Your connection with customers continues even after they buy something from you. After making a purchase, customers expect to receive certain updates from you. For example, they want to know that their order went through successfully, the current status of their order, and any other important news related to their purchase. By sending a BigCommerce follow up purchase order email, you can provide customers with all the information they need. Here is how to do it effectively.
What is a Bigcommerce Follow Up Purchase Order Email?
A BigCommerce follow up purchase order email is an email you send to a customer after they have placed an order with your business. It comes after they have already paid for and bought something from you. This type of email provides information related to their recent purchase. It could give details like confirming their order went through successfully or letting them know when their order will ship. But post-purchase emails can also try to get the customer interested and buying again by suggesting additional products they may want based on what they bought.
Why are Follow-Up Emails after Purchase Important?
Staying in touch with customers after they make a purchase is extremely valuable. The main reason is to keep those existing customers engaged with your company. Studies show that doing this makes customers 67% more likely to purchase from you again compared to a new customer.
It’s also much more cost effective – acquiring a new customer can be 5 to 25 times more expensive than simply selling to an existing customer you already have. Existing customers tend to spend more too.
Email marketing has proven to be an incredibly powerful way to communicate with customers in a cost-effective way. In fact, VentureBeat found email marketing generates $38 in revenue for every $1 invested.
By sending thoughtful follow-up emails after a purchase, you can really maximize sales from your existing customer base. But it’s not just about boosting sales numbers. A well-designed follow-up email campaign also helps build strong relationships with customers and turn them into raving, lifelong fans of your brand.
Having a large base of loyal fans doesn’t just impact your profits – it’s key to driving long-term business success overall. That’s why follow-up emails are so crucial after someone makes a purchase.
What Information Should a Post Purchase Follow Up Email Include?
A BigCommerce follow up purchase order email should provide all the key details about the order the customer just placed, such as:
- A list of the specific products they bought and the total amount they paid
- The estimated dates when their order will be shipped out and delivered
- Contact information or links in case the customer has any questions or needs customer service
- Any important updates or notices about potential delays in processing their order
In addition to those essential order details, the email can also serve as a “thank you” message to the customer for their business. You can use it as an opportunity to express appreciation for their purchase in a more personal, memorable way.
Just be sure to include all the pertinent order information first. Then you can add some extra thankful messaging to strengthen the customer relationship and leave a positive impression after their transaction with you.
Key Types of Follow Up Purchase Order Email
Turning one-time buyers into loyal, repeat customers is crucial for long-term business success. While acquiring new customers provides an exciting rush, increasing customer retention has an even bigger impact on profitability. With that in mind, here are several types of follow-up emails you can utilize to nurture stronger customer relationships after a purchase:
The Order Confirmation
This transactional email confirms the details of the customer’s order, including the products purchased and total cost. Because it has high relevance right after checkout, order confirmations tend to have very strong engagement rates. Optimize them by highlighting key order information clearly.
The Thank You
A sincere thank-you message helps you stand out and establish a more lasting emotional connection with the customer after their purchase. This email also presents an opportunity to surprise and delight them with a special gesture like a unique discount code or gift.
The Survey
Customers appreciate having their voice heard, so sending a feedback survey is wise. The Net Promoter Score (NPS) survey is one common technique – it simply asks customers to rate on a 1-10 scale how likely they are to recommend your product. Collecting this feedback after they’ve had time to experience your product helps continue the dialogue.
The Helping Hand
There are always some customers who need extra guidance to get the most value from what they purchased. Follow up a few days or weeks later with a how-to guide, tips and tricks, or other useful information. You can repurpose existing content like blog posts or videos. This shows you want them to be successful.
How to Set-up BigCommerce Follow Up Purchase Order Email
For maximum impact, the layout and design of your post-purchase emails need to be visually appealing and on-brand. These emails are competing for attention in crowded inboxes, so make them memorable and instantly recognizable as coming from your business.
Incorporate relevant product images and graphics to break up text sections. Utilize your brand’s color scheme consistently for the background, fonts, and other visual elements. However, avoid making the emails overly busy or garish – aim for a clean, simple aesthetic.
Take Advantage of Atom8 Integration
To streamline the process, set up automation rules in BigCommerce so that these emails get triggered and sent out automatically after an order is successfully placed. This ensures every customer receives their post-purchase communication promptly. That’s why you must leverage Atom8’s integration to send personalized BigCommerce follow up purchase order emails using MailChimp, SendGrid, or Klaviyo.
Install this app of Grit Global, connect your email marketing account, and set up automated workflows for scenarios like order confirmations, shipping updates, and review requests. Customize the branded email content and use personalization tags for a humanized experience. This personal BigCommerce Automation drives stronger customer engagement, loyalty, and lifetime value for your BigCommerce store.
To Conclude
You can easily set up an automated, personalized BigCommerce follow up purchase order email for your BigCommerce store. Leverage tools like Atom8 to improve the buyer experience with branded, tailored communication. This consistent, personal touch is key to driving customer engagement, loyalty, and maximizing lifetime value. If you need any assistance with implementing these strategies or want to learn more about optimizing your eCommerce follow-up emails, feel free to contact us.
