How Mailchimp and BigCommerce Enhance Customer Segmentation

mailchimp and bigcommerce

Customer segmentation is a critical strategy in eCommerce, allowing businesses to tailor their marketing efforts to specific groups of customers. According to a report by HubSpot, businesses that use segmented email campaigns see a 760% increase in revenue. This statistic highlights the power of targeted marketing. Mailchimp and BigCommerce are two powerful tools that can significantly enhance customer segmentation and targeting. In this post, we will explore how these platforms work together to boost your eCommerce business.

Understanding Customer Segmentation

Customer segmentation involves dividing your customers into groups based on common characteristics. This strategy allows you to create personalized marketing campaigns that resonate with each group, leading to higher engagement and conversion rates. 

Effective segmentation considers various factors such as demographics, purchase history, and customer behavior. Segmentation can become a straightforward and highly effective process with the right tools.

Key Features of Mailchimp for Customer Segmentation

Mailchimp is a robust marketing platform known for its advanced segmentation capabilities. It offers various features that help businesses create precise customer segments and target them with relevant content.

Advanced Segmentation Options

Mailchimp’s advanced segmentation options allow you to create detailed segments based on multiple conditions.

  • Custom Tags: Create and apply tags to contacts based on specific criteria, such as purchase behavior or engagement level.
  • Text Fields: Use text field data like first name, last name, and email address to filter contacts.
  • Date Fields: Segment contacts based on dates, such as birthdays or sign-up dates.
  • Contact Rating: Target your most or least engaged subscribers using contact ratings.
  • Email Client: Customize email designs for different email clients, such as desktop, mobile, or webmail.

These advanced options make it easier to target the right contacts with the right message.

Mailchimp’s advanced segmentation options help businesses send more targeted and relevant emails. By using custom tags, text fields, date fields, contact ratings, and email client information, you can create precise segments that ensure your messages reach the right audience. This level of targeting can significantly improve the effectiveness of your email campaigns.

Predictive Analytics

Mailchimp also leverages predictive analytics to enhance customer segmentation. Predictive analytics uses historical data and machine learning to forecast future customer behavior.

  • Purchase Likelihood: Identify customers who are likely to make a purchase soon.
  • Customer Lifetime Value: Predict the long-term value of each customer.
  • Demographic Predictions: Estimate age, gender, and location for more targeted marketing.

Predictive analytics allows businesses to engage with customers, improving retention and increasing sales proactively.

By using predictive analytics, you can anticipate customer needs and preferences, allowing you to tailor your marketing efforts more effectively. This proactive approach can lead to higher engagement and better customer experiences, ultimately driving more sales and increasing customer loyalty.

Integration with eCommerce Platforms

Mailchimp integrates seamlessly with various eCommerce platforms, including BigCommerce. These integrations enable businesses to sync customer data, automate email campaigns, and create dynamic segments.

  • Customer Data Sync: Automatically sync customer data between Mailchimp and your eCommerce platform.
  • Automated Campaigns: Set up automated email campaigns based on customer actions, such as abandoned carts or completed purchases.
  • Dynamic Segments: Create segments that update automatically based on customer behavior and data.

Using Atom8, BigCommerce merchants can significantly enhance their email marketing efforts. The native integration with Sendgrid, Mailchimp, and Klaviyo unlocks the full potential of automation in your engagement with new contacts, helping you deliver a faster, more personalized customer experience. Atom8’s integration with these platforms ensures that your marketing efforts are precise and efficient, enabling you to maintain continuous engagement with your audience and ultimately drive more conversions.

Leveraging BigCommerce for Enhanced Customer Segmentation

BigCommerce offers several features that enhance customer segmentation, making it a valuable tool for eCommerce businesses.

Customer Segmentation API

BigCommerce provides a Customer Segmentation API that allows for detailed customer segmentation.

  • Custom Segments: Create custom segments based on specific criteria such as purchase history, browsing behavior, and customer demographics.
  • Integration with Third-Party Tools: Use the API to integrate with other marketing and analytics tools.

The Customer Segmentation API allows for more precise and customized segmentation, helping businesses target their marketing efforts more effectively.

The Customer Segmentation API in BigCommerce makes it possible to create highly detailed and custom segments. By leveraging this API, businesses can integrate with other tools and platforms, enhancing their ability to target and engage customers effectively.

Real-Time Data Sync

Real-time data sync ensures that your customer data is always up-to-date.

  • Instant Updates: Automatically update customer information as it changes.
  • Accurate Segments: Ensure that your customer segments are always based on the most current data.
  • Improved Targeting: Use real-time data to improve the accuracy of your marketing efforts.

Real-time data sync is crucial for maintaining accurate customer segments and ensuring that your marketing campaigns are as effective as possible.

By syncing customer data in real-time, businesses can ensure that their segments are always accurate and up-to-date. This leads to more precise targeting and more effective marketing campaigns, ultimately improving customer engagement and driving sales.

Automated Marketing Campaigns

BigCommerce allows you to automate your marketing campaigns based on customer segmentation.

  • Triggered Emails: Send automated emails based on customer actions, such as purchases or site visits.
  • Personalized Campaigns: Create personalized marketing campaigns that are tailored to individual customer segments.
  • Efficiency and Effectiveness: Save time and resources by automating your marketing efforts.

Automated marketing campaigns help businesses reach customers at the right time with the right message, improving engagement and conversion rates.

By automating marketing campaigns, businesses can ensure that they are always engaging with customers at the right time. This not only saves time and resources but also increases the effectiveness of marketing efforts, leading to higher engagement and conversion rates.

Case Studies and Success Stories

Real-world examples highlight the benefits of using Mailchimp and BigCommerce for customer segmentation.

Increased Revenue and Customer Engagement

Several businesses have seen significant increases in revenue and customer engagement by using these tools.

  • Higher Sales: Companies reported higher sales due to more targeted and effective email campaigns.
  • Improved Engagement: Customer engagement rates improved as a result of personalized and relevant content.
  • Better Retention: Increased customer retention rates due to more meaningful interactions.

These success stories demonstrate the potential for increased revenue and engagement through effective customer segmentation.

By utilizing Mailchimp and BigCommerce, businesses can achieve higher sales and better customer engagement. The personalized and targeted marketing efforts made possible by these tools lead to more meaningful interactions with customers, ultimately driving sales and improving retention rates.

Enhanced Personalization and Customer Experience

Using Mailchimp and BigCommerce, businesses can significantly enhance personalization and customer experience.

  • Tailored Content: Deliver content that is specifically tailored to each customer segment.
  • Relevant Offers: Provide offers and promotions that are relevant to the customer’s interests and behavior.
  • Positive Experiences: Create positive customer experiences through personalized interactions.

Enhanced personalization leads to higher customer satisfaction and loyalty, making it a key factor in eCommerce success.

Enhanced personalization through Mailchimp and BigCommerce creates more positive customer experiences. By delivering tailored content and relevant offers, businesses can increase customer satisfaction and loyalty, leading to long-term success in eCommerce.

Best Practices for Using Mailchimp and BigCommerce Together

Follow these best practices to maximize the benefits of using Mailchimp and BigCommerce together.

Setting Up Effective Segments

Setting up effective customer segments is crucial for targeted marketing.

  • Analyze Data: Use customer data to identify key segments.
  • Define Criteria: Clearly define the criteria for each segment.
  • Regular Updates: Regularly update segments to reflect changes in customer behavior.

Effective segments ensure that your marketing efforts are focused and relevant.

By analyzing customer data and defining clear criteria for each segment, businesses can create effective segments that enhance the relevance of their marketing efforts. Regular updates ensure that these segments remain accurate and effective over time.

Monitoring and Optimizing Campaigns

Monitoring and optimizing your marketing campaigns is essential for ongoing success.

  • Track Performance: Use analytics to track the performance of your campaigns.
  • Adjust Strategies: Adjust your strategies based on the data and insights gained.
  • Continuous Improvement: Continuously improve your campaigns to achieve better results.

Regular monitoring and optimization help ensure that your campaigns remain effective and yield the best possible results.

By tracking the performance of marketing campaigns and making data-driven adjustments, businesses can continuously improve their strategies. This leads to more effective campaigns and better results over time, ensuring ongoing success.

Introduction to Atom8 for BigCommerce Automation

Atom8 is an advanced BigCommerce automation platform designed to streamline and enhance your BigCommerce store operations. By integrating with popular email marketing tools like Mailchimp, Klaviyo, and SendGrid, Atom8 allows merchants to automate a wide range of tasks, from customer segmentation to inventory management. This powerful tool from GritGlobal helps businesses save time, reduce manual errors, and deliver a more personalized customer experience. Let’s explore the key features and benefits of using Atom8 in your eCommerce strategy.

Key Features of Atom8

  • Seamless Integration: Connects effortlessly with Mailchimp, Klaviyo, SendGrid, and other marketing platforms to enhance your email campaigns.
  • Automated Workflows: Automates repetitive tasks such as customer segmentation, inventory updates, and order management.
  • Real-Time Notifications: Sends instant notifications to your team and customers about important updates and actions.
  • Product Management: Automates product-related tasks, including publishing products, updating inventory levels, and managing pricing.
  • Order Management: Streamlines order processes by automating status updates, payment captures, and order notes.
  • Customer Segmentation: Enables detailed customer segmentation based on purchase behavior, lifetime value, and other criteria.
  • Multi-Storefront Support: Provides scalable automation for businesses operating multiple storefronts.

Benefits of Using Atom8

  • Increased Efficiency: Saves time by automating routine tasks, allowing your team to focus on strategic activities.
  • Enhanced Accuracy: Reduces the risk of manual errors by automating data entry and updates.
  • Improved Customer Experience: Delivers timely and personalized communications to customers, enhancing their shopping experience.
  • Scalability: Supports the growth of your business by providing scalable automation solutions that adapt to your needs.

Incorporating Atom8 into your BigCommerce store can significantly boost your operational efficiency and enhance customer engagement. By leveraging its powerful automation features, you can focus more on growing your business and less on managing repetitive tasks. 


Mailchimp and BigCommerce offer powerful tools for enhancing customer segmentation. By leveraging these platforms, businesses can create highly targeted marketing campaigns that drive engagement and sales. The integration of Mailchimp with BigCommerce enables seamless data syncing, automated campaigns, and dynamic segmentation, making it easier than ever to reach the right customers with the right message. Additionally, incorporating Atom8 into your marketing strategy can further streamline and enhance these processes, providing even more automation capabilities and personalized customer experiences. To learn more about how Atom8 can transform your eCommerce operations, contact us today for a free demo and start your journey towards a more efficient and effective online store.


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