5 Essential BigCommerce Apps for Scaling your SME business
Scaling a small or medium-sized enterprise (SME) can be tough. But with the right tools, you can make it smoother. This guide will examine how certain BigCommerce apps can help your business grow and overcome common hurdles. What is an SME? Understanding Small and Medium Enterprises A small or medium enterprise (SME) is a business with fewer employees and lower revenue than large companies. For instance, a small business might have fewer than 50 employees, while a medium business might have up to 250 employees. These numbers can change depending on the country. SMEs play an important role in local economies. They represent more than 99% of all businesses globally, contribute around 50% of global GDP, and employ two-thirds of the global workforce. Many SMEs use online tools like BigCommerce apps to help run their businesses more efficiently. Challenges SMEs Face When Scaling an Online Business Growing an online business comes with its own set of difficulties, especially for SMEs. Let’s explore some common challenges and how they impact your path to success. Limited Resources Having limited resources means you need to be smart about using them. This can affect many areas of your business. Consider these points: Finding ways to do more with less is key. Using efficient tools like BigCommerce apps can help you maximize what you have. Customer Retention According to Forbes, customer retention is especially important given that acquiring new customers can cost five times more than keeping existing ones, emphasizing the need for SMEs to invest in loyalty. Keeping customers coming back is crucial for growth. But SMEs often struggle in this area. Here are some reasons why: Focusing on excellent service and using tools to enhance customer experience can help. Certain BigCommerce apps offer features to boost customer loyalty. Managing Growing Sales As your sales increase, managing them becomes more complex. This growth brings new challenges: Using automation and efficient systems can ease this burden. BigCommerce apps can provide solutions to manage increased sales smoothly. What to Look for When Selecting a BigCommerce App When choosing BigCommerce apps for your SME, it’s important to pick ones that fit your needs. Let’s discuss some key factors to consider to make the best choice. Compatibility with Your Current Tools It’s helpful when a new app works well with what you’re already using. Here are some things to check: Ensuring the app fits your current setup can save you time and avoid headaches later. Cost-Effectiveness and Growth Potential Budget matters, especially for SMEs. But you also want apps that can grow with you. Consider these points: Choosing cost-effective BigCommerce apps that can expand your business helps you invest wisely. Ease of Use and Support An app that’s easy to use can make your life simpler. Good support is also a big help. Think about these factors: Picking BigCommerce apps that are easy to use and come with solid support can make a big difference in your daily operations. 5 Must-Have BigCommerce Apps to Supercharge Your SME Growth Choosing the right tools can make a big difference for your business. Here are five essential BigCommerce apps to help your SME grow faster and run smoothly. 1. Streamline Your Store with Atom8 – BigCommerce Automation Running a store involves many time-consuming tasks. Atom8—BigCommerce Automation helps you automate these tasks so you can focus on selling. Using Atom8 from GritGlobal saves you hours each day. It helps you keep your store updated and your customers engaged without the manual effort. 2. Never Miss a Sale with BigCommerce BackOrder Out-of-stock items can lead to missed sales. BigCommerce BackOrder lets you continue selling these items by accepting backorders. Stores using BackOrder have seen significant revenue increases. This easy BigCommerce out-of-stock solution helps you turn stockouts into opportunities, keeping customers happy and boosting sales. 3. Automate Customer Engagement with Klaviyo Connecting with customers is important. Klaviyo makes it easier by automating your email and SMS marketing. Klaviyo helps you engage customers without manual work. It makes your marketing more effective and helps drive sales. Additionally, when you use it with tools like Atom8, you can make these connections even better. Atom8 helps you integrate Klaviyo with your store smoothly. BigCommerce Klaviyo integrations with Atom8 automation make your marketing more effective and help increase sales. 4. Build Long-Term Customer Loyalty with Smile.io Keeping customers coming back is key. Smile.io helps you create loyalty programs that reward your shoppers. With Smile.io, you can turn shoppers into loyal fans. It helps strengthen customer relationships and boosts repeat business. 5. Efficient Shipping Made Easy with ShipStation Managing shipping can be a challenge. ShipStation simplifies this process so you can deliver orders smoothly. ShipStation helps you handle shipping efficiently. It ensures that orders are fulfilled accurately and on time, keeping customers satisfied. Final Insights on Maximizing SME Growth with BigCommerce Apps Growing a small or medium business takes effort, but the right tools can help. BigCommerce apps provide solutions that make your work easier and your business stronger. Here’s how these apps can support your SME’s growth. Choosing the right ones can make a real difference in your SME’s success. They help you work smarter, not harder, and set your business up for future growth. Conclusion Growing your SME is challenging, but BigCommerce apps can be valuable partners. They simplify tasks, improve customer relationships, and make it easier to manage your business. You’re investing in your company’s future by investing in the right tools. Explore these apps and see how they can benefit you. Want to take your business to the next level? Try Atom8 to streamline your operations, or use BigCommerce BackOrder never to miss a sale. Contact us today to learn how these apps can support your growth.
Tips to increase black friday traffic for BigCommerce stores
Retailers and shoppers are gearing up as Black Friday approaches, and for BigCommerce store owners, the countdown to this massive shopping event is key to boosting traffic and sales. Black Friday is all about incredible deals, and much of the action has shifted online recently. In 2020, despite supply chain disruptions, 49% of orders were placed on desktops, with 43% coming from smartphones — highlighting the growing importance of mobile shopping. Whether customers are browsing on laptops or mobile devices, one thing is clear: Black Friday presents a golden opportunity to drive more traffic to your BigCommerce store. In this article, we’ll share practical tips to help you increase black friday traffic to your BigCommerce store this Black Friday. But first, let’s look at the history of this shopping phenomenon and how it evolved into the digital frenzy it is today. Origins of Black Friday The common myth about Black Friday’s history centers around the idea that retailers spent most of the year operating at a loss, shown as “in the red” on their balance sheets. Then, the day after Thanksgiving, the holiday shopping season kicked in, and stores finally made a profit, switching their balance sheets from red to black. But the real story behind Black Friday is different. As reported by Business Insider, the term “Black Friday” originated in Philadelphia in the 1950s, when the police used it to describe the hectic day following Thanksgiving. The chaos was driven by large crowds of tourists visiting for the holiday and the annual Army-Navy football game. Local businesses in Philadelphia attempted to rebrand the term to “Big Friday,” hoping to avoid the negative connotations of “Black Friday,” but the original name stuck. By 2003, Black Friday had officially become the busiest shopping day of the year in the U.S., a title it still holds due to the surge in black friday traffic. The trend has spread to other countries, including the UK and Australia. The UK term also came from local police, but it referred to the Friday before Christmas. Both police and hospitals noticed a spike in demand as people partied and enjoyed the last weekend before the holiday. Meanwhile, in Australia and New Zealand, Black Friday gained traction in 2015, with retailers like The Warehouse jumping on board to offer their own deals. Effective Strategies to Skyrocket Black Friday Traffic for Your BigCommerce Store The holiday season is always the busiest time of the year. While many businesses have had to adjust or reduce expenses recently, you can still gear up your store for the holidays and boost sales. With more brick-and-mortar stores moving online, planning early is the key to preparing for Black Friday and the holiday rush. Next, we will cover website and marketing strategies to help attract black friday traffic and grow online revenue during the holidays. Holiday Prep to Maximize Traffic and Sales When preparing for Black Friday, review what’s already working well on your eCommerce site. Identify the pages driving traffic and focus on optimizing those, while improving the weaker ones. Look at year-over-year metrics to highlight high-performing pages or campaigns that have generated significant black friday traffic. Also, review how other holiday campaigns, like Independence Day or Father’s Day, performed. Take note of successful strategies, areas for improvement, and future reuse tactics. Create a detailed plan for scheduling promotional content and updates. A well-organized calendar ensures your brand stays on track with consistent promotions and maintains a strong online presence. Here are some key elements to plan: Website Upgrades to Handle the Black Friday Rush With the holiday season fast approaching, it’s essential to ensure your online store is ready to meet the needs of shoppers. Focusing on key areas can enhance the customer experience and boost sales. Here are some strategies to help your store stand out and maximize conversions during the holidays: Marketing Tactics to Drive Engagement and Boost Sales If you’re not growing your contact list year-round, you need to catch up. Many businesses wait until just before major sales, but starting early is key. Use pop-ups and tools to capture emails, offering discounts or gifts in return. Social logins and viral campaigns can also help. An email list lets you remarket without extra cost, making it a valuable asset, especially before the holidays when black friday traffic is at its peak. Conversion Hacks to Turn Browsers into Buyers ECommerce retailers must be strategic when converting visitors into paying customers, especially during high black Friday traffic. Here are a few key methods to help turn browsers into buyers: Holiday Strategies to Create Loyal, Repeat Shoppers Delight your customers by exceeding their expectations and delivering a memorable shopping experience. After a purchase, add an extra touch that brings joy, especially when handling black Friday traffic. One idea is to offer gift wrapping with a festive twist. Provide various holiday-themed wrapping options to give customers a personalized experience. Additionally, offer customizable messaging. Many holiday orders are gifts, so let customers include personalized notes or engraved messages with their purchases. Keep it seasonal, but true to your brand, to ensure your business leaves a lasting impression. Maximize Your Black Friday Success with GritGlobal’s Atom8 Automation Black Friday is fast approaching and the perfect time to boost your sales and delight your customers. But managing the surge in black friday traffic and orders can be overwhelming. That’s where Atom8 from GritGlobal comes in. Let us help you streamline your operations so you can focus on making this holiday season your most successful yet. Conclusion Black Friday is fast approaching, and it’s a golden opportunity to elevate your BigCommerce store’s black friday traffic and sales. You can turn this shopping season into your most successful by implementing the strategies we’ve discussed—optimizing your website for the holiday rush, enhancing your marketing efforts, and leveraging automation tools. Don’t let the challenges of increased traffic and order management hold you back. Let GritGlobal’s Atom8 Automation handle the heavy lifting, so you can focus on delivering an
Guide To Implement Black Friday Landing Page In BigCommerce
Black Friday is a pivotal moment for online retailers to amplify sales and attract new customers. In a competitive eCommerce environment, a dedicated Black Friday landing page can effectively highlight your exclusive deals and drive visitors to make a purchase. In this guide, we will show you how to create a high-converting landing page in BigCommerce, covering essential features, actionable steps, and real-world examples to help you succeed. Introduction to Black Friday Landing Pages Landing pages are essential in digital marketing, directing customers from a social ad, email, or other campaign tool to your offer. These pages guide visitors toward conversion, whether it’s downloading an ebook, subscribing to a mailing list, or making a purchase. For Black Friday, your landing page becomes the key entry point for leads and customers to discover your special deals and take advantage of them. It’s where you persuade potential buyers that the deal is worth their investment, leading them straight to the checkout to complete the purchase. Why Your Store Needs a Black Friday Landing Page A Black Friday landing page is essential for delivering a clear message and showcasing the benefits of your offer to potential customers. Without one, customers might have difficulty finding the details of your special deal, leading to a poor user experience. In fact, with online spending having surged by 20% since January 2020 and consumers expecting fast, seamless shopping experiences, a well-structured landing page is more important than ever. The page should focus on a single goal—highlighting your Black Friday offer. It’s not the place to list your business achievements or other products. The aim is to simplify the process, so customers can quickly see the offer, grasp its value, and decide to buy. This decision, known as a conversion, is the core purpose of a strong landing page. A well-designed page with a clear message, compelling offer, and effective call to action can increase conversions, boosting your Black Friday sales. Key Features of an Effective Black Friday Landing Page Each company takes a different approach to landing pages. While plenty of room for creativity, the landing pages that convert best follow a persuasive structure. The main goal of a successful landing page is to guide visitors toward taking the next step in their buying journey. To achieve this, your landing page should have: Next, we’ll explain how to incorporate these six elements into your Black Friday landing page and why they are crucial. Clear and Impactful Messaging A unique selling proposition (USP) is a crucial element of any landing page. It answers the question, “What makes this offer stand out?” Your landing page should clearly show visitors why your product or service is the better choice and why they should buy from you instead of a competitor. This can be achieved with sharp, compelling headlines and copy. Your headline should be concise yet informative, grabbing attention right away. It’s the first thing visitors see, so it needs to hit the mark. Make sure your headline clearly states what you’re offering. Follow this with supporting headlines that add details about the promotion and lead into your call to action. All headlines should align with any ads or promotional content that brought visitors to your page while staying true to your brand’s overall identity. The rest of your copy should be clear, direct, and aligned with your business goals. Write with your audience in mind, focusing on the benefits that would persuade you to purchase. Seamless Mobile Experience Nowadays, most people do their shopping on smartphones and tablets. While ensuring your landing page works across all web browsers is standard, optimizing it for mobile devices is even more critical. Before going live, test your landing page to ensure it’s responsive on all platforms, including: Every link should function smoothly, and all forms should be simple to fill out, regardless of your visitors’ device. Simple and Sleek Layout Landing pages must be simple. Their design should match the rest of your site, and your logo should always be placed at the top. Stick to color schemes that align with your website, and use fonts that are easy to read. The purpose of your landing page is to encourage visitors to move forward in the buying process with a clear call to action and guide them through the steps to take advantage of your offer. Keep navigation options minimal—side menus or links to other pages can distract from the main offer. Your copy should be conversational and consistent with your brand’s tone. Regarding visuals, clean, high-quality images of your products are far more effective than generic stock photos. Sense of Urgency The appeal of Black Friday and Cyber Monday comes from the limited-time discounts and perks. Shoppers know these deals won’t last, so they feel pressured to act quickly or miss out. Creating a sense of urgency on your landing page is key to boosting conversions. Communicate when the deal starts, when it ends, and how much time customers have to purchase. One effective way to emphasize this is by adding a countdown timer to your landing page. It shows how much time is left, and the ticking clock can motivate customers to act fast. Appeal to the FOMO The fear of missing out (FOMO) is a massive driver of Black Friday shopping. People know these deals are exclusive to this weekend and don’t want to miss the opportunity. To tap into this, adding customer testimonials to your landing page is highly effective. Strong Call-to-Action The call-to-action (CTA) is the most critical element of your Black Friday or Cyber Monday landing page. Without a clear, clickable link guiding visitors to the next step, it’s unlikely they’ll follow through with a purchase. After presenting a strong headline and persuasive copy, include a prominent, clickable button with your CTA. This button should take customers to a sign-up, checkout, or purchase page. Avoid linking your CTA to product pages or search results, as this can distract visitors and derail them from completing the
Winning Cyber Monday Email Subject Lines For BigCommerce
Cyber Monday offers a unique chance for online stores to increase sales significantly, but grabbing your customers’ attention through countless emails can be challenging. Crafting the right Cyber Monday email subject lines is key to standing out. In this article, we’ll share practical tips and examples to help you create subject lines that get opened and drive conversions for your BigCommerce store. The Importance of Subject Lines for Cyber Monday Emails A subject line might seem like a small part of an email, but it can greatly impact your Cyber Monday marketing success. In fact, nearly half of people decide whether to open an email based on the subject line alone. Zippia’s data shows that 47% of recipients judge an email by its subject line. That clearly indicates that using generic or uninspired Cyber Monday email subject lines could hurt your campaign. Personalization is key—emails with personalized subject lines see 50% more opens. On the flip side, if your subject line looks spammy, 69% of people will report it, according to Zippia. So, it’s crucial to be intentional with your subject lines this Cyber Monday. While Cyber Monday usually boosts email open rates by as much as 20%, your competitors are also taking advantage of this, running their own campaigns. If your subject lines don’t stand out, you could still miss out on potential sales. But don’t worry—we’ve got plenty of tips to help you craft winning subject lines for your next Cyber Monday email campaign. Essential Components of Winning Cyber Monday Email Subject Lines Before launching your campaign, it’s important to understand what makes Cyber Monday email subject lines effective. Once you’re clear on that, you can start crafting your own. Here’s a breakdown of the key elements your subject lines should include. Maintain Brand Consistency You’ve likely invested months, or even longer, in building the perfect brand for your small business. As you write Cyber Monday email subject lines and email content, it’s crucial not to lose sight of that brand. While your emails might take on a more urgent tone than usual, your brand voice should still guide you. Straying too far from it risks alienating your audience. If you’re a new startup building a customer base, losing customers over small, preventable missteps isn’t an option. Keep your brand voice consistent throughout your BigCommerce email marketing strategies, from subject lines to the main content. Ensure Alignment Between Subject Lines and Offers While your email body and Cyber Monday subject lines are separate, they need to work together. If your subject line promises a 30% discount but the email mentions nothing about it or offers only 20%, you risk losing customer trust. Two minutes to double-check that your subject line matches the content can make all the difference between a successful and disappointing campaign. So, always ensure they’re aligned! Focus on Clear and Concise Messaging When crafting Cyber Monday subject lines, keeping them concise is essential. However, don’t sacrifice clarity to fit the typical character limit (around 50 to 60 characters). This can backfire. Even if your offer is great, unclear wording can confuse readers, who may turn to competitors with clearer messages. Consider how many emails people receive on Cyber Monday. Businesses need to boost sales after Thanksgiving, so standing out is crucial. Your subject lines should be clear and easy to understand, at the very least, to grab attention and win over customers. Boost Engagement Through Personalization Want to know the key to doubling your Cyber Monday open rates? It’s easier than you think—just personalize your subject lines. According to Klenty, in a study of over 100,000 emails, those without any personalization had an average open rate of just 16.67%. That means only 17 out of 100 people bothered to open them. Not great odds for your Cyber Monday campaign! But by adding eCommerce personalization, the open rate jumps to 35.69%, with 43.41% of people opening emails that include their name in the subject line, and 35.65% opening those with the company’s name. Even including a pain point in your subject line can boost your open rate to 28%. Create a Sense of Exclusivity Your small business offers its best deals of the year during this four-day holiday weekend. You’ve heard the saying, “if you’ve got it, flaunt it”? That’s exactly what you should do with your subject lines. Highlight that these deals are once-a-year offers, available only on Cyber Monday. This taps into customers’ fear of missing out (FOMO). Nobody likes feeling left out, especially when it comes to saving money. Emphasizing the exclusivity of your deals in your subject lines will encourage hesitant customers to take action. Use Urgency to Drive Action Cyber Monday is only 24 hours! You might have already debuted deals for Thanksgiving, Black Friday, and Small Business Saturday, but those days have passed. Your Cyber Monday sale is your customers’ last chance to save, as you won’t discount your stock this much again during the holiday season. Convey that with your subject line copy by using the following terms: Incorporate Unique Visual Elements Creating a unique edge for your Cyber Monday email campaign can give you a competitive advantage. Adding distinct elements can make your emails stand out. What can you use? Thoughtful emoji choices, selective capitalization, and smart punctuation can help draw attention. Here are some best practices. When using emojis, limit yourself to two max. Too many can eat up valuable character space and come off as spammy. Great emojis for Cyber Monday emails include: Capitalize a single word to emphasize it—any more can feel overly aggressive. As for punctuation, stick to one per subject line. Feel free to use exclamation marks, question marks, or even the occasional em dash for variety. Proven Cyber Monday Email Subject Lines That Drive Clicks and Conversions Last year’s sales reached a record-breaking $7.9 billion, up nearly 20%, solidifying Cyber Monday as one of the year’s biggest shopping events. To make the most of this sales holiday, your campaigns need to
Examples of thanksgiving emails to customers on BigCommerce
Thanksgiving is an ideal time to show appreciation to your customers. Sending Thanksgiving emails to customers is an important step to engage, build loyalty, and increase sales for your BigCommerce store. Let’s explore the benefits of sending these emails and best practices to follow when crafting them. Why Thanksgiving Emails Are Important for Your BigCommerce Store Thanksgiving presents a unique opportunity to connect with your audience before the busy holiday season. By sending well-crafted Thanksgiving emails to customers, you thank them and increase engagement and sales during a key time of year. Let’s look at why they matter. Build Stronger Relationships with Your Customers Your customers like to feel valued, and Thanksgiving emails help build stronger relationships. By showing appreciation, you can tap into the 75% of online shoppers who prefer a personalized experience. A simple thank-you email can strengthen the bond between your business and customers, creating lasting loyalty and repeat purchases. Thanksgiving is the perfect time to make your customers feel special. A sincere message will remind them why they love shopping with you, benefiting your brand. Boost Engagement Before the Holiday Rush Thanksgiving is a great time to excite your customers right before the busy shopping season. In 2022, a record-breaking 196.7 million Americans shopped online and in stores over the Thanksgiving weekend. This shows just how powerful early engagement can be in driving attention to your upcoming holiday deals. Emails that drive excitement ahead of the holiday rush give your customers a reason to keep you in mind when the shopping season peaks. Show Appreciation with Exclusive Offers Thanksgiving is the season of giving, and what better way to show appreciation than offering exclusive deals? Customers love feeling like they’re getting something special, especially around the holidays. These exclusive offers make customers feel valued and motivate them to shop with you again, increasing sales for your BigCommerce store. Best Practices for Writing Thanksgiving Emails Follow these best practices to ensure your Thanksgiving emails to customers are effective. A thoughtful, well-written email can greatly affect how customers perceive your brand and respond to your promotions. Keep the Message Heartfelt and Genuine Thanksgiving is all about gratitude, so your email should reflect that. Keep the tone warm and sincere to make a real connection with your audience. A genuine message can go a long way in making your customers feel appreciated and more loyal to your brand. Personalize Your Emails for Maximum Effect Personalization helps customers feel seen and valued. In your emails, adding small personal touches can significantly improve engagement. Personalization helps make your email feel relevant and thoughtful, increasing the chances that your customers will take action. Use Festive Visuals to Capture Attention A festive, eye-catching design helps make your Thanksgiving emails to customers stand out in a crowded inbox. Incorporate elements that evoke the Thanksgiving spirit to grab their attention. Incorporating festive visuals makes your email more attractive and gets customers in the holiday spirit, encouraging them to shop with you. Inspiring Examples of Thanksgiving Emails to Customers for BigCommerce Stores Thanksgiving is a great time to inspire customers and give them reasons to shop with you. Thanksgiving emails to customers can feature various offers and strategies to boost engagement. Let’s explore some inspiring examples that you can use for your BigCommerce store. Fun Thanksgiving Debates to Engage Customers Thanksgiving is all about personal preferences, from food to shopping choices. A fun way to engage your audience is by asking them to pick a side, combining favorite Thanksgiving dishes with shopping discounts to make the experience more interactive. This approach not only engages your audience with a fun, relatable theme but also seamlessly integrates your promotions, encouraging customers to shop while participating in the Thanksgiving fun. Flash Sales with Limited-Time Offers Thanksgiving is almost here, and it’s the perfect time to offer flash sales that encourage quick decisions. A well-timed sale not only grabs attention but also motivates customers to act fast before the offer disappears. NatureWise is doing exactly that with their 20% off on probiotics, just in time for the holidays. By emphasizing a limited-time offer with a strong sense of urgency, you create a “buy now or miss out” feeling, which can boost conversions in the busy Thanksgiving season. Sitewide Sales for Maximum Reach Running a sitewide sale is an excellent strategy to capture the attention of all your customers during the Thanksgiving season. By offering a discount on everything, you ensure no one is left out. Sitewide sales are a powerful way to appeal to a broad audience. They simplify the shopping process and give customers a reason to browse through your entire catalog, boosting engagement and sales during the Thanksgiving rush. Product Recommendations for Thanksgiving Gifting Thanksgiving marks the beginning of the holiday shopping season, making it a perfect time to highlight product recommendations. Helping your customers find meaningful gifts enhances their shopping experience and boosts your sales. Offering tailored eCommerce product recommendations helps your customers find what they need while positioning your store as their go-to place for Thanksgiving gifts. This not only increases sales but also strengthens the bond with your customers. Back-in-Stock Emails to Drive Urgency During the busy holiday season, popular items often sell out quickly. Sending back-in-stock emails is a powerful way to recover lost sales and create urgency among your customers. Back-in-stock emails capitalize on high demand and drive a sense of urgency, helping you move inventory quickly during the Thanksgiving season while keeping your customers engaged. First-Time Customer Discounts Thanksgiving provides a great opportunity to attract new customers to your store. Offering special discounts to first-time buyers can encourage them to make their first purchase and help you grow your customer base. Offering a first-time customer discount during the Thanksgiving season is an excellent strategy to turn visitors into buyers while laying the foundation for long-term customer relationships. Tiered Discounts to Increase AOV Tiered discounts are a fantastic way to encourage higher spending during your Thanksgiving sale, as they motivate customers to
Best black friday email ideas for BigCommerce stores in USA
Black Friday is one of the biggest shopping events of the year in the USA, and it’s a great opportunity for BigCommerce stores to boost sales. Creating effective email campaigns is key to standing out and driving more customers to your store. In this blog, we’ll cover some of the best Black Friday email ideas, from crafting attention-grabbing subject lines to personalizing offers. Whether you’re new to email marketing or looking to improve your strategy, these tips will help you maximize your Black Friday success. Why Black Friday Emails Matter for BigCommerce Stores Black Friday remains a critical opportunity for eCommerce businesses. In 2023, U.S. consumers spent a staggering $9.8 billion online on Black Friday alone, up 2-5% from the previous year, according to Forbes. With such massive spending, BigCommerce stores in the USA have the chance to capitalize on the event and drive significant revenue. In short, using Black Friday email ideas effectively can lead to a successful sales period and long-term customer relationships. Key Elements of Successful Black Friday Email Campaigns A successful Black Friday email campaign requires several important elements. By including these in your campaign, you can capture attention and increase your chances of making sales. Let’s break down what makes an email campaign stand out. Attention-grabbing subject lines to boost open rates Your subject line needs to grab attention quickly, especially for Black Friday shoppers in the USA flooded with deals. Creating subject lines that pop gives your email a better chance of being opened and noticed. Incorporating urgency and FOMO (Fear of Missing Out) in your emails Creating urgency is especially effective in the USA, where shoppers are accustomed to time-sensitive deals during Black Friday. Creating urgency makes your Black Friday email ideas more effective and can increase sales. Showcasing exclusive Black Friday deals and discounts Consumers are driven by deals, and Black Friday 2023 proved this again, with nearly 46% of U.S. shoppers spending between $75 and $300 on the day. Highlighting your best deals can tap into this spending behavior, motivating customers to make the most of your offers. Make your deals clear and exciting to keep customers coming back for more. Personalization and segmentation to increase engagement Personalizing your emails makes customers feel special, and it can increase your engagement. By segmenting your email list, you can send more targeted and relevant messages to different groups of customers. Personalized emails are more likely to be opened, read, and clicked, helping you get the most out of your Black Friday email ideas. 10 Best Black Friday Email Ideas for BigCommerce Stores Black Friday is a huge opportunity for eCommerce stores to attract customers and boost sales. Crafting Black Friday emails that resonate with your USA-based customers can make all the difference in standing out during the peak shopping season. Let’s look at some black friday email ideas that can help you succeed this season. Use countdown timers to build anticipation and urgency Countdown timers are a great way to create excitement and urgency in your Black Friday emails. They remind your customers that time is running out, which pushes them to take action quickly. Countdown timers add excitement and help push customers to make faster decisions, making them a valuable tool in your email strategies during the peak shopping season. Create limited-time offers and flash sales Limited-time offers and flash sales can create a sense of urgency that encourages immediate purchases. Customers who know a deal won’t last long are more likely to jump on it. These offers give customers an extra push to buy, helping you make the most of your seasonal marketing email ideas. Highlight special promotions with compelling visuals Great visuals can make your Black Friday emails stand out. When your email is visually appealing, it captures attention and draws customers into your promotions. Visually appealing emails grab attention faster, making it one of the most effective black friday email ideas for BigCommerce stores. Offer exclusive discounts for VIP customers Rewarding loyal customers with special discounts during Black Friday can make them feel valued. These exclusive offers encourage repeat purchases and keep your best customers engaged. Offering special discounts can make VIP customers feel appreciated, driving them to take action during your black friday email campaigns. Send personalized product recommendations Personalized emails help you connect with your customers by recommending products they’ll love. Customers are more likely to buy when the email feels tailored to their interests. Personalized product recommendations show that you care about the customer’s needs, making this one of the most engaging email ideas. Run post-purchase campaigns for upsells and cross-sells After a customer makes a purchase, it’s the perfect time to offer additional products. Post-purchase campaigns can increase the average order value and keep customers returning. These emails keep customers engaged and increase the chance of more sales, making them a great addition to your black friday email ideas. Use GIFs and animations to enhance visual appeal Adding movement to your emails can make them more eye-catching. GIFs and animations help your emails stand out and encourage customers to take action. GIFs and animations can make your emails more fun and engaging, giving your black friday email campaigns extra flair. Include abandoned cart recovery emails with Black Friday incentives Customers often leave items in their carts without completing the purchase. Abandoned cart emails remind them of what they’ve left behind and encourage them to finish their order. Abandoned cart emails are a key strategy for increasing sales, making them an essential part of your successful campaigns in the USA during Black Friday. Leverage customer testimonials and reviews in your emails Including customer reviews and testimonials in your Black Friday emails helps build trust. When people see positive feedback from others, they feel more confident about purchasing. Customer testimonials build trust and encourage more purchases, making them a valuable addition to your black friday email ideas. Add social proof and live purchase updates to drive action Social proof shows potential buyers that others are purchasing
Steps to automating backorder processing using BackOrder
Backorder processing can be a time-consuming and error-prone task for many businesses. However, this process can be streamlined and automated with the right tools and strategies. In this post, we’ll explore using the BackOrder app, a powerful automation solution, to simplify your backorders workflow. By following these steps, you’ll be able to reduce manual work, minimize errors, and improve customer satisfaction. Let’s dive in and discover how to make your backorder management more efficient and effective. What is a Backorder and How does it Work? A backorder occurs when a customer purchases a product that is currently out of stock but will be delivered once it becomes available. This situation arises when a retailer’s inventory is depleted, yet they continue to accept orders for the item. During the purchasing process, retailers typically inform customers about backorder status, either on the product page or in the order confirmation email. This notification usually includes an estimated shipping date, giving customers a clear expectation of when they might receive their order. Backorders are a strong indicator of product popularity and allow businesses to secure sales even when they temporarily lack inventory. Retailers can maintain customer interest and prevent lost sales opportunities by offering backorders. However, managing backorder processing effectively requires a sophisticated approach to ensure a smooth and reliable customer experience throughout the waiting period. While beneficial, this system presents unique challenges. Retailers must carefully balance customer expectations with inventory management, maintain clear communication, and ensure timely fulfillment to preserve customer satisfaction and trust. Benefits of Automating Backorder Processing Enhanced Order Fulfillment Efficiency Automating backorder processing dramatically streamlines your order fulfillment workflow. By leveraging advanced tools, you can: This automation significantly reduces human errors, cuts labor costs, and boosts overall operational efficiency. Moreover, integration with your existing systems – including inventory management, eCommerce platforms, and shipping carriers – ensures seamless data synchronization, eliminating discrepancies and providing a unified view of your operations. Improved Customer Experience and Loyalty Ecommerce automation tools transform how you communicate with customers about backordered items: This proactive approach demonstrates your commitment to customer service, enhancing transparency and building trust. By giving customers control through self-service options like order tracking, modification, or cancellation, you empower them and reduce the workload on your customer service team. The result is increased customer satisfaction, stronger loyalty, and improved retention rates. Steps to Automating Backorder Processing Using BackOrder Let’s dive into how to automate your Backorder processing using this GritGlobal’s product. 1. Keeping Track of Stock Backorder, a robust BigCommerce BackOrder app, monitors your product stock closely. When an item starts running low, it automatically marks it as “low stock” or “out of stock” on your website and other sales channels. This helps prevent you from selling items you don’t have in stock and making customers disappointed. At the same time, BackOrder starts the process of getting more stock. It looks at how fast the item usually sells and automatically orders more from your suppliers. It also tracks when the new stock should arrive, which is important for managing backorders. 2. Letting Customers Order Out-of-Stock Items When a customer tries to buy something that’s out of stock, BackOrder turns this into a chance for a sale instead of a disappointment. It shows customers on your website that the item is out of stock but can be back ordered and tells them when it might be back in stock. If a customer decides to place a backorder, BackOrder makes it easy for them to do so. It clearly tells the customer when they might get their item and any special offers you’re making for backordered items, like free shipping. 3. Creating and Managing Backorders When someone places a backorder processing, BackOrder gets to work right away. It creates a special backorder number and links it to the customer’s order. This number helps track the backorder from start to finish. BackOrder calculates when an order will likely be filled based on information from your suppliers and how your business usually handles orders. Based on rules you set up, it also decides which backorders should be filled first when new stock arrives. 4. Handling New Stock and Filling Orders When new stock arrives, BackOrder immediately updates your inventory. It then starts assigning the new stock to existing backorders based on the priority list it created earlier. BackOrder then chooses the best warehouse to send the order from based on where the customer is and which warehouse has the item. It sends instructions to the warehouse staff on how to pack and ship the order, making sure orders are filled quickly and correctly. 5. Keeping Customers in the Loop Throughout the whole process, BackOrder keeps your customers informed. It sends them messages when they place their order, when new stock arrives, and when their order ships. It tells them when to expect their delivery and gives them tracking information. Customers can also check on their order anytime through a special webpage. They can see the latest updates, change their information, or even change their order if needed. This keeps customers happy and saves your staff time answering questions. By using BackOrder, you can turn backorder processing from a headache into a smooth part of your business. It handles all the complex parts automatically, keeps everyone informed, and helps ensure your customers stay happy even when waiting for their orders. To Conclude Automating your backorder processing with BackOrder can significantly streamline your operations, reduce errors, and improve customer satisfaction. By implementing these steps, you’ll be well on your way to a more efficient and effective backorder management system. Remember, the key to success lies in careful planning, thorough implementation, and continuous monitoring and adjustment. Contact us today to learn how we can help you implement BackOrder and transform your operations. Take the first step towards smoother, more efficient backorder management – reach out now and let’s get started!
Top black friday email template for retailers on BigCommerce
Black Friday is a critical time for retailers to boost their sales. Having the right Black Friday email template can make all the difference. If you’re a retailer on BigCommerce, it’s time to prepare your email campaigns and get ready for the busiest shopping day of the year. In this blog, we’ll look at why Black Friday emails matter and explore different email templates you can use. Why Black Friday Emails Matter for Retailers For retailers, Black Friday is not just another shopping event. It’s a chance to increase sales and gain new customers. McKinsey reports that email marketing is nearly 40 times more effective at customer acquisition than social media. This is especially critical during Black Friday, as the right email can greatly impact whether consumers notice your promotions amid the flood of offers they receive. The right Black Friday email templates can grab attention and motivate people to shop with you. Planning your Black Friday emails early gives you the best chance to connect with your audience and make the most of the event. Boosting Sales with Targeted Campaigns Targeting specific customer segments during Black Friday can lead to higher conversion rates. A McKinsey study found that personalized recommendations increase conversion rates by 10 to 15%, and targeted campaigns can improve long-term customer retention by as much as 20%. Offering tailored discounts based on customers’ browsing and purchasing history ensures your message resonates, encouraging more sales from your most valuable customers. Targeted campaigns are an effective way to make your emails during Black Friday stand out and drive more sales. Engaging Existing Customers Your existing customers already know and trust your brand. Using your Black Friday email template to re-engage them can lead to easy sales. Remind them of the benefits of shopping with you and offer them something extra to make them feel valued. Building on existing relationships can lead to quick sales and ensure your customers choose you again this Black Friday. Attracting New Shoppers Black Friday is also a chance to bring in new shoppers. With the right Black Friday email template, you can make a strong first impression and encourage new customers to buy from you. Targeting new shoppers can expand your customer base and grow your business beyond Black Friday. Make sure your email templates are designed to attract both existing and new customers. This balanced approach will help you get the best results during the Black Friday shopping frenzy. Key Elements of Effective Black Friday Email Templates Black Friday is a competitive time, and having a well-crafted Black Friday email template can make a big difference. Focusing on key elements like clear messaging and visuals will ensure that retailers capture their audience’s attention and drive sales. Clear Subject Lines and CTAs The subject line is the first thing customers see, which plays a major role in whether they open the email. A strong subject line sets the tone for the entire email and helps increase engagement. Once the email is opened, a clear call to action like “Shop Now” or “Get Your Deal” will guide recipients directly to the sale. Without a strong CTA, even the best design can fall short. Eye-Catching Visuals Visuals are critical in any Black Friday email template. High-quality visuals attract attention and showcase the best offers and products retailers want to push during the big sale. Using eye-catching visuals helps retailers increase click-through rates and drives more customers to take action during the sale. Building Urgency with Countdown Timers Adding a countdown timer to your Black Friday email template can create a sense of urgency. This motivates shoppers to act quickly before the sale ends or stock runs out. A well-placed countdown timer can increase conversions by creating urgency during key sales periods. Incorporating Social Proof and Reviews Trust is key for retailers during Black Friday, and social proof can help build that trust. You can show potential buyers that others have had a great experience with your products by including reviews, testimonials, and ratings in their Black Friday email templates. You can Incorporate social proof to help build trust and drive more sales, especially during busy shopping events like Black Friday. Top Black Friday Email Templates for BigCommerce Creating the perfect Black Friday email template can make a huge difference for your store’s success. Whether you’re announcing a new product or trying to recover abandoned carts, having the right template ensures your message is effective and drives more sales. Let’s explore some of the top email templates that can help boost your BigCommerce store. Product Launch Templates for Black Friday Launching a new product during Black Friday is an exciting opportunity to create buzz and attract attention. Your email template should highlight the product while clarifying that it’s part of your Black Friday promotion. A template for BigCommerce product launch campaign should generate excitement while encouraging customers to take immediate action. Gift Guide Email Templates Gift guides help customers choose the perfect items for their friends and family. This is especially useful during the holiday shopping rush when people may be looking for quick and easy gift ideas. Gift guides make your email template more engaging by offering customers helpful suggestions, which can increase sales during the holiday season. Abandoned Cart Email Templates Recovering abandoned carts is essential for increasing sales. A well-timed email reminding customers about the items they left behind can bring them back to complete their purchase, especially when combined with a Black Friday offer. Abandoned cart emails during Black Friday can significantly boost sales by bringing back shoppers on the fence about their purchase. Countdown to the End of Sale Templates A countdown email helps build urgency and reminds customers that the sale is ending soon. Using a Black Friday email template with a countdown can push customers to act quickly before missing out on the deals. Countdown emails create excitement and urgency, making them a valuable part of any Black Friday marketing strategy. Last Chance Email Last chance emails create
Best thanksgiving email examples for BigCommerce fashion stores
The holiday season approaches, making it one of the busiest shopping periods of the year for fashion retailers on BigCommerce. Thanksgiving marks the beginning of this festive rush, and crafting the perfect email campaign can make all the difference in driving sales and engaging customers. In this post, we’ll explore some of the best Thanksgiving email examples specifically tailored for BigCommerce fashion stores. These examples will inspire you to create compelling campaigns that resonate with your audience, showcase your seasonal offerings, and boost your holiday revenue. Top Strategies For BigCommerce Fashion Stores to Maximize CR with Thanksgiving Email Examples Use Thanksgiving Email Examples to show your best customers you care. Give them bigger discounts than new shoppers. This makes loyal customers feel special and more likely to buy more from you. Don’t just talk about sales. Share gift ideas, style tips, or even recipes in your email workflows. This extra info helps customers and makes them more likely to buy from you. Create ways for shoppers to help others when they buy from you. Let them add a small donation at checkout or choose a cause to support. This fits the thankful mood of Thanksgiving and makes customers feel good about buying from you. Don’t just say “Happy Thanksgiving.” Instead, tell a story. It could be about how a product was made, a special event, or how your company helped someone. Stories make your emails more interesting and memorable. Pick words that match how people feel at Thanksgiving. Use words like “memories,” “thankful,” “celebrate,” and “share.” This helps your message connect better with customers. While discussing Thanksgiving, give small hints about upcoming sales like Black Friday. This gets customers excited and ready to shop more with you later. Make your emails about giving – both you giving discounts and customers giving gifts. Add a sense of hurry, like “last chance” or “limited time,” to encourage quick buying. This matches the Thanksgiving spirit and can boost your sales. Best Thanksgiving Email examples for BigCommerce Fashion Stores Flyby – Reinforce the power of savings Flyby grabs attention with a big “25% off” in the email subject. They talk about hangovers and how their product helps, which speaks to a common problem. The email includes a discount code, which makes customers happy and more likely to buy. They also show customer reviews, which helps new buyers trust the product more. Nom Nom – Strike a conversation with first-timer discounts Nom Nom offers new customers a big 50% discount to encourage first-time purchases. Their Thanksgiving email examples have a nice picture and friendly writing, talking about safe Thanksgiving foods for dogs. This addresses a specific concern pet owners might have. The email uses a bright red “Buy Now” button, which stands out and makes people want to click it. Modern Citizen – Keep ‘em on their toes with a flash sale Modern Citizen creates excitement with a quick sale offering up to 60% off. This kind of short-time sale makes people want to buy quickly before they miss out. These sales often work well, with many people buying in the first hour. When planning your sale, think about how long it should last and if you want to give loyal customers special early access. Big Blanket Co – Count it down to Thanksgiving Among Thanksgiving email examples, Blanket Co uses a countdown timer in their email. This can make many more people want to buy. They talk about Thanksgiving ending and winter starting, which makes their blankets sound perfect. They describe their blankets in detail, showing they’re well-made. They use fun words and specific facts about their blankets. This keeps people interested and helps them imagine how nice the blankets are. Color & Co – Take the customization route Color & Co lets customers create their own hair color. People often like this kind of customization and are willing to pay more for it. The email shows pictures of what they’re selling, which helps customers understand the product better. They also use a good balance of text and pictures in the email, which makes it easy to read. Ninja Kitchen – Encourage spending with tiered discounts Ninja Kitchen offers bigger discounts when people spend more money. This can encourage customers to buy more things at once. Their email has a simple design that’s easy to read, especially on phones. This is important because many people check their emails on mobile devices. Shapermint – Be the Thanksgiving stylist Shapermint sends an email with Thanksgiving outfit ideas. They show they know fashion, which makes customers trust them more. They talk about how their leggings are comfortable for any size celebration. This makes their product sound useful and valuable. They use a picture of someone looking at the important parts of the email. This helps guide customers’ eyes to the right places. Evereve – Offer great budget fits Evereve sells sweaters for under $100 in their Thanksgiving sale. They explain why these sweaters are good and how they can help customers. They’re smart enough to sell warm clothes in November when it’s getting cold in the USA. They use arrows in their email to point out important things like pictures or “Buy Now” buttons. Cult Gaia – Offer the most favorable shipping option Cult Gaia offers free 2-day shipping for orders over $400. Many customers like fast shipping and will pay extra for it. Offering free fast shipping for bigger orders can help cover the shipping costs. They put the most important information at the top of the email. This is smart because people spend most of their time looking at the top part of emails. NatureWise – Offer jaw-dropping limited-time offers NatureWise is offering a short-time sale of 20% off its probiotics. The company stresses that the sale won’t last long, discusses gut health problems, and encourages people to buy quickly. They use big, uppercase letters in their headlines. This makes people notice it and want to read more. Take Your Thanksgiving Email Campaigns to
How to set up BigCommerce notification for product availability
BigCommerce, one of the leading eCommerce platforms, offers robust notification features to help you achieve this goal. Whether you’re dealing with popular items that frequently go out of stock or managing pre-orders for upcoming products, setting up effective availability notifications can significantly affect your online store’s performance. This comprehensive guide will walk you through configuring BigCommerce notifications for product availability to help you implement them in your BigCommerce store. Why should you monitor product availability on your BigCommerce sites? Monitoring product availability on your BigCommerce site is crucial for maintaining a competitive edge in the eCommerce landscape. This practice offers multiple benefits that directly impact your business’s efficiency, customer satisfaction, and bottom line. Sometimes, things can go wrong with shipping companies, making it hard for online stores to get products to customers on time. By keeping an eye on what your shipping companies are saying, you can find out about problems early. This lets you change how you ship things or tell your customers before it causes trouble. Popular items often sell out fast. If you watch what your suppliers have, you can order more before things run out. Or, you can quickly order again when they get more. It’s also helpful for businesses that host events or buy gifts. Things like event tickets or popular presents can sell out fast. Sometimes, these items show up again online, but at higher prices. It’s good for your wallet to know when something you want is available again, especially if it’s cheaper than before. By closely monitoring stock levels in BigCommerce inventory management, you can prevent stockouts, which lead to lost sales and disappointed customers. Conversely, you can avoid overstocking, which unnecessarily ties up capital and warehouse space. When shoppers can easily see which items are in stock or receive notifications about restocks, they’re more likely to complete their purchases and return for future shopping. This transparency builds trust and loyalty, essential components of long-term eCommerce success. Sales optimization is a natural outcome of vigilant availability monitoring. By analyzing stock trends, you can decide when to reorder, adjust pricing, or run promotions. This data-driven approach helps maximize revenue and minimize lost opportunities. Product availability data informs crucial marketing decisions. You can tailor your advertising and email campaigns to promote well-stocked items or create buzz around upcoming restocks of popular products. How to Set up BigCommerce Notifications for Product Availability Use BigCommerce Notify When Back in Stock App BigCommerce’s app store is a goldmine of useful tools that let you tailor your online shop to your needs. One standout is the Notify When Back in Stock apps which give your customers the option to sign up for alerts about products they want that aren’t currently available. When the item returns to stock, they get a heads-up immediately. It’s a breeze to set up and use, making it an excellent way to keep your shoppers in the loop and interested in what you’re selling. This kind of feature can help boost customer engagement and potentially increase sales. Utilize Automated Email Notifications BigCommerce makes it a snap to create automated email notifications for restocked items. This handy feature keeps your customers informed without you lifting a finger to send out individual messages. It’s a smart way to stay connected with shoppers and potentially boost sales while saving you time and effort. Leverage Social Media Leverage social media to inform your shoppers about fresh inventory, restocks, and other news. Think about setting up automatic posts that ping followers when an item’s back on the shelves. Or, just fire off a quick update when you’ve got new stock in. It’s an easy, effective way to spread the word and engage your audience. Use Push Notifications Push notifications are a quick and easy way to reach your customers. With BigCommerce apps with tools like the BackOrder app, you can zap instant alerts to your customers’ devices when items are restocked. It’s a hassle-free method of keeping your shoppers in the loop without having to craft and send out messages manually. This automatic approach saves you time while keeping your customers informed and ready to buy. Offer Pre-Orders Let your customers call dibs on products before they hit the shelves with pre-ordering. By using a BigCommerce Preorder Manager app, you can give shoppers the chance to reserve items in advance. This way, they’re first in line when stock arrives. The app can also ping them with a heads-up when their eagerly awaited products are back in stock and ready to ship. It’s a win-win: customers snag what they want without fearing missing out, and you lock in sales before the items are even available. Learn More about BackOrder to Push Your Product Availability BackOrder is the one-click BigCommerce BackOrder solution created by GritGlobal to turn stock-outs into sales opportunities. With a simple setup, you can continue selling thousands of out-of-stock items, keeping your business moving even when inventory runs low. Key Features: BackOrder seamlessly integrates with your existing eCommerce setup, allowing you to maximize sales potential without the fear of disappointing customers due to stock-outs and pushing your product availability. With BackOrder’s user-friendly interface and powerful features, you can transform inventory challenges into opportunities. To Wrap Up Setting up BigCommerce notifications for product availability is a powerful way to keep your customers informed and engaged, boosting sales and customer satisfaction. By leveraging the BackOrder app and BigCommerce’s built-in features, you can create a seamless system that notifies customers about stock levels, backorder options, and product restocks. Don’t hesitate to contact us today. Our team of experts is standing by to help you implement these strategies and customize solutions that fit your unique business needs. Let’s work together to optimize your BigCommerce store and drive your success!
Top 10 Black Friday Email Marketing Examples On BigCommerce
Strong Black Friday sales often signal a thriving holiday season and a lucrative year-end for companies in various sectors. While traditional advertising channels and online platforms play a role, email campaigns are crucial for any effective Black Friday marketing plan seeking to capitalize on this upcoming opportunity. This concise guide presents top-notch Black Friday email marketing examples to inspire your strategy and help you achieve optimal results during one of the year’s most hectic shopping periods. Why does Black Friday email marketing matter? Firstly, let’s consider why crafting an exceptional Black Friday email is crucial. Recent holiday trend data reveals: Additionally, US Black Friday sales are projected to approach $9 billion, with electronics being a prime focus for shoppers. Now, let’s explore some standout Black Friday email marketing examples to inspire your own Black Friday email strategy and boost your sales performance. Top 10 Black Friday email marketing examples on BigCommerce Black Friday Weekend Deals – Rad Power Bikes Rad Power Bikes demonstrates foresight by planning its holiday marketing well in advance. Their ‘Black Friday Weekend Deals’ email combines a gift-giving theme with Black Friday promotions. The message highlights potential savings on their bicycles during Black Friday. A vibrant green header effectively showcases their product as the email’s centerpiece. Subtle holiday imagery evokes a festive atmosphere without explicit mention in the text. This approach exemplifies elevating Black Friday beyond mere discounts while maintaining broad appeal. The brand has crafted a smart marketing strategy by connecting gift-giving to Black Friday savings. Creative Black Friday Sale Email – Timex This email showcases TIMEX’s evolution into a premium brand through its use of high-quality, innovative visuals. The offer is straightforward and impactful: 30% off across the entire site. A noteworthy feature is the inclusion of separate call-to-action buttons for men’s and women’s collections at the email’s conclusion. The prominent display of free shipping at the top is also commendable. This email design is so well-executed that it requires no modifications. It’s ready for immediate dispatch. Casper – Mastering the Black Friday Email Subject Line Among Black Friday email marketing examples, Casper demonstrates the power of brevity in their Black Friday email. With just two words – “Choose snooze” – they immediately capture the reader’s attention. This concise opening is followed by an enticing offer and an engaging animated GIF, creating a compelling email structure. The outcome? It’s reasonable to assume that recipients were far from dormant in response to this campaign. Cards Against Humanity – A Little Humour Goes A Long Way In its Black Friday email campaign, cards Against Humanity stays true to its signature satirical humor. These unconventional Black Friday email marketing examples amuse recipients as they grapple with the brand’s unusual marketing approach. Whether customers decide to part with $5, the company has undoubtedly secured a memorable spot in their minds. Penguin Random House – Offer Creative Recommendations Consumer indecision is a well-known phenomenon. Interestingly, limiting options often leads to increased sales. The Jam Experiment illustrates this concept, where offering 6 choices yielded a 30% conversion rate, while 24 options yielded only 3%. Penguin Random House applied this principle to their Black Friday strategy. They curated their vast catalog into manageable, themed selections. This approach caters to selective customers and adds an element of enjoyment to the shopping experience. GIF Email – Freshly Animated GIFs are powerful tools for capturing attention in crowded inboxes. Incorporating a GIF into a Black Friday email template is an effective strategy to enhance memorability and distinctiveness. Freshly’s marketing team exemplifies this approach in their email. They’ve skillfully employed a contextually relevant GIF to announce their Black Friday promotion and highlight special offers on their meal delivery plans. This example inspires creating engaging, interactive email content to promote sales. Eblast with Great CTA – HP A well-crafted email blast, combined with strategic email marketing and automation, can significantly boost sales during the Black Friday period. An effective call-to-action (CTA) is a critical component of this strategy, guiding your audience toward making a purchase and maximizing the impact of your campaign. In the context of email marketing and automation, a powerful CTA can be the difference between a simple message and a successful conversion, driving meaningful results for your business. HP, the technology giant, demonstrates this principle effectively. Their email features clever copy paired with an attention-grabbing visual header CTA. The email’s top section showcases an elderly gentleman racing to ‘BEAT THE RUSH,’ accompanied by a prominent CTA button. This approach exemplifies how tech products can be marketed in an engaging, non-boring manner. Checkout Email – Pulp & Press Pulp & Press employs smart copywriting to remind customers that their Cyber Monday offer is time-sensitive gently. The attention-grabbing headline suggesting forgetfulness, followed by a sale price reminder, effectively captures the reader’s interest. Including an additional offer with a clever CTA button and customer reviews encourages those who abandoned their carts to reconsider their purchase. When crafting your Black Friday emails, it’s crucial to emphasize the limited-time nature of your offers, urging shoppers to complete their purchases before the deadline, as demonstrated by Pulp & Press. Black Friday Sale Email – Postable A compelling offer and dedicated customer base can be effectively communicated with straightforward design elements. This example showcases a Black Friday promotion featuring a prominent 25% discount, which takes center stage in the layout. The concise messaging is complemented by a distinctive call-to-action phrase, “To the Cards,” adding a creative touch. This design serves as an excellent template for businesses seeking a quick-to-implement and easily approved Black Friday email campaign. Black Friday Newsletter – Canva Consider sending a targeted Black Friday promotion during the Black Friday Cyber Monday (BFCM) weekend to boost visibility for your ongoing sale. Canva’s approach serves as a noteworthy example. Their email newsletter stands out for its refreshingly non-aggressive sales tactics. The email begins with a straightforward, informative subject line that sets clear expectations. It then briefly introduces the upcoming Black Friday event, emphasizing the importance of preparing promotional materials
Top Thanksgiving Email Sample For BigCommerce Retailers In UK
Thanksgiving may not be a traditional holiday in the UK, but savvy BigCommerce retailers know it presents a golden opportunity to connect with customers and boost sales. UK businesses can leverage this trend to create engaging email campaigns as the American holiday gains traction globally. This post will showcase the top-notch Thanksgiving email sample tailored for BigCommerce retailers in the UK, helping you craft messages that resonate with your audience and drive conversions during this increasingly popular shopping season. Top Strategies to Write a Thanksgiving Email Sample Crafting an effective Thanksgiving email sample requires careful planning and audience consideration. Here are key strategies to help you create a compelling and engaging holiday message: Top Thanksgiving Email Sample for BigCommerce Retailers in the UK While Thanksgiving isn’t a traditional UK holiday, BigCommerce retailers can leverage this occasion to connect with customers through thoughtful email campaigns. Here are the top Thanksgiving email samples for creating impactful Thanksgiving emails: Thanksgiving Gratitude Email to Express Gratitude Acknowledge the value of customer relationships, as exemplified by AfterShokz’s email campaign. Subject: Sending Grateful Vibez Your Way Key elements include: Updates or Changes During Thanksgiving Break American Neobank Simple’s campaign uses Thanksgiving to promote positive life changes, highlighting budgeting for a better future. Subject line: Smiles Davis: Make room for budgeting this Thanksgiving Noteworthy features: Reminder Email for Key Dates or Deadlines Post-Thanksgiving This Thanksgiving email sample from School of Life reminds customers of ongoing offers they might still need to remember. Their campaign effectively reminds subscribers of an expiring discount. Subject line: Reminder – 20% Off Everything – Ends Standout elements: Special Thanksgiving Offer or Sale Email Capitalize on the pre-BFCM period by launching attractive offers. Whole Foods Market’s email exemplifies this approach: Subject: “Thanksgiving Stress? Relax with 365.” Standout features: Thanksgiving-Themed Product Launch Use Thanksgiving as a launchpad for new products before the Black Friday rush. Essentially, an organic mattress company, demonstrates this strategy: Subject: “Boost Your Sleep: Jack Explores Essentia’s Sleep Tech on the Human Upgrade!” Key elements: Behind-the-Scenes Look at the Company’s Thanksgiving Celebration Showcase your company’s human side during Thanksgiving. The South Dakota Department of Tourism’s email effectively blends holiday themes with local attractions: Subject: “Live from NY, it’s South Dakota!” Notable aspects: Cooperate with Atom8 to Boost your Thanksgiving Emails Going further with the top Thanksgiving email sample, you can enhance your Thanksgiving email campaigns with Atom8, the trusted all-in-one BigCommerce Automation app. Designed to simplify your eCommerce operations, Atom8 helps you streamline sales, boost revenue, and save valuable time. By leveraging BigCommerce automation features, Atom8 helps you optimize your Thanksgiving campaigns, improve customer interactions, and drive more sales. The app’s powerful automation capabilities can save you up to 3 hours daily by handling automated discounts, personalized email campaigns, and real-time store activity updates. One of Atom8’s standout features is its ability to BigCommerce automated emails with personalized campaigns triggered by purchase behavior. This means you can send highly targeted Thanksgiving messages to your customers based on their shopping habits, increasing engagement and conversion rates. With this automation solution from GritGlobal, you can make the most of the Thanksgiving season while reducing your workload and improving your store’s efficiency. In Conclusion While Thanksgiving may not be a traditional UK holiday, it presents a unique opportunity for BigCommerce retailers to connect with customers and boost sales. By implementing the creative Thanksgiving email sample – from expressing gratitude to launching special offers and showcasing your company culture – you can stand out in a crowded inbox and drive engagement during this pre-holiday season. Remember, the key to successful Thanksgiving email campaigns lies in authenticity, personalization, and providing value to your customers. Ready to elevate your Thanksgiving email game? Contact us today to discuss how we can tailor these strategies to your unique business needs and make this Thanksgiving a success for your UK-based BigCommerce store.
