BigCommerce, one of the leading eCommerce platforms, offers robust notification features to help you achieve this goal. Whether you’re dealing with popular items that frequently go out of stock or managing pre-orders for upcoming products, setting up effective availability notifications can significantly affect your online store’s performance. This comprehensive guide will walk you through configuring BigCommerce notifications for product availability to help you implement them in your BigCommerce store.
Why should you monitor product availability on your BigCommerce sites?
Monitoring product availability on your BigCommerce site is crucial for maintaining a competitive edge in the eCommerce landscape. This practice offers multiple benefits that directly impact your business’s efficiency, customer satisfaction, and bottom line.
- Be prompt to know any shipping disruptions.
Sometimes, things can go wrong with shipping companies, making it hard for online stores to get products to customers on time. By keeping an eye on what your shipping companies are saying, you can find out about problems early. This lets you change how you ship things or tell your customers before it causes trouble.
- Get notifications when products are back in stock
Popular items often sell out fast. If you watch what your suppliers have, you can order more before things run out. Or, you can quickly order again when they get more.
It’s also helpful for businesses that host events or buy gifts. Things like event tickets or popular presents can sell out fast. Sometimes, these items show up again online, but at higher prices. It’s good for your wallet to know when something you want is available again, especially if it’s cheaper than before.
- Inventory management
By closely monitoring stock levels in BigCommerce inventory management, you can prevent stockouts, which lead to lost sales and disappointed customers. Conversely, you can avoid overstocking, which unnecessarily ties up capital and warehouse space.
- Customer satisfaction
When shoppers can easily see which items are in stock or receive notifications about restocks, they’re more likely to complete their purchases and return for future shopping. This transparency builds trust and loyalty, essential components of long-term eCommerce success.
- Sales optimization
Sales optimization is a natural outcome of vigilant availability monitoring. By analyzing stock trends, you can decide when to reorder, adjust pricing, or run promotions. This data-driven approach helps maximize revenue and minimize lost opportunities.
- Marketing decisions
Product availability data informs crucial marketing decisions. You can tailor your advertising and email campaigns to promote well-stocked items or create buzz around upcoming restocks of popular products.
How to Set up BigCommerce Notifications for Product Availability
Use BigCommerce Notify When Back in Stock App
BigCommerce’s app store is a goldmine of useful tools that let you tailor your online shop to your needs. One standout is the Notify When Back in Stock apps which give your customers the option to sign up for alerts about products they want that aren’t currently available.
When the item returns to stock, they get a heads-up immediately. It’s a breeze to set up and use, making it an excellent way to keep your shoppers in the loop and interested in what you’re selling. This kind of feature can help boost customer engagement and potentially increase sales.
Utilize Automated Email Notifications
BigCommerce makes it a snap to create automated email notifications for restocked items. This handy feature keeps your customers informed without you lifting a finger to send out individual messages. It’s a smart way to stay connected with shoppers and potentially boost sales while saving you time and effort.
Leverage Social Media
Leverage social media to inform your shoppers about fresh inventory, restocks, and other news. Think about setting up automatic posts that ping followers when an item’s back on the shelves. Or, just fire off a quick update when you’ve got new stock in. It’s an easy, effective way to spread the word and engage your audience.
Use Push Notifications
Push notifications are a quick and easy way to reach your customers. With BigCommerce apps with tools like the BackOrder app, you can zap instant alerts to your customers’ devices when items are restocked.
It’s a hassle-free method of keeping your shoppers in the loop without having to craft and send out messages manually. This automatic approach saves you time while keeping your customers informed and ready to buy.
Offer Pre-Orders
Let your customers call dibs on products before they hit the shelves with pre-ordering. By using a BigCommerce Preorder Manager app, you can give shoppers the chance to reserve items in advance.
This way, they’re first in line when stock arrives. The app can also ping them with a heads-up when their eagerly awaited products are back in stock and ready to ship. It’s a win-win: customers snag what they want without fearing missing out, and you lock in sales before the items are even available.
Learn More about BackOrder to Push Your Product Availability
BackOrder is the one-click BigCommerce BackOrder solution created by GritGlobal to turn stock-outs into sales opportunities. With a simple setup, you can continue selling thousands of out-of-stock items, keeping your business moving even when inventory runs low.
Key Features:
- Quick Activation: You can enable BackOrder in seconds by setting your preferred thresholds, stock levels, shipping options, and back-in-stock dates.
- Smart Product Assignment: Automatically assign products for backorder based on adjustable stock thresholds, or manually select items from your BigCommerce Products dashboard.
- Customizable Product Pages: Instantly enhance your product detail pages with backorder-specific elements. Add backorder buttons, display relevant product information, show shipping details, create cart alerts, or add stock status labels.
BackOrder seamlessly integrates with your existing eCommerce setup, allowing you to maximize sales potential without the fear of disappointing customers due to stock-outs and pushing your product availability. With BackOrder’s user-friendly interface and powerful features, you can transform inventory challenges into opportunities.
To Wrap Up
Setting up BigCommerce notifications for product availability is a powerful way to keep your customers informed and engaged, boosting sales and customer satisfaction. By leveraging the BackOrder app and BigCommerce’s built-in features, you can create a seamless system that notifies customers about stock levels, backorder options, and product restocks. Don’t hesitate to contact us today. Our team of experts is standing by to help you implement these strategies and customize solutions that fit your unique business needs. Let’s work together to optimize your BigCommerce store and drive your success!
