Next-Level Marketing: Klaviyo Integration BigCommerce with BigCommerce

klaviyo bigcommerce

In today’s digital world, businesses need smart tools to stay ahead. According to Statista, eCommerce sales are expected to reach over $6 trillion by 2024. Integrating powerful tools like Klaviyo with BigCommerce can be a game-changer for eCommerce businesses. Klaviyo Bigcommerce integration helps improve customer engagement and increase sales through personalized marketing. Let delve into this with Gritglobal!

Why Klaviyo Integration is a Game Changer for BigCommerce

Klaviyo Bigcommerce integration offers numerous benefits that can transform your eCommerce business. From better customer targeting to real-time data syncing, the advantages are substantial.

Enhanced Customer Segmentation

Klaviyo’s advanced segmentation capabilities allow businesses to target customers more effectively based on their behavior and preferences. By understanding what your customers like and how they shop, you can create tailored marketing campaigns that resonate with them.

  • Behavior-Based Segmentation: Klaviyo analyzes customer behavior, such as purchase history and website interactions, to segment customers into specific groups.
  • Preference-Based Segmentation: It also considers customer preferences, helping businesses send relevant and personalized messages.
  • Increased Engagement: Targeted campaigns lead to higher engagement rates, as customers receive content that is relevant to their interests.

Enhanced customer segmentation with Klaviyo ensures that your marketing efforts are focused on the right audience, leading to better results.

Automated Email Campaigns

Setting up automated email campaigns in Klaviyo is straightforward and highly effective. Automation saves time and ensures consistent communication with your customers.

  • Welcome Series: Automatically send a series of welcome emails to new subscribers, introducing them to your brand and products.
  • Cart Abandonment: Send reminders to customers who have left items in their cart, encouraging them to complete their purchase.
  • Post-Purchase Emails: Keep customers engaged with post-purchase emails, offering related product recommendations and seeking feedback.

Automated email campaigns keep your customers engaged and drive repeat purchases, making them an essential part of your marketing strategy.

Real-Time Data Syncing

Klaviyo’s real-time data syncing with BigCommerce helps maintain up-to-date customer information, ensuring personalized marketing.

  • Up-to-Date Information: Customer data is synced in real-time, so your marketing efforts are always based on the latest information.
  • Personalized Marketing: With accurate data, you can create personalized marketing campaigns that resonate with your audience.
  • Seamless Integration: The seamless integration between Klaviyo and BigCommerce ensures a smooth flow of data.

Real-time data syncing helps you stay on top of your customer data, enabling more effective and personalized marketing efforts.

Key Features of Klaviyo for BigCommerce Users

Klaviyo offers a range of features that are particularly beneficial for BigCommerce users. These features help businesses reach customers across multiple channels and make data-driven marketing decisions.

Multi-Channel Marketing

Klaviyo supports email, SMS, and social media marketing, allowing businesses to reach customers through their preferred channels.

  • Email Marketing: Create and send personalized email campaigns to engage your customers.
  • SMS Marketing: Reach customers directly on their mobile devices with targeted SMS campaigns.
  • Social Media Marketing: Integrate with social media platforms to run cohesive marketing campaigns across multiple channels.

Multi-channel marketing ensures that your message reaches your customers wherever they are, increasing the chances of engagement.

Predictive Analytics

Klaviyo’s predictive analytics features help businesses optimize their marketing strategies by providing valuable insights.

  • Customer Lifetime Value: Predict the lifetime value of your customers to identify high-value segments.
  • Churn Rates: Predict which customers are likely to churn, allowing you to take proactive measures to retain them.
  • Optimized Strategies: Use these insights to optimize your marketing strategies and focus on the most profitable customer segments.

Predictive analytics help you make informed decisions, leading to more effective marketing campaigns.

Detailed Reporting and Analytics

Klaviyo offers comprehensive reporting tools that help businesses track the performance of their marketing campaigns.

  • Performance Metrics: Monitor key performance metrics such as open rates, click rates, and conversion rates.
  • Data-Driven Decisions: Use detailed reports to make data-driven decisions and improve your marketing efforts.
  • Custom Reports: Create custom reports to focus on the metrics that matter most to your business.

Detailed reporting and analytics provide the insights needed to refine your marketing strategies and achieve better results.

How to Integrate Klaviyo with BigCommerce

Klaviyo Bigcommerce integration is a straightforward process that can be completed in a few simple steps.

Step-by-Step Integration Guide

Follow these steps to integrate Klaviyo with BigCommerce and start leveraging its powerful marketing features.

  • Step 1: Sign Up or Log In to Klaviyo: If you don’t already have a Klaviyo account, you’ll need to create one. Go to Klaviyo’s website and select the “Sign Up” option. If you already have an account, simply click “Log In.”
  • Step 2: Add BigCommerce in Klaviyo Integration: 
    • Once you’re logged in, click on your account name located in the lower-left corner. From the menu, select “Integrations” and then “All Integrations.” Look for BigCommerce in the list.
    • Click “Add Integration” to start the process. You’ll be prompted to enter details about your BigCommerce store.
  • Step 3: Enter Store Details:
    • In the “Store URL” field, enter your BigCommerce store’s permanent address (not the public-facing URL).
    • To find this, go to your BigCommerce Dashboard, click on “Account Settings,” and then “Store Details.” Scroll down to find the permanent address of your store.
  • Step 4: Connect to BigCommerce: After filling in the required details, click “Connect on BigCommerce.” You’ll see a prompt confirming the connection to your store.
  • Step 5: Install the Klaviyo App: Next, click the “Integrate [Your Site Link]” button. This will redirect you to the BigCommerce marketplace where you can find the Klaviyo app. Install the app, agree to the terms and conditions, and you should see a message confirming the successful connection.

Following this step-by-step guide will help you seamlessly achieve Klaviyo Bigcommerce integration and start benefiting from its features.

Common Integration Issues and Solutions

While Klaviyo Bigcommerce integration is generally smooth, you might encounter some common issues. Here are solutions to help you troubleshoot them.

  • Data Syncing Issues: Ensure your data is correctly synced by checking the integration settings and re-syncing if necessary.
  • Email Deliverability: Improve email deliverability by verifying your sending domain and following email best practices.
  • Workflow Errors: Review and test your workflows to ensure they are set up correctly and functioning as expected.

Addressing these common issues will ensure a smooth integration process and help you get the most out of Klaviyo and BigCommerce.

Comparing Klaviyo with Atom8

When it comes to marketing automation, both Klaviyo and Atom8 offer unique strengths. Comparing these tools can help you decide which one is best for your business.

Feature Comparison

Klaviyo and Atom8 both offer robust features, but they excel in different areas.

  • Klaviyo: Excels in email marketing, customer segmentation, and predictive analytics.
  • Atom8: Specializes in automating operational tasks and integrating with third-party apps for a seamless workflow.

Comparing the features of Klaviyo and Atom8 can help you choose the right tool based on your specific needs and goals.

Use Cases and Benefits

Both Klaviyo and Atom8 offer significant benefits, but they shine in different scenarios.

  • Klaviyo: Ideal for businesses looking to enhance their email marketing strategies and improve customer engagement through targeted campaigns.
  • Atom8: Perfect for businesses that need to automate operational tasks and improve efficiency across various processes.

Understanding the use cases and benefits of each tool will help you make an informed decision and choose the best solution for your business.


Klaviyo Bigcommerce integration offers numerous benefits that can take your eCommerce business to the next level. From enhanced customer segmentation to real-time data syncing, Klaviyo provides powerful tools to improve your marketing efforts. Additionally, considering Atom8 for automation can provide a comprehensive solution for your business needs.Explore these tools further and integrate them into your BigCommerce store to boost your marketing and operational efficiency. For more information, contact us today.


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