"If you want to sell items on backorder, BackOrder is the only app to consider. Cost-effective, and does exactly what you expect it to, plus adding additional features like the Google Merchant integration."
TruTech Tools is a premier supplier of testing equipment for HVAC/R contractors, building performance professionals, facilities managers, and home inspectors.
With a vision of “helping technicians create better environments for people,” they understand that quality tools and knowledge go hand in hand. Their commitment extends beyond merely selling equipment – they’re dedicated to ensuring their customers know how, when, and where to use their tools effectively.
Our backorder business can sometimes be about 20% of our monthly sales, and without BackOrder we would lose that. Recent reviews of our website praise our ability to be transparent with customers regarding inventory and ETA's, all powered by BackOrder.
As a company that emphasizes the importance of quality and expertise in technical equipment, maintaining consistent product availability is crucial for their customer base of professional technicians and contractors. When they transitioned to BigCommerce, they needed a solution that would match their high standards for service excellence and technical precision.
With the recent Google Merchant integration, we've enhanced our ability to manage how backordered products are displayed. We can customize it, or set general rules that apply across the board. Being able to set backorder thresholds is important for discontinued or products we intend to stop selling.
Billy Spohn, Marketing Manager at TruTech Tools, described their earlier inventory management situation. “Our previous web platform natively handled backorders but did just that and no other features. Moving to BigCommerce, we found we absolutely needed an app like BackOrder and were pleasantly surprised with the additional features like custom/smart messaging, etc.” Billy shared.
BackOrder delivered a complete solution extending beyond standard inventory control. The implementation started with creating tailored messages throughout the buying experience – from product pages to purchase confirmations. This clear communication proved essential for TruTech Tools, as their professional technician customers depend on precise equipment availability details.
A significant advancement arrived with BackOrder’s Google Merchant Center integration. The setup unfolded in three main steps:
The first phase involved linking their Google account with the BackOrder app through the General Settings. This created the foundation for unified platform management.
Next, they established their supplemental feed in Google Merchant Center, developing a new feed to work alongside BackOrder. This connection allowed for expanded product status indicators, moving beyond basic availability options.
The final phase activated BackOrder’s sync features, ensuring consistency across platforms. The system now handles:
The integration has proven particularly useful for managing product lifecycles and setting inventory parameters, giving TruTech Tools enhanced control over their stock strategy.
The integration of BackOrder has transformed TruTech Tools’ inventory management, enabling them to maintain sales momentum even during stock-outs. The addition of Google Merchant integration has created a seamless multi-channel selling experience, letting them capture sales opportunities across platforms while maintaining transparent communication with customers. This comprehensive solution has protected their revenue stream and enhanced their operational efficiency and customer satisfaction.
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