How to Bulk Update Variation Sale Price In BigCommerce

update variation sale price in bigcommerce

Updating variation sale prices in BigCommerce can be a complex and time-consuming task, particularly for stores with extensive product catalogs. According to a report by Forbes, e-commerce sales are expected to reach $6.3 trillion by 2024. This massive growth underscores the importance of staying competitive in the online marketplace. This guide aims to simplify the process, providing an overview of the most effective methods and tools to bulk update variation sale price in BigCommerce efficiently, ensuring accuracy and saving valuable time.

Why Bulk Updating Variation Sale Prices is Essential

Bulk update variation sale price in BigCommerce is crucial for several reasons, especially in a competitive e-commerce environment.

Enhances Competitiveness

In a fast-paced market, staying competitive means regularly adjusting your prices to match market demand.

  • React Quickly to Market Changes: By updating prices in bulk, you can quickly react to competitors’ price changes.
  • Maintain Profit Margins: Bulk updates allow for consistent pricing strategies that protect your profit margins.
  • Promote Sales Events: During peak shopping seasons, you can swiftly adjust prices to attract more customers.
  • Stay Relevant: Regular price updates help your store remain relevant to current market trends, keeping your product offerings aligned with customer expectations.

Bulk updating ensures that your store remains competitive, attracting more customers and maintaining healthy profit margins.

Saves Time and Reduces Errors

Manually updating prices for each product variation is not only tedious but also prone to errors.

  • Efficiency: Bulk updating can save countless hours compared to manual updates. According to a report by McKinsey, businesses that automate processes can reduce time spent on tasks by up to 50%.
  • Accuracy: Automated tools reduce the risk of human error, ensuring prices are updated correctly.
  • Scalability: As your product catalog grows, bulk updating becomes increasingly essential to manage prices effectively.
  • Cost-Effective: Reducing manual labor decreases operational costs, enhancing overall productivity and allowing your team to focus on strategic tasks.

Using bulk updating tools saves time, minimizes errors, and allows you to manage your store more efficiently.

Improves Customer Experience

Customers appreciate consistency and accuracy in pricing.

  • Avoids Price Discrepancies: Ensures that all product variations reflect the correct prices.
  • Enhances Shopping Experience: Consistent and accurate pricing improves overall customer satisfaction.
  • Builds Trust: Customers are more likely to trust and return to a store that consistently provides accurate pricing.
  • Reduces Cart Abandonment: Accurate pricing reduces the chances of customers abandoning their carts due to unexpected price changes, improving conversion rates.
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Improving the customer experience by ensuring accurate and consistent pricing can lead to increased customer loyalty and higher sales.

Methods to Bulk Update Variation Sale Price in BigCommerce

There are several methods to bulk update variation sale price in BigCommerce, each with its advantages.

Using Built-in BigCommerce Tools

BigCommerce provides built-in tools that can simplify the price update process.

  • Price Lists: Create and manage price lists for different customer groups, making it easier to apply consistent pricing strategies.
  • Bulk Edit: Use the bulk edit feature in the product management section to update multiple products simultaneously.
  • Automation Rules: Set up automation rules to adjust prices based on specific criteria, such as inventory levels or sales performance.

These tools offer a straightforward way to manage bulk price updates directly within the BigCommerce platform, ensuring you can keep your prices competitive without extensive manual effort.

Utilizing CSV File Imports

CSV file imports are a powerful method for bulk updating prices, especially for larger catalogs.

  • Prepare a CSV File: Include columns for SKU, price, and sale price to ensure all necessary data is covered.
  • Upload the File: Use the BigCommerce interface to upload the CSV file, streamlining the update process.
  • Map Fields: Ensure the fields are correctly mapped to update the appropriate prices accurately.
  • Review Changes: Preview the updates before applying them to ensure accuracy and avoid potential errors.

Using CSV files allows for precise and large-scale updates, making it ideal for stores with extensive product variations and reducing the time spent on manual updates.

Third-Party Apps and Integrations

Third-party apps can provide additional functionality and flexibility.

  • Advanced Bulk Editing: Apps like Bulk Price Editor offer advanced bulk editing capabilities that go beyond the built-in tools.
  • Scheduled Updates: Schedule price changes to occur at specific times, ensuring your store always reflects the latest pricing strategies.
  • Integration: Integrate with other tools to streamline your pricing strategy and enhance operational efficiency.
  • Customization Options: Customize your pricing updates to fit specific business needs, providing greater control over how and when prices are adjusted.

Third-party apps can enhance your ability to manage prices efficiently, offering more advanced features than native BigCommerce tools and enabling more sophisticated pricing strategies.

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How Atom8 Simplifies Bulk Updating Variation Sale Prices

Atom8 is a robust third-party tool designed to automate various BigCommerce tasks, including bulk updating sale prices. Trusted by leading BigCommerce stores, Atom8’s BigCommerce Automation reduces manual work and increases efficiency, allowing your team to focus on growing your business.

Key Features of Atom8

Atom8 from GritGlobal offers several features that simplify the process of bulk updating sale prices.

  • Mass Discount: Apply discounts on multiple products simultaneously.
  • Launch Discount: Automatically apply discounts when launching a product.
  • Group Pricing: Assign membership prices to specific customer groups.
  • Bulk Update Variation Sale Prices: Utilize CSV files for bulk updating sale prices. For example, if a customer has a product with many variations, they can use Atom8 to bulk edit the sale prices. The updated prices can then be pushed to a CSV file and uploaded to the website.

These features make Atom8 an invaluable tool for managing your BigCommerce store’s pricing strategies effectively.

Integration Capabilities

Atom8 seamlessly integrates with popular third-party apps like Slack, Google Sheets, and Shipstation, enabling you to create comprehensive automation workflows tailored to your business needs.

  • Slack Integration: Receive notifications and updates directly in Slack.
  • Google Sheets Integration: Automatically update sale prices and inventory data in Google Sheets.
  • Shipstation Integration: Streamline order processing and fulfillment.

The integration capabilities of Atom8 enhance its functionality, making it a versatile tool for any BigCommerce store.

Customer Testimonials

Customers like German Foods, Lexair, and Ultralight Outdoor Gear have successfully utilized Atom8 to streamline their operations and enhance customer experiences by automating repetitive tasks and managing customer segments effectively.

  • German Foods: Improved customer care through automated emails. Atom8 enabled German Foods to send personalized emails to customers based on their purchase history and behavior, enhancing customer engagement and building brand trust .
  • Lexair: Enhanced customer segmentation and communication. Lexair, a global communications tech firm, used Atom8 to streamline its customer segmentation process, ensuring targeted marketing efforts and improving overall customer communication .
  • Ultralight Outdoor Gear: Saved hours of manual work every day. By automating routine tasks with Atom8, Ultralight Outdoor Gear significantly reduced the time spent on manual updates, allowing the team to focus on more strategic activities.
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These testimonials highlight the effectiveness of Atom8 in improving operational efficiency and customer satisfaction, demonstrating its value across various industries.

Steps to Automate Sale Price Updates

Implementing automation for sale price updates can significantly improve efficiency and accuracy.

Setting Up Automated Workflows

Setting up automated workflows in Atom8 allows you to streamline the process of updating sale prices.

  • Define Triggers: Set triggers based on specific criteria like inventory levels or sales performance to automate price updates.
  • Create Actions: Define actions to be taken when triggers are met, such as updating sale prices or sending notifications.
  • Schedule Workflows: Schedule workflows to run at specific times or intervals, ensuring timely updates without manual intervention.
  • Monitor and Adjust: Continuously monitor the workflows and make adjustments as necessary to ensure they remain effective.

Automated workflows ensure that your sale prices are always up-to-date without requiring constant manual intervention, improving operational efficiency.

Using Bulk Price Editor and Scheduler

The Bulk Price Editor and Scheduler is a powerful tool within Atom8 that allows for precise and scheduled price updates.

  • Filter Products: Use filters to select the products you want to update, ensuring targeted price changes.
  • Edit Prices: Increase or decrease prices by a fixed amount or percentage, providing flexibility in pricing strategies.
  • Schedule Updates: Schedule the updates to occur immediately or at a later date, ensuring timely adjustments.
  • Revert Changes: If needed, revert the changes to previous prices seamlessly, providing an extra layer of flexibility and control.

Using the Bulk Price Editor and Scheduler, you can easily manage large-scale price updates, ensuring timely and accurate changes that align with your business strategies.


Updating variation sale prices in BigCommerce can be a daunting task, but with the right tools and strategies, it can be simplified significantly. By utilizing built-in tools, CSV file imports, and powerful third-party apps like Atom8, you can efficiently update variation sale price in BigCommerce, saving time and reducing errors. Atom8’s advanced features and seamless integrations make it an indispensable tool for any BigCommerce store looking to streamline their pricing strategies and improve overall efficiency.

For more information and to see how Atom8 can transform your BigCommerce store, contact us today.


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