Holidays are just right around the corner. In previous years, things were different. But since the pandemic came and made a huge change to earth in all aspects, businesses had to operate in new ways to survive and thrive. As a matter of fact, it’s time to get your online store ready for this year’s holiday rush. However, to become shoppers’ go-to for gifts, you need to make the shopping experience easy, flexible and include options that suit their needs. This article will show you how to get your BigCommerce store ready for Black Friday.
Get your commerce engine ready
One of the most important and obvious things you have to do is to ensure your site loads fast. Shoppers will take a look at several websites to seek out the best deals and the perfect item before making a final decision. So, you want to make sure they don’t get impatient and leave before your site even has time to load.
In addition, another thing is that you have to be certain that your site can deal with the influx of traffic. BigCommerce had 100% uptime during the Cyber 5 for the last seven years4. If you’re not sure about your provider’s coverage, reach out to customer service and check. Read more: Bigcommerce upsell
Automation, the amazing life savior who can totally save your life during this busy and chaotic season of the year. It helps you to save time and focus on other important tasks, a worthwhile investment in the long term. Refer to Atom8, an app for BigCommerce, Shopify and Magento platform that automates all the website tasks, including sending emails as well. You will be free from all the desk work and have more time enjoying holidays yourself.
For more information, Atom 8 can be scheduled to change sales prices, theme and publish banner products. Email marketing will no longer be exhausted since this app can do it for you. In addition, you can also use it to change sort order for out of stocks. Just too many incredible functions within an app. Such a small and smart assistant you should not say no to.
It is much harder to track your inventory at this time of year since people would come and go with plenty of things. But what will happen if your inventory equals 0 on an eCommerce site? It can be understood easily that your consumer will go to another store to find, and don’t care about the fact that you can immediately restock. In this case, refer to Backorder. This app allows consumers to order even when the inventory equals 0. By doing that, you will not lose your potential consumers.
Adopt a variety of promotions
Shoppers like deals and proactively look for those. And within Black Friday, this eagerness becomes even more. As a matter of fact, this is the perfect time for you to plan on several options to keep them engaged all season long and to boost sales, introduce new and potential products. Here are some of our suggestions for what you can try:
- Offer gift cards when spending a certain amount of money
- Offer seasonal services such as free wrapping, free shipping
- Build urgency with daily coupon codes or windows for free shipping.
- Implement a loyalty or rewards program.
The best part about this time of year is that it’s a chance to have fun and get creative with your deals so that you’re really taking advantage of the holiday themes.
Optimize your checkout experience
Another thing to make sure you are able to convert from shoppers to consumers, check out your payment process. Does it all happen on one single page or do people have to go through many steps? This can make it easier for those shopping on mobile devices to complete their purchase quickly. By doing this, you will not only attract more consumers by word of mouth but also be able to increase their retention and boost sales.
Now’s the time to start preparing for the influx of holiday shoppers. By creating an experience that entices shoppers and offers a smooth path to purchase can help ensure they’ll select your eCommerce store over the competition.