Backorder Best Practices to Avoid Losing Customers in 2023

Backorder Best Practices to Avoid Losing Customers in 2023

Managing backorders efficiently has become increasingly important for maintaining customer satisfaction and loyalty in the dynamic business world. Backorders occur when a customer orders a product that is currently out of stock but will be restocked. Failing to handle backorders effectively can lead to dissatisfied customers, lost sales, and damage to your business reputation. In 2023, businesses must adopt best practices to avoid losing customers due to mishandled backorders.

Best Practices to Avoid Losing Customers in 2023

Inventory Management for Backorders

Maintaining accurate inventory records is crucial for effectively managing backorders. Implementing robust inventory management systems and practices can help prevent stockouts and ensure prompt restocking. Regularly monitor inventory levels, track product demand trends, and establish reordering triggers to optimize your inventory levels and minimize the occurrence of backorders.

To successfully manage backorders, businesses should implement robust inventory management practices. This includes regularly monitoring inventory levels, analyzing demand patterns, and setting up automated reordering triggers. 

Communication and Transparency

Backorder Best Practices to Avoid Losing Customers in 2023

Clear and transparent communication is vital when it comes to backorders. Proactively inform customers about the unavailability of a product and provide an estimated restocking date. Utilize automated email notifications to keep customers updated on the status of their back-ordered items. Transparent communication builds trust, manages customer expectations, and reduces frustration.

Additionally, encourage customers to reach out with questions or concerns and ensure prompt responses to their inquiries. By fostering transparent communication, businesses can promote customer loyalty and mitigate the impact of backorders on customer satisfaction.

Alternative Solutions for Customers

When a product is on backorder, offer alternative solutions to customers. Suggest similar products currently in stock or provide options for pre-ordering the item. This allows customers to make an informed decision and ensures they don’t leave your website empty-handed. Providing alternative solutions demonstrates your commitment to customer satisfaction and helps retain their business.

Efficient Order Fulfillment and Shipping

Once the back-ordered product becomes available, prioritize fulfilling backorders promptly. Efficiently process orders, ensuring accurate picking, packing, and shipping. Streamline your fulfillment operations to minimize delays and provide customers with a positive experience. Consider offering expedited shipping options for back-ordered items to enhance customer satisfaction further.

Prioritizing Customer Service

Backorder Best Practices to Avoid Losing Customers in 2023

Exceptional customer service is crucial during the backorder process. Train your customer support team to handle inquiries about backorders professionally and empathetically. Please provide them with the necessary information and tools to address customer concerns promptly. Promptly respond to customer inquiries and provide regular updates on the status of their backorders. Going the extra mile in customer service will help build trust and loyalty.

Leveraging specialized tools like BackOrder – the only BigCommerce backorder application – can further streamline and enhance the backorder management process for BigCommerce users. With its comprehensive features and seamless integration, BackOrder empowers businesses to handle backorders efficiently, improve customer experience, and drive long-term success in 2023 and beyond.


Effective backorder best practices are vital for businesses to maintain customer satisfaction and prevent revenue loss. Companies can successfully navigate backorder challenges by prioritizing inventory management, communication, alternative solutions, order fulfillment, and customer service. Please don’t hesitate to contact us if you need guidance or assistance


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