With Cyber Monday quickly approaching, online retailers are under pressure to meet ambitious Cyber Monday sales target during this crucial holiday shopping period. One way to maximize your Cyber Monday success is to leverage the powerful automation tools available through the BigCommerce eCommerce platform.
In this post, we’ll explore several BigCommerce features and integrations that can streamline your Cyber Monday operations, from automated marketing campaigns to inventory management and order fulfillment. By automating key parts of your Cyber Monday strategy, you can free up time and resources to focus on providing an exceptional customer experience and converting more sales.
The Latest Cyber Monday Statistics (2024)
For many years, Black Friday was the premier shopping event of the year, with consumers lining up at physical stores to take advantage of the biggest deals. However, since 2005, Cyber Monday has emerged as an online equivalent. The period from Thanksgiving to Cyber Monday is now commonly referred to as “Cyber Week” or “Cyber Five”.
As online shopping and eCommerce have continued to grow, Cyber Monday is challenging Black Friday’s position as the top retail sales day of the holiday season. While Black Friday is still significant, Cyber Monday is generating higher sales figures each year.
Here are some of the latest key statistics about Cyber Monday to help you set the right expectations for your Cyber Monday sales target in the upcoming season:
- Consumers spend an average of $11.3 billion on Cyber Monday each year.
- The typical American plans to spend around $500 between Black Friday and Cyber Monday.
- 196.7 million Americans shopped during Cyber Week last year.
- 43% of Cyber Monday sales come from smartphones.
- US buyer activity increased by 512% on Cyber Monday compared to an average day.
- 88% of the top 50 online retailers offer Cyber Monday discounts.
- Average discounts during Cyber Week are 30% in the US and 27% globally.
How to Get Your Online Store Ready for Cyber Monday
Take timely actions to well prepare your online store for the upcoming holiday season and reach your Cyber Monday sales target!
Optimize for mobile
With both Black Friday and Cyber Monday seeing significant growth in mobile shopping, it is crucial to ensure your website looks great and functions seamlessly across all devices. This will help you capture a bigger share of the mobile sales.
Prepare for high-demand
Whether your products are drop shipped, manufactured, or stocked in-house, work closely with your partners to prepare for the spike in holiday sales. This will help you avoid selling out faster than planned.
Build anticipation beforehand
Simply announcing your Black Friday or Cyber Monday deals on the day of the sale is one approach. However, generating buzz and suspense around your upcoming offers through sneak peeks, email campaigns, social media promotions, and attractive visuals on your site is a more effective strategy. Building momentum early on can significantly increase your sales volume once the deals are live.
Invest in paid search advertising
Cyber Monday has evolved into a major online shopping event, with many customers deliberately waiting until this day to take advantage of significant discounts. A substantial portion of Cyber Monday sales is generated through paid search advertising, as shoppers are actively searching with the intent to make a purchase rather than just browsing. Conduct thorough keyword research to identify the best opportunities and attract the right customers.
Have your distribution strategy figured out
Email campaigns, social media ads, gift guides, and keyword-optimized content are obvious avenues for driving traffic to your store. There are also many other holiday sales marketing ideas to consider. However, one often overlooked low-hanging fruit is distributing your irresistible Cyber Monday offers across different subreddits, forums, Facebook groups, deal aggregators, and other relevant sites. If executed properly, this approach can generate excellent results.
Utilize BigCommerce Automation to Reach Your Cyber Monday Sales Target
To maximize your Cyber Monday sales target, consider utilizing the available automatic eCommerce solutions, like Atom8 from GritGlobal that will help streamline your business operations and make them more efficient.
Streamline Sales and Boost Revenue
Leveraging BigCommerce automation features can help optimize your Cyber Monday campaigns, personalize customer interactions, and drive sales growth. Segmenting your customers based on behaviors like top buyers and new buyers allows you to create targeted, personalized sales campaigns.
Additionally, you can group products and set custom pricing rules and promotions for different product categories. Re-engaging quiet buyers with follow-up emails can also help recover lost sales opportunities.
Automate Workflow to Achieve Cyber Monday Sales Target
Automating key processes can save you up to 3 hours per day during the critical Cyber Monday period. Schedule mass discounts based on order value or product category to ensure your best offers are available at the right times. For example, you could set up discounts of 25% off orders over $50, or 40% off all electronics products.
In addition to streamlining your pricing and promotions, you can also automate your email marketing campaigns. Set up personalized email flows triggered by specific customer actions, such as abandoned carts, post-purchase follow-ups, or cross-sell/upsell offers. This allows you to provide a tailored experience at scale without having to manually manage each campaign.
Atom8’s BigCommerce integration also facilitates hands-off updates to your online storefront. Quickly make mass changes to product titles, categories, availability, and pricing across your entire catalog. This keeps your website current and responsive to evolving Cyber Monday trends, without requiring tedious manual revisions.
Manage Inventory and Control Operations
With up to 6 million shoppers served per year and 130,000+ automated actions per month, BigCommerce Automation app can help you efficiently manage inventory and operations in Cyber Monday sales target.
- Set up notifications when product stock reaches a certain level, and automatically hide out-of-stock items to enhance the customer experience.
- Streamline order tracking with automated email updates, and flag high-risk orders for manual review.
- Integrate with other apps like Slack, Google Sheets, and ShipStation to automate order processing, inventory management, and shipping – ensuring a seamless Cyber Monday fulfillment process.
To Conclude
Cyber Monday is a pivotal eCommerce event, with high consumer spending and intense competition. To reach your Cyber Monday sales target and stand out in the crowded marketplace, leveraging BigCommerce automation tools is key. By streamlining your sales campaigns, workflow, and inventory management through solutions like Atom8, you can save time, boost efficiency, and deliver a personalized customer experience at scale. Contact us to ensure your best Cyber Monday performance!
