The right email management software can significantly impact your marketing efforts and customer relationships for your BigCommerce store. With numerous options available, it’s crucial to select a solution that aligns with your business needs, integrates seamlessly with BigCommerce, and offers the features necessary to drive engagement and sales.
This post will guide you through the key factors to consider when selecting BigCommerce email management software to boost your eCommerce success.
What is email management software in BigCommerce stores?
Email management software is a crucial tool for eCommerce businesses to efficiently handle customer communications and marketing efforts. These solutions typically integrate with the BigCommerce platform to streamline email operations. They focus on three main areas:
- Customer service: Managing incoming customer inquiries, support requests, and order-related communications.
- Marketing campaigns: Facilitating bulk email sends for promotions, newsletters, and product updates, with features like segmentation and performance tracking.
- Automated responses: Setting up automatic emails for order confirmations, shipping updates, and abandoned cart reminders.
These tools often provide analytics, templating options, and integration with other BigCommerce features to enhance overall store management and customer experience.
Must-have features to look for in email management software for BigCommerce
The specific features you require will depend on your particular needs. However, certain key functionalities are worth considering, especially if you’re implementing an email management system for team collaboration.
Customization options
From abandoned cart reminders to bug fix notifications, every email should be instantly recognizable as coming from your brand. Seek out software that allows for email customization.
The level of customization needed may vary. At a minimum, ensure the software offers standardized signature options. For more advanced needs, look for the capability to design email templates that align with your brand’s visual identity and messaging guidelines.
Collaboration tools
Collaboration features are crucial for team-based email management, though less vital for personal use. In customer support scenarios, collision detection is essential, allowing team members to see who’s actively handling a conversation. Saved replies are another valuable asset, enabling quick deployment of pre-crafted responses, which saves time and ensures consistency.
For marketing-focused email tools, prioritize software with task assignment capabilities to prevent oversight.
Customer profiles
Email management software provides businesses with comprehensive customer profiles, offering team members detailed insights into each sender or recipient and their history with your company.
This valuable data enables support staff to provide more efficient and personalized assistance without burdening the customer for information. It also enhances the sales team’s ability to close deals and allows the marketing team to craft more targeted, relevant messages to potential customers.
Spam protection
Spam is not just a nuisance; it can pose serious security risks. Prioritize email management software with robust filters and tools designed to identify and block potentially harmful emails before they reach your inbox.
When considering email marketing tools, also focus on deliverability features. These help ensure your legitimate messages successfully reach recipients’ inboxes rather than being mislabeled as spam.
Integrations
Choose email software that plays well with your other tools. This breaks down barriers and boosts teamwork. Just as your employees need to communicate, your software needs to connect. A smoother, more efficient workflow management software across your entire organization.
Automated workflows
Think of workflows as super-powered filters. They automate your email processes, making your inbox more organized and efficient. Instead of manually sorting emails or assigning them to team members, you set up rules. These rules then automatically handle tasks based on specific triggers. This hands-off approach saves time and reduces human error.
Artificial intelligence tools
AI capabilities are increasingly being incorporated into email management platforms. Although the technology isn’t yet advanced enough to autonomously manage all your communications, it offers valuable assistance in several areas. These AI-powered features can help improve spelling and grammar, provide translation services for messages, and even generate initial response drafts.
Reporting
Email management software offers significant advantages over shared Gmail or Outlook mailboxes when it comes to analysis. These specialized tools can efficiently process your email data, providing valuable business insights across all aspects of your company. By automating the analysis process, they save considerable time and effort, delivering actionable information that would be impractical to extract manually from standard email platforms.
The best email management software for BigCommerce stores
Consider the following option when selecting the best email management software for your BigCommerce store.
Atom8
Atom8 leverages BigCommerce Automation to optimize campaigns and personalize customer interactions. It streamlines sales processes and boosts revenue by re-engaging quiet buyers and recovering lost sales opportunities.
The app from GritGlobal automates personalized email campaigns triggered by purchase behavior, allowing merchants to efficiently nurture customer relationships. By integrating seamlessly with BigCommerce, Atom8 empowers stores to maximize their marketing efforts and drive sales growth.
Klaviyo
Klaviyo‘s intelligent marketing automation and customer data platform centralizes customer information for hyper-personalized experiences across channels. It offers pre-built signup forms to grow email and SMS subscriber lists from day one.
The software enables personalized campaigns and automated flows triggered by event-level data, driving conversions, sales, and lifetime value. Klaviyo’s built-in eCommerce flows cover various lifecycle stages to enhance their marketing effectiveness and customer engagement.
Mailchimp
Mailchimp‘s integration with BigCommerce provides access to powerful sales-driving marketing features. It focuses on building customer relationships, increasing loyalty, and encouraging repeat purchases.
Mailchimp’s comprehensive analytics dashboard allows merchants to monitor all marketing campaigns, including emails, automations, and social ads, providing real-time statistics and benchmarks to inform budget allocation and strategy optimization.
Constant Contact
Constant Contact offers a suite of digital marketing tools tailored for small businesses. Its BigCommerce integration enables easy contact syncing and list management. The platform provides over 100 mobile-optimized, customizable email templates to enhance brand visibility.
Features like automatic welcome emails, subject line testing, and click-based contact segmentation empower users to become email marketing experts. Constant Contact combines the right tools, advice, and support to help BigCommerce stores drive sales, grow their customer base, and engage audiences effectively.
Omnisend
Omnisend‘s email and SMS marketing automation app caters to over 100,000 eCommerce stores. Designed for BigCommerce, it offers list-building tools like landing pages and popups, along with ready-made email templates.
Moreover, Omnisend enables personalized emails and SMS campaigns, including abandoned cart and welcome workflows to boost sales. Omnisend provides features for creating newsletters and global SMS campaigns, complemented by 24/7 support for all users, including those on free plans.
In Conclusion
Selecting the right BigCommerce email management software is a critical decision for your eCommerce operations. By carefully considering your needs, budget, and the features offered by various solutions, you can choose a tool that will help you effectively engage customers, boost sales, and streamline your email marketing efforts. Remember, the best software for your store is one that aligns with your specific goals and integrates seamlessly with your existing systems.
Contact us today for the perfect email management software for your store. Our team of experts is here to help you make the most of your BigCommerce platform and drive your business forward!
