eCommerce stores use upselling and cross-selling tactics to increase average order value and boost sales. Here are three upselling and cross-selling examples to improve their sales.
Exploring cross-selling vs. upselling
Concerning cross-selling vs. upselling tactics, there is a lot of misunderstanding. Let’s first discuss their fundamental definitions in order to comprehend their distinctions better.
Cross-selling is an eCommerce strategy where businesses offer customers other products that go well with the ones they’ve previously bought or are going to buy. The approach of upselling, on the other hand, is proposing to a customer more expensive or improved products than what they had previously selected.
Here are just a few advantages that using both strategies well can give you before we will present some typical upselling and cross-selling examples underneath:
- Lower customer acquisition costs
- Enhanced customer loyalty and retention
- Raised awareness of the range of products your firm offers
- Greater average order value and corporate profitability
3 Upselling and Cross selling examples for eCommerce stores
- Frequently-purchased-together items: On the basis of their past purchasing behavior, suggest to the consumer approaches they might enhance their order.
- Recommendations: Although this strategy is a little more tailored, the fundamental idea is the same: you should suggest extra items that go well with the product your user is about to buy.
- Reminders: Some emails of the cross-selling show that you don’t have to be pushy to increase sales. The cross-selling emails serve as helpful reminders aimed at enhancing the shaving experience for the customer. This email’s friendly tone of “hey, don’t forget this” encourages recipients to seriously consider adding more nice post-shave and styling products before they are shipped.
- Trade-in: The use of trade-ins is an excellent upselling strategy that can persuade even the most cautious clients to purchase the most recent model. The same strategy can be used to upsell any new product if the old one can be recycled, resold, or reused. It is not just effective for high-end technology and automobiles.
- Offering the most expensive plan first: Although it is a risky approach because high costs may discourage consumers, it is worthwhile. This example of upselling demonstrates why it is unnecessary to be overly pushy. The key is to give your customers time to study your premium offer and fall in love with its cutting-edge features before they choose the least expensive options.
- Inducing urgency: By developing a sense of urgency, you can encourage people to put aside their reservations and accept your offer while it is still available. They simply but precisely outline the advantages a customer can stay ahead of after subscribing to a premium plan. There is no need to wonder because this email also includes the offer’s expiration date.
Upselling and cross-selling are great techniques to increase the average order value for eCommerce stores. We hope you have learned useful lessons from these upselling and cross-selling examples.
Using a product recommendation app like OrderBooster, you can easily add related products to your customers’ carts to increase sales and employ upselling and cross-selling. Have you tried upselling or cross-selling in your store? What tips do you have for other merchants looking to try these methods?