BackOrder has been a great help in managing our out-of-stock problems. It's easy to use and works well with our existing systems.
Mud Australia, a renowned Australian brand, specializes in creating exquisite handmade porcelain homewares. With a global presence and a commitment to ethical and sustainable practices, Mud Australia has garnered a loyal customer base.
While their dedication to environmental responsibility is commendable, it can sometimes present challenges in maintaining consistent product availability.
One of Mud Australia’s primary roadblocks is ensuring adequate inventory levels to meet customer demand. Balancing sustainability goals with the need for efficient stock management can be complex. Long production lead times, limited material availability, and demand fluctuations make stock management a constant challenge – out-of-stock challenge.
"Managing backorders across multiple storefronts has become much easier with BackOrder. We're now able to efficiently handle four stores in four different markets: Australia, US, UK, and ROW from a single platform."
Sarah Parker, Global Head of Marketing & E-commerce at Mud Australia, shared the company’s previous approach to out-of-stock situations. “Before using Backorder, we relied on manual processes to handle stockouts. This was time-consuming and could lead to missed sales opportunities.” Sarah explained.
This is where BackOrder steps in. The first step is to automate the entire process of backorder management, from notifying customers to updating inventory records. Sarah was impressed by BackOrder’s integration capabilities regarding tracking and fulfillment tasks, so she and her team decided to sync BackOrder with their existing ERP system. By integrating, they could track key backorder metrics, such as order volume, fulfillment rates, and average wait times. These reports brought huge value for them when they forecasted product demand and made suitable inventory-related plans.
With processes automated, their upselling and follow-up processes run smoothly, helping them sell thousands more products.
Increase revenue by capturing thousands of additional orders through effective backorder management.
Mud Australia’s implementation of BackOrder had an undeniable impact. A robust and efficient out-of-stock management system now supports the company’s dedication to providing high-quality, sustainable porcelain homewares. Before, Mud Australia’s team was burdened with the repetitive task of manually handling stockouts. With Backorder in place, they can now focus on their core mission of creating beautiful and durable products, knowing that their inventory is being managed effectively and efficiently.
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