BigCommerce Hide Prices: How to Effectively Conceal Product Pricing on Your Store

Setting prices strategically is essential to operating an online store. Openly showing prices can occasionally conflict with your company’s objectives. “How can I hide prices on my BigCommerce store?” may be a question you have if you want to use this strategy. We’ll explore the reasons BigCommerce hide prices and provide a step-by-step tutorial for doing so using various methods. 

Reasons to Hide Prices on Your BigCommerce Store

Hiding prices may seem counterintuitive in ecommerce, but it can be a highly effective strategy for specific business models and customer segments. Here’s why you might consider it:

Business Strategy

For some businesses, hiding prices aligns with long-term goals:

• Encouraging Customer Engagement: Hidden prices prompt potential buyers to contact you directly. This allows you to build a relationship and explain your offerings in greater detail.
• B2B Transactions: Many B2B businesses negotiate pricing based on order quantity, customer history, and other factors. Hiding prices creates room for tailored discussions and personalized quotes.

Customer Segmentation

If your products serve multiple market segments with varying needs, hiding prices can be an effective tactic:

• Exclusive Pricing for VIP Customers: You can create a tiered approach to pricing, revealing prices only to certain groups, such as loyal customers or wholesale buyers.
• Custom Pricing for Bulk Orders: For customers interested in large quantities, hidden pricing opens the door to negotiation, ensuring mutually beneficial terms.

Promotional Tactics

Hiding prices can play a significant role in marketing campaigns:

• Creating a Sense of Exclusivity: When prices aren’t displayed, products can feel more exclusive, encouraging customers to inquire or sign up for an account to view prices.
• Building Anticipation for Launches: If you’re launching a new product, withholding the price until the release date can build excitement and curiosity.

Gaining insight into BigCommerce hide prices feature enables you to use these tactics to promote deeper connections with clients.

See more: Automated Email Campaigns: Your Guide to Building Stronger Customer Connections with Less Effort

Step-by-Step Guide to BigCommerce hide prices   

Now that we’ve covered why you might think BigCommerce hide prices, let’s get started on how to achieve this in your store. You have several methods at your disposal, depending on your technical skills and business needs.

Method 1: Adjusting Store Settings

BigCommerce provides built-in tools to manage pricing visibility. This is often the easiest and most straightforward way to hide prices. Here’s how to do it:

1. Log In to Your BigCommerce Admin Dashboard
   Begin by logging in to your BigCommerce admin account. The dashboard is the central hub where you can manage your store settings, including pricing visibility.
2. Set Up Customer Groups
   • Navigate to Customer Groups under the “Customers” section in your admin panel.
   • Create groups such as Retail Customers, Wholesale Buyers, or VIP Customers.
   • Assign these groups specific pricing rules. For example, retail customers may need to log in to view prices, while wholesale buyers can see tiered pricing.
3. Enable Pricing Visibility Restrictions
   • Go to the Store Settings or Catalog section and adjust the visibility settings for product pricing.
   • For restricted pricing, require customers to log in or register before viewing prices. This ensures only authorized or pre-approved customers can see product prices.
4. Add Custom Messaging for Hidden Prices
   Instead of showing a blank space where the price would be, add a message like:
   • “Contact us for pricing details.”
   • “Sign in to view prices.”
   • “Get a quote for bulk orders.”
     Customize the message to align with your branding and communication style.

Method 2: Code Customization

For store owners who want more tailored control over pricing visibility without diving into complex coding, BigCommerce offers flexible features and integrations.

1. Explore Built-In BigCommerce Features
   • Use Storefront Content Blocks to manage content visibility, including price display.
   • Hide pricing elements for specific customer groups or automated customer segmentation directly through these tools.
2. Modify Product Page Settings
   Within the BigCommerce admin panel, you can customize product page templates.
   • Navigate to the Themes or Storefront section and choose your active theme.
   • Use the template editor to adjust pricing display settings, such as enabling or disabling price visibility for specific product categories.
3. Apply Conditional Logic Using Third-Party Integrations
   While avoiding code, you can integrate third-party tools that allow conditional logic. For instance, some apps let you hide prices dynamically based on customer location, order history, or membership level.
4. Leverage BigCommerce Support
   If you encounter difficulties, BigCommerce’s support team can guide you through minor customization tweaks. This option ensures you can achieve the desired results without technical expertise.

Method 3: Using Third-Party Apps

Third-party apps provide the most advanced and flexible solutions for BigCommerce hide prices, particularly for businesses with unique requirements. A standout tool in this area is GritGlobal’s BigCommerce Automation

1. Why Use BigCommerce Automation?
   GritGlobal’s BigCommerce Automation is a powerful app designed to help merchants customize and automate various aspects of their store, including pricing visibility.
   • It eliminates the need for manual intervention.
   • Offers advanced rules and conditions for hiding prices based on customer behavior, location, or product type.
2. Select and Install the App
   • Visit the BigCommerce App Marketplace and search for GritGlobal’s Automation tool.
   • Follow the installation steps provided by BigCommerce to integrate the app seamlessly with your store.
3. Set Up Custom Rules for Price Visibility
   • Once installed, access the app’s dashboard to configure your settings.
   • Create rules like:
     • Hide prices for all products unless the customer logs in.
     • Display prices only for certain customer groups.
     • Restrict prices for out-of-stock or backorder items.
4. Enable Automation for Dynamic Adjustments
   • GritGlobal’s app allows real-time task automation to update price visibility dynamically.
   • For example, if inventory levels fall below a certain threshold, the app can automatically hide the price and display a message like “Out of stock – contact us for availability.”
5. Track and Analyze Performance
   • Use GritGlobal’s built-in analytics tools to measure how hidden pricing impacts customer inquiries, conversions, and overall engagement.
   • Adjust your strategy based on the data to maximize the effectiveness of your hidden pricing approach.

See more: Top 7 BigCommerce Best App Low Cost for Automated Inventory Management

Conclusion

Hiding prices on your BigCommerce store can serve various business objectives, from improving customer engagement to implementing exclusive pricing strategies. Regardless of the method you choose, remember to test your changes thoroughly and communicate effectively with your customers to ensure a seamless shopping experience.Want to explore clearly how GritGlobal’s BackOrder can help you elevate BigCommerce hide prices ? Contact us today to learn more!