Are you looking for ways to improve your eCommerce search engine rankings? You’re not alone. With the competitive landscape of today’s digital world, it can be difficult for anyone to stand out—especially in a crowded sector like eCommerce. However, with the right eCommerce search engine optimization strategies and techniques, you can make sure that your website takes its rightful place at the top of search results pages.
In this blog post, we’ll cover some effective methods to boost your site’s SEO performance and give yourself an edge over other online sellers. Whether you’re just getting started or have been in the game awhile, these tips will help push you ahead of the competition and position your business as a leader in the ever-evolving digital marketplace.
Conduct some good old-fashioned keyword research
This eCommerce search engine optimization advice is well-known even among beginners. The goal of eCommerce keyword research is to ensure that your website includes the phrases that buyers put in when they’re ready to buy what you have to offer.
Optimize on-page SEO for product pages
This is another SEO concept that has been agreed upon for eCommerce product pages. In addition to carefully sprinkling in terms that your clients notice in descriptions, you need also pay attention to the on-page SEO aspects. Page titles, meta descriptions, and pictures are the three most important components of on-page SEO.
Create a clear, logical organization for your website
This is a crucial eCommerce search engine optimization strategy for enhancing eCommerce SEO while also improving your potential clients’ user experience.
Only use a few descriptive phrases (and leave out unnecessary words like “the, a, of” and other sorts of words that aren’t included in keywords) as you create your architecture and name your pages from category down to product.
Build a mobile-friendly site
This eCommerce search engine optimization advice is particularly meant to enhance your customers’ experience on your website.
It’s a good idea to thoroughly go through each of your web pages on your mobile phone (and a tablet, if you have access to one) to ensure that your site is fully responsive.
Create a link-building strategy
When one website provides a link to another site on one of its pages, this is referred to as a backlink. They are sometimes referred to as incoming links or inbound connections.
In general, the more times your site is connected to other sites, the better your SEO rankings.
Run an SEO audit to determine your current position
If your site is already live, there are many free and paid internet tools available to do a rapid eCommerce SEO assessment.
Even with the free versions, you’ll be able to learn a lot about the performance of your website. And you’ll have a solid notion of the most crucial items to address.
Redirect broken pages
Pages that are broken may show a “404” error message in the page title or elsewhere on the page, or they may load a placeholder message that reads “page not found.”
Although most store owners will be instructed to remove such pages, doing so may result in crawl-related issues that take some time to resolve.
Speed up your website
Conversion rates can drop by 7% as a result of a one-second delay in page load time. When you’re bringing in $10,000 or more each month, that’s a significant loss.
If your eCommerce store takes more than 10 seconds to load, it’s a hint that it needs to be optimized for speed.
Improving your eCommerce search engine rankings doesn’t have to be difficult. By following the strategies outlined in this blog post, you can make sure that your website is being seen by potential customers and improve your chances of making a sale.
If you need help implementing these eCommerce search engine optimization strategies or want to learn more about how we can help you with your SEO goals, don’t hesitate to contact us. Our team of experts would be happy to answer any questions you have and help you take your business to the next level.