What is The Best Customer Segmentation Tools on BigCommerce

customer segmentation tools

Customer segmentation tools are essential for eCommerce businesses to target specific groups of customers effectively. According to a study by Invesp, personalized marketing can significantly impact consumer behavior, with 59% of online shoppers more likely to return to sites offering product recommendations tailored to their preferences. Additionally, 56% of shoppers believe that personalized experiences make finding interesting products easier, enhancing customer satisfaction and loyalty​​. These tools are crucial for eCommerce platforms like BigCommerce to tailor marketing efforts and maximize sales. BigCommerce offers a variety of these tools to help businesses enhance their marketing strategies and increase revenue.

Why Customer Segmentation Tools are Essential for Your Business

In the competitive world of eCommerce, understanding your customers is crucial. This is where customer segmentation tools come into play. They enable businesses to categorize customers based on different criteria, allowing for more targeted and effective marketing strategies.

Using customer segmentation tools allows businesses to create personalized marketing campaigns that cater to the unique preferences and behaviors of different customer groups. This personalization increases engagement and conversion rates.

  • Increased Relevance: Personalized campaigns are more relevant to the customer, increasing the chances of engagement.
  • Higher Conversion Rates: Businesses can significantly boost their conversion rates by addressing the specific needs of each segment.
  • Improved Customer Experience: Personalized marketing enhances the overall customer experience, increasing satisfaction and loyalty.

In conclusion, personalized marketing through segmentation tools is a powerful strategy to boost customer engagement and conversion rates, making it a critical component of any successful eCommerce business.

Improved Customer Retention

Businesses can create targeted retention strategies by understanding the needs and behaviors of different customer segments. This ensures that customers receive relevant offers and communications, leading to higher retention rates.

  • Targeted Offers: Send special promotions and offers to specific segments to encourage repeat purchases.
  • Personalized Communications: Tailor your messages to address each customer segment’s unique preferences and needs.
  • Loyalty Programs: Develop loyalty programs that reward specific segments, fostering long-term customer loyalty.

Effective customer retention strategies, powered by segmentation tools, help businesses maintain a loyal customer base, reducing churn and increasing lifetime value.

Efficient Resource Allocation

Customer segmentation tools help businesses allocate their marketing resources more efficiently by focusing on the most profitable customer segments. This targeted approach maximizes the return on investment for marketing efforts.

  • Optimized Budget Allocation: Direct your marketing budget towards the segments that are most likely to convert.
  • Focused Campaigns: Develop campaigns that target high-value segments, ensuring your marketing efforts are efficient and effective.
  • Data-Driven Decisions: Use insights from segmentation tools to make informed decisions about where to invest your resources.
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Efficient resource allocation through segmentation tools allows businesses to maximize their marketing ROI, ensuring that every dollar spent contributes to growth.

Top Customer Segmentation Tools for BigCommerce

BigCommerce provides a range of customer segmentation tools designed to enhance the marketing efforts of eCommerce businesses. Here, we will explore some of the top tools available.

Atom8 B2B

Atom8 B2B – BigCommerce Wholesale App is a comprehensive automation solution for B2B sales on BigCommerce. It optimizes sales funnels, automates tasks, and enhances customer engagement, making it an essential tool for businesses looking to streamline their operations.

  • Quote Management:
    • Set and send quote prices directly to merchants.
    • Admin approval for quotes meeting discount thresholds.
    • Notifications for unapproved quotes.
    • Stock monitoring and shortage alerts.
  • Company Management:
    • Segment companies with customer segment features.
    • Auto-assign sales staff based on criteria.
    • Notify sales staff when added to a company.
  • Automated Pricing and Discounts:
    • Supports mass discounts, launch discounts, and group pricing.
  • Price/Product Visibility:
    • Visible to both B2B and B2C customers.
    • Display products based on company or customer groups.
    • Protect and hide pages/products as needed.
  • Re-Order and Workflow Automation:
    • Allow periodic reorders.
    • Segment companies by buying behavior.
    • Set discount thresholds and minimum order values.

Atom8 B2B from GritGlobal has garnered recognition for its user experience and innovative integration, winning awards at the 2020 BigCommerce Flagship Partner Summit. It’s trusted by businesses like German Foods, Lexair, and Ultralight Outdoor Gear for its ability to streamline operations and improve efficiency.


Baremetrics offers powerful tools for customer segmentation, allowing businesses to segment customers based on various metrics such as pricing, usage, and location. It provides detailed subscription analytics and tracks user events to see what actions lead to conversion or retention. Baremetrics is particularly suited for SaaS and subscription-based businesses.

  • Subscription Analytics: Detailed insights into subscription metrics.
  • Event Tracking: Monitor user actions to understand behavior patterns.
  • Custom Segments: Create segments based on multiple criteria for targeted marketing.

In conclusion, Baremetrics is ideal for businesses that rely on subscription models, offering deep insights that drive strategic decisions.

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Heap automatically captures web, mobile, and cloud interactions, freeing businesses from manual tracking. It segments users based on behavior, source, device, location, and more, providing real-time analytics for immediate insights.

  • Automated Data Capture: No manual tracking required.
  • Real-Time Analytics: Instant access to customer data.
  • Visual Reports: Easy-to-understand reports for all team members.

Heap’s automated approach to data collection and real-time analytics makes it a valuable tool for businesses looking to gain immediate insights into customer behavior.


Kissmetrics is designed to track and analyze customer behavior across websites and apps. It allows businesses to create custom segments based on various parameters and engage users through targeted emails and in-app messages.

  • Behavioral Analytics: Detailed tracking of customer behavior.
  • Custom Segments: Create segments based on specific criteria.
  • Engagement Tools: Targeted emails and in-app messages.
  • A/B Testing: Optimize customer interactions through testing.
  • Detailed Reporting: Comprehensive reports on customer interactions.

Kissmetrics is an excellent choice for businesses looking to deeply understand and engage their customers through personalized interactions.


Klaviyo integrates seamlessly with BigCommerce, offering advanced segmentation and analytics capabilities. It allows businesses to create highly targeted email campaigns based on browsing behavior, purchase history, and engagement levels.

  • Advanced Segmentation: Based on customer behavior and preferences.
  • Behavioral Triggers: Automate email sequences for various actions.
  • Detailed Analytics: Insights into campaign performance and customer behavior.

Klaviyo’s robust integration and advanced features make it a powerful tool for businesses aiming to enhance their email marketing strategies.


Optimove blends data with best marketing practices to create personalized marketing campaigns. Its audience segmentation tool helps businesses maximize customer engagement, retention, and lifetime value.

  • Data Integration: Combines data from various sources for comprehensive insights.
  • Personalized Campaigns: Tailored marketing strategies for each segment.
  • Customer Retention: Focus on maintaining and enhancing customer relationships.

Optimove’s data-driven marketing focus ensures businesses can extract maximum value from each customer segment.


Mailchimp’s segmentation tool targets customers based on behavior and insights, arranging email lists into groupings based on shared traits. It offers built-in marketing analytics and predictions, making it easy to scale audience segments as businesses grow.

  • Behavioral Segmentation: Group customers based on their actions.
  • Built-in Analytics: Track and analyze campaign performance.
  • Scalable Solutions: Adapt as your business and customer base grow.
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Mailchimp’s ease of use and powerful segmentation features make it an excellent choice for businesses looking to enhance their email marketing efforts.

How to Choose the Right Customer Segmentation Tool

Choosing the right customer segmentation tool involves evaluating your business needs and ensuring the tool aligns with your marketing goals.

Assess Your Business Needs

Evaluate your business requirements and choose a tool that aligns with your marketing goals. Consider factors such as the size of your customer base, the complexity of your segmentation needs, and your budget.

  • Customer Base: Ensure the tool can handle the volume and variety of your customer data.
  • Segmentation Needs: Choose a tool that meets your specific segmentation requirements.
  • Budget: Consider the cost and ensure it fits within your financial plan.

Integration Capabilities

Ensure the tool integrates seamlessly with your existing systems, including your eCommerce platform, CRM, and marketing automation tools. This integration facilitates real-time data exchange and streamlined workflows.

  • System Compatibility: Check if the tool works well with your current software.
  • Real-Time Data: Ensure it can handle live data for immediate insights.
  • Workflow Efficiency: Look for tools that simplify your operational processes.

Ease of Use

Choose a user-friendly tool that does not require extensive technical knowledge to set up and use. This will ensure that your team can effectively leverage the tool without significant training.

  • User Interface: A simple and intuitive interface is crucial.
  • Training Requirements: Minimal training should be needed for effective use.
  • Support: Ensure the tool offers good customer support.

Analytics and Reporting

Opt for tools that offer comprehensive analytics and reporting features. These insights help you understand the performance of your segmentation strategies and make data-driven decisions to optimize your marketing efforts.

  • Comprehensive Reports: Look for detailed and easy-to-understand reports.
  • Performance Tracking: Ensure the tool tracks key metrics and KPIs.
  • Data-Driven Insights: Use these insights to refine and improve your strategies.


Customer segmentation tools are essential for maximizing marketing efforts and driving business growth. By choosing the right tool, businesses can effectively target and engage their customers, ensuring long-term success.

For more information on how to enhance your marketing strategies with the best customer segment tools, contact us.


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