping experience for your customers. Success comes from planning ahead and picking the right mix of tactics for your business. Start small if needed – even simple changes can make a big difference during the holiday rush. Need help putting these Christmas promotion ideas into automatic action? Our team is here to guide you through your Christmas marketing journey. Contact us to make this holiday season your most successful yet!

Black Friday Advertising Campaigns – How to Optimize Them?

Black Friday is one of the biggest shopping events of the year, offering a prime opportunity for businesses to increase sales and capture new customers. But with competition at an all-time high, standard promotions often aren’t enough to make a lasting impact. To truly stand out, Black Friday advertising campaigns need to be both strategic and attention-grabbing. This guide walks you through straightforward steps to elevate your Black Friday ads so they resonate with your audience and drive real results. Steps to Supercharge Your Black Friday Advertising Campaigns Black Friday is a whirlwind for shoppers and businesses alike, but with the right approach, your ads can rise above the noise and bring in fantastic results.  We’ve researched some important strategies to make your ads stand out, connect with your customers, and get more sales. Each step will show you how to improve your ads and make the holiday season less stressful. Step 1: Know Your Audience In 2023, U.S. shoppers spent an average of $390.19 on Black Friday, with spending expected to climb in 2024. This shows how much people like to shop during this time and why it’s important to understand your customers for successful Black Friday advertising campaigns Start by looking at customer data to figure out important details like age, gender, location, and what they like to buy. Divide your audience into groups based on these details. This helps you create messages that really speak to each group. Use tools like Google Analytics and social media insights to gather this information.  Also, keep an eye on your competitors to see who they’re targeting and find any gaps you can fill. When your promotions match what your audience really wants, you’ll get more people interested and make more sales. Step 2: Create Irresistible Visuals Striking visuals are the cornerstone of successful Black Friday ads. Use bright, bold colors that pop and catch the eye instantly. Include high-quality images that showcase your products at their best.  Maintaining consistent design across all platforms helps reinforce brand recognition, making your ads instantly identifiable. Experiment with playful elements like GIFs or short videos to keep things lively, and ensure visuals are optimized for mobile, as a huge share of shoppers will be on their phones. These steps create visuals that not only stand out but also drive action. Step 3: Craft Messages That Speak Volumes Writing great messages is really important for Black Friday advertising campaigns. Start with headlines that grab people’s attention and show why your deals are awesome. Keep the language straightforward and let your product benefits shine.  Make people feel like they need to act fast by pointing out limited-time deals or special offers. Tailor your messages to speak directly to different customer segments, zeroing in on what matters most to each group. Emotional storytelling can also be effective, creating a sense of connection and relatability with your brand. And don’t forget the call-to-action—it should be clear, enticing, and encourage the desired next step, like making a purchase. Step 4: Harness the Power of Automation Automation can be your secret weapon during Black Friday, ensuring a smooth, timely campaign rollout. You can use automation tools to schedule and send emails, so your messages always go out on time. Automation also helps you divide your customers into groups and send them personalized content that they will like.  Chatbots can give instant support to customers, answer their questions, and help them buy things any time of day. You can also use automation to post on social media regularly, so your brand stays visible. By using automation, you save time, do less manual work, and make shopping easier for your customers. Atom8, an automation solution from GritGlobal, streamlines Black Friday campaigns by managing everything from customer segmentation to promotional messaging. This BigCommerce Automation app handles the intricate workflows, allowing you to focus on maximizing sales while it takes care of the operations, making the holiday rush more manageable and profitable. Step 5: Optimize the User Journey A seamless user journey can make all the difference in Black Friday conversions. First, ensure your website loads quickly – sites loading in a second have conversion rates three times higher than those that take five seconds.  Keep the checkout process simple by reducing the number of steps and offering different payment options to stop people from leaving their carts. Use easy navigation and clear calls-to-action to help users go smoothly from finding a product to buying it. Test your site often to make sure it works well under heavy traffic so it doesn’t crash during busy times. By focusing on these things, you can give customers a smooth shopping experience that makes them more likely to buy. Maximizing ROI with Cross-Channel Strategies To get the best results from your Black Friday advertising campaigns, it’s important to use different channels in a smart way. By combining social media, email, and your website together, you can reach more people and keep your brand message clear.  The following strategies will show you how to make everything work together, keep your branding strong, and add engaging content that keeps customers interested. Integrate Across Platforms Connecting your Black Friday advertising campaigns across different platforms helps keep your brand looking the same everywhere and helps you reach more people.  Start by figuring out which channels your audience uses the most, like social media, email, or your website. Create a theme that works well across all these platforms, making sure your messages and images are similar. Use tools to help you post and monitor content at the same time, so everything stays on schedule.  Also, check how well your ads are on each channel to see what works best and make changes if needed. This makes things smoother for your customers and keeps them interested in your brand. Consistent Branding Keeping your brand message the same is a key part of being recognized during Black Friday campaigns. All your brand’s visual elements—like logos, colors, and fonts – must be the same

The Best Black Friday Email Examples That All Businesses Should Learn From

Black Friday, the biggest retail event of the year, gives businesses a great chance to connect with customers through email marketing. In a sea of promotions and sales, you need to be able to create standout emails to grab attention and drive conversions. This guide looks at great Black Friday email examples and what makes them successful. What Makes Black Friday Email Examples Stand Out Making good Black Friday email examples needs a mix of smart ideas that grab attention and get people involved. Important parts include creative subject lines, engaging design, and personal messaging. Creative Subject Lines The subject line is like the door to your email – if it’s good, more people will want to open it. Adding urgency, exclusivity, and a clear benefit can help increase open rates.  For instance, subject lines like ‘Early Access: Black Friday Deals Inside’ or ‘Limited Time Offer: 50% Off Today Only’ make people feel like they need to act fast.  Furthermore, personal touches, like using someone’s name or mentioning their past purchases, make the email more relevant and interesting. In fact, around 65% of marketing professionals worldwide sent more than half of their email campaigns with personalized subject lines in 2023. Emojis can make the email more fun to look at, but use them sparingly to maintain a professional tone.  In the end, the best Black Friday email examples have subject lines that are short, clear, and match what the audience likes. Engaging Content Design An engaging content design is super important for Black Friday email examples because it affects how much people interact with them and whether they buy something. Key parts include: By putting these parts together, businesses can make emails that look great, share their offers well, and keep customers interested. Personalized Messaging Personalized messaging in Black Friday email examples makes a big difference in getting customers interested and boosting sales. Atom8, a BigCommerce Automation solution, can make this even easier, especially during busy holidays. It helps businesses set up personalized campaigns that connect with customers and save time. Some key ways this app helps during holidays include: By using these personalized strategies, businesses can create stronger connections with customers, resulting in greater loyalty and increased sales during Black Friday. Real-Life Black Friday Email Masterpieces For inspiration, explore these top 4 Black Friday email examples that can spark ideas for your own campaign. 1. Stumptown Coffee Roasters Stumptown Coffee Roasters crafted a memorable Black Friday email, perfectly embracing the holiday shopping vibe. The email’s tone is lighthearted and engaging, capturing the excitement of Black Friday. With a straightforward copy, the promotion shines through without extra fluff. The clear call to action guides readers effortlessly—simply apply the promo code at checkout to unlock a 20% discount across the entire site. Subscribers get a head start on this Black Friday offer, gaining early access. This broad deal encourages customers to explore Stumptown’s full product range, including limited seasonal items. Free shipping on purchases over $45 adds further incentive to shop. How to improve your Black Friday emails Incorporating images of highlighted products adds visual appeal to the promotion, making the offer more relatable and engaging. Adding a countdown timer in the email subtly emphasizes the limited access period or sale end date, heightening urgency. 2. reMarkable This Black Friday email from reMarkable grabs attention through a straightforward, persuasive message—ideal for standing out in customers’ inboxes flooded with holiday offers. The headline, “Black Friday Offer,” instantly appeals to those on the lookout for seasonal deals. The offer period is highlighted, encouraging quick action, while the details remain a mystery, sparking curiosity and encouraging readers to learn more. Large fonts and contrasting colors enhance readability and emphasize key points like the limited time and call-to-action. The bright orange CTA button against the monochrome background naturally draws the eye, directing focus to the message. How to improve your Black Friday emails For a successful Black Friday email, consider emphasizing exclusivity. Rather than simply listing the offer dates, highlight special bundles available exclusively for email subscribers. This approach motivates readers to act swiftly to grab the unique deal. 3. Snif Among the Black Friday email examples, this one stands out for its clarity and simplicity. The colors are vivid and eye-catching, while the visuals are uniquely appealing. The concise email text highlights the key points effectively. The message is straightforward, and the offer is presented clearly. Featuring a range of products, the email becomes more engaging, offering recipients multiple options to explore. In this email, Snif emphasizes the sale’s short duration, reminding customers that this chance is available just once a year. An additional engaging aspect of this Black Friday email is the inclusion of a promo code, SNIF30. Requiring the code at checkout adds a layer of interaction, motivating recipients to complete their purchases. How to improve your Black Friday emails To enhance this email, consider providing exclusive perks, like extra discounts or free shipping, just for your subscribers. This approach adds a sense of exclusivity to your campaign, making subscribers more likely to buy. 4. Machine Fitness This brand took a simple yet effective approach for their email campaign design. A bold, high-contrast black background emphasizes a clear white offer, a model engaging directly with the viewer, an eye-catching CTA button, and popular products at discounted prices. Using black instead of white for the background transforms the email’s visual impact, making it much more memorable and visually engaging. How to improve your Black Friday emails This email could be more effective by adding a time-sensitive element to the text. Rather than just mentioning the discount, specify the offer’s expiration. Words like “Offer expires at midnight!” or “Just 24 hours remaining!” can encourage customers to make a quicker decision. Conclusion Black Friday email examples offer a great opportunity to connect with customers and drive sales, especially when done right. By using creative subject lines, engaging designs, and personalized messages, businesses can stand out in crowded inboxes and boost their holiday success. Tools

Spark Excitement with These Black Friday Campaign Ideas

Black Friday is a massive shopping event that draws customers in droves, making it a golden opportunity for eCommerce stores to boost sales and attract new shoppers. To make the most of this, you’ll want campaigns that aren’t just enticing but also build a buzz around your brand. In this guide, we’ll dive into creative and effective Black Friday campaign ideas to help your eCommerce store drive engagement and sales. We’ll also cover essential elements that will ensure the success of your campaigns, from inventory management to customer support, with helpful automation tools like BigCommerce Automation and BackOrder. Black Friday Campaign Ideas That Your Customers Will Love Plan a Themed Campaign A memorable Black Friday campaign starts with a fun, creative theme that sets it apart. Consider themes like a cozy “Winter Wonderland,” an exclusive “VIP Access Event,” or a nostalgic “Throwback Deals” theme. For example, you could create a “Holiday Gift Guide” theme where you categorize products based on who they would make great gifts for—perfect for shoppers who are looking for holiday presents. Or, you can tap into nostalgia with a “Throwback Deals” theme, offering big discounts on past favorites, giving customers a chance to snag items they loved before. Launch a Countdown to Black Friday Creating a countdown builds excitement and anticipation leading up to Black Friday. Start a countdown a week or two before the main event, showcasing new offers or teasers each day. This approach encourages shoppers to keep checking back, creating a sense of urgency and anticipation.  For example, you could reveal a different product discount each day or give early access to loyal subscribers. This “countdown” strategy keeps shoppers engaged and primed for the big sale. Host a Virtual Shopping Event As in-person shopping experiences become less common, hosting a virtual shopping event is an innovative way to connect with your audience during Black Friday. Virtual events offer a fun and interactive way to engage your customers, showcase your products, and create an exclusive shopping experience. You can host a live stream on social media or your website where you showcase your best Black Friday deals, offer live product demonstrations, or even give behind-the-scenes peeks into how your products are made. You could even surprise attendees with flash deals or unique promo codes, adding excitement and encouraging immediate purchases. Virtual events can connect with audiences in a way that’s personal, convenient, and fun. Deliver Personalized Deals Personalized offers make customers feel valued, and they’re more likely to buy when promotions align with their interests. Segment your audience by shopping behavior or preferences, and deliver offers tailored to those groups.  For instance, if someone frequently buys home goods, you might send a personalized Black Friday discount on that category. Crafting these tailored deals shows customers you understand their tastes, helping to increase conversions and build loyalty. Surprise Them with Secret Gifts Everyone loves a surprise, especially during the holiday shopping season. Adding a surprise element to your Black Friday campaign ideas can create excitement and encourage more purchases.  One approach is to include a “mystery gift” with every order, only revealing it once the order is complete. This unexpected extra not only brings a bit of holiday cheer but also adds value to the shopping experience, giving customers an added reason to shop with you. While creative campaign ideas are crucial for capturing your customers’ attention, execution is equally important. To ensure that your Black Friday campaign ideas run smoothly, here are some key elements to focus on. Key Elements for Executing an Effective Black Friday Campaign  Fine-Tune Inventory Management Having the right amount of stock on hand is critical during Black Friday. Nothing frustrates customers more than trying to purchase a product only to find out it’s sold out.  Start by closely tracking your inventory levels to stay prepared for demand spikes. Tools like GritGlobal’s BigCommerce Automation simplify this by offering real-time inventory tracking, reducing the chances of unexpected sell-outs. For products that are in high demand but may go out of stock quickly, BackOrder is another valuable tool. GritGlobal’s BigCommerce BackOrder enables customers to place orders for items that are temporarily out of stock, ensuring that you don’t miss out on sales. With BigCommerce BackOrder, customers can receive the product as soon as it becomes available again, helping you manage demand while maintaining a positive customer experience. Schedule Promotions in Advance During Black Friday, timing is everything. Map out each promotional event- emails, social media posts, and on-site banners – in a clear campaign calendar. Scheduling everything ahead prevents last-minute rushes and ensures each promotion launches as intended.  For automation, tools like Atom8 can handle this scheduling for you, keeping your promotions on track while you focus on other campaign aspects. Coordinate Across Channels A seamless Black Friday experience means consistent messaging across email, social media, and your website. Your customers should feel the synergy of your campaign no matter where they interact with it.  With BigCommerce Automation, you can automate these cross-channel promotions, setting up workflows that push messages across platforms in sync, like emailing a promotion just as it goes live on social media. Strengthen Your Customer Support Team With a wave of customers likely heading your way, make sure your customer support team is equipped to handle the influx. Prompt, knowledgeable support can turn one-time shoppers into loyal customers.  Before Black Friday, train your team on your promotions, return policies, and product details. Consider extending your support hours or offering live chat for real-time assistance. These proactive steps keep customers satisfied and reassure them they’re in good hands. Conclusion Black Friday is a golden opportunity for ecommerce stores to drive significant sales, but standing out requires more than just slashing prices. Start planning your Black Friday campaign ideas today, and get ready to spark excitement and boost your ecommerce store’s sales!  For more information on how GritGlobal can help you build Black Friday campaign ideas, contact us today!

How Bedford Combined Atom8 and BackOrder to Achieve Their BFCM Sales Success

The sales season represents a golden opportunity for businesses to drive revenue and accelerate growth. Yet many face daunting challenges – from inventory stockouts to overwhelmed teams. In this success story, discover how Bedford, a leading US camera retailer, mastered their Black Friday and Cyber Monday (BFCM) season by harnessing the combined power of Atom8 and BackOrder. Bedford’s BFCM Challenges During their previous BFCM season, Bedford encountered several critical hurdles: 1. Inventory and Delivery Delays: Supply chain disruptions wreaked havoc on their stock levels and order fulfillment, frustrating customers and support teams with inquiries. 2. High Traffic, Low Conversion Rates: Despite record-breaking website traffic, conversion rates struggled to keep up. Sluggish load times and impersonal shopping experiences meant valuable sales opportunities slipped away. 3. Out-of-Stock Products and Cart Abandonment: Popular items frequently sold out, leading to abandoned carts, disappointed customers, and significant revenue loss. 4. Manual, Time-Consuming Tasks: Their internal team struggled under the weight of manual processes, from inventory management to customer support, resulting in slower response times and increased errors. GritGlobal’s Solution: Atom8 & BackOrder Bedford implemented a powerful two-pronged approach from GritGlobal: 1. BigCommerce BackOrder BigCommerce BackOrder activated the backorder function, enabling customers to place orders even when items were out of stock – securing revenue despite inventory challenges. 2. Workflow Automation with Atom8 – BigComerce Automation Remarkable Results The BigCommerce Automation and BigCommerce BackOrder combination delivered impressive metrics: Benefits of Atom8 and BackOrder Atom8’s intuitive low-code automation transformed Bedford’s operations, freeing their team to focus on strategic priorities. Meanwhile, BackOrder turned potential lost sales into captured revenue, enhancing both bottom line and customer satisfaction. Through this powerful combination, Bedford turned their BFCM challenges into a remarkable success story, achieving improved revenue, operational efficiency, and customer experience. Ready to revolutionize your sales season? Discover how Atom8 and BackOrder can transform your store’s performance. Contact us today for your personalized demo.

How to Prepare Your Bigcommerce Store For Black Friday?

As Black Friday approaches, online merchants gear up for what is often the most intense shopping season of the year. For BigCommerce store owners, this is an incredible opportunity to boost sales, attract a wave of new customers, and strengthen loyalty among existing ones. Yet, thriving amid this high-traffic period demands more than just standard prep work; it requires strategic planning and a focus on customer experience to truly make the most of the season. We’ll walk you through how to prepare for Black Friday with key steps and tools that will ensure your BigCommerce store is ready to handle the demands of the season. Essential Steps on How to Prepare for Black Friday Inventory Management A successful Black Friday starts with well-managed inventory. Running out of high-demand items is one of the quickest ways to lose potential sales and frustrate eager shoppers. Take proactive steps to ensure you have enough stock on hand to meet demand.  Here’s how to get started: Website Optimization During Black Friday, website performance and user experience are critical. Your BigCommerce store needs to handle increased traffic while providing a smooth, responsive shopping experience: Marketing Strategy Another step on how to prepare for Black Friday: a strong marketing strategy is key to getting your store noticed amid the Black Friday buzz. Start building interest well in advance to create excitement and attract a strong customer base: Supercharge Your Holiday Success with the Right Tools Having the right tools in place can make all the difference in preparing for Black Friday. With the right technology, you can streamline operations and create a seamless experience for both your team and your customers. Automation Powerhouses – BigCommerce Automation Automation tools like GritGlobal’s BigCommerce Automation are invaluable for simplifying your Black Friday operations and boosting your campaign’s impact. This eCommerce automation tool is designed specifically to handle high-demand shopping periods like Black Friday.  With advanced automation capabilities, BigCommerce Automation frees you up to focus on customer experience and sales strategy, rather than repetitive tasks – setting your store up for a smooth and profitable Black Friday. Insightful Analytics Analytics are vital for understanding your customers’ behaviors and optimizing your Black Friday campaigns in real-time. By tracking key metrics, you can quickly adjust your strategy to maximize impact. Here are a few tips: With actionable analytics at your fingertips, you can stay responsive to customer needs and market trends, capturing valuable insights to fine-tune not just this Black Friday but future campaigns as well. Advanced Customer Support Exceptional customer support can set your store apart during Black Friday. With the high volume of orders and inquiries, a well-prepared support system is essential to answering questions and resolving issues quickly. Consider these tips: Incorporating tools for automation, analytics, and customer support creates a robust foundation for Black Friday, helping you manage demand, maximize sales, and deliver a memorable shopping experience. Conclusion Getting your BigCommerce business ready for the high-stakes shopping season is crucial, especially with Black Friday approaching. Strong inventory management procedures, website performance optimization, and the development of a focused marketing plan will help you walk through how to prepare for Black Friday. Contact us today to learn how GritGlobal can help your eCommerce store prepare with these essential steps and tools, and get ready to make this Black Friday your most successful one yet!

3 Brands with The Best Black Friday Campaigns

Brands who plan successful campaigns may experience record-breaking sales and new client growth on Black Friday, one of the largest shopping days of the year. With so much competition, creating a standout campaign demands creativity, thoughtful planning, and a keen understanding of consumer desires. This article highlights the best Black Friday campaigns from three top brands – Amazon, Apple, and Target unpacking the strategies that make them successful and offering insights to help you craft a winning campaign of your own. Top Brands with The Best Black Friday Campaigns to Learn From Amazon – Dominating with Deals The most named brand of best Black Friday campaigns is surely Amazon. They are legendary for their range of deals, extensive planning, and aggressive discounting strategies that appeal to a wide audience. With deep discounts across nearly every category and flash sales that change every few hours, Amazon has created a campaign formula that not only drives traffic but keeps customers returning throughout the shopping period. What Amazon Does Right Apple – Premium Experience While many retailers slash prices on Black Friday, Apple takes a different approach, preserving its premium brand image. Rather than offering deep discounts, Apple uses Black Friday to offer gift cards with purchases, maintaining its high-end appeal while still giving customers an incentive to shop. What Apple Does Right Target – Omnichannel Excellence One more of the best Black Friday campaigns is Target’s, which are well known for their smooth cross-channel integration and provide consumers a consistent shopping experience whether they purchase in-person, online, or via the app.  What Target Does Right Why These Campaigns Succeeded and Lessons for Your Business Each of these brands has achieved Black Friday success with a unique approach to the holiday, but they share common success factors that smaller businesses can adapt to their own campaigns. Common Success Factors Despite their differences, Amazon, Apple, and Target’s Black Friday campaigns have several commonalities that contribute to their effectiveness. Here are some of the factors that make their campaigns successful: Actionable Insights While Amazon, Apple, and Target have vast resources, there are plenty of actionable insights that any e-commerce business can implement: Tools and Tactics In addition to strategic planning and actionable insights, automation and data analytics play crucial roles in ensuring Black Friday campaigns run smoothly and deliver results. Here’s how these technologies can work for you: GritGlobal’s BigCommerce Automation is a robust automation tool that helps e-commerce businesses streamline their operations, especially during high-demand events like Black Friday. Here’s how BigCommerce Automation can enhance your Black Friday success: This BigCommerce Automation tool lets you automate personalized emails, SMS alerts, and social media notifications, keeping customers engaged with minimal manual work. This means you can focus on strategic aspects of the campaign while BigCommerce Automation handles customer outreach.  Conclusion Early preparation, brand identification, consumer focus, and the smart use of resources are all valuable, as seen by the best Black Friday campaigns from Amazon, Apple, and Target. Smaller e-commerce companies may use these insights by focusing on the consumer experience, developing special deals, and generating anticipation early. For more information on how GritGlobal can help you build Black Friday campaign ideas, contact us today!

Cyber Monday Banners: What Are The Factors That Define Sales Success?

Cyber Monday is a big part of the holiday shopping season, giving online stores a great chance to increase sales. In the busy online world, a good Cyber Monday banner can be the difference between grabbing a customer’s attention or losing them to another store. But what makes a banner effective for Cyber Monday? In this article, we look at the key things that make banners successful and how to use them to make more money. Most Important Factors for Designing Your Website’s Cyber Monday Banner Experts estimated that people in the U.S. spent between $12 billion and $12.4 billion online on Cyber Monday, setting a new record for the biggest single-day online sales ever in the country. Nearly $4 billion of that spending took place between 6 p.m. and 11 p.m. EST. Creating an impactful Cyber Monday banner for your website involves more than flashy graphics and bold text. It’s about understanding the psychology of your customers and delivering a message that resonates.  Below, we’ll explore the key factors that can elevate your banner’s effectiveness and drive sales. Visual Appeal According to Nielsen, effective creative content is responsible for up to 65% of the sales lift in advertising campaigns, making strong visuals a key driver of engagement and conversion. In the crowded online marketplace, first impressions are very important. A visually appealing banner grabs attention and makes users want to explore further. High-quality images, bright colors, and eye-catching designs can make your banner stand out. Adding festive elements like holiday-themed graphics can tap into the seasonal mood, making your banner more relatable and fun. Use contrast to highlight important information. If your banner promotes a 50% off deal, placing the discount in a bold, contrasting color makes sure it stands out. Also, using white space effectively can prevent your banner from looking too busy, letting key elements pop. Clear Messaging While great visuals draw users in, clear messaging makes them stay. Your Cyber Monday banner should communicate the offer clearly and simply. Avoid complex words or long sentences. Instead, use easy phrases like “Limited Time Offer” or “Cyber Monday Exclusive” to create urgency. A strong call-to-action (CTA) is also important. Phrases like “Shop Now,” “Grab the Deal,” or “Limited Stock Available” push people to act quickly. Placing your CTA prominently in the banner makes it more likely that people will click. Remember, customers should understand the offer at a glance. Strategic Placement Where you put your banner plays a big role in its visibility and success. Positioning your Cyber Monday banner at the top of your homepage ensures it’s one of the first things visitors see. This area, called “above the fold,” doesn’t require users to scroll, catching their attention right away. Consider placing banners on high-traffic pages, such as category or product pages related to the promotion. You can also use pop-up banners smartly (without overwhelming the user) to highlight deals when visitors are about to leave or have been on the site for a while. Responsive Design With mobile shopping making up a big part of online sales, Adobe Analytics reported that in 2022, 54% of Cyber Monday purchases were made on smartphones; your banner must look good on all devices. A responsive Cyber Monday banner adapts to different screen sizes, making sure images are clear and text is easy to read on desktops, tablets, and phones. Test your banners on different devices and browsers to guarantee that they work well everywhere. A banner that looks great on a computer but is messy on a phone can lead to missed sales and frustrated customers. Timed Updates Cyber Monday is known for its dynamic deals that change throughout the day. Updating your banners to reflect current promotions keeps your customers informed and engaged. Timed updates create a sense of urgency, encouraging shoppers to act quickly before the deal expires. Incorporate countdown timers to highlight limited-time offers. For example, a banner stating “Flash Sale: Ends in 2 Hours” with a ticking clock can significantly boost conversion rates. Regularly refreshing your Cyber Monday banner maintains excitement and encourages repeat visits throughout the day. Boosting Cyber Monday Email Campaigns with Integrated Strategies A good banner is important, but using it as part of a bigger marketing plan makes it even more effective. In other words, you should reach out to customers via different platforms, aside from your online store. Combining your Cyber Monday banner efforts with email campaigns and other marketing channels ensures a cohesive message that resonates with your audience.  Let’s explore strategies to enhance your email campaigns and overall marketing effectiveness. Seamless Marketing Integration Consistency across all marketing platforms reinforces your brand message and strengthens customer recognition. Aligning your Cyber Monday banner design with email templates, social media posts, and online ads creates a unified customer experience. For example, if your banner features a specific holiday theme or color scheme, applying the same elements to your email newsletters reinforces brand identity. This seamless integration not only enhances aesthetic appeal but also builds trust as customers receive consistent messaging across channels. A/B Testing for Optimization Not all strategies hit the mark on the first try. A/B testing allows you to experiment with different versions of your Cyber Monday banner and email campaigns to identify what resonates best with your audience. Test variables such as headlines, images, CTAs, and layouts. For instance, create two versions of an email—one with a “Shop Now” CTA and another with “Limited Time Offer”—and analyze which one yields higher click-through rates. Applying the same approach to your banners can provide insights into the most effective designs and messaging, enabling you to optimize for maximum impact. Data-Driven Performance Tracking To understand customer behavior and campaign performance, you must be able to analyze the available data. Monitoring metrics like click-through rates, conversion rates, and bounce rates helps you identify strengths and areas for improvement. Tools like Google Analytics or built-in analytics from your email marketing platform can track how customers interact with your Cyber Monday banner and