eCommerce Challenges And The Automation Solution


Each online merchants executes over a thousand small tasks every day. If not managed effectively, these tasks could hinder productivity and stampede growth. In other words, operational management is one of the biggest challenges for any eCommerce store. Instead of focusing on incremental changes, businesses should focus on improvements, changing how a company operates.

Today, eCommerce automation is giving stores an optimal solution for their challenges. It unleashes the time needed to invest in crisis communication, working climate, dealing with new suppliers, retraining staff, sales, marketing, and HR challenges.

What is eCommerce Automation?

Running an eCommerce store comes with a lot of challenges. Automation is the use of software in the replacement of human agents in certain work. In this sense, eCommerce automation is software built to convert campaigns, processes, or tasks within your business into automated workflows that execute when needed. It entails how businesses can do more without human intervention.

eCommerce challenges that automation can conquer

eCommerce stores always have to face up multiple problems. As the business expands, the complexity, demands, and repetition increase. Previous systems that used to work effectively become inefficient and eventually break down. 

In trying to alleviate their current issue, they turn to time-consuming works, affecting the overall business. Meanwhile, the most powerful resource of any business is their time and energy. Let’s look at the challenges that automation can conquer if you want to start a new eCommerce store.

Complex and time-consuming manual processes working with multiple systems

Several eCommerce sales reps spend half of their time communicating with customers. Nevertheless, paperwork is no longer effective these days. It is hectic, especially if it’s a repetitive process as it takes a lot of time to complete. If you want to operate faster and easier, you need to automate your system to reallocate time, money, and human capacity to other aspects of the business. 

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Lack of data and insight

Once your business grows, the time and operational costs increase accordingly. The same goes for data generated in your inventory, operations, and finance. In this case, the right eCommerce automation tool will help you leverage data processing and make wiser decisions. Once you have accurate data, you can create relevant and contextual reports. This allows your staff to stay ahead and provide a better customer experience.

Lack of personalization and transparency in customer experience

When it comes to online transactions, customers want as much control over their data as possible. Transparency is also an important factor. They want access to every piece of information about their order and the freedom to change it when necessary. Furthermore, they expect responsive interaction from customer service. With automation, it is easier to allocate resources that will better understand your customers and improve their satisfaction. In the end, it helps boost sales in your store.

Overcome challenges with Atom8 

Atom8 is the workflow automation platform that can be integrated into BigCommerce and Shopify. The app optimizes your business by automatically reorganizing tasks, streamlining processes, and feeding data to other customer-facing applications such as Mailchimp, Google Sheet, or ShipStation. It empowers you to be more productive and fosters time-saving work.

atom8 ecommerce automation app workflow demo

Some of the app features are:

  • Auto-categorize orders (based on value, locations, etc)
  • Auto-segment customer (based on demographics, spending, the total number of order, etc)
  • Auto-tag customers on CRM, email marketing, and delivery platforms
  • Auto-generate reports & lists on Google Sheet 
  • Auto-publish products
  • Auto-notify of low-stock items, abandoned cart, or high-value orders
  • Auto-detect and halt high-risk orders
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