As online shopping gets more competitive, businesses are looking for ways to improve their sales and make customers happy. BigCommerce marketing automation helps by taking care of boring tasks, personalizing customer interactions, and creating more chances to make sales. In this guide, we’ll look at the most effective strategies to boost sales and keep customers coming back.
The Power of BigCommerce Marketing Automation
BigCommerce marketing automation equips online businesses with tools to optimize operations and improve customer experiences:
- Make work easier: Automate boring tasks so businesses can focus on bigger plans, leading to more efficiency and productivity.
- Create personal experiences: Look at customer behavior to group people and send them messages that fit their interests, like product recommendations or special offers. This helps build stronger relationships and boosts sales.
- Improve the customer journey: Use automated emails to remind customers about items left in their cart and follow up after purchases to ask for feedback or suggest related products, making customers happier and increasing their loyalty. This approach is very important, considering that the average cart abandonment rate is around 70%, indicating significant potential for recovery through targeted communication.
- Connect across platforms: Sync data across different platforms to get a complete view of customer interactions, helping businesses make better decisions and keep their marketing consistent across all channels.
In short, BigCommerce’s marketing automation gives online businesses the tools they need to work smarter, keep customers engaged, and grow sales.
See more: Creating a Marketing Automation Strategy: Steps to Boost Engagement and Drive Results
Top Strategies to Maximize Results with BigCommerce Marketing Automation
To unlock the full potential of BigCommerce marketing automation, it’s good to explore the best strategies to help your business succeed.
Now, we’ll look at specific ways to improve customer engagement, make work easier, and increase sales.
Leveraging Email Automation for Customer Retention
According to Forbes, personalized emails can increase open rates by 26%, highlighting the effectiveness of tailored communication in engaging customers. Email automation is a key tool for retaining customers in online shopping. Businesses can build stronger relationships and encourage repeat purchases by sending timely and personalized messages through BigCommerce marketing automation.
- Welcome Series: Sending a series of welcome emails to new subscribers or customers helps set up a good start. These emails can introduce your brand, suggest products they might like, and give special discounts to get them interested from the beginning.
- Abandoned Cart Emails: Reminding customers who left items in their cart can help get back sales that might have been lost. Adding product suggestions and special deals, like discounts or free shipping, can make customers want to finish their purchase.
- Re-engagement Campaigns: Sending special offers or interesting content to customers who haven’t interacted in a while can help get them interested again. Knowing what customers like can help create emails that get them to re-engage.
- Order Confirmation and Follow-Up Emails: Sending order confirmations and shipping updates keeps customers informed and happy. Following up with requests for feedback or asking for product reviews keeps customers involved and helps you learn more.
- Personalized Recommendations: Using customer data to send product suggestions based on what they’ve looked at or bought before makes shopping more fun and encourages them to buy again.
These email automation strategies help online stores stay connected with their customers, build loyalty, and grow the business.
See more: Top 5 eCommerce Marketing Automation for BigCommerce To Success
Personalizing the Shopping Experience
Personalizing the shopping experience is crucial for online stores looking to keep customers engaged and boost sales. By tailoring the shopping journey to match each customer’s preferences and needs, companies can create a more enjoyable and satisfying experience that drives loyalty. Leveraging omnichannel marketing automation takes personalization to the next level by ensuring consistent, data-driven interactions across all touchpoints—whether through email, social media, or in-store. This approach not only enhances the shopping experience but also maximizes customer lifetime value by delivering the right message to the right audience at the right time.
- Collecting and Analyzing Data: Personalization starts by collecting and looking at customer data. This means tracking what customers look at, what they buy, and their basic info to understand what they like and predict what they might want.
- Segmentation: By grouping customers based on similar traits or behaviors, businesses can create marketing strategies that fit each group, making it more likely they will buy something.
- Personalized Product Recommendations: Using algorithms to suggest products based on what a customer has done before or what similar customers like can make shopping better and increase sales.
- Customized Content: Sending content that matches a customer’s interests, like personalized emails, landing pages, or ads, can really boost how engaged they are and how often they make purchases.
- Dynamic Pricing: Changing prices based on how customers act, demand, or their loyalty can encourage them to buy and make them feel special.
- Onsite Personalization: Changing parts of the website in real-time to match what a customer likes, like showing recently viewed items or offering discounts, makes shopping more engaging.
- Omnichannel Integration: Making sure that personalization is the same across all channels—online, mobile, and in-store—helps build customer trust and loyalty.
These personalization strategies help online stores better meet customer needs, resulting in happier customers, increased loyalty, and higher sales through BigCommerce marketing automation.
Retargeting Campaigns and Engagement Beyond the Purchase
Retargeting campaigns help get your customers interested again if they haven’t finished buying something. You will remind them about what they want and encourage them to complete their purchase by showing them ads while they browse other websites or social media. BigCommerce marketing automation supports this process, helping increase sales and keeping your brand at the forefront of your mind.
- Retargeting Ads: Remind customers of products they viewed or added to their cart by showing ads across websites and social media platforms.
- Post-Purchase Communication: Strengthen relationships through follow-up emails, exclusive offers for repeat purchases, and requests for reviews.
To make these strategies work well, you can try using Atom8 from GritGlobal, a special automation tool for BigCommerce. This BigCommerce Automation tool can help automate retargeting, follow-up emails, and customer grouping, making it easier to keep customers happy. With Atom8, you can save time, automate repetitive tasks, and focus on growing your business while ensuring each customer feels special.
Conclusion
BigCommerce marketing automation is a smart solution to simplify tasks, make customer experiences more personal, and grow sales. Strategies like email automation, personalization, and retargeting can improve your online business. With tools like Atom8, these solutions make it much easier to connect with customers, automate important tasks, and focus on growing your business. If you’re ready to take your online store to the next level, get in touch today to learn more about how Atom8 can help you.
