Are you looking to improve your eCommerce sales? If so, you’re in luck! In this blog post, we will be discussing four effective sales techniques that you can use to boost your online sales. Stay tuned – you don’t want to miss out on this valuable information!
Launch automatic email marketing campaigns
You must have a proper email marketing strategy in place if you want your email list to increase your eCommerce sales. Start with a straightforward sequence that includes a welcome email and a weekly newsletter with updates, promotions, or deals.
As time passes and your subscriber base increases, you might want to start making your newsletter more significant. As you begin adjusting your strategy, be aware of all newsletter best practices as this will help you increase eCommerce sales.
Display customer reviews in prominent areas
Reviews serve as a form of social proof in a harsh internet environment. In actuality, 87% of consumers now consult reviews before deciding to purchase from a local merchant, up from 67% in 2010. Additionally, product pages with incorporated user evaluations convert at a rate that is 3.5 times greater than those without.
Increased customer trust can be achieved by prominently displaying reviews on product pages, menus, and checkout areas.
Recover abandoned carts with emails
For eCommerce companies, abandoned carts are a major problem. Just under 70% of customers abandon their carts on average, which means that just 3 out of 10 will actually buy your product. However, not all is lost. You may increase eCommerce sales by attracting those visitors back to your website with a cart abandonment email campaign.
Abandonment emails could instruct you on how to develop eCommerce businesses properly.
Use product demonstration videos
High-quality product photos are the industry standard in contemporary eCommerce. However, videos are not. This offers the ideal way to stand out without having to spend a fortune. Video product demos are a great option if you’re searching for a low-cost way to expand your eCommerce business.
Unlike static photos, high-quality clips can be used to explore things or show them being used in a perfect setting.
Provide more product suggestions
Visitors will explore further into your website and frequently add more items to their cart if you display comparable products beneath your product page. Showcasing your available product options is essential if you’re seeking a simple strategy to increase eCommerce sales.
Include live chat with your store
Customers will always favor live chat because of its efficiency and quickness over emails and phone conversations, yet both have their uses. With a 73% customer satisfaction rating, live chat is the customer assistance channel that delivers the best results.
Live chat is the most popular means of contact, which makes it the best choice for your eCommerce platform. You can improve client communication without spending a fortune by including a live chat feature on your website.
Make the checkout process easier
More than 18% of shoppers abandoned their carts in 2021 as a result of a problematic checkout experience. Cart abandonment risks increase with the length and complexity of your pipeline.
What you should do to simplify the checkout process is easy:
- Removing pointless registration requirements like the “profession” question
- Enabling guests to use a guest account to check out
- Providing a variety of payment options
While it’s impossible to cover every possible eCommerce sales technique in a single blog post, we hope that the examples and tips we have shared will help you get started.
Keep in mind that there is no one-size-fits-all approach when it comes to selling online; what works for one business may not work for another. But by experimenting with different techniques and using tools like OrderBooster – which makes product recommendations based on customer behavior – you can find the strategies that work best for your own eCommerce store.
Have you tried any of these techniques? What has been your experience? Let us know in the comments below!
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