Save Time and Money: Efficiently Update Variation Sale Prices in BigCommerce

update variation sale prices in bigcommerce

Are you seeking a means to manage the update variation sale prices in BigCommerce range displayed in your store? As an e-commerce merchant, efficiently controlling variations in selling pricing is critical for competitiveness in today’s market. Variation sale prices enable you to provide targeted discounts and promotions on certain product variations, increasing consumer engagement and sales. 

In this post, we’ll look at how to update variation sale prices in BigCommerce and practical ways and tactics to help you control your pricing strategies and improve your store’s performance.

What is Variation Sale Prices in BigCommerce ?

Variation sale prices represent discounts applied to specific product variations within the BigCommerce platform. These variations can include different attributes such as size, color, or style. In e-commerce, variation sale prices are critical in attracting customers and driving sales by offering targeted discounts and promotions. They allow merchants to adjust prices dynamically based on market demand, seasonal trends, or inventory clearance objectives.

Within update variation sale prices in bigcommerce seamlessly alongside regular prices, allowing merchants to create compelling pricing strategies that cater to diverse customer preferences

Using variable sale prices allows merchants to increase consumer engagement, purchase choices, and conversion rates. Furthermore, these prices enable merchants to optimize inventory management by pushing versions with higher profit margins or surplus stock.

Retailers looking to maximize their revenue potential and maintain their competitiveness in the e-commerce market must comprehend the significance of variation sale prices within the BigCommerce platform. Businesses may use changing sale pricing to their advantage to promote client loyalty, provide enticing offers, and eventually accomplish their objectives.

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Methods for Update Variation Sale Prices in Bigcommerce

Updating variation sale prices in BigCommerce is crucial for maintaining competitiveness and maximizing profitability. Let’s explore various methods and strategies to streamline the process of updating variation sale prices, ensuring accuracy, consistency, and effectiveness.

  1. Built-in BigCommerce Tools:

Built-in tools allow merchants to update variation sale prices in bigcommerce directly within the platform’s interface. These tools provide basic functionality for simultaneously modifying prices across all product variations. To utilize these tools:

  • Navigate to the product management section of your BigCommerce dashboard.
  • Select the product containing the variations you wish to update.
  • Access the editing mode for the product and navigate to the pricing section.
  • Here, you can set regular prices, apply discounts by a fixed amount or percentage, or adjust prices based on specific criteria.
  • Once the changes are made, save the modifications to update the variation sale prices across your store.

While these built-in tools offer convenience and simplicity, they may have limitations regarding flexibility and advanced functionalities. However, for merchants with straightforward pricing needs, these tools can be sufficient for efficiently updating variation sale prices.

  1. Third-Party Apps or Integrations:

For merchants requiring more advanced features and customization options, third-party apps and integrations offer additional functionalities for managing variation sale prices. These apps are designed to seamlessly integrate with BigCommerce, providing enhanced capabilities for pricing management.

  • Merchants can explore a variety of third-party apps available in the BigCommerce App Marketplace, each offering unique features tailored to specific business needs.
  • Some apps offer advanced bulk editing tools, allowing merchants to make price adjustments across multiple variations or products simultaneously.
  • Others provide automation features, enabling merchants to set rules and triggers for updating variation sale prices based on predefined criteria such as inventory levels, sales performance, or seasonal trends.
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For merchants requiring more advanced features and customization options, third-party apps and integrations offer additional functionalities for managing variation sale prices. Among these, Atom8 B2B stands out as a comprehensive solution that integrates seamlessly with BigCommerce, providing merchants with a suite of powerful tools to streamline their e-commerce operations.

  • Request for Quotation (RFQ): Atom8’s RFQ feature allows merchants to streamline the quotation process by enabling customers to request quotes for specific products or variations. Merchants can respond to these requests directly from the Atom8 dashboard, providing personalized quotes tailored to the customer’s requirements. 
  • Back Order Management: Atom8’s Back Order management feature enables merchants to manage orders for temporarily out-of-stock products effectively. Customers can place back orders through the Atom8-powered storefront when a product becomes unavailable, ensuring they secure the item once it is back in stock. 
  1. Pricing Rules and Automation:

Implementing pricing rules and automation is another effective method for efficiently updating variation sale prices.

  • BigCommerce allows merchants to create pricing rules based on specific criteria such as product attributes, customer segments, or order value.
  • Merchants can define rules to automatically update variation sale prices in bigcommerce based on factors such as inventory levels, competitor pricing, or promotional campaigns.
  • By setting up automated pricing rules, merchants can ensure that variation sale prices are updated in real-time without manual intervention.
  • Additionally, merchants can schedule price changes in advance, allowing them to plan and execute pricing strategies efficiently.

Pricing rules and automation offer merchants unparalleled flexibility and control over their pricing strategies, enabling them to respond swiftly to market dynamics and optimize sales performance.

  1. Customs Export/Import Templates:
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Custom export/import templates can be a practical solution to efficiently update variation sale prices in bigcommerce for merchants with many products or complex pricing structures.

  • Merchants can export product data, including variation sale prices, using custom export templates available in BigCommerce.
  • Once exported, merchants can manually change variation sale prices offline using spreadsheet software such as Microsoft Excel or Google Sheets.
  • After updating the prices, merchants can re-import the modified data into 
  • BigCommerce, effectively updating variation sale prices across their stores.

This approach offers flexibility and scalability for retailers handling a significant inventory of goods with different pricing and characteristics despite the possibility of extra work and manual procedures.


In conclusion, updating variation sale prices in bigcommerce is essential for maintaining competitiveness and maximizing profitability. These methods empower merchants to respond swiftly to market dynamics, optimize pricing strategies, and drive sales growth.

Remember that the secret to successfully updating variable selling prices in BigCommerce is to select the appropriate tools and techniques according to your company’s goals and demands. 

If you need further assistance or guidance in implementing these strategies, don’t hesitate to contact us.


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