The sales season represents a golden opportunity for businesses to drive revenue and accelerate growth. Yet many face daunting challenges – from inventory stockouts to overwhelmed teams. In this success story, discover how Bedford, a leading US camera retailer, mastered their Black Friday and Cyber Monday (BFCM) season by harnessing the combined power of Atom8 and BackOrder.
Bedford’s BFCM Challenges
During their previous BFCM season, Bedford encountered several critical hurdles:
1. Inventory and Delivery Delays: Supply chain disruptions wreaked havoc on their stock levels and order fulfillment, frustrating customers and support teams with inquiries.
2. High Traffic, Low Conversion Rates: Despite record-breaking website traffic, conversion rates struggled to keep up. Sluggish load times and impersonal shopping experiences meant valuable sales opportunities slipped away.
3. Out-of-Stock Products and Cart Abandonment: Popular items frequently sold out, leading to abandoned carts, disappointed customers, and significant revenue loss.
4. Manual, Time-Consuming Tasks: Their internal team struggled under the weight of manual processes, from inventory management to customer support, resulting in slower response times and increased errors.
GritGlobal’s Solution: Atom8 & BackOrder
Bedford implemented a powerful two-pronged approach from GritGlobal:
1. BigCommerce BackOrder
BigCommerce BackOrder activated the backorder function, enabling customers to place orders even when items were out of stock – securing revenue despite inventory challenges.
2. Workflow Automation with Atom8 – BigComerce Automation
- Applied strategic discounts to less-demanded products, automatically featuring them in Last Chance Deals
- Intelligently managed product visibility based on stock status
- Scheduled Black Friday banner ads at midnight and automatically removed them after 10 days, saving precious time during the rush.
Remarkable Results
The BigCommerce Automation and BigCommerce BackOrder combination delivered impressive metrics:
Benefits of Atom8 and BackOrder
Atom8’s intuitive low-code automation transformed Bedford’s operations, freeing their team to focus on strategic priorities. Meanwhile, BackOrder turned potential lost sales into captured revenue, enhancing both bottom line and customer satisfaction.
Through this powerful combination, Bedford turned their BFCM challenges into a remarkable success story, achieving improved revenue, operational efficiency, and customer experience.
Ready to revolutionize your sales season? Discover how Atom8 and BackOrder can transform your store’s performance. Contact us today for your personalized demo.
