The art of automating eCommerce website to its greatest potential

automating ecommerce website

The key to successful automation is knowing what computers are good at. In my view, they’re good at non-creative, non-communicative tasks. They’re good for record-keeping and data entry but bad at customer service and sales. As an e-commerce business owner, I figure out which bucket any given task falls into and work from there. If you’re looking for automating an eCommerce website within your business, start with the four below.

Follow up on cart abandonment.

Cart abandonment is one of the most common challenges for automating eCommerce websites. It is estimated that there are trillions of dollars worth of goods left in abandoned carts each year. One of the best ways to counteract this problem is to create a series of reminder emails to be sent to customers who abandoned their carts.

Employ inventory management software

Whether you have a big or small inventory, automating this part of your process can save you countless hours and prevent massive headaches. If you decide to be one of those business people who doesn’t track inventory, you could frustrate customers who place orders for out-of-stock items. Several software platforms allow business owners to track inventory and even set alerts for when things are out of stock or running low. You can update your e-commerce site accordingly so that customers aren’t ordering something you can’t fulfill.

Simplify accounting and bookkeeping

Entrepreneurs and business owners have a great talent for creating new products and services to offer their customers. Still, the constant daily discipline of manually updating ledgers and performing hours of data entry can become overwhelming. It’s not difficult to find software that helps streamline this process. The key is to pick one while your books are relatively short. Consistency, clarity, and simplicity are your best friend in bookkeeping. I like the programs that sync up with online stores. It saves so much time when I don’t have to go in by hand to update every purchase, sale, order, and expense to stay on track. It’s best to put this in place well before you are flooded with unpaid invoices, receipts, and other relevant documents.

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Follow up on purchases with customers.

I want to preface this by saying that this is one of the few customer service tasks that work well automated, and it should be considered one of the arts of automating an eCommerce website. That’s because all customers need to do is answer a couple of questions. You don’t need to get too creative or personal. For example, “Are you happy with your purchase?” is a simple question that can be automated. The data you gather is useful to you, and it’s a great chance to throw in recommendations for similar, related, or supplemental products.


New technologies are making automation easier all the time. Don’t be afraid of automating eCommerce websites, but don’t use it as a crutch. It’s important to identify where automation can make your business more efficient while freeing up your team to focus on creativity, communication, and sales. If you are having trouble finding an automation app that can help you relieve the burden, check out Atom8. This is an automation tool that automates all the repetitive tasks you have along the way. Instead of sending emails and supervising inventory yourself, set up and let the app do it for you faster and with more accuracy. There is nothing wrong with this app.

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