Strong Black Friday sales often signal a thriving holiday season and a lucrative year-end for companies in various sectors. While traditional advertising channels and online platforms play a role, email campaigns are crucial for any effective Black Friday marketing plan seeking to capitalize on this upcoming opportunity. This concise guide presents top-notch Black Friday email marketing examples to inspire your strategy and help you achieve optimal results during one of the year’s most hectic shopping periods. Why does Black Friday email marketing matter? Firstly, let’s consider why crafting an exceptional Black Friday email is crucial. Recent holiday trend data reveals: Additionally, US Black Friday sales are projected to approach $9 billion, with electronics being a prime focus for shoppers. Now, let’s explore some standout Black Friday email marketing examples to inspire your own Black Friday email strategy and boost your sales performance. Top 10 Black Friday email marketing examples on BigCommerce Black Friday Weekend Deals – Rad Power Bikes Rad Power Bikes demonstrates foresight by planning its holiday marketing well in advance. Their ‘Black Friday Weekend Deals’ email combines a gift-giving theme with Black Friday promotions. The message highlights potential savings on their bicycles during Black Friday. A vibrant green header effectively showcases their product as the email’s centerpiece. Subtle holiday imagery evokes a festive atmosphere without explicit mention in the text. This approach exemplifies elevating Black Friday beyond mere discounts while maintaining broad appeal. The brand has crafted a smart marketing strategy by connecting gift-giving to Black Friday savings. Creative Black Friday Sale Email – Timex This email showcases TIMEX’s evolution into a premium brand through its use of high-quality, innovative visuals. The offer is straightforward and impactful: 30% off across the entire site. A noteworthy feature is the inclusion of separate call-to-action buttons for men’s and women’s collections at the email’s conclusion. The prominent display of free shipping at the top is also commendable. This email design is so well-executed that it requires no modifications. It’s ready for immediate dispatch. Casper – Mastering the Black Friday Email Subject Line Among Black Friday email marketing examples, Casper demonstrates the power of brevity in their Black Friday email. With just two words – “Choose snooze” – they immediately capture the reader’s attention. This concise opening is followed by an enticing offer and an engaging animated GIF, creating a compelling email structure. The outcome? It’s reasonable to assume that recipients were far from dormant in response to this campaign. Cards Against Humanity – A Little Humour Goes A Long Way In its Black Friday email campaign, cards Against Humanity stays true to its signature satirical humor. These unconventional Black Friday email marketing examples amuse recipients as they grapple with the brand’s unusual marketing approach. Whether customers decide to part with $5, the company has undoubtedly secured a memorable spot in their minds. Penguin Random House – Offer Creative Recommendations Consumer indecision is a well-known phenomenon. Interestingly, limiting options often leads to increased sales. The Jam Experiment illustrates this concept, where offering 6 choices yielded a 30% conversion rate, while 24 options yielded only 3%. Penguin Random House applied this principle to their Black Friday strategy. They curated their vast catalog into manageable, themed selections. This approach caters to selective customers and adds an element of enjoyment to the shopping experience. GIF Email – Freshly  Animated GIFs are powerful tools for capturing attention in crowded inboxes. Incorporating a GIF into a Black Friday email template is an effective strategy to enhance memorability and distinctiveness. Freshly’s marketing team exemplifies this approach in their email. They’ve skillfully employed a contextually relevant GIF to announce their Black Friday promotion and highlight special offers on their meal delivery plans. This example inspires creating engaging, interactive email content to promote sales. Eblast with Great CTA – HP A well-crafted email blast, combined with strategic email marketing and automation, can significantly boost sales during the Black Friday period. An effective call-to-action (CTA) is a critical component of this strategy, guiding your audience toward making a purchase and maximizing the impact of your campaign. In the context of email marketing and automation, a powerful CTA can be the difference between a simple message and a successful conversion, driving meaningful results for your business. HP, the technology giant, demonstrates this principle effectively. Their email features clever copy paired with an attention-grabbing visual header CTA. The email’s top section showcases an elderly gentleman racing to ‘BEAT THE RUSH,’ accompanied by a prominent CTA button. This approach exemplifies how tech products can be marketed in an engaging, non-boring manner.  Checkout Email – Pulp & Press Pulp & Press employs smart copywriting to remind customers that their Cyber Monday offer is time-sensitive gently. The attention-grabbing headline suggesting forgetfulness, followed by a sale price reminder, effectively captures the reader’s interest. Including an additional offer with a clever CTA button and customer reviews encourages those who abandoned their carts to reconsider their purchase. When crafting your Black Friday emails, it’s crucial to emphasize the limited-time nature of your offers, urging shoppers to complete their purchases before the deadline, as demonstrated by Pulp & Press.  Black Friday Sale Email – Postable A compelling offer and dedicated customer base can be effectively communicated with straightforward design elements. This example showcases a Black Friday promotion featuring a prominent 25% discount, which takes center stage in the layout.  The concise messaging is complemented by a distinctive call-to-action phrase, “To the Cards,” adding a creative touch. This design serves as an excellent template for businesses seeking a quick-to-implement and easily approved Black Friday email campaign. Black Friday Newsletter – Canva Consider sending a targeted Black Friday promotion during the Black Friday Cyber Monday (BFCM) weekend to boost visibility for your ongoing sale. Canva’s approach serves as a noteworthy example. Their email newsletter stands out for its refreshingly non-aggressive sales tactics. The email begins with a straightforward, informative subject line that sets clear expectations. It then briefly introduces the upcoming Black Friday event, emphasizing the importance of preparing promotional materials

Thanksgiving may not be a traditional holiday in the UK, but savvy BigCommerce retailers know it presents a golden opportunity to connect with customers and boost sales. UK businesses can leverage this trend to create engaging email campaigns as the American holiday gains traction globally. This post will showcase the top-notch Thanksgiving email sample tailored for BigCommerce retailers in the UK, helping you craft messages that resonate with your audience and drive conversions during this increasingly popular shopping season. Top Strategies to Write a Thanksgiving Email Sample Crafting an effective Thanksgiving email sample requires careful planning and audience consideration. Here are key strategies to help you create a compelling and engaging holiday message: Top Thanksgiving Email Sample for BigCommerce Retailers in the UK While Thanksgiving isn’t a traditional UK holiday, BigCommerce retailers can leverage this occasion to connect with customers through thoughtful email campaigns. Here are the top Thanksgiving email samples for creating impactful Thanksgiving emails: Thanksgiving Gratitude Email to Express Gratitude Acknowledge the value of customer relationships, as exemplified by AfterShokz’s email campaign.  Subject: Sending Grateful Vibez Your Way Key elements include: Updates or Changes During Thanksgiving Break American Neobank Simple’s campaign uses Thanksgiving to promote positive life changes, highlighting budgeting for a better future.  Subject line: Smiles Davis: Make room for budgeting this Thanksgiving Noteworthy features: Reminder Email for Key Dates or Deadlines Post-Thanksgiving This Thanksgiving email sample from School of Life reminds customers of ongoing offers they might still need to remember. Their campaign effectively reminds subscribers of an expiring discount.  Subject line: Reminder – 20% Off Everything – Ends Standout elements: Special Thanksgiving Offer or Sale Email Capitalize on the pre-BFCM period by launching attractive offers. Whole Foods Market’s email exemplifies this approach: Subject: “Thanksgiving Stress? Relax with 365.” Standout features: Thanksgiving-Themed Product Launch Use Thanksgiving as a launchpad for new products before the Black Friday rush. Essentially, an organic mattress company, demonstrates this strategy: Subject: “Boost Your Sleep: Jack Explores Essentia’s Sleep Tech on the Human Upgrade!” Key elements: Behind-the-Scenes Look at the Company’s Thanksgiving Celebration Showcase your company’s human side during Thanksgiving. The South Dakota Department of Tourism’s email effectively blends holiday themes with local attractions: Subject: “Live from NY, it’s South Dakota!” Notable aspects: Cooperate with Atom8 to Boost your Thanksgiving Emails Going further with the top Thanksgiving email sample, you can enhance your Thanksgiving email campaigns with Atom8, the trusted all-in-one BigCommerce Automation app. Designed to simplify your eCommerce operations, Atom8 helps you streamline sales, boost revenue, and save valuable time. By leveraging BigCommerce automation features, Atom8 helps you optimize your Thanksgiving campaigns, improve customer interactions, and drive more sales. The app’s powerful automation capabilities can save you up to 3 hours daily by handling automated discounts, personalized email campaigns, and real-time store activity updates. One of Atom8’s standout features is its ability to BigCommerce automated emails with personalized campaigns triggered by purchase behavior. This means you can send highly targeted Thanksgiving messages to your customers based on their shopping habits, increasing engagement and conversion rates. With this automation solution from GritGlobal, you can make the most of the Thanksgiving season while reducing your workload and improving your store’s efficiency. In Conclusion While Thanksgiving may not be a traditional UK holiday, it presents a unique opportunity for BigCommerce retailers to connect with customers and boost sales. By implementing the creative Thanksgiving email sample – from expressing gratitude to launching special offers and showcasing your company culture – you can stand out in a crowded inbox and drive engagement during this pre-holiday season. Remember, the key to successful Thanksgiving email campaigns lies in authenticity, personalization, and providing value to your customers. Ready to elevate your Thanksgiving email game? Contact us today to discuss how we can tailor these strategies to your unique business needs and make this Thanksgiving a success for your UK-based BigCommerce store.

Black Friday is more than just a date on the calendar; with consumers ready to spend and discover the best offers, Black Friday email campaigns can transform curiosity into clicks and clicks into conversions. Let’s dive into the essential steps and strategies for building a successful Black Friday email campaign on BigCommerce so you can make this holiday season your most profitable. Why Black Friday Email Campaigns Matter First off, taking advantage of the holiday will let you benefit from the increased sales and traffic. However, to give you a better understanding of why Black Friday should be on your business calendar, let’s take a look at some important stats: Black Friday is one of the most anticipated shopping events of the year, with millions of consumers eagerly awaiting the chance to grab incredible deals. For BigCommerce store owners, well-crafted Black Friday email campaigns can make all the difference between a good sales season and a record-breaking one. By strategically planning and executing your email campaigns, you can connect with customers at a crucial time, drive sales, and build lasting brand loyalty. Getting Started with BigCommerce for Your Black Friday Email Campaigns You must set up the tools and strategies for your BigCommerce store to create a successful Black Friday email campaign. Here’s how to get started: Integrating Email Marketing Tools with BigCommerce BigCommerce integrates seamlessly with various email marketing tools like Atom8, Klaviyo, and Constant Contact, enabling you to create, manage, and automate email campaigns directly from your store. Building and Organizing Your Email List for Black Friday Your email list is a powerful asset, especially during high-traffic events like Black Friday. A well-organized and segmented email list can significantly improve the effectiveness of your campaigns. Designing Attractive and Effective Email Templates Your email design plays a crucial role in capturing attention and driving conversions. Use visually appealing templates that are optimized for both desktop and mobile devices. Highlight your best deals with bold headlines, striking images, and clear call-to-action buttons. Ensure your emails are easy to read and navigate and that your messaging aligns with your brand’s voice and style.  A Roadmap to Black Friday Email Campaigns on BigCommerce Black Friday is one of the most critical times of the year for eCommerce businesses. To make the most of this shopping frenzy, it’s essential to have a well-planned email marketing strategy in place. Here’s a roadmap to help you create a successful Black Friday email campaign on BigCommerce. Set Clear Goals and Objectives Before diving into your campaign, set clear goals and objectives. Define what you want to achieve with your Black Friday email campaign, such as: By having clear objectives, you can tailor your strategy to meet these specific goals and measure your success effectively. Plan Your Campaign Timeline Timing is everything when it comes to Black Friday campaigns. Start planning your timeline well in advance to ensure everything runs smoothly. Segment Your Audience for Maximum Impact Segmenting your email list is crucial for delivering personalized content that resonates with your audience. Use customer data to create specific segments, such as: By targeting these segments with tailored messaging, you’ll increase the effectiveness of your email campaign. Design High-Impact Email Templates Your email design can make or break your campaign. Use visually appealing and engaging templates that are optimized for both desktop and mobile devices. Incorporate Automation for Efficiency Automation is key to managing a successful Black Friday email campaign on BigCommerce. Use tools like Atom8, Klaviyo, or Mailchimp to automate your email workflows. Test and Optimize Your Campaigns Testing is crucial to maximizing the effectiveness of your Black Friday email campaigns. Conduct A/B testing on various elements to see what resonates best with your audience. Use these insights to optimize your emails and continuously improve your campaign performance. Monitor Performance and Analyze Results Once your Black Friday campaign is live, monitor its performance closely. Track key metrics such as open rates, click-through rates, conversions, and overall revenue generated. BigCommerce Automation – Best Assistant to build a roadmap for Black Friday Email Campaigns on BigCommerce To maximize your email campaigns’ potential, consider using BigCommerce Automation. Atom8, created by GritGlobal, can help you streamline your email marketing efforts, from integrating with email marketing platforms to managing your email lists and scheduling campaigns.  With BigCommerce Automation, you can set up triggered emails, create personalized campaigns, and monitor your results—all in one place for Black Friday email campaigns. This saves you time and ensures that your emails are sent at the right time and to the right audience, boosting your chances of success. Conclusion Crafting successful Black Friday email campaigns on BigCommerce is not just about sending emails—it’s about creating a strategic roadmap that guides your efforts from start to finish. Use the power of BigCommerce and automation tools to build your roadmap and watch your holiday sales soar! Contact us for more information on how GritGlobal can help you with your Black Friday email campaigns!

Black Friday is one of the biggest sales events of the year, and it’s not just for B2C businesses. BigCommerce B2B stores can also benefit from this event by offering exclusive deals, bulk discounts, and special promotions. A well-designed Black Friday sale email template can help you engage with your customers, promote your offers, and increase sales during this important period. Let’s explore how Black Friday can drive success for your B2B store and what elements make an effective email template. Why Black Friday Matters for B2B eCommerce Stores Black Friday has long been seen as a major consumer shopping event, but B2B stores can benefit just as much. Statistics show that online sales in the U.S. during Black Friday reached a record-breaking $9.12 billion in 2022. For BigCommerce B2B stores, it’s a perfect time to increase sales and reach new customers. Understanding how Black Friday influences B2B buying habits is key to a successful strategy. B2B buying behavior during sales events Interestingly, B2B eCommerce sales worldwide are projected to reach $20.9 trillion by 2027, with 80% of B2B buyers expecting the same seamless experience they get from B2C platforms. B2B buyers may approach Black Friday differently than regular consumers but still seek good deals during this period. Let’s break down how B2B buyers behave during sales events: For B2B buyers, the sales process tends to be more calculated. They look for long-term value, so offering bulk discounts or exclusive deals can lead to bigger orders. Black Friday as a growth opportunity for B2B stores Black Friday isn’t just about boosting sales. It’s a chance for B2B stores to grow their customer base and strengthen relationships with existing clients. You can turn this into a big win for your store by offering strategic discounts and incentives. Taking advantage of this growth opportunity can set your store up for success for Black Friday and future sales. The role of emails in driving sales for BigCommerce B2B BigCommerce email marketing strategies are the most effective ways to drive Black Friday sales for BigCommerce B2B stores. It’s all about getting the right message to the right audience at the right time. Email can reach both existing and potential customers with targeted offers that can lead to higher sales. You can capture your customers’ attention and keep them engaged throughout the entire Black Friday sale period by using emails strategically. Essential Elements of a Black Friday Sale Email Template When creating a Black Friday sale email template, you need key elements to make it effective. These parts will grab attention, engage your audience, and encourage action. Let’s look at some of the most important elements to include in your emails. Eye-catching subject lines A great email starts with a subject line that makes people want to open it. Your subject line needs to grab attention right away. For B2B Black Friday emails, it’s important to keep the message clear and appealing. An eye-catching subject line is your first chance to engage your audience. It’s like a front door—if it looks appealing, people will step inside and read the rest of your email. Strong call-to-action (CTA) buttons The call-to-action (CTA) encourages people to click and take the next step. The CTA should be clear and easy to follow in a Black Friday sale email template. Your CTA button needs to guide people toward completing a purchase or learning more. The easier it is to find and click, the better your results will be. Personalization and segmentation for B2B buyers Personalizing emails is one of the best ways to make them more effective. For B2B Black Friday emails, personalization goes beyond just adding a name. It involves segmenting your audience and offering targeted deals. Personalization helps your emails feel more human and less like a generic blast. When B2B buyers see an offer tailored just for them, they’re more likely to engage and act. Best Black Friday Sale Email Templates for BigCommerce B2B Creating effective Black Friday sale email templates is key to driving sales for BigCommerce B2B stores. Different types of emails can engage your audience and motivate them to take action during Black Friday. Let’s explore some email templates you can use to connect with your customers. Teaser emails to build anticipation A teaser email is a great way to spark interest and excite customers about your upcoming sale. It doesn’t reveal too much but gives enough information to make them curious. The goal is to create a sense of anticipation before the big sale day. A well-timed teaser email can keep your customers engaged and looking forward to the sale. It’s all about building excitement and ensuring your audience is ready to act when the sale goes live. Early access emails for VIP customers VIP customers deserve special treatment, and early access emails are a perfect way to reward them. Offering your best customers exclusive early access to Black Friday deals can make them feel valued, while also driving early sales. Early access emails are a powerful tool for building loyalty and boosting sales. They give VIP customers the chance to shop first, which can increase their sense of connection to your brand. Sale announcement and discount tier breakdown Once the sale is live, the sale announcement email is your chance to highlight the best offers and discounts. This email should be clear and direct, showing your audience exactly what they can get and how much they can save. A well-structured sale announcement email makes it easy for B2B customers to understand your deals and take advantage of the savings. Last-chance emails to create urgency As the sale ends, last-chance emails are a great way to create urgency and encourage customers to make their final purchases. These emails remind your audience that the sale ends soon, pushing them to act before it’s too late. Last-chance emails are another way to boost sales in the final hours of your Black Friday promotion. They create a sense of urgency that motivates customers to complete

Black Friday is one of the busiest times for eCommerce. If you run a BigCommerce store, preparing the best Black Friday emails can make a huge difference in your sales. Email marketing is a powerful way to connect with your customers, grab their attention, and drive them to your store. In this article, we’ll explore how to craft compelling emails that can elevate your Black Friday strategy and maximize your store’s potential. Why Black Friday Emails Matter for BigCommerce Stores Black Friday emails are more than just a way to announce discounts. They are your direct line to customers, helping you stay on top of their minds during this shopping frenzy. Well-crafted emails during this time can make a big difference in capturing attention and motivating purchases. According to Statista, email marketing remains a highly effective tool, with global revenue from email marketing projected to reach $18.9 billion by 2028, underscoring its critical role in driving sales during peak shopping seasons like Black Friday. The Power of Early Engagement Starting your Black Friday email campaign early can give you a head start. Early engagement keeps your brand on customers’ minds and builds excitement. McKinsey & Company shows that companies that excel in personalized customer interactions can generate up to 40% more revenue than their competitors. Engaging early with personalized emails builds anticipation and positions your brand favorably as customers prepare for the Black Friday rush. By engaging your audience early, you create anticipation. This makes customers more likely to check their inboxes for your offers. Boosting Sales with Targeted Campaigns Targeted campaigns are key to maximizing your Black Friday success. Knowing your customers and sending them relevant offers can make all the difference. Targeted campaigns increase the chances of conversion and strengthen customer loyalty. Customers who feel like the offers are tailored just for them are more likely to engage. Key Elements of the Best Black Friday Emails To create the best Black Friday emails, certain elements should be included to ensure they are effective and engaging. These key components help your emails grab attention and drive action. Compelling Subject Line Your subject line is the first thing customers see. A compelling subject line can make them want to open your email immediately. A strong subject line can significantly increase your email open rates, setting the stage for the rest of your campaign. Clear Offer Details Once the email is opened, your offer needs to be clear. Customers should understand exactly what you’re offering without any confusion. Clear details help customers make quick decisions, reducing any hesitation they might have. Attractive Visuals Visuals play a big role in catching the eye and keeping the customer interested in your offer. Attractive visuals make your emails more appealing, encouraging customers to explore your offers further. Strong Call to Action (CTA) Your email should guide the customer toward taking action, and a strong Call to Action (CTA) is essential for this. A strong CTA drives conversions, turning interested readers into paying customers. Sense of Urgency Creating a sense of urgency in your emails pushes customers to act quickly rather than delaying their purchase. Urgency encourages customers to make decisions faster, increasing your chances of quick sales. Use Social Proof Including social proof in your emails can build trust and encourage customers to make a purchase. Social proof reassures customers, making them feel more confident about buying from you. Mobile-Friendly Design Many people will check your emails on their phones, so it’s crucial to have a mobile-friendly design. A mobile-friendly design makes it convenient for customers to browse and shop, no matter where they are. Best Black Friday Emails for BigCommerce Stores Creating the best Black Friday emails involves more than just a single message. It requires a well-rounded strategy to keep your customers engaged throughout the entire Black Friday shopping season. Several types of emails can help you grab attention, drive sales, and build stronger relationships with your BigCommerce customers. Early Access Emails Early access emails can create excitement and give your loyal customers an exclusive chance to shop before the main event begins. These emails make customers feel valued, encouraging them to act before the general public can access them. You can reward your most loyal customers while driving early sales by offering early access through your BigCommerce store. This can build momentum for the rest of your Black Friday campaign, ensuring that your best customers feel appreciated and are motivated to purchase early. Countdown Timer Emails Countdown timer emails help build anticipation and urgency by visually displaying the time left until a sale starts or ends. This approach encourages BigCommerce customers to act quickly to avoid missing out. Using countdown timers in your emails taps into the urgency of the moment. When customers see that time is running out, they are more likely to act quickly to secure their purchases with BigCommerce automated emails. Flash Sale Announcements Flash sale announcements bring excitement and a sense of urgency, as these sales offer significant discounts for a very short time. This can drive a rush of traffic to your store as customers hurry to take advantage of the deals. Flash sales are effective for driving quick, high-volume sales in your BigCommerce store, as customers understand they only have a small window to secure the best deals. This urgency can lead to a surge in purchases within a short timeframe. Last Chance Reminders Last-chance reminders are excellent for capturing those final sales as your Black Friday event draws to a close. These emails serve as a final nudge for customers who might be hesitating or haven’t yet purchased. By emphasizing that time is running out, last-chance reminders can turn hesitation into action, leading to those crucial final sales in your BigCommerce store before the event ends. Post-Black Friday Follow-Up Emails Post-Black Friday Follow-Up Emails keep momentum even after Black Friday has ended. These emails help you maintain customer engagement and encourage additional purchases during the rest of the holiday season. Post-Black Friday follow-up

Dead stock can be tying up valuable resources and eating into profits for eCommerce businesses. For BigCommerce store owners, understanding the causes and impacts of dead stock is crucial for maintaining a healthy inventory and thriving business.  Let’s explore the common reasons behind dead sxtock accumulation, its far-reaching effects on your online store, and provide practical solutions tailored specifically for BigCommerce platforms.  Causes of Dead Stock Dead stock, also known as obsolete inventory, can accumulate in BigCommerce stores due to various factors. Understanding these causes is the first step toward effective prevention and management. Poor inventory management Without a robust system to track stock levels, sales velocity, and reorder points, businesses may lose sight of slow-moving items. This lack of visibility can lead to products languishing on shelves or in warehouses, eventually becoming dead stock. For BigCommerce stores, leveraging the platform’s built-in inventory management tools or integrating third-party solutions is crucial to maintain accurate stock levels and prevent oversupply. Inaccurate demand forecasting When forecasts are off, it can result in overstocking. Factors such as market changes, shifting consumer preferences, or unexpected events (like the recent global pandemic) can throw even the most careful predictions off course. BigCommerce merchants should regularly analyze historical sales data, market trends, and seasonal patterns to refine their forecasting methods. Seasonal or trend changes Fashion, technology, and consumer goods industries are particularly susceptible to rapid changes in trends and seasonal demands. Products that are hot sellers one month might become obsolete the next. BigCommerce store owners need to stay ahead of trends and carefully manage seasonal inventory to avoid being left with unsellable stock. Overordering or bulk purchases The allure of volume discounts can sometimes lead to overordering. While buying in bulk can reduce per-unit costs, it also increases the risk of dead stock if demand doesn’t meet expectations. BigCommerce merchants should weigh the benefits of bulk purchases against the potential costs of unsold inventory and storage. Product quality issues Sometimes, products become dead stock due to quality problems. Manufacturing defects, packaging issues, or products that don’t meet customer expectations can lead to returns or unsold items. Implementing robust quality control measures and maintaining open communication channels with suppliers can help mitigate this risk. Impacts of Dead Stock on BigCommerce Stores Dead stock isn’t just a minor inconvenience – it can have significant and far-reaching consequences for BigCommerce stores. Reduced profitability Unsold inventory represents invested capital that fails to generate returns. As products sit idle, they may depreciate in value, sometimes to the point where they must be sold at a loss or written off entirely. This reduction in profit margins can be particularly challenging for smaller BigCommerce merchants operating on tight budgets. Increased storage costs Every square foot of warehouse space occupied by dead stock comes at a price. Whether you’re using a third-party logistics provider or managing your own storage, carrying excess inventory inflates operational costs. For BigCommerce stores, which often operate with lean infrastructures, these additional expenses can significantly impact overall profitability and scalability. Tied-up capital Capital invested in dead stock is capital that can’t be used for other business-critical purposes. This opportunity cost can be substantial, potentially hindering a BigCommerce store’s ability to invest in new product lines, marketing initiatives, or technological improvements. In a fast-paced eCommerce environment, this lack of financial flexibility can put a store at a competitive disadvantage. Opportunity costs Beyond the direct financial impact, dead stock represents missed opportunities. The resources—time, space, and money—dedicated to managing and storing non-moving inventory could be better allocated to products with higher demand or better profit margins. For BigCommerce merchants, this could mean missing out on emerging market trends or failing to capitalize on seasonal sales spikes due to inventory constraints. Negative environmental impact In an era of increasing environmental consciousness, the ecological cost of dead stock cannot be ignored. Unsold products often end up in landfills, contributing to waste and environmental degradation. This not only has a tangible environmental impact but can also affect a brand’s reputation, especially as more consumers prioritize sustainability in their purchasing decisions. Solutions for Managing Dead Stock While preventing dead stock entirely may be challenging, BigCommerce store owners can implement several strategies to minimize its occurrence and mitigate its impacts. Improve demand forecasting techniques Accurate demand forecasting is crucial for preventing dead stock. BigCommerce merchants can leverage the platform’s analytics tools to gain insights into historical sales data, seasonal trends, and customer behavior.  Implement advanced forecasting methods that consider multiple factors such as market trends, economic indicators, and competitor actions. Regularly review and adjust your forecasts to ensure they remain accurate and relevant. Offer promotions and discounts When you identify slow-moving inventory, consider automatically running targeted promotions or discounts to stimulate sales. BigCommerce’s marketing tools allow for the easy creation of special offers, coupons, and flash sales.  While this may reduce profit margins on individual items, it’s often preferable to recoup some value rather than letting products become completely unsellable. Be strategic with your discounting to avoid training customers to always wait for sales. Consider product bundling Bundling slow-moving items with popular products can be an effective way to move dead stock. Create attractive package deals that provide value to customers while helping clear out excess inventory. BigCommerce’s product management features make it easy to create and manage bundles, allowing you to adjust your strategy as needed. Donate or recycle unsellable items For inventory that can’t be sold, consider donation or recycling options. This not only helps clear warehouse space but can also provide tax benefits and contribute to corporate social responsibility efforts. Many non-profit organizations welcome product donations, and some industries have specific recycling programs for unsold goods. Implement inventory management software Utilize robust inventory management software that integrates seamlessly with your BigCommerce store. These tools can provide real-time visibility into stock levels, automate reordering processes, and alert you to slow-moving items before they become dead stock. Look for solutions that offer features like multi-channel inventory sync, low stock alerts, and detailed reporting capabilities.

Starting an eCommerce side hustle is an attractive option for many aspiring entrepreneurs. Whether you’re looking to supplement your income or test the waters of online business, eCommerce offers exciting opportunities. This guide from GritGlobal will walk you through the essential steps to launch and expand your own eCommerce venture, turning your passion or expertise into a thriving online business. From choosing your niche to scaling your operations, these strategies can help you succeed in the competitive world of online retail. Understanding eCommerce Side Hustle An eCommerce side hustle is a part-time online business venture that allows you to sell products or services alongside your main job. It leverages digital platforms to reach customers, offering flexibility and low startup costs.  This model enables entrepreneurs to test business ideas, generate additional income, and potentially grow into a full-time enterprise. Success often hinges on finding the right niche, effective personal marketing, and efficient operations management. How to Choose a Side Hustle A well-chosen side hustle has the potential to evolve into a lucrative full-time career. To determine if a side hustle is suitable for you long-term, evaluate its alignment with your interests, financial impact, and compatibility with your schedule. Passion and interest alignment – Does the side hustle align with your interests? After a full day of work, you’ll need motivation to focus on your side project. Opt for a business that excites you, whether it’s a specific niche like gardening products or a business model such as social media content creation. Your enthusiasm will help you prioritize your side hustle over leisure activities. Financial viability – Is the side hustle financially viable? Most eCommerce side hustles require an initial time investment before generating revenue. Start by establishing a demand for your product or service. As you progress, assess the profitability of your business to ensure your efforts are worthwhile. Schedule compatibility – Does the side hustle fit your schedule? With work, family, and daily responsibilities, finding time for a side hustle can be challenging. If you have a busy schedule, choose a flexible business model that allows you to complete tasks in small, manageable chunks during your free time. Involvement level – Passive or hands-on: What’s your style? Side hustles vary in the amount of attention they require. Some, like affiliate marketing websites, need significant upfront work but less day-to-day management. Others, such as pet sitting, demand constant attention. Decide whether you prefer a side hustle that requires ongoing involvement or one that allows for periodic bursts of effort. How to Set up Your eCommerce Side Hustle on BigCommerce Source suppliers Research reliable suppliers for your chosen products. Consider factors like quality, cost, and shipping times. You need to look into wholesalers, manufacturers, or even create your own products. It is best to ensure your supplier can meet demand and maintain consistent quality, then build a relationship with them to negotiate better terms as your business grows. Select a reliable drop shipper If using dropshipping, you must select a reputable service that integrates with BigCommerce. Compare shipping speeds, costs, and product range and look for providers with good customer service and easy returns processes. Popular options include AliExpress, Oberlo, or Spocket. It is best to test their service before committing to ensure reliability for your eCommerce side hustle. Set prices Then, calculate your costs, including product, shipping, and platform fees. You can research competitor pricing to position yourself competitively. In addition, consider using a pricing strategy like cost-plus or value-based pricing. Don’t forget to factor in profit margins and be prepared to adjust prices based on market demand and performance. Build a strong brand The next thing you must do is to develop a unique brand identity that resonates with your target audience. It is best to choose a memorable name and define your brand values. Craft a compelling brand story that connects with customers. Consistency is key – ensure your brand voice is uniform across all touchpoints, from your website to customer communications. Design a logo A simple, memorable logo will represent your brand, with colors and fonts that align with your brand identity. The logo should look good in various sizes for different applications. Consider hiring a professional designer or using tools like Canva for DIY designs to make it versatile and timeless. Create your online store BigCommerce’s user-friendly platform is wonderful for setting up your store with a theme that matches your brand aesthetic. You can customize your storefront, add products, and set up payment gateways. It also needs optimizing for mobile users. Ensure your navigation is intuitive and your checkout process is smooth to maximize conversions. Write engaging content Engaging product descriptions will highlight benefits and features. In addition, you can create an “About Us” page to share your brand story and start a blog to provide valuable content for your audience. Use SEO best practices to improve visibility and consider adding customer reviews and FAQs to build trust and provide information. Take photos High-quality product photography is an investment that effectively showcases your items. You should use a mix of lifestyle and studio shots to give customers a clear idea of your products. Creating short videos or 360-degree images can provide a more immersive shopping experience. Let the world know A well-developed marketing strategy is essential to promote your eCommerce side hustle. You should utilize social media platforms, email marketing, and content marketing to reach your target audience. Considering paid advertising options like Google Ads or social media ads can boost visibility and drive traffic to your store. Handle Logistics and Customer Service Efficient order fulfillment processes and clear customer service policies are crucial. You should respond promptly to inquiries and resolve issues quickly. Using automation tools for order processing and customer communication can help streamline operations as you grow. Monitor Performance and Optimize Regular analysis of your store’s performance using BigCommerce’s analytics tools is important. You should track key metrics like sales, conversion rates, and customer behavior. These insights can be used to optimize

Halloween offers a fantastic opportunity for businesses, including B2B stores, to increase sales. By using creative and targeted Halloween promotion ideas, B2B stores can attract more customers and strengthen relationships with existing clients. In this guide, we’ll explore why Halloween promotions are important and how they can benefit your B2B store. Why Halloween Promotions Matter for B2B Stores Halloween promotions aren’t just for B2C businesses. In fact, B2B companies that leverage seasonal marketing strategies, such as Halloween promotion ideas, can experience significant growth in market share. Recent research indicates that B2B firms using hyper personalization and targeted seasonal campaigns saw a 77% increase in market share. This demonstrates that engaging with clients during specific seasons like Halloween isn’t just a gimmick; it’s a proven method to enhance visibility and drive sales. Leveraging Seasonal Trends in B2B Markets Seasonal trends are not limited to retail businesses. B2B stores can also use these trends to their advantage. By aligning your business with the Halloween season, you can attract attention and increase engagement. According to industry insights, companies that personalize their seasonal campaigns effectively can see a 10-15% revenue lift, reinforcing the importance of tailoring your offerings to the season. Leveraging these seasonal trends can give your B2B store a boost in sales and help you connect with clients in a fun, memorable way. These simple Halloween promotions ideas can make your business stand out in a competitive market. Enhancing Brand Visibility Halloween is a chance to make your brand more visible. By embracing the Halloween theme, you can draw attention to your store and make it more memorable for potential clients. These tactics can enhance your brand’s visibility, helping you to stay top-of-mind for current and potential clients. Halloween promotion ideas like these are effective because they add a festive touch that clients appreciate. Creating Long-Term Client Relationships Halloween promotions can also help in building long-term relationships with your clients. By engaging with them in a fun and seasonal way, you can strengthen customer loyalty to your brand. Focusing on these Halloween promotions ideas can strengthen your bond with your clients, ensuring they return to your store throughout the year. These efforts show that you value your clients and are willing to go the extra mile to make their experience enjoyable. Incorporating these Halloween promotions into your B2B store can lead to more engagement, higher sales, and stronger client relationships. Top Halloween Promotion Ideas for BigCommerce B2B Stores Halloween is a great time to boost your B2B store’s sales with creative promotions. Here are some effective Halloween promotion ideas that you can easily implement in your BigCommerce store. Spooky Themed Discounts Offering discounts with a Halloween twist can attract more customers to your store. By automatically giving your discounts a spooky theme, you can create excitement and encourage clients to buy more. These Halloween promotions ideas help to create a sense of urgency and make your offers more appealing. Clients are more likely to make a purchase when they feel they’re getting something special for Halloween. Trick-or-Treat Gift Bundles Gift bundles are another excellent way to attract attention during Halloween. You can create themed bundles that add value to your clients’ purchases, making them feel like they’re getting more for their money. These gift bundles not only increase the average order value but also make your clients feel appreciated. They’re a fun and effective way to boost sales during the Halloween season. Halloween-Themed Webinars or Workshops Hosting Halloween-themed webinars or workshops is a great way to engage your B2B clients. These events can provide valuable information while adding a festive touch. These webinars or workshops offer a unique way to connect with your clients and provide them with value. It’s an effective strategy to keep your brand top-of-mind during the Halloween season. Interactive Social Media Contests Social media contests are a fun way to engage your clients and create buzz around your brand. Halloween is the perfect time to host themed contests that encourage participation and increase your online presence. These contests not only increase engagement but also promote your brand to a wider audience. Clients enjoy participating in fun activities, making it a great way to build relationships and boost your Halloween sales. Personalized Halloween Email Campaigns Email marketing remains a powerful tool for promoting your business. By sending out Halloween-themed emails, you can capture the attention of your clients and encourage them to make a purchase. These Halloween promotion ideas help you connect with your clients in a more personal way. By adding a Halloween touch to your email campaigns, you make them more engaging and effective at driving sales. How to Implement These Ideas in Your BigCommerce Store Implementing Halloween promotion ideas in your BigCommerce store can be simple and effective. Here’s how you can set up these ideas to make the most out of the Halloween season. Setting Up Promotions on BigCommerce Setting up promotions is key to making your Halloween campaigns successful. BigCommerce offers various tools to help you create and manage these promotions with ease. By setting up these promotions, you ensure that your Halloween promotion ideas are executed smoothly and reach your customers at the perfect moment. This will help boost your sales and make your Halloween campaign more effective. Customizing Your Store’s Halloween Theme Giving your BigCommerce store a Halloween makeover can attract more customers and make your promotions stand out. Here are some ways to customize your store’s theme for Halloween. Customizing your store’s theme makes it more engaging for visitors. These Halloween promotions ideas will help create a festive atmosphere that encourages customers to explore your products and take advantage of your Halloween offers. Measuring the Success of Your Halloween Campaigns It’s important to track the success of your Halloween promotions to understand what worked and what didn’t. BigCommerce provides tools to help you measure the effectiveness of your campaigns. By measuring the success of your campaigns, you can learn valuable lessons for future promotions. These Halloween promotions ideas will not

As the holiday shopping season approaches, B2B companies shouldn’t miss out on the Cyber Monday chance. While traditionally associated with B2C retail, Cyber Monday presents a unique opportunity for B2B businesses to boost sales, engage clients, and stand out in a competitive market. In this post, we will explore top Cyber Monday marketing ideas tailored specifically for B2B companies, helping you maximize this digital shopping event and drive year-end revenue growth. What is Cyber Monday? Cyber Monday is a big online shopping day that happens right after Thanksgiving weekend in the United States. It’s like Black Friday, but for internet shoppers. On Cyber Monday, online stores offer lots of special deals and discounts. It’s their way of attracting customers, just like physical stores do on Black Friday. Even regular stores that have buildings you can walk into often join in. They create special deals you can only get on their websites on Cyber Monday. These days, Cyber Monday and Black Friday are starting to mix together. Many people now shop both in stores and online during the whole weekend. This makes it harder to tell the difference between the two shopping days. Top Cyber Monday marketing ideas to consider for B2B businesses Consider the following Cyber Monday marketing ideas to skyrocket your holiday sales this year! Decorate Your Online Store You should develop a specialized section on your eCommerce platform to highlight promotional events. This area should effectively communicate current offers, upcoming promotions, and exclusive deals. It’s important to enhance its visual appeal with eye-catching graphics, promotional content, and thematic designs to effectively promote your Black Friday and Cyber Monday sales. Leverage Social Media for Cyber Monday marketing ideas Plan and schedule your social media content in advance to generate buzz and drive traffic. Popular platforms like TikTok, Instagram, and Facebook are ideal for Cyber Monday promotions. Your strategy should include engaging your audience with interactive content such as reels, videos, and images. Encouraging community participation through questions, feedback requests, and idea sharing is also crucial. Create Irresistible Deals Designing compelling offers is at the heart of Black Friday and Cyber Monday success. You need to create irresistible deals that align with the global anticipation surrounding these events.  Implementing flash sales, product-specific discounts, threshold-based offers, or storewide promotions should be considered. The focus should be on creating discounts that are too attractive for customers to ignore. Promote Special Email Marketing Campaigns Email marketing campaigns are a powerful tool that shouldn’t be overlooked. You should utilize email marketing to keep your audience engaged. Your Cyber Monday email marketing campaigns need to be timed strategically, with consistent updates to maintain customer interest. The emails should be crafted to be concise and value-focused, with clear calls-to-action visible upon opening. Upsell and Cross Sell You should encourage customers to upgrade their purchases by presenting complementary items or premium versions of selected products at discounted rates. This strategy can increase order values while enhancing customer satisfaction throughout the Cyber Monday period. Attract New Customers With Product Bundles Product bundles can attract new customers and boost sales. You should create attractive package deals combining complementary or creatively matched products. These bundles should be offered at competitive prices and showcased as unique Cyber Monday offers. This approach can help promote a wider range of products, including slower-moving inventory items. Offer Exclusive Deals  Leverage the urgency of Cyber Monday to create competitive shopping experiences. Use limited-time deals to encourage rapid decision-making and increase user traffic. Promote these offers through newsletters, social media, and other channels, timing them to expire as Cyber Monday ends. Make an Interactive Experience Among Cyber Monday marketing ideas, remember to enhance customer engagement with interactive elements. Implement features like discount wheels, where customers can spin for prizes such as exclusive deals or coupons. Use strategic pop-ups to create urgency and showcase products, potentially increasing unplanned purchases. Partner With Influencers Tap into influencer marketing to expand your reach during Cyber Monday. With 92% of businesses reporting success in this area, consider partnering with influencers to authentically promote your sales to their dedicated followers across various market segments. Partner With Other Brands Explore co-branding opportunities with like-minded businesses. This approach allows you to share audiences, resources, and ideas, potentially boosting credibility and customer loyalty for both brands during the Cyber Monday period. Reward Loyal Customers Don’t overlook your existing customer base. Offer loyal shoppers exclusive perks such as early access to sales, special discounts, or previews of upcoming promotions to show appreciation and encourage repeat business. Design a Cyber Monday Contest Utilize your social platforms to host Cyber Monday-themed contests and challenges. This can include unboxing challenges or scavenger hunts, which can increase brand awareness, drive social sharing, and attract potential customers through engaging, prize-driven activities. Best practices for Cyber Monday marketing How Atom8 B2B from GritGlobal can help you with your Cyber Monday marketing ideas Atom8 B2B from GritGlobal can significantly enhance your Cyber Monday marketing strategies for B2B businesses. This powerful tool helps BigCommerce B2B Edition stores engage more efficiently with over 6 million customers annually. It streamlines the buyer approval process by automatically approving new buyers based on predefined criteria such as company size, country, or other specific values. The BigCommerce Wholesale App also automates the assignment of sales staff to process and follow up on B2B purchases, ensuring timely and personalized customer service. Additionally, Atom8 B2B helps update and segment companies based on account information and behaviors, allowing for more targeted marketing efforts. These features combine to create a smoother, more efficient B2B buying experience, particularly beneficial during high-traffic periods like Cyber Monday. In Conclusion Cyber Monday presents a significant opportunity for B2B businesses to boost sales and engage with customers. By implementing these Cyber Monday marketing ideas, you can create a compelling and successful Cyber Monday campaign. Remember, the key to success lies in thorough planning, data-driven decision-making, and creating an engaging shopping experience for your B2B customers. To take your Cyber Monday marketing to the next level, consider leveraging

Cyber Monday, the Monday following Thanksgiving, is one of the most significant online shopping days of the year. When combined with the automation capabilities of BigCommerce and Atom8, businesses can maximize their efficiency and impact during this critical shopping event. In this guide, we’ll explore essential Cyber Monday email examples and how to automate them on BigCommerce. Essential Cyber Monday Email Examples Early Access Promotions For your most loyal customers, early access promotions can be a powerful tool to reward their loyalty and create a sense of exclusivity. By offering VIP access to your Cyber Monday deals before they go public, you make these customers feel valued and give them the opportunity to shop before items sell out. Example Email: Subject: [Customer Name], Your VIP Access to Cyber Monday Starts Now! Email Body: Hi [Customer Name], We appreciate your loyalty, and to show our thanks, we’re giving you exclusive early access to our Cyber Monday deals! You’re among the first to get up to [Discount Percentage]% off on some of our best-selling items. This early access is our way of ensuring you get the first pick before these deals go live to the public. Shop now and secure your favorites! [CTA Button: Shop Early Access Deals] Don’t wait—this VIP access is only available for a limited time! Thank you for being a valued customer,[Your Brand Name] These Cyber Monday email examples with BigCommerce automated emails emphasize exclusivity and personalization, making the customer feel special while encouraging immediate action. Limited-Time Offers Limited-time offers leverage urgency to drive quick decision-making. These Cyber Monday emails are designed to prompt customers to act fast, often using countdown timers and emphasizing the fleeting nature of the deal. Example Email: Subject: [Customer Name], Hurry! Cyber Monday Flash Sales Ending Soon! Email Body: Hi [Customer Name], Time is running out! Our Cyber Monday flash sales are in full swing, but they won’t last forever. We’ve added countdown timers to the hottest deals so you can see just how much time you have left to save. Once they’re gone, they’re gone for good. [CTA Button: Shop Flash Sales Now] This is your chance to grab these deals before the clock hits zero. Act fast, [Customer Name]—these offers are too good to miss! Cheers,[Your Brand Name] This approach capitalizes on the urgency factor, driving customers to make purchases before the deals disappear. Product Highlight and Recommendations Cyber Monday is the perfect opportunity to highlight your best-selling products or those with significant discounts. Personalized product recommendations based on a customer’s previous purchases or browsing history can make the email more relevant and increase the chances of conversion. Here is Cyber Monday email examples: Subject: Handpicked Cyber Monday Deals Just for You, [Customer Name]! Email Body: Hi [Customer Name], We’ve curated a special list of Cyber Monday deals just for you, based on your previous purchases and browsing history. These are our top-selling items, now at unbeatable prices! From [Product Category 1] to [Product Category 2], we’ve selected the best discounts to make your shopping experience easier. [CTA Button: Explore Your Personalized Deals] Don’t miss out on these tailored recommendations—get them while they last! Happy shopping,[Your Brand Name] By offering a personalized selection of products, these Cyber Monday email examples increase the relevance to the customer and encourage them to explore and purchase the featured items. Automating Cyber Monday Email Examples on BigCommerce with Atom8 Setting Up Automated Email Workflows Automation is key to managing the high volume of emails necessary for a successful Cyber Monday campaign. With Atom8, you can create and schedule email campaigns to send automatically based on customer behavior or set times. For Cyber Monday email examples, you can set up a workflow to send out early access emails a few days before Cyber Monday, followed by time-sensitive offers on the day itself. Atom8 allows you to automate follow-up emails, such as abandoned cart reminders, without manual intervention, ensuring timely communication with your customers. Personalizing Email Content at Scale Personalization is crucial for increasing engagement and conversion rates. Atom8 enables you to leverage customer data to create highly personalized emails, even at scale. For Cyber Monday email examples: An email campaign that automatically includes personalized product recommendations based on the recipient’s past purchases or browsing history. This not only makes the email more relevant to the customer but also increases the likelihood of a purchase. Monitoring and Optimizing Campaigns To maximize the effectiveness of your Cyber Monday email campaigns, it’s important to monitor their performance in real-time. Atom8 provides detailed analytics that allow you to track key metrics such as open rates, click-through rates, and conversions. Based on this data, you can make adjustments to your campaigns on the fly. For Cyber Monday emails, if you notice that certain subject lines are performing better than others, you can tweak your emails to improve their impact. Continuous monitoring ensures that your Cyber Monday emails are always optimized for the best possible results. Atom8 – Boosting Cyber Monday Sales with Automated Emails on BigCommerce To recap, Cyber Monday email examples are crucial for successful effective marketing. By automating your email campaigns with BigCommerce Automation, you can save time, increase efficiency, and ensure that your emails are always timely and relevant. With Atom8, created by GritGlobal, you can easily set up workflows, personalize content, and monitor performance, all within the BigCommerce platform. This automation not only simplifies your email marketing efforts but also maximizes your sales potential during one of the biggest shopping events of the year. Conclusion Cyber Monday is a golden opportunity for eCommerce businesses to boost their sales and engage with customers. By utilizing the Cyber Monday email examples outlined in this guide and automating your campaigns with BigCommerce and Atom8, you can ensure a successful and profitable Cyber Monday event. Start planning your email strategy now to make the most of this critical shopping day. Contact us for more information about automated email.