Email marketing remains one of the most effective ways to connect with customers, build loyalty, and drive sales. Let’s explore the purpose of these emails, expert tips for writing them, and some ready-to-use templates. Each section will focus on strategies that can be tailored to your needs and include an email for giving discount to customer sample to guide your efforts. I. The Purpose of Email for Giving Discount to Customer Customer Retention Retaining existing customers is far more cost-effective than acquiring new ones. Discount emails help strengthen relationships with current customers by showing appreciation and keeping them engaged with your brand. Attracting New Customers Discounts are an effective way to reduce barriers for first-time buyers. A compelling offer can persuade hesitant shoppers to give your products or services a try. Boosting Sales Discount emails are a proven method to generate short-term revenue, especially during slow sales periods or when clearing out inventory. They drive urgency and encourage immediate purchases, making them a vital tool for revenue growth. See more: BigCommerce Hide Prices: How to Effectively Conceal Product Pricing on Your Store II. Tips for Writing Discount Emails Discount emails are a powerful marketing tool, but crafting them effectively requires strategy and finesse. Here are key tips for writing discount emails that convert. Know Your Audience Understanding your audience is the foundation of an effective discount email. Knowing who your customers are, what they value, and how they engage with your brand ensures your message is relevant and impactful. Understanding your audience is the foundation of any successful triggered email campaign. Use tools like customer segmentation in GritGlobal’s BigCommerce Automation to categorize customers by demographics, purchasing behavior, and preferences. This ensures your discount offers are tailored to the right groups, increasing engagement and conversions. For instance, you can automatically send higher discounts to loyal customers or offer personalized deals based on past purchases. Automation ensures these strategies are implemented without manual effort. Highlighting the Offer The discount is the star of your email workflows, so make it impossible for recipients to miss or misunderstand. Clearly showcase the value of your offer to grab attention. Creating Urgency Urgency motivates action. By making customers feel they’ll miss out if they don’t act quickly, you can increase engagement and prompt immediate purchases. Creating a successful discount email campaign requires more than just offering a deal; it’s about crafting a message that resonates with your audience, communicates value, and motivates action. Watch more: Backorder vs Preorder: What’s The Difference and Which One Works For You? III. Sample Discount Email Templates Sample 1: Welcome Discount Email Subject Line: “Welcome to [Brand Name]! Here’s 10% Off Your First Order!” Body:Hi [Customer Name], Welcome to the [Brand Name] family! We’re thrilled to have you here and can’t wait to help you discover [product category/service]. As a thank-you, we’re offering you an exclusive 10% discount on your first order. CTA: Use code WELCOME10 at checkout to claim your discount. Hurry! This offer is valid for the next 7 days only. [Shop Now Button] Thanks for choosing [Brand Name]. We’re here to make your experience amazing! Best regards,The [Brand Name] Team This email for giving discount to customer sample is tailored to show you how easy it is to start saving with us. Sample 2: Holiday Discount Email Subject Line: “Celebrate [Holiday Name] with 20% Off!” Body:Hi [Customer Name], Happy [Holiday Name]! 🎉 We’re spreading the festive cheer with an exclusive 20% off all products in our store. Whether you’re shopping for yourself or loved ones, now is the perfect time to grab your favorites. CTA: Use code HOLIDAY20 at checkout. But don’t wait too long—this offer is only valid until [specific date]! [Shop the Sale Button] Wishing you a joyful holiday season,The [Brand Name] Team Use this email for giving discount to customer sample as inspiration for spreading holiday cheer while boosting your sales. Sample 3: Limited Time Offer Email Subject Line: “Flash Sale: 25% Off—Today Only!” Body:Hi [Customer Name], Ready for a deal you can’t resist? For 24 hours only, we’re giving you 25% off sitewide! Don’t miss your chance to save big on your favorite items. CTA:  Use code FLASH25 at checkout to claim your discount. [Shop the Flash Sale Button] Act fast—this exclusive offer ends at midnight tonight! Happy shopping,The [Brand Name] Team This email for giving discount to customer sample demonstrates how to create urgency and excite your audience. Conclusion The examples shared here, along with each email for giving discount to customer sample, offer a starting point for crafting your unique messages. Tailor these ideas to fit your brand voice and customer needs, and watch as your email campaigns deliver impressive results. Are you curious how GritGlobal’s BigCommerce Automation might improve your email marketing strategy? Contact us today and discover the tools and strategies tailored to your business needs!

Setting prices strategically is essential to operating an online store. Openly showing prices can occasionally conflict with your company’s objectives. “How can I hide prices on my BigCommerce store?” may be a question you have if you want to use this strategy. We’ll explore the reasons BigCommerce hide prices and provide a step-by-step tutorial for doing so using various methods.  Reasons to Hide Prices on Your BigCommerce Store Hiding prices may seem counterintuitive in ecommerce, but it can be a highly effective strategy for specific business models and customer segments. Here’s why you might consider it: Business Strategy For some businesses, hiding prices aligns with long-term goals: Customer Segmentation If your products serve multiple market segments with varying needs, hiding prices can be an effective tactic: Promotional Tactics Hiding prices can play a significant role in marketing campaigns: Gaining insight into BigCommerce hide prices feature enables you to use these tactics to promote deeper connections with clients. See more: Automated Email Campaigns: Your Guide to Building Stronger Customer Connections with Less Effort Step-by-Step Guide to BigCommerce hide prices    Now that we’ve covered why you might think BigCommerce hide prices, let’s get started on how to achieve this in your store. You have several methods at your disposal, depending on your technical skills and business needs. Method 1: Adjusting Store Settings BigCommerce provides built-in tools to manage pricing visibility. This is often the easiest and most straightforward way to hide prices. Here’s how to do it: Method 2: Code Customization For store owners who want more tailored control over pricing visibility without diving into complex coding, BigCommerce offers flexible features and integrations. Method 3: Using Third-Party Apps Third-party apps provide the most advanced and flexible solutions for BigCommerce hide prices, particularly for businesses with unique requirements. A standout tool in this area is GritGlobal’s BigCommerce Automation See more: Top 7 BigCommerce Best App Low Cost for Automated Inventory Management Conclusion Hiding prices on your BigCommerce store can serve various business objectives, from improving customer engagement to implementing exclusive pricing strategies. Regardless of the method you choose, remember to test your changes thoroughly and communicate effectively with your customers to ensure a seamless shopping experience.Want to explore clearly how GritGlobal’s BackOrder can help you elevate BigCommerce hide prices ? Contact us today to learn more!

eCommerce companies are always looking for ways to maximize profits while satisfying client expectations. Backorder vs preorder are two key ideas that are frequently used to manage inventories and sales among the available options. Despite their apparent similarities, they have separate functions and operate differently in real life. This post will discuss the differences between preorder and backorder, their advantages, and how to choose the best option for your company. What Is Backorder vs Preorder? To understand backorder vs preorder, let’s start by defining each term and exploring their functionality. Understanding Backorder What does backorder mean? A backorder occurs when a product is temporarily out of stock but will be restocked in the future. Customers can still purchase the item, knowing it will be delivered once it becomes available again. Businesses use backorders to retain sales even when inventory runs low or is depleted. Key points about backorders: Backorders are often used for items experiencing high demand, supply chain delays, or production issues. They allow companies to minimize lost sales while managing their inventory effectively. Understanding Preorder A preorder allows customers to purchase a product that has not yet been released or manufactured. Preorders often coincide with marketing campaigns to generate excitement and assess demand before production begins. Key points about preorders: Preorders are a proactive way for businesses to gauge interest, secure revenue upfront, and manage production costs. See more: BigCommerce Hide Prices: How to Effectively Conceal Product Pricing on Your Store What Differences Between Backorder vs Preorder Although both backorders and preorders involve delayed fulfillment, they differ significantly in timing, customer experience, business strategy, and financial impact. Timing The timing of availability is crucial in determining whether a business uses a backorder or a preorder strategy. Backorders manage unexpected stockouts, while preorders create demand for future products. Customer Experience In the battle of backorder vs preorder, customer expectations vary greatly. While backorders risk frustration if delays occur, preorders rely on building anticipation and maintaining trust. Business Strategy Both strategies align with different operational goals. Backorders ensure continuity, while preorders are an innovative way to introduce new products. Financial Impact Understanding the financial dynamics of backorder vs preorder is essential for aligning these strategies with your business’s cash flow needs. Watch more: Tips to Write Emails for Giving Discount to Customers Samples Choosing Backorder vs Preorder Business Goals Selecting between backorder vs preorder depends on several factors, including your business goals, customer preferences, product type, and market conditions. For instance, a retailer selling evergreen items like clothing may prefer backorders, while a tech company releasing a new gadget might benefit more from BigCommerce pre order. Product Type The nature of your product often dictates which strategy is more appropriate. A bestseller running out of stock is a prime candidate for backorders, while a highly anticipated book release benefits from preorders. Market Conditions Analyzing current trends and your competition helps you decide which strategy aligns best with market dynamics. GritGlobal’s BigCommerce BackOrder: A Game-Changer for Backorder Management The proper tools are necessary to guarantee a seamless backorder implementation in your online store. BigCommerce BackOrder is a potent tool made to streamline and automate backorder administration. Features of BigCommerce BackOrder: Final Thoughts: Which One Works for You? When it comes to backorder vs preorder, there is no one-size-fits-all answer. The best choice depends on your business model, goals, and customer expectations. In some cases, businesses may benefit from implementing both strategies simultaneously, using preorders to launch new products and backorders to manage inventory shortages.Are you curious about how to improve backorder management with GritGlobal‘s BackOrder feature? Get in touch with us right now to find out more!

You might recall a time when tasks at your store felt as if they never ended. Employees frantically updated inventories, followed up on delayed shipments, and tried to respond to customers before they clicked away. As someone who remembers those tiring days, we can relate. Now, with the right automation flow in place, those routines transform into smoother processes. Instead of scrambling at the last minute, you’ll see steady improvements and fewer late-night panics. The Value of an Automation Flow in Daily Operations Automation flows simplify daily tasks by handling repetitive work, reducing mistakes, and freeing up time for creativity. Notably, 64% of business owners believe that AI will increase productivity, freeing up time for creativity. In the below sections, we’ll show you how they improve your business. Reduce Manual Workload Manual processes often lead to errors and inefficiencies, wasting both time and resources. Automation flows streamline these tasks, cutting out unnecessary steps that drain your team’s energy. Instead of manually adjusting stock counts or updating order statuses, your team can focus on more valuable tasks. This shift empowers them to nurture supplier relationships, improve campaigns, and take on creative projects.  The result? A leaner, more efficient operation with fewer headaches and more time for strategic growth. Improve Response Time to Customer Actions When customers receive quick updates, it reassures them you’re paying attention. Speed matters. Using an automation flow, trigger notifications or messages right when customers perform certain actions. They make a purchase: send an instant thank-you note. They abandon a cart: deliver a prompt reminder.  These quick responses show customers that their behavior doesn’t go unnoticed, fostering a deeper sense of trust and encouraging them to return, explore, and continue their shopping journey. Maintain Consistent Branding Your brand’s voice sets you apart. With an automation flow, emails, messages, and alerts share a unified style. There’s no sudden shift in tone or mismatched branding. Whether it’s a product alert or a welcome email, customers see the same recognizable approach. That consistency cultivates a reliable image and fosters ongoing loyalty. Shoppers know they can depend on your store for a friendly and dependable experience every time. See more: Why Marketing Automation for eCommerce is Essential for Scaling Your Store 10 Automation Flows to Enhance Efficiency Shaping a flexible automation flow helps online sellers keep pace with changing market conditions. Employing the right triggers, timing, and messaging nurtures positive customer experiences.  You can find below 10 automated strategies to consider, each capable of fine-tuning everyday operations and pushing efficiency upward. 1. Automated Inventory Alerts Picture this: your inventory on a best-selling item drops faster than expected. Without any warnings, you might discover the shortfall only after customers start complaining.  An automated inventory alert notifies you and your team the moment stock reaches a certain threshold. Quick action means you can reorder promptly, preventing the dreaded “Out of Stock” scenario. Better inventory oversight leads to fewer missed sales and improved customer satisfaction. 2. Scheduled Pricing Adjustments Manual price changes at midnight sound like a hassle. Instead, schedule pricing shifts in advance. Suppose you want to roll out a weekend discount or raise prices after a promotion ends.  With an automation flow, the switch happens while you sleep. No rushing to your dashboard at odd hours, no human errors in applying the wrong values. Everything aligns with your promotional calendar, ensuring customers experience fair pricing that matches current campaigns. 3. New Customer Welcome Emails When a newcomer signs up or completes their first purchase, a thoughtful welcome triggered email sets a friendly tone.  Automating a brief introduction that thanks them, highlights your store’s uniqueness, and suggests trending products helps kickstart their journey. This early nudge encourages exploration. It’s like greeting a guest the moment they step through your door, making them feel seen and appreciated from day one. 4. Abandoned Cart Recovery Shoppers often fill carts and then vanish. Rather than writing them off, use an automation flow to send a polite reminder. A timely email that highlights the items they left behind or sweetens the deal with a small incentive can turn a lost opportunity into a completed sale. In fact, the average abandoned cart email open rate is 50.5%, significantly higher than the average email marketing open rate.  By following up, you show that you value their interest and want them to finish what they started. 5. Back-in-Stock Notifications Nothing frustrates customers more than missing out on a popular product. Once it’s back, let them know immediately with back-in-stock notification. Automated back-in-stock alerts save time, replace guesswork, and help reclaim lost revenue. When that email lands in their inbox, they’ll feel like you kept them in mind. It’s a gentle way to bring them back and prompt a new purchase. 6. Segmented Customer Messaging Not all shoppers share the same preferences. Some love high-end products, others prefer budget-friendly deals, and many might gravitate toward a particular category. You send content that resonates with their interests by building an automation flow that segments customers based on browsing history or past purchases.  When each communication feels personally crafted, customers engage more, building loyalty that outlasts any one-time sale. Watch more: Sales Automation Software: How to Simplify Your Sales Process and Improve Conversion Rates 7. Dynamic Product Recommendations Imagine a shopper who loves your organic skincare line. Showcasing random electronics wouldn’t interest them. Automation flows that suggest items related to their recent purchases or browsing patterns maintain relevance. This isn’t about generic upselling. It’s about using their past behavior to present options that truly appeal.  The result? Increased average order value and happier customers who feel their time is respected. 8. Time-Specific Campaign Launches Seasonal promotions, holiday sales, or limited-time offers shouldn’t rely on you being awake at dawn to hit “start.”  Schedule campaigns so they launch at prime shopping hours. A workflow automation ensures your audience sees the new discounts and product bundles exactly when intended. This approach helps build anticipation, driving customers to visit your store at just the right moment.

“How to run a pre order campaign successfully?” You’ve spent time developing a great product and shaping it into something that customers will want the moment it’s available. But simply releasing it without a plan could risk blending into the crowd. So, how can you make your product stand out and encourage early commitment? A carefully planned pre order campaign helps you gauge demand, fine-tune production, and set a strong launch. In this article, we’ll break down what a pre order campaign is and share practical steps to set yours up for success. The Concept of Pre Order Campaign A pre order campaign means giving customers the chance to reserve a product before it’s officially released. Rather than waiting until launch day, they pay (either fully or partially) in advance, securing their item immediately. This approach allows you to forecast how much inventory you need, ease production uncertainties, and enhance your marketing efforts.  When you truly grasp how to run a pre order campaign, you can apply this strategy across various industries. From tech startups unveiling gadgets to fashion brands dropping limited-edition apparel, pre-orders generate early revenue and create a sense of community around your brand.  For instance, Tesla’s Cybertruck garnered approximately 650,000 pre orders, showcasing the power of this strategy in driving consumer interest and securing advance sales. See more: A Step-by-Step Guide to Managing BigCommerce Order Status Efficiently How to Run a Pre Order Campaign Successfully? Setting up a pre order campaign isn’t just about announcing the product early. In fact, companies that optimize their pre-sales operations have seen a 6-13% increase in revenue. Thoughtful planning is key. To run a successful pre-order campaign, focus on careful preparation, transparent policies, consistent communication, and targeted promotions. This way, you are sure that customers know exactly what to expect and stay excited about their early access. The steps below will guide you from the foundational details to generating buzz and delivering the product on time. 1. Laying the Foundation for Your Pre Order Campaign Start by setting clear expectations for when and how your product will be available. Build trust and excitement from the very beginning by making early supporters feel valued. 2. Setting Up the Pre Order Process Once you’ve laid the groundwork, ensure your platform and product pages facilitate a smooth pre-order experience. This way, customers understand what they’re signing up for and stay informed throughout the process. Watch more: 10 Useful Automation Flows You Can Apply to Elevate Store Operations 3. Creating Buzz and Anticipation Building excitement before launch is central to a successful pre-order campaign. You need to engage your audience long before the product hits the shelves. 4. Managing Customer Expectations and Fulfillment A successful pre order campaign doesn’t end once the orders are in. It’s about keeping customers happy post-purchase. Timely updates, reliable customer support, and smooth delivery are essential to turning first-time buyers into repeat customers. BigCommerce BackOrder is a solution that allows stores to continue selling products even when they are out of stock, especially useful as you refine how to run a pre order campaign. Trusted by over 900 stores, this app by GritGlobal offers flexible backorder time settings, low-stock alerts, and customizable product information. As a result, businesses can capitalize on demand, recover significant revenue (with some cases increasing by over $20,000), reduce cart abandonment rates, and maintain a seamless shopping experience even when products are not yet available in inventory. Conclusion A successful pre order campaign goes beyond asking customers to pay early—it’s about building trust, excitement, and a long-lasting connection to your brand. Mastering how to run a pre order campaign involves streamlining the buying process, offering exclusive perks, keeping everyone informed, and tapping into creative promotions. This thoughtful approach not only delivers early revenue but also sets the tone for a strong product launch and a loyal customer base.Even with the best planning, inventory issues may arise. Solutions like BigCommerce BackOrder help maintain sales momentum. By following these steps and preparing for stock-outs, you’ll position your campaign for success in a competitive market. Get ready to see your pre-order campaign thrive, delighting customers who are excited to support you long before your product is available. For tailored solutions and support, contact us today to keep your sales running smoothly.

Imagine a shopper on your site, unsure if your product meets their needs. Frustrating, right? BigCommerce product custom fields are here to change that, helping you provide clear and detailed information your customers need to buy with confidence. They help you create a more personalized shopping experience, making it easier to stand out and connect with your customers. In this post, we’ll show how custom fields can improve your product listings, attract niche markets, and drive customer satisfaction. The Potential of BigCommerce Product Custom Fields BigCommerce product custom fields help shop owners make their product listings more detailed and useful for customers. This extra information makes shopping easier and helps people feel confident about their choices. Add Useful Product Details to Help Customers Custom fields let you include important details like materials, sizes, care tips, or special product codes like ISBNs for books. For instance, you could list “100% organic cotton” for a T-shirt or include “fits mattresses up to 12 inches” for a bedsheet. These details make your product descriptions clear and helpful. When this information is easy to find on product pages, it helps customers decide if the item is right for them. Highlight What Makes Your Products Special BigCommerce product custom fields let you spotlight the unique qualities that set your products apart.  For example, a wine store can use custom fields to list a bottle’s year, region, and grape type, perfect for wine connoisseurs. Similarly, a tech store could showcase unique product features or compatibility details for gadgets. You can attract shoppers looking for specific things by sharing these details and make your store more appealing.  See more: A Step-by-Step Guide to Managing BigCommerce Order Status Efficiently Customize Content to Match Target Audiences They also let you add special product details important to specific customer groups.  If your audience values sustainability, for example, you can highlight “Made from recycled materials” or “Ethically sourced” in the product details. Aligning with customer values like these fosters stronger connections and keeps shoppers engaged. It’s a simple but effective way to deliver a more personalized shopping experience that resonates with your audience. Enhance Filters for Faster, More Accurate Searches Integrating custom fields into product filters makes it easier for customers to narrow their search and find exactly what they’re looking for. For instance, an electronics store might let shoppers filter by battery life or screen size. This makes it much easier to find the right product without scrolling through items that don’t match what they want. It also makes shopping faster and less frustrating. Good filters improve usability and empower customers to make informed decisions, increasing satisfaction and boosting purchase rates. Effective Approaches for Implementing BigCommerce Product Custom Fields Getting the most out of BigCommerce product custom fields requires a balance between strategy and practicality. These tips will help you leverage them effectively while keeping the process simple and manageable. Maintain Data Consistency with Clear Naming Conventions Using clear and consistent names for custom fields is key to staying organized. Names like “Material Type” or “Size Guide” make it simple for everyone to understand and update the information, especially since poor data quality is estimated to cost organizations an average of $15 million per year in losses. Clear names reduce mistakes and confusion when you’re editing products or uploading changes. They also make it easier for your team to work together and connect your data with other tools. A well-organized system means faster updates and better shopping experiences for your customers. Tailor Custom Fields to Seasonal Campaigns or Niche Markets Custom fields are excellent for highlighting products during seasonal events or targeting niche audiences. For example, you could add fields like “Holiday Edition” or “Gift Set” during festive seasons. If your store caters to eco-conscious shoppers, including tags such as “Vegan-Friendly” or “Eco-Certified” can attract the right audience and reinforce your unique value. Atom8, BigCommerce Automation app, makes it easy to manage custom fields by saving time and reducing manual work. For busy store owners, task automation means you can quickly update product details, ensure everything stays consistent, and focus on growing your business instead of handling repetitive tasks. It automatically updates your product details, responds to customer feedback, and keeps everything consistent. With Atom8 from GritGlobal, you can save time and focus on improving your store. Listen to Customers to Keep Fields Relevant According to McKinsey & Company, 71% of consumers expect personalized interactions, while 76% get frustrated when they don’t receive them. Customer feedback is invaluable for refining your custom fields. Use surveys, reviews, and social media to identify missing details or common requests. For example, if shoppers frequently ask about sustainability, adding a “Sustainable Materials” field gives them the answers they want upfront. Regularly updating fields based on customer input builds trust and creates a smoother, more satisfying shopping experience. Watch more: How To Run A Pre Order Campaign Successfully? Overcoming Obstacles and Maximizing Results As you explore how BigCommerce product custom fields can enhance your product catalog, switching platforms might feel like a big step. You may worry about losing data or disrupting your operations. Still, these challenges are also chances to refine your store’s look and strengthen your brand’s identity while making the most of BigCommerce’s features. Streamline Bulk Edits for Large Inventories Managing large product catalogs can be hard, but BigCommerce bulk edit makes it easier with bulk editing tools. You can use CSV files to update multiple product details all at once. Just export your product data into a file, make the changes you need, and then upload it back to the system. This lets you quickly update things like prices, stock levels, and custom fields across many products. This method saves time, reduces mistakes, and helps keep your catalog consistent and organized. Address Migration Issues from Other Platforms Switching to BigCommerce from another platform takes careful planning to avoid losing important data or causing problems. BigCommerce offers tools and services to help with the move. You can use apps to transfer

Are late shipments, unhappy customers, or chaotic orders stressing you out? Managing your BigCommerce order status effectively can solve these problems and make your store more efficient. You can transform challenges into seamless operations by keeping orders organized and customers informed.  Let’s break down the steps to make order fulfillment work like a charm. Why Proper BigCommerce Order Status Management Matters According to Forbes, the average online shopping cart abandonment rate is nearly 70%, often due to unexpected costs or complicated checkout processes.  Managing BigCommerce order status is important for a few key reasons: In short, when you manage order statuses effectively, your store becomes smoother, faster, and far more reliable, leading to happier customers and fewer operational headaches. See more: Unlocking the Benefits of BigCommerce Product Custom Fields for Personalized Shopping Practical Steps for Managing Your BigCommerce Order Status Now we know managing BigCommerce order status is important, let’s talk about how to do it in your BigCommerce store. These steps will make your store run more smoothly and keep customers happy. 1. Setting Up Custom Order Statuses for Unique Workflows Updating how you manage order workflows can make your store more efficient and improve customer satisfaction. Let’s look at how to customize BigCommerce order status to match your needs. BigCommerce allows you to rename order statuses to fit your processes, even though you can’t create entirely new ones. To update them: For instance, swapping out “Awaiting Fulfillment” for “Processing Order” can help customers and your team instantly understand where an order stands. While the core functionality of each status doesn’t change, choosing clear, descriptive names helps avoid confusion and improves overall efficiency. 2. Streamlining the Updating Process to Save Time Manually updating order statuses is time-consuming and prone to errors, both of which can slow down your store and frustrate customers.  Fortunately, automation tools like Atom8 from GritGlobal simplify this process. Atom8 automates status updates based on triggers like completed payments or shipping confirmations. This means fewer mistakes, quicker updates, and less time spent on routine tasks. Customers get real-time notifications, and you can focus on running your business instead of micromanaging orders with this BigCommerce Automation app. With automation, there’s less room for errors, and customers get updates faster. Adding Atom8 to your BigCommerce store helps you save time and focus on more important tasks while the routine stuff gets done. 3. Tracking and Reviewing Order Status Performance for Continuous Improvement Setting up workflows is just the first step. To keep your processes efficient and effective, it’s crucial to regularly track performance. With order management automation, you can streamline operations and reduce manual errors, ensuring a seamless flow from order placement to fulfillment. BigCommerce offers built-in tools that enable you to analyze order timelines, identify bottlenecks, and optimize your processes. By leveraging order management automation, you can improve accuracy, save time, and enhance the overall customer experience. For example, if orders stay in “Awaiting Fulfillment” longer than they should, it might mean you need to adjust your inventory or staffing. Fixing these issues can make everything run more smoothly and keep customers happy. You can also use analytics apps to get more detailed reports. These tools let you sort and filter orders by status, location, or date, making it easier to find ways to improve. Over time, small adjustments can make a big difference in your store’s performance and customer experience. Watch more: How To Run A Pre Order Campaign Successfully? Common Missteps and How to Steer Clear It’s important to spot common problems once you’ve learned how to manage BigCommerce order status. Fixing these issues helps your store run more smoothly and gives better results.  1. Ignoring Timely Order Status Changes Shoppers today expect updates at every step. In fact, 52% of consumers say consistent order tracking is a top priority (Forbes). Delays in updating order statuses can make customers anxious and erode their trust. Operationally, missing updates causes internal confusion too. Inventory might not sync correctly, shipments could be delayed, and customer support teams end up overwhelmed. Automating real-time updates eliminates these issues. Customers get instant BigCommerce order notifications, teams stay aligned, and trust in your store grows. 2. Providing Unclear Status Descriptions to Customers Giving customers unclear or confusing order updates can make them frustrated and lose trust in your store.  According to McKinsey & Company, 70% of the customer journey is based on how the customer feels they are being treated. They might feel unsure and unhappy if they can’t tell what’s happening with their orders.  What to do here is to swap unclear terms for descriptive ones that reflect each step of the process. For example, instead of a vague term like “Processing,” try using clearer ones like “Payment Confirmed,” “Preparing for Shipment,” or “Shipped.”  These labels provide clarity, manage expectations, and build confidence. Adding real-time tracking links and proactive updates (especially during delays) further enhances the experience and keeps shoppers happy. 3. Overlooking Data-Driven Adjustments to Enhance Efficiency Once you’ve set up workflows and streamlined updates, don’t stop there. Use data to keep improving your processes. Neglecting performance metrics can lead to slowdowns, errors, and missed opportunities. Metrics like how fast you ship orders, how long processing takes, and how well inventory is managed can show where issues happen. For example, tracking how often you meet order demands helps avoid running out of stock or overstocking. These insights highlight areas that need tweaking. For instance, frequent delays in shipping might mean reallocating resources or adjusting inventory management. Small, data-backed changes ensure your store stays efficient and responsive to customer needs. Conclusion Managing BigCommerce order status well is key to keeping your store running smoothly and your customers happy. By setting up workflows, using tools like Atom8, and making smart decisions with data, you can make the ordering process easy and clear for everyone. Avoid problems like slow updates or confusing order statuses by focusing on clear and accurate communication.Want to take your BigCommerce order management to the next level? Contact

eCommerce businesses often grapple with challenges like inventory shortages and stockouts. In these situations, the concept of a backorder becomes a practical solution for maintaining sales and keeping customers happy. But what does backorder mean exactly? This article explores the meaning of backorders, their importance in eCommerce, and how they help businesses thrive even in challenging inventory scenarios.  What Does Backorder Mean? What does backorder mean? A backorder occurs when a customer orders a product that isn’t currently available in stock. The item might still be in production or awaiting replenishment from suppliers. Backorders signal that demand for a product exceeds its supply, highlighting both the popularity of the item and potential supply chain constraints. The length of time it takes for the client to finally get the purchased goods will depend on the type of backorder and the quantity of products on backorder. The demand for the item increases with the amount of backordered products. Backorders are any quantity of stock that consumers have ordered from a business but have not yet received because it is not yet in stock. Businesses can function on backorder even if they don’t have a large enough inventory. In actuality, businesses that do not have inventory on their records can nonetheless operate. Maintaining backorders adds value to their items, increases demand, and helps them keep and grow their consumer base. See more: How Long Do Backorders Take? And Tips to Elevate The Efficiency Why Are Backorders Important for eCommerce? 1. Retaining Customer Interest Backorders allow customers to secure items they want, even if they’re temporarily unavailable. This reduces the chances of customers shopping elsewhere. For example, during a holiday rush, allowing backorders for popular items like toys or gadgets ensures that customers stay committed to your store, knowing they’ll receive their order as soon as it’s restocked. 2. Refining Demand Forecasting Backorders provide valuable data on product demand, helping businesses refine automated inventory management and avoid future stockouts. For instance, if a specific product consistently goes on backorder, it signals a need to increase stock levels or adjust supply chain operations to meet the demand. 3. Supporting Cash Flow Accepting backorders often means businesses can receive payment upfront, helping to sustain operations during supply chain disruptions. Retailers selling high-ticket items, such as furniture or electronics, use backorders to maintain steady cash flow while awaiting restocks. 4. Protecting Market Share Offering backorders is an effective strategy to retain customers and prevent losing sales to competitors. It allows businesses to manage temporary inventory challenges while maintaining customer loyalty. What does backorder mean? It refers to a situation where a product is temporarily unavailable for immediate shipping but can still be ordered, with the promise of delivery once stock is replenished. For example, in fast-paced industries like fashion, where trends evolve quickly, enabling backorders keeps customers connected to your brand rather than seeking alternatives elsewhere. By clearly communicating what backorder means and providing accurate timelines, businesses can turn inventory challenges into opportunities to strengthen customer relationships and stay competitive. By understanding what backorder means, businesses can leverage this approach to their advantage, ensuring they remain competitive and customer-focused. How Backorders Help Businesses Manage Inventory Shortages 1. Securing Sales and Revenue Inventory shortages can be a business nightmare, leading to lost sales and dissatisfied customers. Backorders act as a safety net, allowing customers to purchase items and businesses to secure revenue even when stock is temporarily unavailable. This helps to: For instance, consumer gadgets and popular toys may sell out rapidly during busy shopping seasons like Black Friday or Christmas. To preserve sales that may otherwise be lost, backorders are allowed to guarantee that customers can still make their purchases, even if they must wait a little longer for delivery. 2. Strengthening Customer Loyalty While delays are part of the backorder process, clear communication and transparency can turn this potential drawback into an opportunity to build trust. Customers value businesses that prioritize their needs and provide solutions rather than turning them away. Customers would feel appreciated and given priority if, for example, an online fashion merchant permits backorders for in-demand seasonal products like summer dresses or winter jackets. Customers’ trust in the business is further increased by providing them with clear updates on anticipated delivery dates. 3. Industries That Frequently Rely on Backorders Backorders are particularly common in industries where demand frequently surpasses supply or where production cycles are lengthy. Knowing “what does backorder mean?” is important for companies in these sectors because it’s a key tactic for controlling client expectations and sustaining sales.  Watch more: Backorder vs Out of Stock: Meanings and Tips BackOrder: A Key Solution for BigCommerce Merchants Backorders can be challenging to manage without the right tools, particularly for businesses operating on platforms like BigCommerce. That’s where GritGlobal’s BigCommerce BackOrder comes in, offering a streamlined solution for backorder management. Let’s explore how BackOrder simplifies this process and why it’s a must-have for BigCommerce merchants. BigCommerce BackOrder eliminates the complexities of managing backorders by: This automation, powered by BigCommerce BackOrder, allows merchants to focus on growing their business while reducing the complexities of managing backorders. What does backorder mean? It refers to a product that is temporarily unavailable for immediate delivery but can still be purchased, with the promise of fulfillment once stock is replenished. With BigCommerce BackOrder, businesses can streamline this process, automatically updating product availability, managing customer expectations, and providing accurate delivery timelines. This robust solution ensures merchants can maintain customer trust and satisfaction while efficiently handling inventory challenges. Conclusion So, what does backorder mean in the context of eCommerce? It’s more than just a way to handle stockouts; it’s a strategy that helps businesses retain sales, enhance customer loyalty, and maintain operational efficiency.If you’re ready to take control of backorder management, let GritGlobal’s BigCommerce BackOrder streamline the process for you. Contact us today to learn how we can help!

Staying ahead in the ever-evolving eCommerce landscape often hinges on streamlining processes while maintaining a top-notch customer experience. This is where the concept of “custom automated” solutions comes into play. But what does “custom automated” truly mean for your BigCommerce store, and how can it help your business thrive? Let’s break down its role, benefits, and practical applications to see how it fits into your growth strategy. I. What Does “Custom Automated” Mean? Custom automation is the process of designing and building custom machinery or systems to automate specific tasks.This might be a straightforward conveyor belt or a complex system that combines many different procedures. Custom automation has several advantages.  II. The Role of Custom Automation in eCommerce Growth Custom automation is a powerful tool for scaling your BigCommerce store, addressing operational hurdles, and enhancing the customer experience. 1. Supporting Scalability Without Increasing Overhead As your business expands, managing inventory, orders, and customer interactions becomes more challenging. Custom automation enables you to grow without a proportional rise in labor or resources. 2. Enhancing Customer Experience and Retention Customer experience is a key differentiator in eCommerce. Custom automated solutions enable businesses to deliver a seamless, personalized journey: 3. Addressing Unique Challenges Every eCommerce business has specific hurdles, and custom automation is designed to tackle these effectively: III. How to Build Custom Automated Workflows for Your BigCommerce Store Assess Your Needs Understanding your business’s unique needs is the cornerstone of successful automation. Begin by assessing your existing workflows, identifying inefficiencies, and determining where automation can deliver the greatest impact. Implementing custom automated solutions tailored to your specific requirements can streamline operations, eliminate bottlenecks, and enhance productivity. These custom automated systems allow businesses to address unique challenges, ensuring that automation efforts align perfectly with operational goals and deliver maximum value. Choose the Right Tools Once you’ve assessed your needs and defined goals, the next step is selecting the right tools to build your automated workflows. The tools you choose should align with both your business needs and technical capabilities. Set Up Workflows In this step, you need to design and implement the workflows. This stage involves mapping the processes and configuring the tools to automate them. Test and Optimize  Last but not least, test in advance to see that your workflows function correctly, then continuous adjustments enhance their efficiency during the operations. Conclusion Building custom automated workflows for your BigCommerce store requires careful planning, the right tools, and ongoing optimization. This not only enhances productivity and reduces errors but also provides a better experience for your customers, ultimately leading to business growth and success. Interested in exploring how GritGlobal’s automation app Atom8 can simplify complex tasks for your store? Reach out to us today to discover the possibilities.