In a world with many uncertainties and unforeseen issues, eCommerce businesses may face various obstacles to ensuring good goods are supplied to all customers. Backorder is considered the brightest option for the store owners to maintain a smooth fulfillment process and non-stop selling activities. However, business runners need to take both pros and cons of items on backorder, which we will mention, to understand this concept better.
Pros And Cons Of Items On BackOrder
Benefits Of Items On BackOrder
Save Storage Space
Undeniably, items on backorder help us save a lot of inventory space. As the customers can still buy the out-of-stock products, we do not need to hold too many stocks of kinds of products in the warehouse and hold various types of products instead. Moreover, the businesses also can save a lot of money as they can narrow down storage places and cut down on good protecting costs.
As you may know, Backorder can exploit its total power in hot seasons. As the customer demand will increase significantly in those seasons, the eCommerce stores will have a chance to serve many customers and boost sales. While other stores are under hunormous pressures of product shortage, your stores with backorder still can sell as normally, and the customers can still receive items on backorder later.
Common Downsides Of Items On BackOrder
Lower Site Ranking
One of the notable drawbacks of items on backorder is lower site rankings. If your store has too many unavailable items or items on backorder, its ranking may be moved down by several ranks. As a result, the customers will find it more difficult to find your stores, and it takes more time to get into them. One of the possible solutions for this case is using marketing strategies such as attracting customers and increasing site appearance to make your eCommerce store famous on search platforms.
Press On Customer Support
Secondly, items on backorder irrationally put stress on customer support. While the customers can buy the available product smoothly without any barriers, they may have a lot of concerns when purchasing items on backorder. Therefore, customer support staff may need information about the buying process, good status, and shipping procedures. As a result, customer support needs to be on the line 24/7 with the support of a chatbot to handle all the customers’ wonders, from the simple ones to the complicated issues.
Everything has two sides, and so do items on backorders. However, it is undeniable that items on backorder can rescue eCommerce stores from out-of-stock conditions in hot seasons. We still have some workable approaches to alleviate its drawbacks. Moreover, if you find robust tools on BigCommerce to conduct backorder, you can try the BackOrder app from GritGlobal to have the expected experience.
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