Email push notification has a 50% higher open rate than email marketing. In other words, it is one of the most quintessential methods to keep in touch with your customers. It is also an effective means of communication within the team.This article will look at some commonly used eCommerce email notifications that help maintain sustainable business growth.
Notify customers of late delivery
Customers always want to know everything about their order. They expect the package to arrive on time with no damage. Some people are willing to pay more to get the product sooner. Therefore you can increase customer satisfaction by informing them about the order status and shipment method. You don’t want to wait until the delivery date expires to say that there is a shipping delay. In contrast, actively engaging your customers to stay ahead of any problem, and at least win their sympathy. With that being said, this can be easily done by BigCommerce Automated emails notification.
Notify staff of slow order fulfillment
In situations where reliance on suppliers is necessary, the risk of delays or issues is always present. Utilizing an email automation tool can streamline communication within your team, ensuring swift notification if a supplier fails to fulfill an order on time. By promptly informing your staff, you provide them with the necessary time to assess alternatives such as informing the customer, sourcing from another provider, or potentially canceling the order altogether. This proactive approach not only mitigates potential disruptions but also demonstrates your commitment to customer satisfaction by swiftly addressing any challenges that arise.
Notify staff of order status
Besides customers, your staff should also be aware of the order status. You should set up a workflow to send an email notification to your employees if there is any change within the delivery process and its reason. Gritglobal will assist them to arrange their tasks logically and solve any customer inquiries related to the delay if needed.
Notify customers of product availability
This is particularly helpful if you integrate BigCommerce BackOrder with BigCommerce Automation. Some products have extremely high demands that they go out of stock quickly. In this case, to prevent losing customers to your competitor, allow them to order the item and have them delivered later. With BackOrder, visitors can be added to the waiting list, and get informed when the product is back in stock.
Notify staff of low stock inventory
Your business success depends largely on how smoothly you run your store. Meanwhile, BigCommerce inventory management is the backbone of your business. You don’t want to keep your customers waiting for a single product. The more frequently this happens, the higher chance of customer dissatisfaction, because of which you might end up losing lots of revenue. To prevent this situation, choose a stock level upon which fulfillment is needed. Then whenever an item reaches this level, your staff will receive an email notification and place a fulfillment in time.
Email user guide when the order is completed
The customer journey probably ends the moment your customer receives their package. Yet to maintain a strong customer base, you’d like to do beyond good. Some products require detailed instruction to be used properly and sustainably. Rather than leave them to figure it out themselves, send a user guide when the delivery status is complete. This shows that you care about your customer and are willing to help. In the end, it increases customer satisfaction and brand loyalty.
Above are the 6 most effective email notifications every business should use to engage with customers. All of these can be set up easily within minutes with Atom8 – BigCommerce Automation. Contact us and install the app today to have your work done faster!
