“Quote handling and order updates used to take constant follow-ups. Now the right people get notified at the right time, and customers get answers sooner.” Vincent, CEO, Darwin Microfluidics
Darwin Microfluidics began in 2017 in Paris with a clear focus: make it easier for research teams to source reliable microfluidic components and set them up correctly. They distribute a curated range of products, including chips, pumps, and valves, tailored to real lab requirements.
Among the primary challenges was managing inventory efficiently to meet high customer demand. Large wholesale orders often exceeded on-hand stock, presenting a persistent stockout issue in an otherwise technology-driven operation.
We’re thrilled with the service and swift adaptability of BackOrder & their support team, which puts customer needs at the forefront.
Their scientists and engineers work closely with customers on technical questions, troubleshooting, and configuration choices. That mix of products and expertise, supported by global shipping, makes Darwin Microfluidics a go-to partner for labs building custom microfluidic systems.
After adopting Atom8, Darwin Microfluidics standardized several workflows that previously depended on manual checks. These automations keep their BigCommerce B2B operation moving while supporting international compliance needs.
Tax & compliance: EU VAT number checks run automatically, while product tax and customs fields stay in sync with Avalara to support DDP transactions.
B2B process automation: When a new company is created, the correct price list is applied based on predefined rules. New quote creation also triggers a sales notification, so reps can respond faster.
Order & shipment communication: Status changes, shipment events, and product-specific rules trigger customer and internal notifications, keeping everyone aligned without manual follow-ups.
Operational alerts: Specific order comments and exception conditions generate internal alerts, prompting admin action before small issues turn into delays.
Automating workflows like price list assignments and tax compliance cut manual tasks significantly, freeing up the team for critical work.
Streamlined quote notifications helped the sales team respond much faster, boosting customer satisfaction and deal closures.
After rolling out Atom8, Darwin Microfluidics turned several manual steps into dependable workflows, from price list assignment to quote notifications and compliance checks. That shift keeps operations steady as order volume grows and gives the team more time for customer support and technical guidance.
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