As a BigCommerce store owner, you know your customers have been racking their brains from considering whether to purchase until they hit the “add to cart” button. But even then, they expect more, especially the reassurance that what they ordered will arrive on time. That’s where an order confirmation email comes in! Of course, you can’t manually email every customer, so automating it on your BigCommerce store is essential (and a must).
What is An Order Confirmation Email?
The meaning behind this type of email is as plain and simple as its name. It’s simply a confirmation email sent out by the seller as soon as a customer wraps up their purchase at any online store.
Sending this direct response is a great way to monitor customer satisfaction. It strengthens your post-purchase service, encourages customers to return and place repeat orders, and enhances long-term customer loyalty.
An order confirmation email should provide clear verification of key details, such as the total order cost, the identity of the buyer and the items purchased. It may also confirm additional services, such as subscriptions, appointments or reservations, depending on what your BigCommerce store offers.
Despite their power, many eCommerce stores fail to unlock the full potential of these emails. They should go beyond just confirming the order: By incorporating calls to action, personalized offers, and engaging content, they can become a key driver of repeat sales and conversions.
What Does An Order Confirmation Email Do?
This email serves several key functions that contribute to both customer satisfaction and brand engagement:
- Timely delivery of information: These emails are sent immediately after a purchase, ensuring customers receive essential order details without any delay.
- Outstanding engagement: With an impressive open rate of around 65%, these emails far surpass the retail industry’s average email open rate of 12.7%. This high engagement is driven by customer curiosity and their desire to confirm their successful purchase.
- Order details: They provide comprehensive information about the transaction, including product names, quantities, prices, and applied discounts. This detailed summary helps customers verify their order and reduces potential confusion.
- Shipping updates: Confirmation emails keep customers updated on the status of their shipments by including estimated delivery dates and tracking numbers.
- Payment confirmation: Customers are reassured when their payment details are confirmed in the email. This section typically includes the payment method and the total amount paid.
- Brand engagement: Finally, these emails offer an opportunity to strengthen brand-customer relationships. Personal touches like thank-you notes, calls to action, or suggestions to follow on social media can boost loyalty and encourage future purchases.
What Should Be Include in an Order Confirmation Email
Striking the right balance between being concise and friendly is key! Below are the essential details to include in this type of email:
- Order number
- Item (product or service)
- Quantity
- Price per item
- Billing/shipping address
- Shipping method and cost
- Payment method
- Estimated delivery time (optional)
This email is sent when a customer orders on your site and confirms that you’ve accepted their purchase.
How Automated Order Confirmation Emails Can Benefit Your BigCommerce Store
Here are the benefits that order confirmation email with BigCommerce automated emails bring to your business:
- Save time: Automated emails take the manual work out of your campaigns. Once set up, they’re triggered automatically, freeing your time for more important tasks.
- Consistent communication: Automation ensures your customers always hear from you at the right time. Whether it’s welcoming new subscribers, confirming orders, or following up with clients, automated emails keep communication smooth and error-free.
- Personalization: Automated emails can be tailored to each recipient using their name, purchase history, or browsing behavior. Personalized messages feel more relevant and drive higher open and click-through rates.
- Enhanced customer experience: Timely, targeted emails elevate the overall customer experience. Whether you’re sharing useful information, offering special promotions, or addressing concerns, automation allows you to better meet your customers’ needs.
- Increased efficiency: Automated emails allow you to reach a larger audience with minimal effort. Whether nurturing leads, re-engaging inactive subscribers, or recovering abandoned carts, automation scales your marketing without adding to your workload.
Atom8 Automation for BigCommerce Automated Order Confirmation Emails
With Atom8 by GritGlobal, businesses can seamlessly integrate automation into their BigCommerce stores, making implementing order confirmation emails and others like welcome emails, abandoned cart reminders and post-purchase messages much easier. It also powers up re-engagement campaigns, helping businesses send personalized and timely emails that boost customer engagement and drive conversions.
Here’s how Atom8 BigCommerce improves your BigCommerce Automation:
- Connecting smoothly with your BigCommerce store, it automates tasks like welcome emails, abandoned cart reminders, post-purchase messages and re-engagement campaigns.
- Creating tailored emails based on customer behavior, preferences, and purchase history. It leverages BigCommerce data to send targeted messages that resonate with your audience.
- Automating emails triggered by specific actions like sign-ups, cart abandonment, purchases or inactivity. This makes sure your customers receive timely and relevant messages.
- Keeping your emails fresh and engaging with dynamic content that adjusts based on real-time data like inventory levels, price changes or product recommendations.
- Allowing you to track the success of your email campaigns. Measure open rates, clicks, and conversions to fine-tune your strategy.
Conclusion
Email remains one of the most effective tools businesses use to maintain a healthy and profitable communication model with their customers, especially returning ones. Order confirmation email is no exception. They serve as a valuable tool for delivering key information about the customer’s order while also laying the groundwork for future engagement with your brand.
So, if you’re looking to level up your BigCommerce Automation, especially automated, Atom8 is the go-to solution. Contact us today for expert guidance and support!
