"BackOrder has transformed our order handling, allowing for seamless operations directly within BigCommerce, especially when using B2B Edition. Our customers are happier, and sales have increased remarkably."
Joyce van Rossem - Head of E-commerce
Homeij is renowned for its high-quality home products, serving customers globally with a focus on superior shopping experiences. However, maintaining seamless operations across borders requires efficient stock management, which has historically been a challenge.
Among the primary challenges was managing inventory efficiently to meet high customer demand. Large wholesale orders often exceeded on-hand stock, presenting a persistent stockout issue in an otherwise technology-driven operation.
We’re thrilled with the service and swift adaptability of BackOrder & their support team, which puts customer needs at the forefront.
Joyce van Rossem - Head of E-commerce
Before integrating BackOrder, Homeij managed backorders directly through their Exact Online system, where wholesale buyers often ordered quantities exceeding available stock. Since certain items weren’t stocked in advance, backordering was crucial to their operations. However, the lack of direct integration for handling complex backorders meant buyers had to place orders over the phone.
With BackOrder, Homeij automated notifications and inventory adjustments, enabling them to sell backorders directly on BigCommerce. This integration ensured that stock levels in their BigCommerce store were accurately synced with their ERP, allowing for precise backorder management. Remarkably, within just one month, the cost of the BackOrder app could pay for itself, generating new revenue by efficiently capturing sales opportunities that were previously missed.
Automation supported increased product turnover, facilitating higher sales volumes.
Homeij significantly increased revenue by effectively managing these backorders, translating into substantial financial growth.
The implementation of BackOrder at Homeij brought transformative operational improvements. The team could now focus on strategic growth and customer engagement, secure in the knowledge that inventory was managed efficiently.
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