The approaches to increase your store AOV includes different tasks, such as increasing customer shopping experience, upselling and cross-selling, boosting conversion rate, and so on. Therefore, to put the AOV to the next level, the business runners need to pay attention to various things. Our article today will cover 8 main approaches to help you stay happy with high AOV.
8 Best Measures To Increase AOV You Should Never Miss
Suggest Kits, Collections, Packages
If you are selling items in collections, sets, kits, or packages, encourage customers to buy an item group at once. To give a persuasive suggestion and reasonable reasons why the customers should buy all of them, stores should give them a guideline to use each item in a collection step-by-step or a useful tip to use them together. Moreover, one of the powerful approaches to motivating customers to buy bundles is offering a discounted price.
Offer Free Gifts Or Samples
Customers will always want to try new products in their favorite industries. For example, the girls who usually buy skincare products of a brand may want to try a new-launched night cream of that brand. Therefore, your BigCommerce store can offer free samples of the cream when those girls’ orders reach a certain amount. This approach can be applied to different industries, such as software (eg: 14-day trial), F&B, e-books, and so on. As a result, the customers not only have chances to try new items but also contribute to increasing AOV.
Display Product Comparision
Customers usually spend a lot of time hesitating before making final buying decisions. If that choosing process lasts too long, the customers may leave your BigCommerce sites without finishing the orders, causing bad effects on your AOV. Therefore, to increase AOV, you can display a product comparison to figure out the differences among items, to help customers realize the most suitable for them.
Send Discount Emails
A lot of customers decide to abandon their carts due to the high price of their favorite items. Some discounted products will need to be notified to the customers if those products are still in their carts. If the customers receive an email that brings them an opportunity to get their needed items, they are more likely to place orders and will appreciate your efforts to let them know. Moreover, businesses can take advantage of Atom8 on BigCommerce to automatically send discount emails to needed customers. You can form a workflow with specific conditions and actions and then the app will follow it.
Use Up-sell Techniques
One of the direct ways to increase AOV is using up-sell techniques. For example, encouraging customers to buy in collections which we have mentioned is also upsell. If you don’t sell products in sets or kits, use product recommendations with the title “Frequently bought together” to upsell. There are several places on your BigCommerce sites to display upsell suggestions like the product, checkout, and thank you page.
Use Cross-sell Techniques
Usually going along with upselling, and cross-selling techniques also can increase AOV of your BigCommerce stores. You can use product recommendation apps to make your suggestions more accurate. For example, the Order Booster app on BigCommerce can take advantage of customer lifetime spending, previous purchases, searching history, etc. to generate insight-oriented suggestions and get more completed orders.
Offer Free Shipping
Customers are usually price-sensitive to the shipping fee so they are more likely to abandon their carts due to high shipping costs. Therefore, to increase AOV businesses should give customers rewards in form of shipping discount coupons when they reach a certain amount of order value. You can use an automation application like Atom8 to automatically apply shipping coupons with pre-set conditions.
Send Personalized Transaction Emails
To increase AOV, increasing the conversion rate is a must-do action. Transaction emails are considered a popular method to convert audiences to customers. However, businesses need to classify different groups of audiences based on their preferences to come up with personalized approaches. You can utilize Atom8 to segment audiences and create customers’ tags based on your wanted criteria. This application can automatically categorize segments and send transactional emails at specific times.
We hope you can find some ideas to increase AOV from our sharing. If you need some tools to strengthen your strategies, you can try Atom8 for automation and Order Booster for product recommendation on the BigCommerce platform.