Standing out with the right online product content management strategy

Perhaps, you can learn about a friend’s habits and hobbies in a great way, right? You can even predict what they will buy before entering a store. You might take it as an opportunity to make them happy by a birthday gift.

But, if you understand your customer, even as your friend. That’s great!

Catching the insight of their interest and bringing the right product content is the key to increase your conversion rate.

Therefore, our article will point out the steps to build a suitable strategy to stand out with the right product content management strategy!

Steps to stand out with the right product content management strategy

Research consumer behavior

To get started, the first thing you need to do is understand your customers‘ behaviors. A study of customers’ shopping habits and behaviors will be the key to unlocking all the strategic steps for your business. Consumer content tastes change over time. Therefore, catching their needs in time is paramount to come up with successful product content management. You must be aware of changing factors in order to modify product content management activities properly.

Think about the variable to conduct research:

  • Collect customer data through the Customer Relationship Management (CRM) system: The CRM records purchasing activity such as what items were purchased and how much they spent, along with individual demographics data.
  • Applying marketing research tools as well as conducting the qualitative and quantitative surveys.
  • Also, social media like TikTok, Instagram now play an important role in understanding emerging trends in customer behavior.

The emerging customer behavior trends for 2021 to empower your research:

  • Personalized content delivery
  • Transparency becomes more vital
  • Online shopping has significantly grown
  • Noticing more about a DIY approach
  • More interested in green products
  • Increase in value-based spending
  • Products distribute authorized by manufacturers

 

Test with consumer-focused content

A customer-focused content is the driver and differentiator of your business strategy. Take a look at the following requirements to create interesting content that engages customers so they want to buy your product.

We usually think about the awesome features of whatever we’re trying to market. But how can we translate them into advantages that actually appeal to potential customers, allowing them to understand what they get out of it?

The sad fact is that most of your potential consumers don’t care about these details, but rather about how it improves their lives and satisfies their demands.

So think more about converting the awesome features of your products into benefits that help customers:

  • We are proud of our no-questions-asked return policy, which allows you to shop worry-free.
  • We can turn and dig into every aspect of the sales process.

 

Analyze and optimize

Up to this point, after gathering the information from customer behavior insights and testing appropriate customer-focused content, your next step is to analyze how well it works and optimize from results.

You’ll probably want to know if your adjustments worked once you’ve spent enough time testing. To assess the performance of your updated campaigns, use metrics such as conversion rate, conversion cost, and customer lifetime value. Updating your analysis frequently ensures your strategies can catch with new trends, then makes the customer journey become more interesting.

 

Automate with product content management software

Managing product content from many channels and sources is a challenge for online merchants. It means that you also have to manage related data such as inventory quantity, catalog, and information (image, title, description, and other related information). They’re connected with each product’s growth.

To reduce the effort to manage product content, thanks to the development of technology. Product Content Management software is born to support online merchants.

How Product Content Management software helps you?

Product content management software can schedule, publish, or conceal material based on your pre-built plans. On BigCommerce, Atom8 – an automation tool, one excellent strength of it is product content management!

Atom8 can integrate with multiple apps like email marketing, spreadsheet apps to help you get the most out of your marketing efforts. It may also fit your needs if you want a multi-functional content management system since it is capable of automating your workflow and increasing your business productivity. Atom8 automates all of this and detects inconsistent content to notify you or automatically correct it. Let’s explore Atom8 here:

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The app can boost up your profit and save effort due to intelligent automation functions.

 

Final note

We often struggle in delivering the right product content that touches the customers’ hearts. Following these steps will help you prevent content that doesn’t appeal to them, as well as peak your conversion rate. Hope this article helps you out!


Our products and services: Shopify automation, BigCommerce automation, Backorder management
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