Magento for a long time has been considered a savior for businesses of all sizes. There are many reasons to explain this fact. In the blog today, we will dig down and answer the question “Is Magento the right platform for your B2B eCommerce business?”
Building an eCommerce store means that you have to create a user-friendly site. But this when building on Magento will be really simple and you will not have to worry too much. Since many features will make your website attractive and intuitive. Magento can be easily integrated with ERP systems or CMS to make product acquisition smooth. In addition, it also offers fast checkouts, which is really a remarkable advantage for B2B customers.
Bulk Ordering Support
There is a fact that B2B customers buy products in bulk and big amounts, compared to B2C customers. Therefore, it would be so convenient once your site has bulk order processing features. Using Magento, Navigation of products is easy, advanced filters to search products. Furthermore, it allows customers to copy products from previous orders to make checkouts even faster.
Access to Business Financials In Real-Time
As an owner, when building an eCommerce store, you will expect the platform allows you to access your financial state anytime and update to make decisions. Magento is a platform like that. It gives real-time information about your trading account. Hence, you can use this real-time data by keeping watch on assets and liabilities.
Efficiently Segment Customers
Just the same as in B2C, in B2B, you have to define a segment of customers. This is an essential action as you can customize the buying experience. It is also easier for you to track buying behavior, to make attractive promotions and discount offers. In one word, when you know your customer, you can easily take care of them.
As a matter of fact, by getting Magento Development Services from a trusted company, you can simply define groups of customers into different segments depending on attributes like Order history, Ordering quantity, and so on.
Custom Quotes for Each Customer
The process of B2C might be simple, however, for B2B, it involves much more complications and steps to convert a lead to buying. In detail, as customers order in a big amount, long negotiation between buyer and seller happens, so custom quotation plays a big role for breaking the deal.
Magento has inbuilt modules to generate customized quotations base on specific requirements. This helps to boost your sales. Negotiation is a crucial part ofB2B business so Magento understands this part and provides a smooth process for custom quotes and price negotiations.
Above are some reasons why Magento is the right platform for your B2B eCommerce business. Magento eCommerce platform provides an efficient and seamless buying experience to B2B customers. If you are going to start your online eCommerce store then you can get the benefits from the Magento platform to streamline your business.
If you wish to convert your open-source Magento store into B2B format, GritGlobal has now offered a B2B platform exclusively for eCommerce merchants who wants an open-source eCommerce platform with an affordable pricing plan. You can discover here: