How to add Suggested Products to BigCommerce Checkout page

BigCommerce suggested products features can help online businesses boost their eCommerce performance. This powerful tool can significantly increase conversion rates by presenting customers with tailored product recommendations.

In this post, we will explore how to effectively leverage this functionality to enhance the shopping experience, encourage upsells, and drive more sales on your BigCommerce store. Then, you can find expert software to help you maximize the impact of suggested products and take your online business to the next level.

BigCommerce can automatically display suggested products on your product pages. To make sure the BigCommerce suggested products feature is active, follow these steps:

Access Product Settings

Open your BigCommerce control panel
Locate and click on “Products” in the left sidebar
Select “Add” to open product settings

On the Add Product page, find “Storefront” in the left menu
Click on “Related products” under the Storefront section

Activate Automatic Selection

Look for the checkbox labeled “Automatically show related products on my storefront”
Ensure this box is checked to enable BigCommerce’s built-in algorithm for selecting related products

This setting is typically enabled by default, but it’s worth verifying to ensure your store is leveraging this powerful feature.

After completing Steps 1 and 2 from the automatic method, follow these steps to manually select BigCommerce suggested products:

Disable Automatic Selection

Under the Related Products section, uncheck the box labeled “Automatically show related products on my storefront”

Choose Product Categories

In the “Select a Category” area, click on the categories containing products you want to relate
For subcategories, use the + button to expand the category tree

Browse the list of products that appears under “Add Related Products”
Click on individual products to add them to your related products list
To remove a product, click the – button next to it

Save Your Changes

After finalizing your selection, click the “Save” button to apply your choices

This method gives you precise control over which products are displayed as related items on your product pages, allowing for more strategic cross-selling opportunities.

How Atom8 can help your businesses maximize conversion rates with BigCommerce suggested products

Maximize your average order value

Stores leveraging our tool on BigCommerce see a remarkable 35% boost in their average order value. This significant increase is driven by Atom8‘s personalized product recommendation system. By presenting customers with tailored cross-sell and up-sell suggestions, we capture their interest and encourage them to expand their purchase beyond their initial intent.

Our smart recommendations allow customers to discover complementary or premium products they might not have considered otherwise, ultimately leading to larger basket sizes and increased revenue for your store.

Reduce cart abandonment rate

Implementing personalized BigCommerce suggested products on your BigCommerce store can significantly reduce cart abandonment rates by 4.35%. Our sophisticated AI-powered recommendation engine goes beyond simply showcasing popular items.

It meticulously analyzes customer behavior patterns, past purchase data, and product relationships to offer truly relevant BigCommerce suggested products and superior alternatives. This smart approach keeps shoppers engaged and interested, effectively reducing the likelihood of them abandoning their carts before completing a purchase.

Boost Sales with Bundled Recommendations

Our system identifies and suggests products that customers often purchase together, enhancing your cross-selling strategy. By recommending complementary items, we help increase your overall sales.

For instance, when a customer shows interest in a smartphone, our tool automatically proposes related accessories such as protective cases or wireless earbuds. This intelligent bundling approach, powered by BigCommerce suggested products, not only improves the shopping experience but also encourages customers to make additional purchases, ultimately increasing your average order value.

Premium Alternatives

Maximize your revenue potential by seamlessly presenting higher-value options to your customers. Our BigCommerce suggested products recommendation engine identifies and suggests premium alternatives or upgraded versions of the products your shoppers are viewing. For instance, when a customer is browsing laptops, our system automatically highlights top-tier models or feature-rich variants within the same product category.

This strategic upselling approach not only exposes customers to a broader range of options but also encourages them to consider investing in higher-end products, potentially boosting their average transaction value and overall sales performance.

Visually similar products

Our cutting-edge image recognition technology analyzes product visuals to identify and recommend items with similar aesthetic qualities. This sophisticated system scans individual product images, detecting shared visual elements across your inventory, ensuring that BigCommerce suggested products are both relevant and visually appealing to customers.

For fashion retailers, this means we can suggest products that align with a customer’s preferred style, design, or color palette. By presenting visually cohesive options, we enhance the shopping experience, making it easier for customers to discover products that match their tastes.

Best-selling products

We highlight your best-selling items, drawing attention to products that have proven popular with other customers. Additionally, we can alert shoppers to limited-time offers or products that are nearly out of stock, effectively tapping into the fear of missing out. This approach not only leverages BigCommerce suggested products to drive sales but also enhances the overall shopping experience.

Our flexible system allows you to customize your product feed for different contexts, ensuring recommendations are always relevant. By presenting these curated selections – whether they’re consistent top sellers or trending items – we help nudge customers toward making a purchase.

Bundled products

This innovative tool suggests carefully curated product combinations, increasing the likelihood of customers purchasing multiple items in a single transaction.

We create personalized bundle suggestions that resonate with individual preferences and needs by analyzing customers’ previous searches and browsing patterns. These tailored recommendations, powered by BigCommerce suggested products, not only enhance the shopping experience but also gently encourage customers to expand their purchases.

To Sum Up

BigCommerce suggested products feature is a powerful tool for boosting your e-commerce conversion rates. By implementing personalized product recommendations, you can enhance the shopping experience, increase average order value, and reduce cart abandonment. Whether you’re using automatic suggestions or manually curating related products, this feature offers immense potential to drive sales and grow your online business.

Are you ready to take your BigCommerce store to the next level? Harness the full power of BigCommerce suggested products with Atom8 today! Contact us to learn how we can help you optimize your store’s performance and maximize your conversion rates. Let’s work together to turn your product pages into conversion powerhouses!